AdWords

Design Updates to AdWords Interface Coming!

Jun 12, 2012 | 1,535 views | by Navneet Kaushal
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Google is close to unveiling an improved AdWords with a redesigned interface. The new look is now under the preview mode and they’re asking for feedback before introducing it finally.

Google programmers have taken an objective look on AdWords functionality asking ‘How can we make it better?’ It has resulted in the introduction of ‘campaign types’ which is a major change to functionality. The design philosophy is to keep the interface simple for a simple campaign.

How Can Advertisers Prepare for the Travel Season – Infographic!

May 17, 2012 | 2,794 views | by Navneet Kaushal
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Google AdWords has released an infographic answering the question- how do the travel advertisers prepare for the vacation season. The infographic shows five decision making stages of anyone’s travel plans.

The Five Stages How Can Advertisers Prepare for the Travel Season   Infographic!

If advertisers can reach their target at any of these stages, then they are most likely to make a sale. What do you think of these stages? Do share your views.

Google AdWords Restricts New Ad Rotation Limited to 30 Days – What Options Do Marketers Have Now?

May 2, 2012 | 1,511 views | by Navneet Kaushal
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Google has limited the ad rotation in Adwords to 30 days. Google announced that this change will come in effect next week. Once the 30 days are over, the ads will be optimized by AdWords to provide a list of ads doing well (top in converting and getting clicks).

Google AdWords Updates Keyword Tool And Traffic Estimator!

Apr 27, 2012 | 1,715 views | by Navneet Kaushal
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Google AdWords has made some tweaks in the Keyword Tool and Traffic Estimator. The standalone Traffic Estimator has been retired and with the Keyword Tool changes, advertisers can now see keyword ideas with themes related to their keyword.

New Changes Allow Advertisers to Sort Google AdWords Quality Score Problems and Organize Their Accounts Better!

Apr 26, 2012 | 1,754 views | by Navneet Kaushal
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Google has made two improvements to the AdWords interface so that advertisers can manage their accounts better. The Quality Score for AdWords has had three components added; and account labels have been launched to streamline accounts by easier grouping of keywords, ads, ad groups and campaigns.

Quality Score will now be segregated into three components:

  • Expected click-through rate
  • Ad relevance
  • Landing page experience

Google AdWords for Video 'Officially' Rolls Out on YouTube!

Apr 24, 2012 | 1,966 views | by Navneet Kaushal
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Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses. 

Misspellings and Other Variants To be Automatically Matched by Google AdWords!

Apr 20, 2012 | 1,280 views | by Navneet Kaushal
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Google has announced that it will match misspellings, plurals, and other variations on a keyword or phrase for AdWords, just like it does for organic search. This means that advertisers can now let go of their lists of keyword misspellings and plurals.

New Location Features, ZIP Code Targeting Added to Google AdWords!

Apr 9, 2012 | 1,544 views | by Navneet Kaushal
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Google has added new features to AdWords to help businesses create ads that are more relevant to local customers. Google has introduced the advanced feature to target more than 30,000 ZIP codes – so that advertisers can now find customers easily.

Google Upgrades Adwords with Enhanced Ad Sitelinks!

Feb 15, 2012 | 1,784 views | by Navneet Kaushal
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Improving on AdWords sitelinks which was introduced in 2009, Google is now introducing what they call, "Enhanced Ad sitelinks".

Sitelinks are known to increase click through rate of an advertisement by 30% on an average, when compared to those without them. After continuously experimenting in an attempt to make them even better, Google now will be incorporating text ads in the AdWords sitelinks. In other words, if ads in your account are related to your sitelinks, then they will now be shown in AdWords listing too. Here's an example to show you how things will change:

Google AdWords Remarketing Tutorial!

Feb 14, 2012 | 5,689 views | by Navneet Kaushal
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Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a purchase earlier. With Google AdWords you can segment, define and target these audiences. AdWords professionals also use remarketing for product upsells, branding and social engagement. Basically, you can now reach consumers who: