AdWords

Google AdWords Remarketing Tutorial!

Feb 14, 2012 | 5,692 views | by Navneet Kaushal
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Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a purchase earlier. With Google AdWords you can segment, define and target these audiences. AdWords professionals also use remarketing for product upsells, branding and social engagement. Basically, you can now reach consumers who:

Google AdWords Expands Automated Rules, Includes Undo Option!

Jan 20, 2012 | 2,434 views | by Navneet Kaushal
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Automated Rules is a time saving feature that allows auto-scheduling of changes to your account, based on user-defined criteria. Based on feedbacks from previous users, Google Adwords, through their official blog, announced that they have made automated rules even more user-friendly and flexible. To support their cause Google has rung two major improvements, these being:

Increasing the rule limit to 100

1to100 Google AdWords Expands Automated Rules, Includes Undo Option!

Google Rolls Out AdWords Loaded With Email Address Collection Form Test!

Jan 6, 2012 | 2,449 views | by Navneet Kaushal
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Over last few weeks, AdWords  has been allowing PPC advertisers to directly collect user's their email addresses. Google have now confirmed that they will be running an expanded trial of lead generation through email collection. This format co exists for daily deal providers such as Snap deal, which asks for the user current city, presumably to target the user with deals specific to his city.

Google AdWords Help Center Gets Redesigned!

Dec 3, 2011 | 2,382 views | by Navneet Kaushal
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Moving on with its renovating, refreshing and redesigning mission, Google has given a facelift to the Google AdWords Help Center. This was announced in the Google AdWords Help forum, where Google described that they are testing a new design for the Help Center.

According to Google, the three major modifications include:

  • Reorganized information: At the top of each page you'll see a menu that will help you easily find what you want.

Top Of Page Bid Estimate Support Added By AdWords Editor!

Dec 3, 2011 | 1,939 views | by Navneet Kaushal
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New estimated top page bid metric was introduced by Google AdWords in September this year, and now the latest Editor Update Version 9.7.1 has been released by the company. The update includes top-of-page estimates via Automated Rules, you can also manage bids based on these estimates and can also filter keywords within advanced search.

AdWords Keyword Tool Error Acknowledged By Google!

Nov 30, 2011 | 2,742 views | by Navneet Kaushal
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The Google Adwords Keyword Tool seemed to have a bug of sorts, as was noted by SEO Consult’s blog and other SEOs too, leading to discussions starting a week earlier on AdWords help forums too.

The problem was that the tool was reporting ZERO volume for a large number of keywords, when using the Exact Match match type.

Google Adwords Error AdWords Keyword Tool Error Acknowledged By Google!

How To Link Google+ Business Page With AdWords Campaign!

Nov 14, 2011 | 3,224 views | by Navneet Kaushal
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Google AdWords has released a new feature called Social Extensions, that integrates your AdWords campaign to Goolge+ page. They have given a detailed step-by-step guide to adding social extensions to your ads.

Why Is Google Doing This?

Google's AdWords Introduces New Location Targeting!

Nov 1, 2011 | 2,206 views | by Navneet Kaushal
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The location targeting interface for AdWords just got a makeover. Google announced that the changes include an easier way to find locations, and a new column that tells the “reach” (number of users) of Google properties. The location target limits have also been increased from 300 to 10,000, and a new Polygon targeting migration tool has been added.

The Green Bar Of The Google Keyword Tool Replaced With High, Medium And Low Indicators!

Oct 29, 2011 | 2,762 views | by Navneet Kaushal
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The green bar indicator in the Google Keyword Tool is gone now. In a fresh update, the bar has given way to text label of either "High," "Medium," or "Low”, in the competition column of the results.

Earlier, the webmasters judged the competitiveness of a keyword with the “Greenness” of the bar, the more green in the bar, the more competitive the term. Here is the how the table looks now:

Google Removes Green Bar e1319894354917 The Green Bar Of The Google Keyword Tool Replaced With High, Medium And Low Indicators!

Presenting The Google AdWords Premier SMB Partner Program!

Oct 29, 2011 | 2,229 views | by Navneet Kaushal
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Google is launching its new 'AdWords Premier SMB Partner Program'. This vendor referral program has been designed for the small business advertisers who want to invest in AdWords. The small businesses will be referred to a list of companies that have been a part of Google's 'authorized reseller' program.

The Benefits Of Becoming A Partner:

The idea behind becoming a SMB partner is that it will allow the company’s customer base to expand and deliver better, more direct and reportable results to the advertisers. Since only a chosen few highly qualified companies become Premier SMB Partners, that is why becoming a partner will help companies stand apart from the crowd. When a business will partner with Google, they will be able to deliver the solutions the customers are looking for. Apart from the boost one can expect from the Google support, the Premier SMB Partners benefit from executive, technical, sales, marketing, account and partner management aid from the search engine.

In other words, the signed up vendors get huge benefits as compared to other Google reseller partners.

The Criteria Of Becoming A Partner: