Google AdWords announced that Conversion Optimizer is now available to more ad campaigns. Any ad campaign which had at least 15 conversions in the last 30 days is eligible to use Conversion Optimizer. You can track these conversions either through AdWords Conversion Tracking or as linked Google Analytics goals.
One of recent Google analysis revealed that campaigns which adopted Conversion Optimizer gained a 21% increase in conversion as well as decreased their CPA by 14%.
The Google Analytics Blog has mad a recent announcement about Importing goals into AdWords. The advertisers can now import the Google Analytics Goals and Transactions into AdWords for CPA bidding, conversion and tracking purposes.
Apart from CPA bidding, the benefit of Import feature is that it will let you track the ROI of the campaign and optimize the account for direct conversions inside the AdWords interface. This single move will however simplify the overall conversion tracking process.
In April, Google has reportedly agreed to pay $20 million to settle the AdWords case. The case was over the daily budget and how many advertisers who have exceeded their budget by 120% on occasions.
A Google's representative stated, "Google believes the claims are without merit, but we are pleased to have the litigation behind us and to move forward with our business objectives."
Google has launched AdWords Editor 7.5.1 for Windows and Mac.
Following are some of its amazing features:
Google recently redesigned their ad campaign management tool, Google AdWords, to make things faster. The new interface allows you to use Ads and Keywords tabs at any level of your account to view the complete list of ads or keywords at that level. For instance, if you click on the Keywords tab on the All Online Campaigns page then it will display every keyword in your account and related statistics.
According to Micheal Orey of Business Week, by the beginning of next month, Google is planning to open up trademark keywords to AdWords advertisers. It will allow companies to bid on brand names of their competition and lead in the SERPs over branded product, service and company names.
A list of the countries and regions has been released by Google, where they will not investigate the use of trademarked keywords.
In recent months, we saw Google AdWords launching a beta test version of their new interface. Now, they have added more languages to the beta web interface. The new interface is now available in these languages:
However, Google AdWords will be adding more languages in the future.
One of the Google advertisers was recently charged with a $30,000 bill on the campaign over the past 24hours. It is believed that the person is new to AdWords or AdSense.
Here's a snippet of the post:
One of the recent posts by Site Visibility informed that Google has updated their keyword suggestion tool. In fact, even we also noticed the same thing. The update tool will help you target local keywords during research.
Here's a screencapture of the Google Adword keyword Tool:
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