AdWords

New Celebrity Endorsement Advertising Programme From Google May Be On The Way!

Sep 15, 2011 | 1,970 views | by Navneet Kaushal
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Google has started testing a new advertising programme, wherein paid search results on the Google Adwords system will be displaying celebrity endorsements as annotations at their bottom. It was introduced by Christian Oestlien, Lead Product Manager on the second day of SMX East, 2011.

However, Google has made it clear that as of now this facility will be extended only to a very limited number of advertisers.

Google AdWords Sitelinks Now Expanded!

Sep 9, 2011 | 2,429 views | by Navneet Kaushal
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Sitelinks was first announced back in 2009. Sitelinks was devised to allow users “to extend the value of your existing AdWords ads by providing additional links to content deep within your sites… With Ad Sitelinks, you can point to specific information on your site such as gift registries, special deals, holiday or event-related promotions, and store locators.”

Google Now Lets You Link Multiple AdWords Accounts To Google Analytics!

Sep 8, 2011 | 2,155 views | by Navneet Kaushal
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Google has announced:

“a new feature that will allow you to use multiple AdWords accounts with Google Analytics more effectively. The new data sources section in the Google Analytics account settings area makes it easy to use auto-tagging with multiple AdWords accounts and import your AdWords data into Google Analytics.”

AdWords linking in Google Analytics v5

Here's a look at the new Google v5 Analytics:

Google's New Metric Estimates Just How High You’ll Have To Bid To Be At Top-Of-Page!

Sep 3, 2011 | 937 views | by Navneet Kaushal
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Being armed with the information of how your AdWords adverts perform on the top of the page Vs. on the side, however the the next important question is, how much is it going to cost you to be there?

Google To Start Reviewing Paused Ads In AdWords!!

Sep 3, 2011 | 1,422 views | by Navneet Kaushal
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In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads. This change in policy sets out to “enhance your experience with Google AdWords”.

Google paused ads  Google To Start Reviewing Paused Ads In AdWords!!

Now Track Your Ad's Position With The Google's Value Track!

Aug 31, 2011 | 1,992 views | by Navneet Kaushal
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Google has announced a change to its ValueTrack. Now “your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com.” Googler, Andrew Truong explains.

So how does it work?

All you have to do is flip a switch in your AdWords account and Google will affix an ad position parameter named 'adpos' to your destination URL. The information received can then be anatomized as it's passed to the clients' sites and is analyzed from there.

All Google AdWords Phone Numbers Are Now Click-To-Call!

Aug 30, 2011 | 3,264 views | by Navneet Kaushal
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Google has announced that people now can directly call the advertiser by clicking on the phone number mentioned in their ad copy. The charges will be levied as per the PPC standards.

click to call 1 All Google AdWords Phone Numbers Are Now Click To Call!

Here is how it works:

Google Releases The AdWords Editor Version 9.5 For Windows And Mac!

Aug 30, 2011 | 1,289 views | by Navneet Kaushal
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Google has announced the release of version 9.5 of its free desktop software for managing AdWords campaigns. This new version “supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns.”

AdWords 9 5 1 Google Releases The AdWords Editor Version 9.5 For Windows And Mac!

Campaign Experiment:

Google AdWords Keyword Tool Being Tweaked To Let You Input 2500 Terms!

Aug 25, 2011 | 2,214 views | by Navneet Kaushal
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As spotted by Hobo SEO, Google seems to be experimenting on updating it's AdWords Keyword Tool which will allow its users to input 2500 keywords into the search box. Currently, the word limit is caped to a mere 100 in order to come up with new keyword ideas.

AdWords Keywords Google AdWords Keyword Tool Being Tweaked To Let You Input 2500 Terms!

Now Analyze Your AdWords Campaign With The New WordSteam Google AdWords Grader!

Aug 9, 2011 | 2,570 views | by Navneet Kaushal
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WordStream announces their brand new service, the Free Google AdWords Grader.

It is a “free tool that grades your AdWords account performance by analyzing several key performance indicators (including Quality Score, Account Activity, Click-Through Rate, and Impression Share) and comparing your results against those of other AdWords advertisers with similar monthly budgets. It's like a free, instant PPC audit.” as explained by WordStream's Larry Kim.