AdWords

Google's New Metric Estimates Just How High You’ll Have To Bid To Be At Top-Of-Page!

Sep 3, 2011 | 919 views | by Navneet Kaushal
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Being armed with the information of how your AdWords adverts perform on the top of the page Vs. on the side, however the the next important question is, how much is it going to cost you to be there?

Google To Start Reviewing Paused Ads In AdWords!!

Sep 3, 2011 | 1,386 views | by Navneet Kaushal
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In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads. This change in policy sets out to “enhance your experience with Google AdWords”.

Google paused ads  Google To Start Reviewing Paused Ads In AdWords!!

Now Track Your Ad's Position With The Google's Value Track!

Aug 31, 2011 | 1,937 views | by Navneet Kaushal
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Google has announced a change to its ValueTrack. Now “your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com.” Googler, Andrew Truong explains.

So how does it work?

All you have to do is flip a switch in your AdWords account and Google will affix an ad position parameter named 'adpos' to your destination URL. The information received can then be anatomized as it's passed to the clients' sites and is analyzed from there.

All Google AdWords Phone Numbers Are Now Click-To-Call!

Aug 30, 2011 | 3,170 views | by Navneet Kaushal
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Google has announced that people now can directly call the advertiser by clicking on the phone number mentioned in their ad copy. The charges will be levied as per the PPC standards.

click to call 1 All Google AdWords Phone Numbers Are Now Click To Call!

Here is how it works:

Google Releases The AdWords Editor Version 9.5 For Windows And Mac!

Aug 30, 2011 | 1,249 views | by Navneet Kaushal
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Google has announced the release of version 9.5 of its free desktop software for managing AdWords campaigns. This new version “supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns.”

AdWords 9 5 1 Google Releases The AdWords Editor Version 9.5 For Windows And Mac!

Campaign Experiment:

Google AdWords Keyword Tool Being Tweaked To Let You Input 2500 Terms!

Aug 25, 2011 | 2,161 views | by Navneet Kaushal
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As spotted by Hobo SEO, Google seems to be experimenting on updating it's AdWords Keyword Tool which will allow its users to input 2500 keywords into the search box. Currently, the word limit is caped to a mere 100 in order to come up with new keyword ideas.

AdWords Keywords Google AdWords Keyword Tool Being Tweaked To Let You Input 2500 Terms!

Now Analyze Your AdWords Campaign With The New WordSteam Google AdWords Grader!

Aug 9, 2011 | 2,504 views | by Navneet Kaushal
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WordStream announces their brand new service, the Free Google AdWords Grader.

It is a “free tool that grades your AdWords account performance by analyzing several key performance indicators (including Quality Score, Account Activity, Click-Through Rate, and Impression Share) and comparing your results against those of other AdWords advertisers with similar monthly budgets. It's like a free, instant PPC audit.” as explained by WordStream's Larry Kim.

Google AdWords Announces New Click-to-call Enhancements!

Jul 30, 2011 | 1,766 views | by Navneet Kaushal
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Google had announced to roll out Call metrics for its users in the USA and Canada. Yesterday I received mail for the same.

Here's how the email reads:

Dear AdWords Advertiser,

If you currently have a phone number in your ad text or have plans to start adding your phone number in an ad, this is an important notice that in the coming weeks, we will be launching a new enhancement to AdWords ads that will impact charges on clicks to these numbers.

PPC Ads Do Not Cannibalize Organic Traffic- Google Study!

Jul 27, 2011 | 2,138 views | by Navneet Kaushal
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A latest Google study has declared that paid search ads give you a 89% incremental lift in traffic. Now this is much more than traffic one expects from organic search. This study has been conducted by Quantitative Management Team at Google, and claims that paid search ads are much more effective This study also lays to rest any claims that the Paid search ads cannibalize organic traffic.

Google launches AdWords Express a Quick and Simple Way to Online Advertising!

Jul 26, 2011 | 2,050 views | by Navneet Kaushal
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Yesterday, Google officially introduced AdWords Express, “a faster and simpler way to start advertising online in under five minutes.” as revealed by Kiley McEvoy, Product Manager, Google AdWords Express. Previously Google AdWords Express was called Google Boost and was announced in October 2010 for a limited number of local businesses.

Google AdWords Express2  Google launches AdWords Express a Quick and Simple Way to Online Advertising!

Talking about the service, McEvoy commented, “ AdWords Express is designed to help local businesses that aren't already AdWords advertisers create effective campaigns.”