AdWords

Google's AdWords Introduces New Location Targeting!

Nov 1, 2011 | 2,146 views | by Navneet Kaushal
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The location targeting interface for AdWords just got a makeover. Google announced that the changes include an easier way to find locations, and a new column that tells the “reach” (number of users) of Google properties. The location target limits have also been increased from 300 to 10,000, and a new Polygon targeting migration tool has been added.

The Green Bar Of The Google Keyword Tool Replaced With High, Medium And Low Indicators!

Oct 29, 2011 | 2,706 views | by Navneet Kaushal
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The green bar indicator in the Google Keyword Tool is gone now. In a fresh update, the bar has given way to text label of either "High," "Medium," or "Low”, in the competition column of the results.

Earlier, the webmasters judged the competitiveness of a keyword with the “Greenness” of the bar, the more green in the bar, the more competitive the term. Here is the how the table looks now:

Google Removes Green Bar e1319894354917 The Green Bar Of The Google Keyword Tool Replaced With High, Medium And Low Indicators!

Presenting The Google AdWords Premier SMB Partner Program!

Oct 29, 2011 | 2,178 views | by Navneet Kaushal
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Google is launching its new 'AdWords Premier SMB Partner Program'. This vendor referral program has been designed for the small business advertisers who want to invest in AdWords. The small businesses will be referred to a list of companies that have been a part of Google's 'authorized reseller' program.

The Benefits Of Becoming A Partner:

The idea behind becoming a SMB partner is that it will allow the company’s customer base to expand and deliver better, more direct and reportable results to the advertisers. Since only a chosen few highly qualified companies become Premier SMB Partners, that is why becoming a partner will help companies stand apart from the crowd. When a business will partner with Google, they will be able to deliver the solutions the customers are looking for. Apart from the boost one can expect from the Google support, the Premier SMB Partners benefit from executive, technical, sales, marketing, account and partner management aid from the search engine.

In other words, the signed up vendors get huge benefits as compared to other Google reseller partners.

The Criteria Of Becoming A Partner:

Google Introduces Bid-For-Calls In AdWords!

Oct 28, 2011 | 2,083 views | by Navneet Kaushal
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Google is launching a new AdWords feature titled bid for calls. It is a PPC as in Pay Per Call add on for the PC. It is not like Click to Call at all, but is different. The new program will launch in the US and UK in the beginning, before reaching other countries.

How Does Bid For Calls Work?
To begin with, it is based on the Call Metrics that is Google Voice infrastructure. While using this feature, the AdWords advertisers need Call Metrics and a Google Voice-generated call tracking number. The catch is that, now instead of paying $1 per completed call for call tracking, the advertisers have the option of bidding for each call.

As Google says, “To take advantage of bid-per-call, select the option to use a Google forwarding number when you set up Call Extensions so that our systems can measure when a call to your business occurs. With bid-per-call, you'll also get the benefit of detailed call reporting right in AdWords.”

Bid For Calls Google Introduces Bid For Calls In AdWords!

Proximity Now A Ranking Factor In Search Ads, As Google Unveils New Mobile Search Ad Formats!

Oct 24, 2011 | 1,890 views | by Navneet Kaushal
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Google has introduced new mobile search ad formats, that will be beneficial for businesses in the present smartphone driven market. The basic thought behind this is the integration of search ads with mobile apps. Google announced these new opportunities, as well as mobile-friendly ad related information along with the choice before the advertisers to send users to deep links inside an installed app. More importantly, physical proximity or closeness/ nearness to the searcher will affect the ranking of the site.

The New Google App Extensions:

Custom Search Ads for apps. When people will search within a mobile aap, then these ads will provide useful and relevant answers. With custom search ads the app developers get a chance to generate more funds.

As Google says, “Many people use Google to search for information about mobile apps. This ad format helps consumers right when they're searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.”

So, there is now the facility to directly send mobile searchers to deep link in your app, and then there are the ad 'circulars' where you can send the information about any ad from the desktop to your mobile phone. Here is a video to understand better:

How this helps the advertisers?

Presenting The Google's Dynamic Search Ads Program!

Oct 22, 2011 | 1,566 views | by Navneet Kaushal
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Google AdWords now offers Dynamic Search Ads. This feature was announced by Google recently, and with these Ads your site will be indexed frequently for changes by the search engine. Also, it will gather the search phrases from your site to generate a highly dynamic search ad that on these keywords that have not been used by you in Google AdWords.

How Will These Dynamic Ads Work:

As Google says, “When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page. The ad enters the auction and competes normally but we'll hold it back for any search where you also have an eligible keyword-targeted ad. So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns.”

Google Adwords Dynamic1 Presenting The Googles Dynamic Search Ads Program!

Now Call Tracking From Mobile Landing Pages With Google AdWords!

Oct 7, 2011 | 1,834 views | by Navneet Kaushal
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Google has announced that it is introducing a new mobile tracking metric that will allow one to keep a track of the calls made after the click-through to a site. This new mobile call tracking reaches mobile landing pages too.

What's new?

With the new metric, now it is possible to track the calls that have been made by customers by clicking on the phone number on your website.

As Google said, “Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages.”

This “Click To Call” program by Google has seen notable success with more than 500,000 advertisers using Click to Call, and these ads were leading to quite a number of phone calls. It is essential to note here that Google sees calls and call metrics as a part of offline conversion tracking, that lets webmaster know the true effectiveness of their keywords and ad campaigns. Not to mention that selling calls lets Google to generate phone-based leads, that are undoubtedly more qualified and have a higher value than clicks.

Google Call Metric Now Call Tracking From Mobile Landing Pages With Google AdWords!

Google Rolls Out Quality Improvements In AdWords Globally!

Oct 4, 2011 | 1,966 views | by Navneet Kaushal
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In its attempt to provide for the best user experience, Google is now rolling out a new algorithm that will give more consideration to landing page quality when it comes to AdWords Quality score. This new algorithm has been quietly tested in Spain, Portugal, Brazil and other parts of Latin America.

What Is New?

The new algorithm that Google will roll out focuses on landing page quality, as it is aimed at a better and relevant user experience. In other words, those landing pages that Google thinks are highly relevant to the search query will get higher ranks for lower cost-per-click bids.

As Google says, “August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks.”

Google Adwords Google Rolls Out Quality Improvements In AdWords Globally!

Google Integrates Video Advertising With AdWords Interface!

Sep 29, 2011 | 2,423 views | by Navneet Kaushal
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Google is about to launch a limited public beta of “AdWords for Video”, a step that is likely to help it unify its advertising interfaces.

The “AdWords for Video” comprises four “TrueView” video ad formats, with an advertiser being liable to pay when a visitor starts or views his video. The launch of this service combines video advertising, which was previously specific to YouTube.com, with the AdWords interface.

image 14 e1317298761900 Google Integrates Video Advertising With AdWords Interface!

The ad formats to be used in “AdWords for Video” will include TrueView in-display, TrueView in-stream, TrueView in-slate and TrueView in-search.

  • TrueView in-display (which resembles the Click-to-Play format) ads are present in the Google Display network.
  • TrueView in-stream are the ones appearing on short or long-form YouTube videos as a pre or mid roll.

AdWords Changes Policy, Permits Publishing Of Gambling Ads In Specific Countries!

Sep 28, 2011 | 2,153 views | by Navneet Kaushal
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Now there is a change in the Google AdWords policy resulting in an expansion in the inventory of Google ads, wherein AdSense network will display gambling-related ads on the websites of its publishers.

images AdWords Changes Policy, Permits Publishing Of Gambling Ads In Specific Countries!

Google has said that it has espoused this change in AdWords policy in response to feedback received from advertisers and publishers. In a mail it has said-

"We’re constantly reviewing the categories of ads available to our AdSense publishers in order to provide access to a wide range of possible advertisers. Towards this goal, beginning on 11 October, we’re expanding the inventory of Google ads eligible to show on the AdSense network to include gambling-related ads from trusted advertisers."