AdWords

Product Listing Ads have 21% Higher Click-Through Rate than Text Ads!

Aug 28, 2013 | 1,816 views | by Navneet Kaushal
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According to a report released by Marin Software, Google's Product Listing Ads (PLA) have higher click-through rates in the paid search results than the standard text ads, since November 2012.

The report revealed that shoppers still find PLAs to be more relevant to product searches instead of standard text ads, regardless of the seasonality.

Google Rolls-out New Paid & Organic Report in AdWords!

Aug 23, 2013 | 1,253 views | by Navneet Kaushal
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Starting today, Google will be rolling-out brand new Paid & Organic report in AdWords, which will give advertisers at-a-glance insights into query performance.

A query performance will appear when:

  • An ad is shown
  • An organic listing is displayed
  • Both ad & organic results are shown

Advertisers will also see the click and impression data side-by-side. This will make it easier for them to analyze how organic & paid search is impacting each other. 

Google Adds Time Aggregation Feature to Charts in AdWords!

Aug 21, 2013 | 1,289 views | by Navneet Kaushal
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The Google+ account of Google Ads and Jon Diorio from Google AdWords team have announced the addition of a small feature in the AdWords console for advertisers.

The useful addition will let advertisers control the time aggregation on AdWords charts in order to show the data on daily, weekly, monthly, or quarterly basis. This will enable the advertisers to see the trends clearer instead of just looking at the data by day.

Google Releases AdWords Editor Update Version 10.2!

Aug 14, 2013 | 1,431 views | by Navneet Kaushal
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Google has released an AdWords Editor update, version 10.2 that comes with support for upgraded sitelink management and other small feature updates.

The upgraded sitelinks, were rolled out in June before the enhanced campaign roll-out. These let advertisers add details for each sitelink. Till date, these updated sitelinks were only spotted on brand queries but are expected to display more frequently on the non-brand results also.

AdWords Help Center Redesigned!

Jul 26, 2013 | 1,507 views | by Navneet Kaushal
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Google has announced the news of the launch of revamped AdWords Help Center for the users in all languages. The team has considered the feedback of users in giving a new look and feel to the Help Center. Besides the new look, Help Center will make it easier for users to find the information quickly.

Here are some of the big changes:

Improved Navigation:

Google Adds AdWords Enhanced Campaigns to Analytics!

Jul 19, 2013 | 1,120 views | by Navneet Kaushal
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A new advertising section is now visible under the AdWords for Enhanced Campaigns. Google has already told that Enhanced Campaigns will become a new norm for AdWords advertisers from July 22 and they will have to accept it by default.

Here's an image of the new section that is showing up in the Google Analytics for Enhanced Campaigns:

AdWords e1374219988899 Google Adds AdWords Enhanced Campaigns to Analytics!

An advertiser in a Google+ thread said:

AdWords Offering Free Course on Online Marketing!

Jul 9, 2013 | 1,434 views | by Navneet Kaushal
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If you want to reach potential customers online, but aren't sure on how to go about it? The AdWords Guides to Success Team will be offering a course Marketing 101, the first ever massive open online course (MOOC) starting from July 22.

Competitive Metrics Added to Impression Share Reporting on Google AdWords!

Jul 3, 2013 | 1,374 views | by Navneet Kaushal
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Google has recently made improvements in the impression share reporting section of AdWords reporting tools. In an announcement on Google+, it was revealed that new competitive metrics area has been added in AdWords.

The competitive metrics area has keyword level customized columns including search lost IS (rank), search impression share, and search exact match impression share.

Adwords Impression e1372839277671 Competitive Metrics Added to Impression Share Reporting on Google AdWords!

Google Adds Keyword Level Impression Share Data in AdWords!

Jul 2, 2013 | 1,573 views | by Navneet Kaushal
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Google AdWords impression share reporting is now more improved with the addition of Keyword Level Impression Share Data.  The data was already available at the ad group and campaign level in AdWords.

Search data Google Adds Keyword Level Impression Share Data in AdWords!

Webmasters will now find impression share, search lost impression share, and search exact match impression share by rank under the Customize Columns menu in the Keywords tab. Data will be available from 1 October, 2012.

Google Launches AdWords Dynamic Retargeting for Retailers!

Jun 26, 2013 | 1,541 views | by Navneet Kaushal
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Google has rolled out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. It is seen as another move of Google to improve its retargeting offerings and take on retargeting platforms like Mediaforge, Adroll, and Retargeter. 

Adwords 1 Google Launches AdWords Dynamic Retargeting for Retailers!

Google is also driving the piloting retargeting in the education and travel sectors & is planning to expand its availability in other sectors this year.