AdWords

Proximity Now A Ranking Factor In Search Ads, As Google Unveils New Mobile Search Ad Formats!

Oct 24, 2011 | 1,860 views | by Navneet Kaushal
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Google has introduced new mobile search ad formats, that will be beneficial for businesses in the present smartphone driven market. The basic thought behind this is the integration of search ads with mobile apps. Google announced these new opportunities, as well as mobile-friendly ad related information along with the choice before the advertisers to send users to deep links inside an installed app. More importantly, physical proximity or closeness/ nearness to the searcher will affect the ranking of the site.

The New Google App Extensions:

Custom Search Ads for apps. When people will search within a mobile aap, then these ads will provide useful and relevant answers. With custom search ads the app developers get a chance to generate more funds.

As Google says, “Many people use Google to search for information about mobile apps. This ad format helps consumers right when they're searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.”

So, there is now the facility to directly send mobile searchers to deep link in your app, and then there are the ad 'circulars' where you can send the information about any ad from the desktop to your mobile phone. Here is a video to understand better:

How this helps the advertisers?

Presenting The Google's Dynamic Search Ads Program!

Oct 22, 2011 | 1,525 views | by Navneet Kaushal
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Google AdWords now offers Dynamic Search Ads. This feature was announced by Google recently, and with these Ads your site will be indexed frequently for changes by the search engine. Also, it will gather the search phrases from your site to generate a highly dynamic search ad that on these keywords that have not been used by you in Google AdWords.

How Will These Dynamic Ads Work:

As Google says, “When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page. The ad enters the auction and competes normally but we'll hold it back for any search where you also have an eligible keyword-targeted ad. So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns.”

Google Adwords Dynamic1 Presenting The Googles Dynamic Search Ads Program!

Now Call Tracking From Mobile Landing Pages With Google AdWords!

Oct 7, 2011 | 1,801 views | by Navneet Kaushal
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Google has announced that it is introducing a new mobile tracking metric that will allow one to keep a track of the calls made after the click-through to a site. This new mobile call tracking reaches mobile landing pages too.

What's new?

With the new metric, now it is possible to track the calls that have been made by customers by clicking on the phone number on your website.

As Google said, “Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages.”

This “Click To Call” program by Google has seen notable success with more than 500,000 advertisers using Click to Call, and these ads were leading to quite a number of phone calls. It is essential to note here that Google sees calls and call metrics as a part of offline conversion tracking, that lets webmaster know the true effectiveness of their keywords and ad campaigns. Not to mention that selling calls lets Google to generate phone-based leads, that are undoubtedly more qualified and have a higher value than clicks.

Google Call Metric Now Call Tracking From Mobile Landing Pages With Google AdWords!

Google Rolls Out Quality Improvements In AdWords Globally!

Oct 4, 2011 | 1,935 views | by Navneet Kaushal
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In its attempt to provide for the best user experience, Google is now rolling out a new algorithm that will give more consideration to landing page quality when it comes to AdWords Quality score. This new algorithm has been quietly tested in Spain, Portugal, Brazil and other parts of Latin America.

What Is New?

The new algorithm that Google will roll out focuses on landing page quality, as it is aimed at a better and relevant user experience. In other words, those landing pages that Google thinks are highly relevant to the search query will get higher ranks for lower cost-per-click bids.

As Google says, “August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks.”

Google Adwords Google Rolls Out Quality Improvements In AdWords Globally!

Google Integrates Video Advertising With AdWords Interface!

Sep 29, 2011 | 2,377 views | by Navneet Kaushal
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Google is about to launch a limited public beta of “AdWords for Video”, a step that is likely to help it unify its advertising interfaces.

The “AdWords for Video” comprises four “TrueView” video ad formats, with an advertiser being liable to pay when a visitor starts or views his video. The launch of this service combines video advertising, which was previously specific to YouTube.com, with the AdWords interface.

image 14 e1317298761900 Google Integrates Video Advertising With AdWords Interface!

The ad formats to be used in “AdWords for Video” will include TrueView in-display, TrueView in-stream, TrueView in-slate and TrueView in-search.

  • TrueView in-display (which resembles the Click-to-Play format) ads are present in the Google Display network.
  • TrueView in-stream are the ones appearing on short or long-form YouTube videos as a pre or mid roll.

AdWords Changes Policy, Permits Publishing Of Gambling Ads In Specific Countries!

Sep 28, 2011 | 2,117 views | by Navneet Kaushal
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Now there is a change in the Google AdWords policy resulting in an expansion in the inventory of Google ads, wherein AdSense network will display gambling-related ads on the websites of its publishers.

images AdWords Changes Policy, Permits Publishing Of Gambling Ads In Specific Countries!

Google has said that it has espoused this change in AdWords policy in response to feedback received from advertisers and publishers. In a mail it has said-

"We’re constantly reviewing the categories of ads available to our AdSense publishers in order to provide access to a wide range of possible advertisers. Towards this goal, beginning on 11 October, we’re expanding the inventory of Google ads eligible to show on the AdSense network to include gambling-related ads from trusted advertisers."

New Celebrity Endorsement Advertising Programme From Google May Be On The Way!

Sep 15, 2011 | 1,930 views | by Navneet Kaushal
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Google has started testing a new advertising programme, wherein paid search results on the Google Adwords system will be displaying celebrity endorsements as annotations at their bottom. It was introduced by Christian Oestlien, Lead Product Manager on the second day of SMX East, 2011.

However, Google has made it clear that as of now this facility will be extended only to a very limited number of advertisers.

Google AdWords Sitelinks Now Expanded!

Sep 9, 2011 | 2,384 views | by Navneet Kaushal
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Sitelinks was first announced back in 2009. Sitelinks was devised to allow users “to extend the value of your existing AdWords ads by providing additional links to content deep within your sites… With Ad Sitelinks, you can point to specific information on your site such as gift registries, special deals, holiday or event-related promotions, and store locators.”

Google Now Lets You Link Multiple AdWords Accounts To Google Analytics!

Sep 8, 2011 | 2,096 views | by Navneet Kaushal
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Google has announced:

“a new feature that will allow you to use multiple AdWords accounts with Google Analytics more effectively. The new data sources section in the Google Analytics account settings area makes it easy to use auto-tagging with multiple AdWords accounts and import your AdWords data into Google Analytics.”

AdWords linking in Google Analytics v5

Here's a look at the new Google v5 Analytics:

Google's New Metric Estimates Just How High You’ll Have To Bid To Be At Top-Of-Page!

Sep 3, 2011 | 919 views | by Navneet Kaushal
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Being armed with the information of how your AdWords adverts perform on the top of the page Vs. on the side, however the the next important question is, how much is it going to cost you to be there?