AdWords

Misspellings and Other Variants To be Automatically Matched by Google AdWords!

Apr 20, 2012 | 1,262 views | by Navneet Kaushal
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Google has announced that it will match misspellings, plurals, and other variations on a keyword or phrase for AdWords, just like it does for organic search. This means that advertisers can now let go of their lists of keyword misspellings and plurals.

New Location Features, ZIP Code Targeting Added to Google AdWords!

Apr 9, 2012 | 1,517 views | by Navneet Kaushal
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Google has added new features to AdWords to help businesses create ads that are more relevant to local customers. Google has introduced the advanced feature to target more than 30,000 ZIP codes – so that advertisers can now find customers easily.

Google Upgrades Adwords with Enhanced Ad Sitelinks!

Feb 15, 2012 | 1,756 views | by Navneet Kaushal
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Improving on AdWords sitelinks which was introduced in 2009, Google is now introducing what they call, "Enhanced Ad sitelinks".

Sitelinks are known to increase click through rate of an advertisement by 30% on an average, when compared to those without them. After continuously experimenting in an attempt to make them even better, Google now will be incorporating text ads in the AdWords sitelinks. In other words, if ads in your account are related to your sitelinks, then they will now be shown in AdWords listing too. Here's an example to show you how things will change:

Google AdWords Remarketing Tutorial!

Feb 14, 2012 | 5,595 views | by Navneet Kaushal
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Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a purchase earlier. With Google AdWords you can segment, define and target these audiences. AdWords professionals also use remarketing for product upsells, branding and social engagement. Basically, you can now reach consumers who:

Google AdWords Expands Automated Rules, Includes Undo Option!

Jan 20, 2012 | 2,386 views | by Navneet Kaushal
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Automated Rules is a time saving feature that allows auto-scheduling of changes to your account, based on user-defined criteria. Based on feedbacks from previous users, Google Adwords, through their official blog, announced that they have made automated rules even more user-friendly and flexible. To support their cause Google has rung two major improvements, these being:

Increasing the rule limit to 100

1to100 Google AdWords Expands Automated Rules, Includes Undo Option!

Google Rolls Out AdWords Loaded With Email Address Collection Form Test!

Jan 6, 2012 | 2,422 views | by Navneet Kaushal
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Over last few weeks, AdWords  has been allowing PPC advertisers to directly collect user's their email addresses. Google have now confirmed that they will be running an expanded trial of lead generation through email collection. This format co exists for daily deal providers such as Snap deal, which asks for the user current city, presumably to target the user with deals specific to his city.

Google AdWords Help Center Gets Redesigned!

Dec 3, 2011 | 2,347 views | by Navneet Kaushal
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Moving on with its renovating, refreshing and redesigning mission, Google has given a facelift to the Google AdWords Help Center. This was announced in the Google AdWords Help forum, where Google described that they are testing a new design for the Help Center.

According to Google, the three major modifications include:

  • Reorganized information: At the top of each page you'll see a menu that will help you easily find what you want.

Top Of Page Bid Estimate Support Added By AdWords Editor!

Dec 3, 2011 | 1,910 views | by Navneet Kaushal
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New estimated top page bid metric was introduced by Google AdWords in September this year, and now the latest Editor Update Version 9.7.1 has been released by the company. The update includes top-of-page estimates via Automated Rules, you can also manage bids based on these estimates and can also filter keywords within advanced search.

AdWords Keyword Tool Error Acknowledged By Google!

Nov 30, 2011 | 2,719 views | by Navneet Kaushal
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The Google Adwords Keyword Tool seemed to have a bug of sorts, as was noted by SEO Consult’s blog and other SEOs too, leading to discussions starting a week earlier on AdWords help forums too.

The problem was that the tool was reporting ZERO volume for a large number of keywords, when using the Exact Match match type.

Google Adwords Error AdWords Keyword Tool Error Acknowledged By Google!

How To Link Google+ Business Page With AdWords Campaign!

Nov 14, 2011 | 3,169 views | by Navneet Kaushal
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Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.

Why Is Google Doing This?