AdWords

Google AdWords Restricts New Ad Rotation Limited to 30 Days – What Options Do Marketers Have Now?

May 2, 2012 | 1,577 views | by Navneet Kaushal
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Google has limited the ad rotation in Adwords to 30 days. Google announced that this change will come in effect next week. Once the 30 days are over, the ads will be optimized by AdWords to provide a list of ads doing well (top in converting and getting clicks).

Google AdWords Updates Keyword Tool And Traffic Estimator!

Apr 27, 2012 | 1,826 views | by Navneet Kaushal
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Google AdWords has made some tweaks in the Keyword Tool and Traffic Estimator. The standalone Traffic Estimator has been retired and with the Keyword Tool changes, advertisers can now see keyword ideas with themes related to their keyword.

New Changes Allow Advertisers to Sort Google AdWords Quality Score Problems and Organize Their Accounts Better!

Apr 26, 2012 | 1,859 views | by Navneet Kaushal
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Google has made two improvements to the AdWords interface so that advertisers can manage their accounts better. The Quality Score for AdWords has had three components added; and account labels have been launched to streamline accounts by easier grouping of keywords, ads, ad groups and campaigns.

Quality Score will now be segregated into three components:

  • Expected click-through rate
  • Ad relevance
  • Landing page experience

Google AdWords for Video 'Officially' Rolls Out on YouTube!

Apr 24, 2012 | 2,094 views | by Navneet Kaushal
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Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses. 

Misspellings and Other Variants To be Automatically Matched by Google AdWords!

Apr 20, 2012 | 1,315 views | by Navneet Kaushal
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Google has announced that it will match misspellings, plurals, and other variations on a keyword or phrase for AdWords, just like it does for organic search. This means that advertisers can now let go of their lists of keyword misspellings and plurals.

New Location Features, ZIP Code Targeting Added to Google AdWords!

Apr 9, 2012 | 1,587 views | by Navneet Kaushal
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Google has added new features to AdWords to help businesses create ads that are more relevant to local customers. Google has introduced the advanced feature to target more than 30,000 ZIP codes – so that advertisers can now find customers easily.

Google Upgrades Adwords with Enhanced Ad Sitelinks!

Feb 15, 2012 | 1,844 views | by Navneet Kaushal
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Improving on AdWords sitelinks which was introduced in 2009, Google is now introducing what they call, "Enhanced Ad sitelinks".

Sitelinks are known to increase click through rate of an advertisement by 30% on an average, when compared to those without them. After continuously experimenting in an attempt to make them even better, Google now will be incorporating text ads in the AdWords sitelinks. In other words, if ads in your account are related to your sitelinks, then they will now be shown in AdWords listing too. Here's an example to show you how things will change:

Google AdWords Remarketing Tutorial!

Feb 14, 2012 | 5,894 views | by Navneet Kaushal
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Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you entice users those users to come back and convert, who visited your website but didn’t make a purchase earlier. With Google AdWords you can segment, define and target these audiences. AdWords professionals also use remarketing for product upsells, branding and social engagement. Basically, you can now reach consumers who:

Google AdWords Expands Automated Rules, Includes Undo Option!

Jan 20, 2012 | 2,507 views | by Navneet Kaushal
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Automated Rules is a time saving feature that allows auto-scheduling of changes to your account, based on user-defined criteria. Based on feedbacks from previous users, Google Adwords, through their official blog, announced that they have made automated rules even more user-friendly and flexible. To support their cause Google has rung two major improvements, these being:

Increasing the rule limit to 100

1to100 Google AdWords Expands Automated Rules, Includes Undo Option!

Google Rolls Out AdWords Loaded With Email Address Collection Form Test!

Jan 6, 2012 | 2,496 views | by Navneet Kaushal
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Over last few weeks, AdWords  has been allowing PPC advertisers to directly collect user's their email addresses. Google have now confirmed that they will be running an expanded trial of lead generation through email collection. This format co exists for daily deal providers such as Snap deal, which asks for the user current city, presumably to target the user with deals specific to his city.