Google AdWords has brought in new some new local targeting choices for advertisers in 11 nations including the USA, Canada and 9 others. The new tweaking options include postal code targeting for Canada and switching to Nielsen DMAs for USA metropolitan areas. Location extensions and local targeting options have been given a welcome twist across the other 9 countries as well.
Google AdWords has launched a new feature called- Congressional District Targeting. This new feature has been developed keeping the upcoming elections in mind. This is because candidates (as well as regular people) can use this District Targeting to target their campaigns as per Congressional District. Google said, “Now, with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads *solely* within that particular district’s border. You can start by heading into AdWords and selecting your District number from the location menu populated with district information in simple Google Maps format, prepared by Azavea. Build your ad and you’re on your way.”
Google AdWords has added a Flexible Reach feature to the Google Display Network. This feature’s settings will give the advertiser greater control of the ad group level settings. Google said, “The Networks and devices section of your Settings tab in AdWords will include a new targeting option called “Flexible reach.” Flexible reach enables you to fine-tune where your ads show by choosing your settings at the ad group level instead of the campaign level. This will give you more control over where your ads appear and who sees them.” In other words advertisers will be able to target better and will not have to create a separate campaign for each targeting method
Google has rolled out a new AdWords interface which is simpler and faster than before. The new look includes newly designed menus, tabs, navigation, and buttons. The new “Display Network Tab” makes it easier for SEO experts to manage display network campaigns within the Google Adwords interface. The interface has been made visually appealing while the sense of familiarity is maintained with the features remaining in their old positions.
Google is close to unveiling an improved AdWords with a redesigned interface. The new look is now under the preview mode and they’re asking for feedback before introducing it finally.
Google programmers have taken an objective look on AdWords functionality asking ‘How can we make it better?’ It has resulted in the introduction of ‘campaign types’ which is a major change to functionality. The design philosophy is to keep the interface simple for a simple campaign.
Google AdWords has released an infographic answering the question- how do the travel advertisers prepare for the vacation season. The infographic shows five decision making stages of anyone’s travel plans.
If advertisers can reach their target at any of these stages, then they are most likely to make a sale. What do you think of these stages? Do share your views.
Google has limited the ad rotation in Adwords to 30 days. Google announced that this change will come in effect next week. Once the 30 days are over, the ads will be optimized by AdWords to provide a list of ads doing well (top in converting and getting clicks).
Google AdWords has made some tweaks in the Keyword Tool and Traffic Estimator. The standalone Traffic Estimator has been retired and with the Keyword Tool changes, advertisers can now see keyword ideas with themes related to their keyword.
Google has made two improvements to the AdWords interface so that advertisers can manage their accounts better. The Quality Score for AdWords has had three components added; and account labels have been launched to streamline accounts by easier grouping of keywords, ads, ad groups and campaigns.
Quality Score will now be segregated into three components:
- Expected click-through rate
- Ad relevance
- Landing page experience
Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses.