AdWords

Google Makes Large-Scale Keyword Changes Easier with Keyword Bulk Uploads!

Apr 2, 2013 | 1,538 views | by Navneet Kaushal
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It seems team Google is working dedicatedly on improving AdWords functionalities. After launching bulk editing feature in November, which enabled users to make large-scale changes across the AdWords account, Google has now introduced bulk upload.

It will help you in adding, editing, and removing the keywords at Scale.

With the bulk uploads feature, you are no longer required to:

  • Upload the keywords report in another tool

Google: No More Phone Numbers in AdWords Text!

Mar 26, 2013 | 1,920 views | by Navneet Kaushal
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From April onwards, if a marketer wants to include a contact number in an AdWords Ad, then he will need call extensions feature. 

In the official announcement Google says, “In the next few weeks, we will no longer allow phone numbers to be used in the ad text of new ads. Advertisers who would still like to promote phone numbers in their AdWords advertising can use the call extensions feature. We're posting this alert now to provide adequate lead time to make ad changes.

Google Adds Search Term Filter To AdWords Report!

Mar 6, 2013 | 1,123 views | by Navneet Kaushal
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Yesterday, Google posted on Google+ announcing the addition of a way to filter the search terms within the search term report.

search term filter adwords report 1362489145 Google Adds Search Term Filter To AdWords Report!

Here is what Google said about this addition:

Google AdWords Editor 10.0 Launched With Enhanced Campaigns!

Mar 2, 2013 | 1,487 views | by Navneet Kaushal
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Google has announced the launch of a new version of Enhanced Campaigns in AdWords known as AdWords Editor 10.0. For marketers migrating from standard AdWords campaigns to Enhanced AdWords Campaigns involves combining  the previously separated computer and mobile campaigns. A lot of the hassle can be reduced by using the Google AdWords Editor to migrate the ads/keywords from one campaign to another.

Adwords Editor 10 Google AdWords Editor 10.0 Launched With Enhanced Campaigns!

Now use AdWords Express to Grow Google+ Followers!

Jan 30, 2013 | 1,541 views | by Navneet Kaushal
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You may have noticed an ad for AdWords Express when managing your Google+ page. Seems Google has stepped up its promotion of its SEM model. Google is trying to drive the point to new businesses how advertising in search, maps and mobile can get more followers for their Google+ page.

want more google plus followers advertise Now use AdWords Express to Grow Google+ Followers!

Now Promote Google+ Page through AdWords!

Dec 24, 2012 | 2,592 views | by Navneet Kaushal
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Businesses can now advertise their Google+ page in Google using Google AdWords Express. The page will now display an ‘Advertise’ link which the users can use to create and place the ads for Google+ page.  In other words, Google+ page can now be used by the advertisers as their landing page.

promote google plus pages Now Promote Google+ Page through AdWords!

Now Get Reports on Trigger Keywords in Google AdWords!

Nov 20, 2012 | 1,674 views | by Navneet Kaushal
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Google AdWords has given a sort of holiday gift to advertisers as it has added a keyword column in search terms report. This means that advertisers can now know the exact keyword in the customer’s query which triggered their ad. With this essential info advertisers can now work on their keywords and bids in a better manner. You can find the keyword column in the search terms report

Google AdWords Now Supports Bulk Editing!

Nov 9, 2012 | 2,068 views | by Navneet Kaushal
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Google AdWords has introduced a new feature in its interface called: bulk editing. These tools will now make it possible to make large-scale changes in the account. This new feature will be extremely useful for advertisers who often need to make small changes in their campaigns. Google has revealed that this feature is available in a few accounts as of now for testing purposes and will roll out for all advertisers in the coming few weeks. Now advertisers can easily make changes in URLs, text or bids at every level, namely: keyword, ad group or ad or at the campaign level.

How Google AdWords made $10.8 Billion in Q3 2012: Infographic!

Oct 29, 2012 | 2,672 views | by Navneet Kaushal
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In the wake of Google declaring its Q3 2012 advertising revenue, folks over at WordStream have released an infographic on the economics of Google Adwords. This has been prepared after analyzing billion dollars of AdWords spend in the previous week.

Google AdWords Sets Ad Rotation to "Optimize For Conversions"!

Oct 25, 2012 | 1,625 views | by Navneet Kaushal
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Google has announced that in their effort to provide advertisers with more conversions at a lesser cost, they are changing the default ad rotation settings for most advertisers from “optimize for clicks” to "optimize for conversions."  This means your campaigns will be changed automatically by Google to the conversions based mode.  You can expect this roll out to take place in the second week of November.