AdWords

Top Of Page Bid Estimate Support Added By AdWords Editor!

Dec 3, 2011 | 1,920 views | by Navneet Kaushal
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New estimated top page bid metric was introduced by Google AdWords in September this year, and now the latest Editor Update Version 9.7.1 has been released by the company. The update includes top-of-page estimates via Automated Rules, you can also manage bids based on these estimates and can also filter keywords within advanced search.

AdWords Keyword Tool Error Acknowledged By Google!

Nov 30, 2011 | 2,724 views | by Navneet Kaushal
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The Google Adwords Keyword Tool seemed to have a bug of sorts, as was noted by SEO Consult’s blog and other SEOs too, leading to discussions starting a week earlier on AdWords help forums too.

The problem was that the tool was reporting ZERO volume for a large number of keywords, when using the Exact Match match type.

Google Adwords Error AdWords Keyword Tool Error Acknowledged By Google!

How To Link Google+ Business Page With AdWords Campaign!

Nov 14, 2011 | 3,186 views | by Navneet Kaushal
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Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.

Why Is Google Doing This?

Google's AdWords Introduces New Location Targeting!

Nov 1, 2011 | 2,161 views | by Navneet Kaushal
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The location targeting interface for AdWords just got a makeover. Google announced that the changes include an easier way to find locations, and a new column that tells the “reach” (number of users) of Google properties. The location target limits have also been increased from 300 to 10,000, and a new Polygon targeting migration tool has been added.

The Green Bar Of The Google Keyword Tool Replaced With High, Medium And Low Indicators!

Oct 29, 2011 | 2,722 views | by Navneet Kaushal
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The green bar indicator in the Google Keyword Tool is gone now. In a fresh update, the bar has given way to text label of either "High," "Medium," or "Low”, in the competition column of the results.

Earlier, the webmasters judged the competitiveness of a keyword with the “Greenness” of the bar, the more green in the bar, the more competitive the term. Here is the how the table looks now:

Google Removes Green Bar e1319894354917 The Green Bar Of The Google Keyword Tool Replaced With High, Medium And Low Indicators!

Presenting The Google AdWords Premier SMB Partner Program!

Oct 29, 2011 | 2,195 views | by Navneet Kaushal
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Google is launching its new 'AdWords Premier SMB Partner Program'. This vendor referral program has been designed for the small business advertisers who want to invest in AdWords. The small businesses will be referred to a list of companies that have been a part of Google's 'authorized reseller' program.

The Benefits Of Becoming A Partner:

The idea behind becoming a SMB partner is that it will allow the company’s customer base to expand and deliver better, more direct and reportable results to the advertisers. Since only a chosen few highly qualified companies become Premier SMB Partners, that is why becoming a partner will help companies stand apart from the crowd. When a business will partner with Google, they will be able to deliver the solutions the customers are looking for. Apart from the boost one can expect from the Google support, the Premier SMB Partners benefit from executive, technical, sales, marketing, account and partner management aid from the search engine.

In other words, the signed up vendors get huge benefits as compared to other Google reseller partners.

The Criteria Of Becoming A Partner:

Google Introduces Bid-For-Calls In AdWords!

Oct 28, 2011 | 2,093 views | by Navneet Kaushal
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Google is launching a new AdWords feature titled bid for calls. It is a PPC as in Pay Per Call add on for the PC. It is not like Click to Call at all, but is different. The new program will launch in the US and UK in the beginning, before reaching other countries.

How Does Bid For Calls Work?
To begin with, it is based on the Call Metrics that is Google Voice infrastructure. While using this feature, the AdWords advertisers need Call Metrics and a Google Voice-generated call tracking number. The catch is that, now instead of paying $1 per completed call for call tracking, the advertisers have the option of bidding for each call.

As Google says, “To take advantage of bid-per-call, select the option to use a Google forwarding number when you set up Call Extensions so that our systems can measure when a call to your business occurs. With bid-per-call, you'll also get the benefit of detailed call reporting right in AdWords.”

Bid For Calls Google Introduces Bid For Calls In AdWords!

Proximity Now A Ranking Factor In Search Ads, As Google Unveils New Mobile Search Ad Formats!

Oct 24, 2011 | 1,903 views | by Navneet Kaushal
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Google has introduced new mobile search ad formats, that will be beneficial for businesses in the present smartphone driven market. The basic thought behind this is the integration of search ads with mobile apps. Google announced these new opportunities, as well as mobile-friendly ad related information along with the choice before the advertisers to send users to deep links inside an installed app. More importantly, physical proximity or closeness/ nearness to the searcher will affect the ranking of the site.

The New Google App Extensions:

Custom Search Ads for apps. When people will search within a mobile aap, then these ads will provide useful and relevant answers. With custom search ads the app developers get a chance to generate more funds.

As Google says, “Many people use Google to search for information about mobile apps. This ad format helps consumers right when they're searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.”

So, there is now the facility to directly send mobile searchers to deep link in your app, and then there are the ad 'circulars' where you can send the information about any ad from the desktop to your mobile phone. Here is a video to understand better:

How this helps the advertisers?

Presenting The Google's Dynamic Search Ads Program!

Oct 22, 2011 | 1,575 views | by Navneet Kaushal
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Google AdWords now offers Dynamic Search Ads. This feature was announced by Google recently, and with these Ads your site will be indexed frequently for changes by the search engine. Also, it will gather the search phrases from your site to generate a highly dynamic search ad that on these keywords that have not been used by you in Google AdWords.

How Will These Dynamic Ads Work:

As Google says, “When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page. The ad enters the auction and competes normally but we'll hold it back for any search where you also have an eligible keyword-targeted ad. So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns.”

Google Adwords Dynamic1 Presenting The Googles Dynamic Search Ads Program!

Now Call Tracking From Mobile Landing Pages With Google AdWords!

Oct 7, 2011 | 1,845 views | by Navneet Kaushal
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Google has announced that it is introducing a new mobile tracking metric that will allow one to keep a track of the calls made after the click-through to a site. This new mobile call tracking reaches mobile landing pages too.

What's new?

With the new metric, now it is possible to track the calls that have been made by customers by clicking on the phone number on your website.

As Google said, “Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages.”

This “Click To Call” program by Google has seen notable success with more than 500,000 advertisers using Click to Call, and these ads were leading to quite a number of phone calls. It is essential to note here that Google sees calls and call metrics as a part of offline conversion tracking, that lets webmaster know the true effectiveness of their keywords and ad campaigns. Not to mention that selling calls lets Google to generate phone-based leads, that are undoubtedly more qualified and have a higher value than clicks.

Google Call Metric Now Call Tracking From Mobile Landing Pages With Google AdWords!