AdWords

Google AdWords Keyword Tool Being Tweaked To Let You Input 2500 Terms!

Aug 25, 2011 | 2,141 views | by Navneet Kaushal
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As spotted by Hobo SEO, Google seems to be experimenting on updating it's AdWords Keyword Tool which will allow its users to input 2500 keywords into the search box. Currently, the word limit is caped to a mere 100 in order to come up with new keyword ideas.

AdWords Keywords Google AdWords Keyword Tool Being Tweaked To Let You Input 2500 Terms!

Now Analyze Your AdWords Campaign With The New WordSteam Google AdWords Grader!

Aug 9, 2011 | 2,485 views | by Navneet Kaushal
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WordStream announces their brand new service, the Free Google AdWords Grader.

It is a “free tool that grades your AdWords account performance by analyzing several key performance indicators (including Quality Score, Account Activity, Click-Through Rate, and Impression Share) and comparing your results against those of other AdWords advertisers with similar monthly budgets. It's like a free, instant PPC audit.” as explained by WordStream's Larry Kim.

Google AdWords Announces New Click-to-call Enhancements!

Jul 30, 2011 | 1,749 views | by Navneet Kaushal
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Google had announced to roll out Call metrics for its users in the USA and Canada. Yesterday I received mail for the same.

Here's how the email reads:

Dear AdWords Advertiser,

If you currently have a phone number in your ad text or have plans to start adding your phone number in an ad, this is an important notice that in the coming weeks, we will be launching a new enhancement to AdWords ads that will impact charges on clicks to these numbers.

PPC Ads Do Not Cannibalize Organic Traffic- Google Study!

Jul 27, 2011 | 2,103 views | by Navneet Kaushal
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A latest Google study has declared that paid search ads give you a 89% incremental lift in traffic. Now this is much more than traffic one expects from organic search. This study has been conducted by Quantitative Management Team at Google, and claims that paid search ads are much more effective This study also lays to rest any claims that the Paid search ads cannibalize organic traffic.

Google launches AdWords Express a Quick and Simple Way to Online Advertising!

Jul 26, 2011 | 2,029 views | by Navneet Kaushal
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Yesterday, Google officially introduced AdWords Express, “a faster and simpler way to start advertising online in under five minutes.” as revealed by Kiley McEvoy, Product Manager, Google AdWords Express. Previously Google AdWords Express was called Google Boost and was announced in October 2010 for a limited number of local businesses.

Google AdWords Express2  Google launches AdWords Express a Quick and Simple Way to Online Advertising!

Talking about the service, McEvoy commented, “ AdWords Express is designed to help local businesses that aren't already AdWords advertisers create effective campaigns.”

AdWords New Click-to-download Ads Application Icon!

Jul 26, 2011 | 2,211 views | by Navneet Kaushal
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Google's Click-to-download ads, now gets an application icon to make its apps advertisements even more visually appealing.

Before the addition of the icon:


Click to download icon1 AdWords New Click to download Ads Application Icon!

After the addition of the icon:


Click to download icon2 AdWords New Click to download Ads Application Icon!

Takashi Sakomoto a Software Engineer at Mobile Ads, wrote in the official Google Mobile Ads Blog about how Google has “improved the existing Click-to-download format by automatically finding and displaying the icon that is registered in the iTunes App Store or the Android Marketplace.”

Google launches AdWords Credit Cards!

Jul 23, 2011 | 1,649 views | by Navneet Kaushal
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The search engine giant has ventured into a whole new field- Finance. This is Google's way of assisting their clients-through a credit card. Yes, there is a Google Credit Card now. And here is the brief about it:

What is it called- AdWords Business Credit Card

Who can use it- US based advertisers.

What can you get with it- Only one thing- Google AdWords

When to Invest in Pay Per Click (PPC)!

Jul 22, 2011 | 2,218 views | by Navneet Kaushal
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Pay Per Click or PPC advertising campaign is considered to be the quickest-affordable and the most effective way of online promotions. They require a proper strategy to be formatted so that they capture the audience's attention and pull them towards your business. This keyword based form of advertising is highly effective, but will it work for you? Should you also take up a PPC campaign? If these are the questions on your mind, then, here are a few pointers on When should you invest in Pay Per Click Campaign:

Google AdWords Top 20 Most Expensive Keyword Categories!

Jul 20, 2011 | 1,978 views | by Navneet Kaushal
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Google, last week announced a massive rise of 32% year on year in their revenue which equaled to a whooping $9.02 billion of revenue in the Q2 2011 earnings. Sure these figures do not come as a surprise to anyone. Google has had a strong hold on the market for quite some time now.

Top Vs. Side: The New AdWords Report Segment Revealing This Vital Distinction!

Jul 19, 2011 | 1,838 views | by Navneet Kaushal
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A report published by Google, AdWords report segment revealed notation of a big divide between the performance of #1 ads based on their position. The report suggests, that the #1 ads that appear on the top of the search result perform better, or, end up getting more clicks and more conversions, as opposed to the #1 ads on the right.

Google AdWord segment report Top Vs. Side: The New AdWords Report Segment Revealing This Vital Distinction!