Automated Rules is a time saving feature that allows auto-scheduling of changes to your account, based on user-defined criteria. Based on feedbacks from previous users, Google Adwords, through their official blog, announced that they have made automated rules even more user-friendly and flexible. To support their cause Google has rung two major improvements, these being:

Increasing the rule limit to 100

Previously, users were only allowed to set a maximum of 10 automated rules. Now Google, have increased this limit to 100 to ensure that the user is given enough freedom when it comes to trying out new rules.

Undo changes made by automated rules

Due to flexibility provided, it will be very exciting for users to try out new rules and see how they it works for them. For situations like creation of wrong automated rules or rules not reflecting the change you seek, AdWords have now added an option to undo the change by providing “Undo” button.

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Google AdWords Expands Automated Rules, Includes Undo Option!

Over last few weeks, AdWords  has been allowing PPC advertisers to directly collect user's their email addresses. Google have now confirmed that they will be running an expanded trial of lead generation through email collection. This format co exists for daily deal providers such as Snap deal, which asks for the user current city, presumably to target the user with deals specific to his city.

A Google spokesperson stated,“This ad form is still in testing phase, but our team is getting a lot of interest from advertisers and we've been slowly expanding the trial over recent months. These ads help business gather new leads and enables users to easily get relevant information and ask for quotes.”

This facility is a pay per lead collection and this is how it works. All PPC ads will be accompanied by an input box, asking users for their email id along with name. There is also a “Privacy” link next to email submission box that informs user that their information will be passed onto the advertisers. When user enters a valid email id, it is then passed on to the advertiser. Once the advertisers receive the email id of prospective clients, they are free to contact them over emails, pitching their product or service at the more personalized level.

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Google Rolls Out AdWords Loaded With Email Address Collection Form Test!

Moving on with its renovating, refreshing and redesigning mission, Google has given a facelift to the Google AdWords Help Center. This was announced in the Google AdWords Help forum, where Google described that they are testing a new design for the Help Center.

According to Google, the three major modifications include:

• “Reorganized information: At the top of each page you'll see a menu that will help you easily find what you want.
  
• Visible contact options: Just click the "Contact us" button in the top right of any page to find the options to reach Google.
  
• More screenshots and videos: To make it faster and easier for you to navigate your account, you'll see screenshots and videos in many articles. Isn’t that cool? Initially you'll find about 60 articles with the new graphics and more are being written every day.”
  

These are new improvements, highlighted on the Help home page:

The contact option is more visible, and allows for quick communication. Redesigning AdWords Help Center is next in line after the Google toolbar renovation done earlier this week. What do you think of this new interface? Do share your views.

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Google AdWords Help Center Gets Redesigned!

New estimated top page bid metric was introduced by Google AdWords in September this year, and now the latest Editor Update Version 9.7.1 has been released by the company. The update includes top-of-page estimates via Automated Rules, you can also manage bids based on these estimates and can also filter keywords within advanced search.

According to Google, Automated Rules have been designed to let advertisers to plan and set automatic adjustments to an AdWords account. These adjustments can be based on specified criteria like modifying the daily budget for heavy shopping days.

As Google is quoted, “Campaign experiments: Experiment serving status, name, start and end dates, % and other fields now appear in the campaigns tab. All fields are read-only. Top of page bid estimates: Top of page bid estimates appear on the keywords tab, in the "Select duplicates" menu and in advanced bid changes.”

You can create this rule, by following these steps:

1. Go to All Online Campaigns click on Keywords
2. Select Automate
3. Choose to “Raise bids to top of page CPC when…”

Once you are through with these categories, you need to fill out the campaign form and submit it.

The updated version has improved targeting options too. You can target user interest categories as well as user lists. Using the the Language option, one can create international campaigns.

Wifi targeting is also possible, as Google is quoted, “Wi-Fi traffic: The option to target Wi-Fi traffic is available in your campaign device targeting. Advanced location options: On the campaigns tab, edit settings for targeting method and exclusion method.”

The TakeAway:

Going back to the Bid Estimates update, make sure that you set bidding at maximum. Use good quality keywords to achieve the best results.

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Top Of Page Bid Estimate Support Added By AdWords Editor!

The Google Adwords Keyword Tool seemed to have a bug of sorts, as was noted by SEO Consult’s blog and other SEOs too, leading to discussions starting a week earlier on AdWords help forums too.

The problem was that the tool was reporting ZERO volume for a large number of keywords, when using the Exact Match match type.

Google also acknowledged the issue, as has been quoted, “We’re aware of a potential issue that is affecting the keyword tool in AdWords, and are working hard to fix it.” A random selection of keywords were reporting zero for volume and mostly head and middle tail were affected at both global and local volumes.

But it seems Google has got rid of the bug in the keyword tool, and a search for 'wine' in exact phrase is showing the numbers as earlier.

Did you notice the bug, and is the problem rectified now? Do share your views.

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AdWords Keyword Tool Error Acknowledged By Google!

Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.

Why Is Google Doing This?

This move by Google is another step in its plan to integrate its various services with Google+. Larry Page had reaffirmed the same in September this year. Now, this new feature called Social Extensions integrates Google+ pages and AdWords campaign, and is aimed at helping the advertisers better. According to Google, the thought behind this tool is, “integrating your social marketing effort by letting you share +1’s between your AdWords campaigns and your Google+ Page.”

How Will You Benefit?

Google believes that this move will help the advertisers to “build a larger collection of social recommendations”. This will be possible because all +1s between the ads and the Google+ Page will have a huge social impact on people as they will reflect social annotations. This will act as an encouragement for the users to click the ad or explore your Google+ page.

What You Need To Benefit From The New Feature?

This Ad integration feature will be available to you only if you create and verify your Google+ page. You can connect your AdWords campaign and your Google+ page quite simply via the AdWords account. See the guide for more. To know how to create a Google+ page, see this.

Since the launch of Google+ Pages they have received mixed reviews, some have declared them with significant potential while others do not seem very enthusiastic about the same.

What do you think of Google+ for business potential? Do share your views.

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How To Link Google+ Business Page With AdWords Campaign!

The location targeting interface for AdWords just got a makeover. Google announced that the changes include an easier way to find locations, and a new column that tells the “reach” (number of users) of Google properties. The location target limits have also been increased from 300 to 10,000, and a new Polygon targeting migration tool has been added.

As Google says, “We've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about locations, make relevant location suggestions, and improve the level of accuracy of our location targeting. Today we're announcing the first of these changes: a makeover to the location targeting interface within AdWords. The new Location Targeting Tool will make it easier to discover and obtain more detail on potential target locations.”

Discovering Locations Made Easy:

The advertisers can now get helpful search suggestions, when they go to the Campaign Settings tab and key in the broad area they are thinking of targeting. The suggestions will include the city, state and nearby or similar locations of the area you have keyed.

For a more detailed look, you can now view locations via a map and also lets you view the boundaries of multiple locations that you've selected. See the image for a better understanding.

Know Your Audience Reach:

The new interface has reach numbers to help advertisers know the number of audience within your selected target. These numbers are calculated on the basis of users seen on Google properties. Google further elaborates, “Additionally, we will use the 'Limited reach' label to indicate locations where we may not be able to associate users with a selected location based on their devices' Internet Protocol (IP) address. In these instances, we will primarily be using user intent data rather than device location data to target these locations.”

Advertisers opting for proximity targeting will get to see 'Locations within this target', and this will let them know the areas covered by their radius.

Other features include the increased location target limits from 300 to 10,000 locations (plus 500 additional proximity targets) per campaign.

Polygon targeting migration:

Google has added as 'feature removal planned' badge for existing polygon targets, and the search engine recommends the 'Target a radius' feature to advertisers. This will allow them to choose and add locations within the radius target.

The new Location Targeting Tool aims at helping advertisers take up location targeting for their campaigns. What are your views on the same? Share your opinion with us!

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Google's AdWords Introduces New Location Targeting!

The green bar indicator in the Google Keyword Tool is gone now. In a fresh update, the bar has given way to text label of either "High," "Medium," or "Low”, in the competition column of the results.

Earlier, the webmasters judged the competitiveness of a keyword with the “Greenness” of the bar, the more green in the bar, the more competitive the term. Here is the how the table looks now:

The level of competitiveness is now depicted with text, and visually it does look different, but the granularity as to how this ranking was assigned has been left unchanged by Google. Webmasters still have to download a report to know the exact number that lead up to the competitiveness being high low or medium. The downloaded report shows the metric of competition based on a 0.0 scale to 1.0 scale in digits. This allows for very specific reporting.

A rough estimate if made with the scales, then the metrics corresponding to them would be-

• Low: Competitiveness number under .33
• Medium: Between .33 and .66
• High: Over .67

What do you think of this update? Do leave your comments behind.

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The Green Bar Of The Google Keyword Tool Replaced With High, Medium And Low Indicators!

Google is launching its new 'AdWords Premier SMB Partner Program'. This vendor referral program has been designed for the small business advertisers who want to invest in AdWords. The small businesses will be referred to a list of companies that have been a part of Google's 'authorized reseller' program.

The Benefits Of Becoming A Partner:

The idea behind becoming a SMB partner is that it will allow the company’s customer base to expand and deliver better, more direct and reportable results to the advertisers. Since only a chosen few highly qualified companies become Premier SMB Partners, that is why becoming a partner will help companies stand apart from the crowd. When a business will partner with Google, they will be able to deliver the solutions the customers are looking for. Apart from the boost one can expect from the Google support, the Premier SMB Partners benefit from executive, technical, sales, marketing, account and partner management aid from the search engine.

In other words, the signed up vendors get huge benefits as compared to other Google reseller partners.

The Criteria Of Becoming A Partner:

So, if this has got you interested, then these are the minimum criteria that you need to fulfill to be able to sign up for the program:

• Large existing customer base of small / medium sized businesses
• Tele / field sales force with the ability to sell Google’s advertising products
• Commitment to provide phone and/or email customer support to their advertiser base
• Existing operational infrastructure (billing, reporting, etc) to service thousands of customers

Google says that to become Premier Partner, the companies will have to undergo scrutiny (that includes training and testing) by Google. Also Google will instruct and supervise their product and sales positioning. The commitment to the best user experience has led Google to add these further conditions- the company needs to undertake customer satisfaction surveys. And in case the SMB customers are unhappy, Google will receive and investigate the complaints associated with the program and these partners.

In return Google will support in promotion, marketing activities. As Google says, “Because of the close nature of the way we work with our premier partners, we typically only work with companies that are committed to build their businesses around Google AdWords products and have the ability to build a base of several hundred, and in many cases, several thousand advertisers.”

The Google Objective:

Google is looking for a long term success in the small businesses market. The search engine giant understands that its networks of channel partners is essential in achieving their objective. The simplified version of AdWords – AdWords Express is to ensure a better AdWords experience for the small businesses and the bring down the sales cost for the Premier partners. The number of resellers in this category will be limited by Google. Limited to what number is not clear yet.

What do you think of this program? Do share your views.

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Presenting The Google AdWords Premier SMB Partner Program!

Google is launching a new AdWords feature titled bid for calls. It is a PPC as in Pay Per Call add on for the PC. It is not like Click to Call at all, but is different. The new program will launch in the US and UK in the beginning, before reaching other countries.

How Does Bid For Calls Work?
To begin with, it is based on the Call Metrics that is Google Voice infrastructure. While using this feature, the AdWords advertisers need Call Metrics and a Google Voice-generated call tracking number. The catch is that, now instead of paying $1 per completed call for call tracking, the advertisers have the option of bidding for each call.

As Google says, “To take advantage of bid-per-call, select the option to use a Google forwarding number when you set up Call Extensions so that our systems can measure when a call to your business occurs. With bid-per-call, you'll also get the benefit of detailed call reporting right in AdWords.”

This detail report that advertisers stand to get in AdWords comprises:

• Complete report and summaries of completed calls, phone-through rate (PTR), and the phone call cost on the Ad Group and Campaign tabs.
• Call details like call time, caller area code, and the ad group that was instrumental in driving the call on the Dimensions tab.

Google has stated the following eligibility requirements for the feature, “At this time, bid-per-call is available only in the US and UK. Max CPP bids are set at the ad group level. And each ad group must meet certain minimum click and call thresholds. If you're already using Call Metrics, you must enter a Max CPP bid in order to activate bid-per-call. ”

The Call Through Rate Now A Ranking Factor:
Google has planned that depending on the number of bids and how many calls are received, calls will be included in its ads quality score. However, if as an advertiser, you choose not to participate in bid for calls, you will not be at any disadvantage. But the AdWords rankings of advertisers whose paid-search ads are generating lots of calls will get quite a boost.
Earlier this year Google announced its click to call enhancements, and pay per call feature has been expected by the industry since then. This new feature is being seen as an important development for AdWords advertisers.

Who Will Benefit The Most?
This new feature will be a huge benefit for national and local level advertisers, that have call centers or real stores (not just an online presence.) The facility of bidding on calls separately as well as getting ranking “credit” for calls generated from Google ads will be hugely beneficial for these advertisers.

What do you plan to do? Will you bid when the feature is rolled out in your country? Do leave a comment.

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Google Introduces Bid-For-Calls In AdWords!

Google has introduced new mobile search ad formats, that will be beneficial for businesses in the present smartphone driven market. The basic thought behind this is the integration of search ads with mobile apps. Google announced these new opportunities, as well as mobile-friendly ad related information along with the choice before the advertisers to send users to deep links inside an installed app. More importantly, physical proximity or closeness/ nearness to the searcher will affect the ranking of the site.

The New Google App Extensions:

Custom Search Ads for apps. When people will search within a mobile aap, then these ads will provide useful and relevant answers. With custom search ads the app developers get a chance to generate more funds.

As Google says, “Many people use Google to search for information about mobile apps. This ad format helps consumers right when they're searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.”

So, there is now the facility to directly send mobile searchers to deep link in your app, and then there are the ad 'circulars' where you can send the information about any ad from the desktop to your mobile phone. Here is a video to understand better:

How this helps the advertisers?

Now there will be deeper app interaction through the Google App Extensions for AdWords. In other words, advertisers have the opportunity to direct users to a deep link within the app. And then this particular link can divert the visitors to any location as predefined in the app. This procedure will ensure a personalized approach and the app's stored data will be used for a faster conversion.

The deep linking feature will help advertisers create a customized user experience. As Google says, “This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone. ”

Now Ad “Circulars” For Advertisers"

This is one of the new features, where ad circulars will show the users a set of deals and products that has been optimized for a phone. Though this ad will be seen by users whether they're on mobile or desktop, the added benefit is that the users seeing these circulars on their desktops, and liking an offer, can send the ad/promotion to their smartphones. This was tested with Macy's and see how their ad shows up:

Now Proximity Is a Ranking Factor:

Physical proximity or closeness to the user is the new ranking factor in mobile search ads. When ever a mobile searchers will share his location, the ads from the nearest stores will be displayed. So, an advertiser, that is closest to the searcher has a chance of ranking higher. For this proximity feature to work, the advertisers will need to use Location Extensions to inform Google about their location.

So, if you are an advertiser, get on the mobile bandwagon as mobile platform has just been made smarter, richer, and more exciting. There are plenty of business opportunities here, make the most of them!

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Proximity Now A Ranking Factor In Search Ads, As Google Unveils New Mobile Search Ad Formats!

Google AdWords now offers Dynamic Search Ads. This feature was announced by Google recently, and with these Ads your site will be indexed frequently for changes by the search engine. Also, it will gather the search phrases from your site to generate a highly dynamic search ad that on these keywords that have not been used by you in Google AdWords.

How Will These Dynamic Ads Work:

As Google says, “When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page. The ad enters the auction and competes normally but we'll hold it back for any search where you also have an eligible keyword-targeted ad. So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns.”

This means that on the basis of the search query, a headline will dynamically be generated by Google. Moreover, this will be totally separate from what you have been promoting before. The Additional Feature- You are the copy writer in this case, as you write the ad while Google takes care of the headline!

The Logic Behind This Move:

Google has given out estimates that on an average day, about 16 percent of searches that occur are totally new! With dynamic search ads, marketers can get a new way to target relevant searches to their site. Also, with Ads created from the site's content, users will find it relevant and will most likely lead to conversions on the site. The pilot program has been quite successful with 5 to 10% increase in clicks and conversions.

Lawrence Cotter, General Manager, of ApartmentHomeLiving.com, says, "Using Dynamic Search Ads increased conversions by almost 50% with an average cost-per-conversion that's 73% less than our traditional search ads. Dynamic Search Ads are doing a really good job finding the right searches to tap into, creating good ads, and getting visitors to the most relevant page on our site."

One feature that makes this program interesting is that it allows for the users to be in control of their ads and the content (whether point to the whole site or a page).

Who Stands To Be Benefited The Most?

It is clear that the webmasters with huge sites and hundreds of pages, will welcome this move. Now Google can work out the keywords for the pages that they hadn't had the time to work on themselves. Now that Google will dynamically put up ads based on the content of the pages, their promotion is made much easier.

The Dynamic Ads will also be featured in the AdWords report.

Interested? Then sign up here for the beta program.

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Presenting The Google's Dynamic Search Ads Program!

Google has announced that it is introducing a new mobile tracking metric that will allow one to keep a track of the calls made after the click-through to a site. This new mobile call tracking reaches mobile landing pages too.

What's new?

With the new metric, now it is possible to track the calls that have been made by customers by clicking on the phone number on your website.

As Google said, “Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages.”

This “Click To Call” program by Google has seen notable success with more than 500,000 advertisers using Click to Call, and these ads were leading to quite a number of phone calls. It is essential to note here that Google sees calls and call metrics as a part of offline conversion tracking, that lets webmaster know the true effectiveness of their keywords and ad campaigns. Not to mention that selling calls lets Google to generate phone-based leads, that are undoubtedly more qualified and have a higher value than clicks.

How The Program Works?

Google’s Click to Call program has relied on AdWords phone extensions. When the users click on the phone numbers displayed in mobile ads (on smartphones) and make a call, then these calls are tracked. These ads have been used by small retailers as well as the big players like Direct TV, who have had good leads to their call centers because of them.

Advertisers do not need a new or specific call tracking number from Google. They can use the phone number that is already there on the mobile site or landing page. As Google has explained the working further, “You can start using this new metric by installing a snippet of code on your landing pages. Upon doing so, you can set ‘calls’ as a conversion metric to track on your landing page. Next, you can pair calls focused campaigns with tools like Conversion Optimizer, then bid by setting a target CPA for calls, an ultimately automate ad serving to optimize for calls.”

What Do You Have To Pay For This?

Its free! At least for the present. There will be any charges or changes to CPCs. As Google says, “We hope that this new metric will give advertisers and agencies new, richer information on the value and returns from their mobile advertising.” However, experts feel that the service will be charged for by Google in the future.

As a marketer, you must start measuring your calls using this metric, and this will allow you to utilize a good set of existing AdWords tools available to you to optimize performance.

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Now Call Tracking From Mobile Landing Pages With Google AdWords!

In its attempt to provide for the best user experience, Google is now rolling out a new algorithm that will give more consideration to landing page quality when it comes to AdWords Quality score. This new algorithm has been quietly tested in Spain, Portugal, Brazil and other parts of Latin America.

What Is New?

The new algorithm that Google will roll out focuses on landing page quality, as it is aimed at a better and relevant user experience. In other words, those landing pages that Google thinks are highly relevant to the search query will get higher ranks for lower cost-per-click bids.

As Google says, “August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks.”

What Will Happen Now?

It goes without saying that this tweak in the AdWords will impact quite a few campaigns. There will be variations in keyword quality scores and typical ad positions. However, Google is assuring that things will be stable within a couple weeks, and most campaigns will not feel any remarkable or worth noticing alteration in their performance. This means that PPC campaigns with good ads for user queries will get high quality scores, as usual, along with benefits like lower average cost per click and higher position on results pages. You can continue to know your 1-10 quality score in the AdWords interface, as it represents the general quality of your keyword, when the keyword matches a search exactly. Also, the bid and Quality scores increasing, will ensure a rise in Ad Rank.

In the case of Google AdWords, prior to this update, the landing page quality has often meant trouble for the site. This is because if the landing page was really horrible, or misleading, the ads were rejected or as a form of more serious punishment, their accounts were suspended or revoked.

With the new algorithm, landing page quality will seem as an incentive to advertisers. The advertisers will want to ensure the best Ad well as the landing page, so that they get a chance to rank higher.

The quality of landing pages will be determined by Google by crawling the landing pages associated with every ad and make a determination as to its quality.

The Parting Words:

According to Google, all they want is that the advertisers choose a landing page that is the most suited for the keyword query. That is why, this new algorithm update will make sure that that those sites that adhere to this requirement will find them in a very profitable position (at the top of search engine results).

So, to ensure that this AdWords tweak works for you, try landing your keywords to the most relevant pages of your site.

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Google Rolls Out Quality Improvements In AdWords Globally!

Google is about to launch a limited public beta of “AdWords for Video”, a step that is likely to help it unify its advertising interfaces.

The “AdWords for Video” comprises four “TrueView” video ad formats, with an advertiser being liable to pay when a visitor starts or views his video. The launch of this service combines video advertising, which was previously specific to YouTube.com, with the AdWords interface.

The ad formats to be used in “AdWords for Video” will include TrueView in-display, TrueView in-stream, TrueView in-slate and TrueView in-search.

• TrueView in-display (which resembles the Click-to-Play format) ads are present in the Google Display network.
• TrueView in-stream are the ones appearing on short or long-form YouTube videos as a pre or mid roll.
• TrueView in-slate are the ones appearing in a “slate” of various videos, preceding the appearance of a long-form video on YouTube.
• TrueView in-search ads (previously dubbed as Promoted Videos) appear when a visitor makes a search on YouTube or Google video.

Google has also taken steps to ensure that these video ad types can be managed and reports can be collected on them from within the Google AdWords interface. Though it is still necessary for an advertiser to upload video assets at YouTube, he can now connect his AdWords account to a number of YouTube accounts.

So now it is possible for an advertiser to use AdWords to target, place and bid on inventory, and gather reports on indicators like video views, view rate (i.e. for how many times people click a displayed impression to play), thumbnail views, an average cost-per-view, the total cost, and the number of click-throughs experienced by the advertiser’s Web site.

How are the video views measured? Well, that is measured after a user clicks on a video ad to make it play.

It can also counted in the context of an ad that a user has not specifically clicked on (for example in-slate or in-stream ad). In that case the view is measured either 30 seconds in or by the end of the ad, with the final parameter being the one that comes first.

The targeting tools are keywords, interest categories, demographics, specific publisher placements and topics.

Google is in the lookout for advertisers for the limited public beta. While it is making the search across all sorts of advertisers, it has not been clear about any specific criteria. In case an advertiser wants to be considered, he may sign on the AdWords for Video landing page.

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Google Integrates Video Advertising With AdWords Interface!

Now there is a change in the Google AdWords policy resulting in an expansion in the inventory of Google ads, wherein AdSense network will display gambling-related ads on the websites of its publishers.

Google has said that it has espoused this change in AdWords policy in response to feedback received from advertisers and publishers. In a mail it has said-

"We’re constantly reviewing the categories of ads available to our AdSense publishers in order to provide access to a wide range of possible advertisers. Towards this goal, beginning on 11 October, we’re expanding the inventory of Google ads eligible to show on the AdSense network to include gambling-related ads from trusted advertisers."

However, this change in rule will be strictly country-specific, in the sense that such ads will be displayed on the websites of (or websites targeted to ) only those countries where online gambling is legal.

It should also be noted that even if a site belongs to a country that permits online gambling, a relevant ad will not get published on the site unless the publisher permits the same.

On the other hand, even if the publisher himself is ready to publish gambling related ads, AdSense will not allow it unless the site is targeted at people who are 18 and above.

The countries in the context of which this relaxation is being implemented are as follows-

Australia, Austria, Belgium, France, Great Britain (England, Scotland and Wales), Hungary, India, Italy, Mexico, Republic of Ireland, Russia, South Africa, Canada, Denmark, Finland, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Turkey, Czech Republic, Israel.

Non-Family Safe Status

• Google will assign a Non-Family Safe status to an online gambling ad provided the same adheres to its policies.
• An ad will enjoy a Family Safe status if it is found to be promoting acceptable gambling-related products.
• It may be mentioned that in 2008 Google had allowed the display of gambling ads in the UK.

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AdWords Changes Policy, Permits Publishing Of Gambling Ads In Specific Countries!

Google has started testing a new advertising programme, wherein paid search results on the Google Adwords system will be displaying celebrity endorsements as annotations at their bottom. It was introduced by Christian Oestlien, Lead Product Manager on the second day of SMX East, 2011.

However, Google has made it clear that as of now this facility will be extended only to a very limited number of advertisers.

It may be taken for granted that a celebrity will not endorse a product if the same is his or her own product. For example, it is unlikely that a celebrity fashion designer will endorse some new garments in the market which have been designed by him.

There is no doubt that the programme, when launched, will have a strong marketing and promotional potential, as a product endorsed by a celebrity certainly adds to its market appeal. However, only time will say how much effective it can be as a promotional policy. The modern consumer is far more conscious about the quality of the product and service that he uses, and a mere celebrity endorsement is probably no enough to motivate one to go for a product/service that otherwise does not appeal to him much.

It will also be an interesting thing to know that what type of celebrity endorsement will be used here? Will celebrities go for spontaneous endorsements, or whether those will be 'paid endorsements' made in exchange of a fee?

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New Celebrity Endorsement Advertising Programme From Google May Be On The Way!

Sitelinks was first announced back in 2009. Sitelinks was devised to allow users “to extend the value of your existing AdWords ads by providing additional links to content deep within your sites… With Ad Sitelinks, you can point to specific information on your site such as gift registries, special deals, holiday or event-related promotions, and store locators.”

Since then Google AdWords Sitelinks format has been experimented with a good few times. The latest update being the expansion of Sitelinks. It now incorporates a full-sized “links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the site you want. We’re also increasing the maximum number of sitelinks per query from eight to 12.”

To get a better understanding on the kinds of ads that qualify for and the type of sitelinks available, here's Google FAQ page that explains it all:

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Google AdWords Sitelinks Now Expanded!

Google has announced:

“a new feature that will allow you to use multiple AdWords accounts with Google Analytics more effectively. The new data sources section in the Google Analytics account settings area makes it easy to use auto-tagging with multiple AdWords accounts and import your AdWords data into Google Analytics.”

AdWords linking in Google Analytics v5

Here's a look at the new Google v5 Analytics:

This new version 5 of Analytics has added a number of additional features that are posted in a blog series,

 “This week, Gavin Doolan, an Analytics specialist shares some of improvements to AdWords linking in Google Analytics v5”

Follow the steps and start linking:

1. Using your Google account access both of your Google Analytics and AdWords accounts
2. For linking your multiple AdWords accounts to the Analytics account set up the new version of Analytics as your default
3. Now sign into your Google Analytics at: http://www.google.com/analytics.
4. Once there click the 'New Version' option at the top right of the page

Now that you are done with setting up the new Google Analytics as your default start linking:

1. “Sign in to your AdWords account at https://adwords.google.com
2. Click the Reporting and Tools tab, then click Google Analytics.
3. Click the gear icon at the top right.”

4. Now click on All Accounts at the top left of the page

5. Click on your account which you wish to link the AdWords account

6. Click Data Sources tab

7. “Click the AdWords tab.
8. Click Link Accounts button”

Post from: PageTraffic SEO Blog Now updated thrice a day!

Google Now Lets You Link Multiple AdWords Accounts To Google Analytics!

Being armed with the information of how your AdWords adverts perform on the top of the page Vs. on the side, however the the next important question is, how much is it going to cost you to be there?

Google's announcement about “top of page bid estimate” reveals how much you will need to bid in order to have your ad feature regularly in one of the top positions. Need less to say that, a high bid alone will not guarantee a top placement, the quality score rules are still very much applicable.

To view your top of page bid estimates follow the below steps:

• “Go to the Keywords tab.
• Click the Columns button.
• Select Customize columns from the drop-down menu.
• Check the Est. top of page bid box and click Save.”

Post from: PageTraffic SEO Blog Now updated thrice a day!

Google's New Metric Estimates Just How High You’ll Have To Bid To Be At Top-Of-Page!