AdWords

Google Launches AdWords Dynamic Retargeting for Retailers!

Jun 26, 2013 | 1,499 views | by Navneet Kaushal
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Google has rolled out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. It is seen as another move of Google to improve its retargeting offerings and take on retargeting platforms like Mediaforge, Adroll, and Retargeter. 

Adwords 1 Google Launches AdWords Dynamic Retargeting for Retailers!

Google is also driving the piloting retargeting in the education and travel sectors & is planning to expand its availability in other sectors this year.

Auction Insights Report Revamped with Improved Features!

Jun 12, 2013 | 922 views | by Navneet Kaushal
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The Auction Insights report gives an insight of the performance of your ad against your competitors' ads. You can see if your competitor has higher impression share for an important keyword or how often your competitors' ads are appearing above your ad.

Google Launches the Beta Version for AdWords Image Extensions!

Jun 6, 2013 | 1,357 views | by Navneet Kaushal
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Google has officially announced the beta for Image Extensions in AdWords. The image extension allows AdWords advertisers to show relevant images along with text ads. 

According to Google, one out of six searches on Google provides results with the visual content. Text ads with image extensions will reflect the increasing importance of image content amongst users worldwide. 

Image extension Google Launches the Beta Version for AdWords Image Extensions!

Google AdWords Weekly Reports Now Available on Days Other Than Monday!

May 30, 2013 | 1,196 views | by Navneet Kaushal
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Webmasters will no longer have to wait till Monday to get their AdWords weekly reports. Google has announced on Google+ that it will now be emailing the AdWords weekly reports on all the seven days of the week. 

Earlier, when webmasters scheduled the reports to be emailed to them on weekly basis, they used to arrive on Monday. Here's what Google said on Google+:

Keyword Planner Comes to AdWords!

May 21, 2013 | 1,703 views | by Navneet Kaushal
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Google has officially launched Keyword Planner for AdWords. It combines the data from Traffic estimator and Keyword Tool, both the features will be taken off in the next 60 days.

AdWords Product Manager, Deepti Bhatnagar said, "Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

Google Makes Sign-up and Interface Changes in the AdWords Express!

May 18, 2013 | 1,474 views | by Navneet Kaushal
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AdWords Express, the Google's AdWords product for small businesses has recently undergone an interface makeover. Redesigned dashboard is one of the prominent interface updates that show:

  • An at-a-glance look at the ad views (impressions)
  • Pie chart that tracks budget expenses, on monthly basis
  • Clicks and calls generated

AdWords 1 Google Makes Sign up and Interface Changes in the AdWords Express!

The new performance graph in the AdWords Express will allow advertisers to compare different results over the time.

AdWords Specialists to Talk About Ad Disapprovals on Hangout on Air!

May 7, 2013 | 1,105 views | by Navneet Kaushal
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The most crucial element of an AdWords campaign is its Ad. It is the advertisement that depicts unique features of your business and draws the attention of users to take an action.

But, users get to see only approved or say high quality ads. So, what happens to the disapproved ads, which are prevented from showing up?

Google AdWords Launches Screensharing Feature!

Apr 29, 2013 | 1,191 views | by Navneet Kaushal
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Google AdWords has launched Screensharing, a feature that will enable AdWords users to share screens with AdWords support staff. 

Announcing the launch of Google Screensharing, AdWords community manager, Zee told that AdWords support team members can now invite users to share their screen with them and sign into AdWords account, on the phone.

Google Introduces the New AdWords Upgrade Center for an Easy Up gradation to Enhanced Campaigns!

Apr 24, 2013 | 3,459 views | by Navneet Kaushal
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Google has introduced the Upgrade Center, which will make it easier for advertisers with lots of campaigns to easily upgrade to enhanced campaigns. 

Enhanced campaigns help marketers in reaching out to people with the ads based on their location, device type, and time of day- removing the need of setting up and managing several individual campaigns. 

Google AdWords Social Annotations Let Advertisers Highlight Their Google+ Follower Count!

Apr 23, 2013 | 4,556 views | by Navneet Kaushal
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Google+ is marking its presence in every Google product, with AdWords being the latest one. From today, AdWords advertisers will be able to highlight their Google+ follower counts in their enhanced campaigns. Google has already told that ads with follower counts have 5-10% higher click-through rate, when compared to regular ads.

Here's an example from Home Depot, when we searched for "dining room chairs".