AdWords

Google Adds Video Call Support to AdWords!

Nov 20, 2013 | 1,602 views | by Navneet Kaushal
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Google added the functionality to share your screen with Google AdWords support representation in April this year. It has now announced to add video calls based on the same technology it uses for Google+ Hangouts.

The announcement was made in the Google AdWords Help community. The assistance can be availed during support hours by logging into AdWords account and clicking on the Help section on the top right of the page. The "Video Call" options will be visible under Contact Us menu.

Google Rolls Out New AdWords Campaign "Limited By Budget" Estimator!

Oct 29, 2013 | 2,286 views | by Navneet Kaushal
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For campaigns with "limited by budget" alert in AdWords, Google has rolled out new campaign daily budget estimator. The view of the new pop-up was tweeted by Sergey Rusak of WordStream.

Estimator Google Rolls Out New AdWords Campaign Limited By Budget Estimator!

The budget estimator provides:

  • Estimated clicks and impressions on weekly basis
  • Cost per week for individual proposed budget setting

Google Improves Ad Rank to Show Up More Relevant Ad Formats & Extensions!

Oct 23, 2013 | 1,211 views | by Navneet Kaushal
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Google has announced an improvement in the AdWords auction that will let the search giant show more relevant ad extensions & formats to searchers.

Ad extensions provide more information to potential customers and also the additional ways to respond. These typically improve the clickthrough rate as well as the overall performance of the campaign by making the ads more useful.

Improvements in Ad Rank

Google AdWords for Videos Gets MCC Reports & Bulk Upload Features!

Oct 22, 2013 | 1,646 views | by Navneet Kaushal
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Google has announced the launch of new video ads management features within Google AdWords on its Google+ channel. The two new features are:

1) Bulk Upload capability for AdWords for Videos

Here' what Google:

International Targeting in AdWords Expanded!

Oct 19, 2013 | 1,209 views | by Navneet Kaushal
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Google has made changes in functioning of location targeting for international searches. The change will allow ads to be seen across countries, when the search query has a local intent.

Advertisers using "default" or "location of interest" setting will be able to target the ads on the basis of:

  • Location that people are searching for
  • Location people are searching from

Online Advertising Fetched Search Revenue of $8.7 Billion in First Half of 2013!

Oct 16, 2013 | 2,372 views | by Navneet Kaushal
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The Interactive Advertising Bureau has put an end all the negative notions regarding the ad spend getting down in its latest Ad Revenue Report. According to the report, the online advertising industry looks in good shape. It recorded a revenue of $20.1 billion generated from online advertising in first half of 2013, which is $17 billion higher than the revenue earned in the same period in 2012.

Google Starts Rolling Out AdWords Third-Party Review Extension to All Accounts!

Oct 16, 2013 | 1,856 views | by Navneet Kaushal
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Google announced the beta release of Review Extension in June, a feature that allowed advertisers to add an endorsement quote from a reputable publication into their AdWords ads. The feature is now being officially rolled out to all the AdWords accounts.

Adwords 1 Google Starts Rolling Out AdWords Third Party Review Extension to All Accounts!

Google Starts the Roll-out of New AdWords Interface Design and Logo!

Oct 11, 2013 | 2,420 views | by Navneet Kaushal
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Google has started the roll-out of the new logo and Web UI design of the AdWords. The new logo is integrated into the navigation bar and reflects Google's move to the flat design, which was recently adopted in the flagship logo also.

Here's a screenshot of the new AdWords logo, tweeted by Rick Galan.

New logo Google Starts the Roll out of New AdWords Interface Design and Logo!

The old/current version of AdWords logo looked like this:

Latest Iteration of Google’s Product Listing Ads Rolled Out!

Oct 8, 2013 | 1,799 views | by Navneet Kaushal
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Google has now introduced new features focused on local merchants for Google Shopping. When a user makes a Google search for a product, they may now see local Product Listing Ads (PLAs) that will tell customers about availability of the product for purchase at a local physical store.

listing ads Latest Iteration of Google’s Product Listing Ads Rolled Out!

Google Introduces Copy & Paste Functionality to Web UI of AdWords Editor!

Oct 5, 2013 | 1,934 views | by Navneet Kaushal
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Google AdWords has added copy and paste feature to the Web UI of AdWords Editor. 

The Editor is a great tool for editing and building campaigns & ad groups. At times, webmasters just want to break up an ad group, copy keywords, or clone a campaign, which will now be easier with copy & paste feature.