AdWords

Google Rolls-Out “Hyper-Local” Search Ads Feature For Mobile

Sep 30, 2010 | 4,026 views | by Navneet Kaushal
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Google, adding to its ever-growing portfolio of mobile search ads, has now introduced a new hyper-local ads feature for mobiles. The new feature indicates users on the move, about the exact distance between them and an advertiser’s business location, on their mobiles.
Screen shot 2010 09 29 at 2.03.59 PM Google Rolls Out “Hyper Local” Search Ads Feature For Mobile  
The blue push-pins on the page denote the ad units and feature click-to-call besides an expandable map. On the location accuracy front, the new hyper-local units go down to “the block level.” As the marker on the map indicates the distance between the user and the advertiser's business location, it becomes easier for the user to reach to the advertiser's business location. This means that using this feature advertiser's can now attract more traffic to their store and generate better revenue, as a result.

Google Relaunches AdWords Reseller Program

Sep 20, 2010 | 3,760 views | by Navneet Kaushal
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At the BIA/Kelsey Directional Media Strategies 2010 Conference in Dallas, Texas, Todd Rowe, Google’s new Director of Global SMB Reseller Partnerships, announced about a new AdWords reseller program and a reorganization to support it along with a partner council. Rowe said for Google, the reseller channel is one of their most important initiatives. Google realizes that it could generate tens of billions of dollars more with effective reseller partnering.

Google Launches Enhanced CPC Tool To Maximise Conversions

Aug 24, 2010 | 1,688 views | by Navneet Kaushal
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Google AdWords has now launched an automated bidding feature called Enhanced CPC. This tool will allow marketers to adjust the costs of their Max CPC bid automatically, to increase conversions based on their past conversion record. The new tool also "detects attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting" said AdWords.

Google AdWords Launches Seller Extension Rating!

Jul 2, 2010 | 1,754 views | by Navneet Kaushal
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Google has announced the launch of a new product extension called, Seller Extension Rating on Google AdWords.

This feature will make it easy to identify those merchants with a high rate. Now how does this work? Well, what does seller rating extensions do is, they attract the star rating of the merchant from Google product search to the AdWords ads .

Google AdWords Removing Report Center!

Jun 24, 2010 | 1,052 views | by Navneet Kaushal
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Google AdWords Blog has reported that they are going to retire the Adwords reporting center tab very soon. The reports that were used to be under the reporting center tab will now be shifting to the campaign tabs, where the users used to maintain their files and other reports. Google said that the users can now access all those reports that they had under the report center tab, on the same pages where they used to manage their campaigns. To this Google added they “plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.”

AdWords Launches Its New Tool ' Analyze Competition'

Jun 23, 2010 | 1,534 views | by Navneet Kaushal
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Now, apart from your own progress and performance, you can measure your competitor's performance too with the help of Google AdWords new tool called, 'Analyze Competition'.

Google Shares Top 1,000 Most Visited Sites!

May 28, 2010 | 2,060 views | by Navneet Kaushal
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New features for Google Ad Planner and AdWords content network have been announced by Google at its AdWords blog.

Google publicly released a list of 1,000 sites of unique users and ranked them on the basis of category, visitors, reach and page views measured by Ad Planner. And biggest of all is that not only Google come out of this list, but it is also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. For activating this filter in Adwords, you need to go to your AdWords account and select “non AdPlanner 1000″ within the “category filters” section.

AdWords Search Funnels: New Reports on Keyword Conversions Launched!

Mar 24, 2010 | 1,575 views | by Navneet Kaushal
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The new reports are all about seeing sales as a process than a one-click act. Google AdWords used to attribute the conversion to the last ad someone clicks before making a conversion. But now insights will be given into the multiple search process and prior interaction with your ads which led to the uccess.

Google AdWords Updates its Pharmacy Policy For US and Canada

Feb 12, 2010 | 1,205 views | by Navneet Kaushal
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Google announces the AdWords Pharmacy Policy Updates for the US and Canada.

Here's the information on what exactly the changes are :

  1. Only those online pharmacies in US and Canada will be allowed to post their ads on AdWords, who will be accredited by the National Association Boards of Pharmacy VIPPS program and the Canadian International Pharmacy Association (CIPA.) respectively.

Google AdWords launches Free Online AdWords Training!

Feb 12, 2010 | 2,703 views | by Navneet Kaushal
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Google AdWords has launched the AdWords Online Classroom to provide free training to the advertisers. Several live and recorded 'on-demand' courses are being offered, which will include the training by the AdWords specialists of Google.

We're offering a great selection of live and recorded courses, including: