AdWords

AdWords Help Center Redesigned!

Jul 26, 2013 | 1,491 views | by Navneet Kaushal
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Google has announced the news of the launch of revamped AdWords Help Center for the users in all languages. The team has considered the feedback of users in giving a new look and feel to the Help Center. Besides the new look, Help Center will make it easier for users to find the information quickly.

Here are some of the big changes:

Improved Navigation:

Google Adds AdWords Enhanced Campaigns to Analytics!

Jul 19, 2013 | 1,109 views | by Navneet Kaushal
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A new advertising section is now visible under the AdWords for Enhanced Campaigns. Google has already told that Enhanced Campaigns will become a new norm for AdWords advertisers from July 22 and they will have to accept it by default.

Here's an image of the new section that is showing up in the Google Analytics for Enhanced Campaigns:

AdWords e1374219988899 Google Adds AdWords Enhanced Campaigns to Analytics!

An advertiser in a Google+ thread said:

AdWords Offering Free Course on Online Marketing!

Jul 9, 2013 | 1,421 views | by Navneet Kaushal
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If you want to reach potential customers online, but aren't sure on how to go about it? The AdWords Guides to Success Team will be offering a course Marketing 101, the first ever massive open online course (MOOC) starting from July 22.

Competitive Metrics Added to Impression Share Reporting on Google AdWords!

Jul 3, 2013 | 1,362 views | by Navneet Kaushal
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Google has recently made improvements in the impression share reporting section of AdWords reporting tools. In an announcement on Google+, it was revealed that new competitive metrics area has been added in AdWords.

The competitive metrics area has keyword level customized columns including search lost IS (rank), search impression share, and search exact match impression share.

Adwords Impression e1372839277671 Competitive Metrics Added to Impression Share Reporting on Google AdWords!

Google Adds Keyword Level Impression Share Data in AdWords!

Jul 2, 2013 | 1,561 views | by Navneet Kaushal
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Google AdWords impression share reporting is now more improved with the addition of Keyword Level Impression Share Data.  The data was already available at the ad group and campaign level in AdWords.

Search data Google Adds Keyword Level Impression Share Data in AdWords!

Webmasters will now find impression share, search lost impression share, and search exact match impression share by rank under the Customize Columns menu in the Keywords tab. Data will be available from 1 October, 2012.

Google Launches AdWords Dynamic Retargeting for Retailers!

Jun 26, 2013 | 1,517 views | by Navneet Kaushal
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Google has rolled out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. It is seen as another move of Google to improve its retargeting offerings and take on retargeting platforms like Mediaforge, Adroll, and Retargeter. 

Adwords 1 Google Launches AdWords Dynamic Retargeting for Retailers!

Google is also driving the piloting retargeting in the education and travel sectors & is planning to expand its availability in other sectors this year.

Auction Insights Report Revamped with Improved Features!

Jun 12, 2013 | 929 views | by Navneet Kaushal
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The Auction Insights report gives an insight of the performance of your ad against your competitors' ads. You can see if your competitor has higher impression share for an important keyword or how often your competitors' ads are appearing above your ad.

Google Launches the Beta Version for AdWords Image Extensions!

Jun 6, 2013 | 1,376 views | by Navneet Kaushal
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Google has officially announced the beta for Image Extensions in AdWords. The image extension allows AdWords advertisers to show relevant images along with text ads. 

According to Google, one out of six searches on Google provides results with the visual content. Text ads with image extensions will reflect the increasing importance of image content amongst users worldwide. 

Image extension Google Launches the Beta Version for AdWords Image Extensions!

Google AdWords Weekly Reports Now Available on Days Other Than Monday!

May 30, 2013 | 1,204 views | by Navneet Kaushal
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Webmasters will no longer have to wait till Monday to get their AdWords weekly reports. Google has announced on Google+ that it will now be emailing the AdWords weekly reports on all the seven days of the week. 

Earlier, when webmasters scheduled the reports to be emailed to them on weekly basis, they used to arrive on Monday. Here's what Google said on Google+:

Keyword Planner Comes to AdWords!

May 21, 2013 | 1,712 views | by Navneet Kaushal
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Google has officially launched Keyword Planner for AdWords. It combines the data from Traffic estimator and Keyword Tool, both the features will be taken off in the next 60 days.

AdWords Product Manager, Deepti Bhatnagar said, "Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”