AdWords

International Targeting in AdWords Expanded!

Oct 19, 2013 | 1,123 views | by Navneet Kaushal
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Google has made changes in functioning of location targeting for international searches. The change will allow ads to be seen across countries, when the search query has a local intent.

Advertisers using "default" or "location of interest" setting will be able to target the ads on the basis of:

  • Location that people are searching for
  • Location people are searching from

Online Advertising Fetched Search Revenue of $8.7 Billion in First Half of 2013!

Oct 16, 2013 | 1,944 views | by Navneet Kaushal
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The Interactive Advertising Bureau has put an end all the negative notions regarding the ad spend getting down in its latest Ad Revenue Report. According to the report, the online advertising industry looks in good shape. It recorded a revenue of $20.1 billion generated from online advertising in first half of 2013, which is $17 billion higher than the revenue earned in the same period in 2012.

Google Starts Rolling Out AdWords Third-Party Review Extension to All Accounts!

Oct 16, 2013 | 1,687 views | by Navneet Kaushal
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Google announced the beta release of Review Extension in June, a feature that allowed advertisers to add an endorsement quote from a reputable publication into their AdWords ads. The feature is now being officially rolled out to all the AdWords accounts.

Adwords 1 Google Starts Rolling Out AdWords Third Party Review Extension to All Accounts!

Google Starts the Roll-out of New AdWords Interface Design and Logo!

Oct 11, 2013 | 2,064 views | by Navneet Kaushal
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Google has started the roll-out of the new logo and Web UI design of the AdWords. The new logo is integrated into the navigation bar and reflects Google's move to the flat design, which was recently adopted in the flagship logo also.

Here's a screenshot of the new AdWords logo, tweeted by Rick Galan.

New logo Google Starts the Roll out of New AdWords Interface Design and Logo!

The old/current version of AdWords logo looked like this:

Latest Iteration of Google’s Product Listing Ads Rolled Out!

Oct 8, 2013 | 1,583 views | by Navneet Kaushal
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Google has now introduced new features focused on local merchants for Google Shopping. When a user makes a Google search for a product, they may now see local Product Listing Ads (PLAs) that will tell customers about availability of the product for purchase at a local physical store.

listing ads Latest Iteration of Google’s Product Listing Ads Rolled Out!

Google Introduces Copy & Paste Functionality to Web UI of AdWords Editor!

Oct 5, 2013 | 1,664 views | by Navneet Kaushal
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Google AdWords has added copy and paste feature to the Web UI of AdWords Editor. 

The Editor is a great tool for editing and building campaigns & ad groups. At times, webmasters just want to break up an ad group, copy keywords, or clone a campaign, which will now be easier with copy & paste feature.

Google AdWords Introduces Ready Image Ads and Ready Ad Gallery to Create HTML 5 Compatible Ads!

Sep 26, 2013 | 4,195 views | by Navneet Kaushal
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Google has launched two new tools Ready Image Ads and Ready Ad Gallery at the IAM MIXX. The tools will make it easier to create IAB standard and HTML 5 compatible ads on the fly. Since, iPhone and iPad support HTML5 instead of Flash, the new tools from Google will let advertisers create display ads, which run on these devices.

Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!

Sep 25, 2013 | 1,273 views | by Navneet Kaushal
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Google has made changes in the 30-day conversion window in AdWords by letting advertisers customize their window from 7 to 90 days.

This is a significant change for marketers whose sales cycle is longer than 30 days after an ad click and for those who are focused on getting repeat buyers back to the website & want to track their performance on this metric.

Google Adds Conversion Predictions to AdWords Bid Simulator!

Sep 19, 2013 | 1,792 views | by Navneet Kaushal
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The AdWords tool to show click, cost estimates, and impression "Bid Simulator" has now been upgraded with the inclusion of Conversion Predictions.

AdWords Bid Simulator displays estimates for 1-per-click and many-per-click conversions. The conversion Estimates feature will provide data on the basis of clicks from the recent seven days.

Conversion estimates Google Adds Conversion Predictions to AdWords Bid Simulator!

Is Google Testing a New Look for Mobile AdWords Ads?

Sep 13, 2013 | 2,198 views | by Navneet Kaushal
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The news is out that Google is testing a new look for mobile AdWords ads. The credit for spotting the test goes to @adaircameron and @tecnonetblog

Here's a screenshot with the new yellow ad icon next to the display URL. The new label is replacing the "ad" that is next to the "i" icon in present design. The standard yellow ad background is gone.