Google has announced that they plan to proactively enforce the unique sitelinks policy so that advertisers will have to comply and refrain from using duplicate landing pages for sitelinks extensions. Till now Google had always insisted on this practice but its recent observations where advertisers were using two or more sitelinks were being directed to the same page or pages with the same content.
Google has announced a brand new AdWords budget choice that will facilitate advertisers to allocate funds much easily across their campaigns. The Shared Budget feature works by splitting the daily maximum limit as needed- basically it is all about synchronizing your AdWords spending with the way your business allocates the marketing budget. As Google says, “Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.”
Google has rolled out Enhanced Sitelinks globally after announcing them in February earlier this year. These take text from your ads which are related to your sitelinks and come up with new sitelinks. Since the announcement in February, Google was testing them and said that in the early phases of the tests, enhanced sitelinks “could make ads that appear above the organic search results even more useful. And they could lead to significantly higher clickthrough rates for an advertiser than regular 2-line and 3-line sitelinks.”
Google AdWords has introduced new app advertising tools with new features for advertisers with an app promotion campaign in AdWords, or those who are planning for an app promotion campaign in the iTunes App & Android Google Play store. The two new features include:
Mobile App Ad Formats:
Google AdWords has brought in new some new local targeting choices for advertisers in 11 nations including the USA, Canada and 9 others. The new tweaking options include postal code targeting for Canada and switching to Nielsen DMAs for USA metropolitan areas. Location extensions and local targeting options have been given a welcome twist across the other 9 countries as well.
Google AdWords has launched a new feature called- Congressional District Targeting. This new feature has been developed keeping the upcoming elections in mind. This is because candidates (as well as regular people) can use this District Targeting to target their campaigns as per Congressional District. Google said, “Now, with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads *solely* within that particular district’s border. You can start by heading into AdWords and selecting your District number from the location menu populated with district information in simple Google Maps format, prepared by Azavea. Build your ad and you’re on your way.”
Google AdWords has added a Flexible Reach feature to the Google Display Network. This feature’s settings will give the advertiser greater control of the ad group level settings. Google said, “The Networks and devices section of your Settings tab in AdWords will include a new targeting option called “Flexible reach.” Flexible reach enables you to fine-tune where your ads show by choosing your settings at the ad group level instead of the campaign level. This will give you more control over where your ads appear and who sees them.” In other words advertisers will be able to target better and will not have to create a separate campaign for each targeting method
Google has rolled out a new AdWords interface which is simpler and faster than before. The new look includes newly designed menus, tabs, navigation, and buttons. The new “Display Network Tab” makes it easier for SEO experts to manage display network campaigns within the Google Adwords interface. The interface has been made visually appealing while the sense of familiarity is maintained with the features remaining in their old positions.
Google is close to unveiling an improved AdWords with a redesigned interface. The new look is now under the preview mode and they’re asking for feedback before introducing it finally.
Google programmers have taken an objective look on AdWords functionality asking ‘How can we make it better?’ It has resulted in the introduction of ‘campaign types’ which is a major change to functionality. The design philosophy is to keep the interface simple for a simple campaign.
Google AdWords has released an infographic answering the question- how do the travel advertisers prepare for the vacation season. The infographic shows five decision making stages of anyone’s travel plans.
If advertisers can reach their target at any of these stages, then they are most likely to make a sale. What do you think of these stages? Do share your views.