In the wake of Google declaring its Q3 2012 advertising revenue, folks over at WordStream have released an infographic on the economics of Google Adwords. This has been prepared after analyzing billion dollars of AdWords spend in the previous week.
Google has announced that in their effort to provide advertisers with more conversions at a lesser cost, they are changing the default ad rotation settings for most advertisers from “optimize for clicks” to "optimize for conversions." This means your campaigns will be changed automatically by Google to the conversions based mode. You can expect this roll out to take place in the second week of November.
Now advertisers in the UK can use their AdWords Credit Card to buy ads on Google. The search engine has revealed that this credit card is in the testing phase and allows small businesses make convenient payments for their campaigns and also keep a neat track their spending. Presently the testing is on for UK businesses, after the pilot project of AdWords Business Credit in the US saw huge success. About the positive response from US businesses, Google said, “ In a survey conducted after the pilot launched, 74% of respondents said they now use AdWords Business Credit as their primary form of AdWords payment.”
The road to maximized conversion goes through ‘remarketing’ as one tries to retarget the users who saw the content- visited but did not buy. The entire task of retargeting is quite complex and to aid webmasters in the same, as reported by Search Engine Watch, Google has rolled out a beta program: Remarketing in Search. This program will help webmasters benefit with remarketing and use it to do better in the future. The program lets marketers create remarketing lists (quite like regular display ads) by using customer knowledge to better their bidding strategy and in extension take their marketing campaigns on a higher level.
Google has announced that they plan to proactively enforce the unique sitelinks policy so that advertisers will have to comply and refrain from using duplicate landing pages for sitelinks extensions. Till now Google had always insisted on this practice but its recent observations where advertisers were using two or more sitelinks were being directed to the same page or pages with the same content.
Google has announced a brand new AdWords budget choice that will facilitate advertisers to allocate funds much easily across their campaigns. The Shared Budget feature works by splitting the daily maximum limit as needed- basically it is all about synchronizing your AdWords spending with the way your business allocates the marketing budget. As Google says, “Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.”
Google has rolled out Enhanced Sitelinks globally after announcing them in February earlier this year. These take text from your ads which are related to your sitelinks and come up with new sitelinks. Since the announcement in February, Google was testing them and said that in the early phases of the tests, enhanced sitelinks “could make ads that appear above the organic search results even more useful. And they could lead to significantly higher clickthrough rates for an advertiser than regular 2-line and 3-line sitelinks.”
Google AdWords has introduced new app advertising tools with new features for advertisers with an app promotion campaign in AdWords, or those who are planning for an app promotion campaign in the iTunes App & Android Google Play store. The two new features include:
Mobile App Ad Formats:
Google AdWords has brought in new some new local targeting choices for advertisers in 11 nations including the USA, Canada and 9 others. The new tweaking options include postal code targeting for Canada and switching to Nielsen DMAs for USA metropolitan areas. Location extensions and local targeting options have been given a welcome twist across the other 9 countries as well.
Google AdWords has launched a new feature called- Congressional District Targeting. This new feature has been developed keeping the upcoming elections in mind. This is because candidates (as well as regular people) can use this District Targeting to target their campaigns as per Congressional District. Google said, “Now, with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads *solely* within that particular district’s border. You can start by heading into AdWords and selecting your District number from the location menu populated with district information in simple Google Maps format, prepared by Azavea. Build your ad and you’re on your way.”