AdWords

When to Invest in Pay Per Click (PPC)!

Jul 22, 2011 | 2,248 views | by Navneet Kaushal
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Pay Per Click or PPC advertising campaign is considered to be the quickest-affordable and the most effective way of online promotions. They require a proper strategy to be formatted so that they capture the audience's attention and pull them towards your business. This keyword based form of advertising is highly effective, but will it work for you? Should you also take up a PPC campaign? If these are the questions on your mind, then, here are a few pointers on When should you invest in Pay Per Click Campaign:

Google AdWords Top 20 Most Expensive Keyword Categories!

Jul 20, 2011 | 1,994 views | by Navneet Kaushal
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Google, last week announced a massive rise of 32% year on year in their revenue which equaled to a whooping $9.02 billion of revenue in the Q2 2011 earnings. Sure these figures do not come as a surprise to anyone. Google has had a strong hold on the market for quite some time now.

Top Vs. Side: The New AdWords Report Segment Revealing This Vital Distinction!

Jul 19, 2011 | 1,860 views | by Navneet Kaushal
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A report published by Google, AdWords report segment revealed notation of a big divide between the performance of #1 ads based on their position. The report suggests, that the #1 ads that appear on the top of the search result perform better, or, end up getting more clicks and more conversions, as opposed to the #1 ads on the right.

Google AdWord segment report Top Vs. Side: The New AdWords Report Segment Revealing This Vital Distinction!

Now Create AdWords Accounts in MCC without email addresses!

May 20, 2011 | 2,195 views | by Navneet Kaushal
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Google has added a new feature in their My Client Center (MCC). This feature will allow AdWords advertisers to create new AdWords accounts without login or password. This means now Google AdWords clients can create new AdWords accounts within the MCC without having to create email addresses and passwords exclusively for each new account.

They also provided tips on how to use the feature:

Google Running Instant Ad Previews Experiments!

Apr 22, 2011 | 1,100 views | by Navneet Kaushal
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Google had added Instant Preview options for mobile and video recently. The company is now running experiments on Instant Previews for Ads. The Instant Ad Previews, just like other previews (mobile and video), lets users to preview the destination landing page of the given link for an ad before clicking it. Instant Ad Previews also has the magnifying glass icon on which the user must click to view the preview.

Now Get Hotel Ads In Google Maps, Places And Gmail!

Apr 12, 2011 | 1,315 views | by Navneet Kaushal
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Google has released a brand new way of advertising for hotels. It is not yet named officially by the company but he media has labeled it as “hotel ads” and users have one more reason to be delighted. This new advertisement tool is the latest in Google Maps listing for hotels. You can find this “hotel ads” feature if you are searching for hotels using Google Maps, Google Places and Gmail.

Google Retiring The AdWords Position Preference Feature!

Apr 6, 2011 | 2,192 views | by Navneet Kaushal
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Come early May, Google will stop the position preference bidding feature, which sets bids to achieve a certain position on the page automatically, in Google AdWords. The company is recommending advertisers who use the feature to disable it before the announced date (early date) so that their will be a smooth transition for their bids. The position preference feature cannot be enabled for campaigns by neither using AdWords web interface nor the API.

Google Improves Location Targeting On AdWords!

Mar 25, 2011 | 1,143 views | by Navneet Kaushal
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If you have been using the Location Targeting option on the Google AdWords, here is a good news for you. Google has added more tools on AdWords that allow you to target or exclude your ads based on the physical location of the searcher or the searcher's location interest. Plus, the default setting for locations which you don't want to target has also been changed.

Google Now to Audit AdWords Resellers & Agencies!

Feb 5, 2011 | 1,990 views | by Navneet Kaushal
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Come April 1, 2011, and Google will start auditing selective agencies, resellers and other third parties (that use AdWords). At the same time, Google will continue to investigate any complaints and take necessary actions, according to the blog post. So if you are one of the mentioned parties, it would be wise to review and comply with the updated policies before the April Fool's Day.

Blue For Your Business: Google Adds Blue Location Marker in to its AdWords!

Feb 5, 2011 | 2,593 views | by Navneet Kaushal
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Google has made an addition to its AdWords ads. A blue location marker has been launched in to AdWords as part of the location extension-enabled ads. Now when you check your listings using the AdWords, your listing will be marked with a distinctive blue color location marker (looks like the red location marker pin), making it stand out from other businesses.

Image 14 300x152 Blue For Your Business: Google Adds Blue Location Marker in to its AdWords!