AdWords

The Updated AdWords Editor Version of Google is Out!

Nov 17, 2009 | 2,305 views | by Navneet Kaushal
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The new version 7.6.1 of Google AdWords Editor has been released. Apart from having new features like promoted video ads and account tree editing, the new version also has:

  • Ad scheduling and advanced location targeting feature.
  • Export spreadsheet with images (ZIP).
  • Add/Update multiple campaigns.

There are some up-gradation made in the already existing features, which include:

  • Import CSV error export.

Promote Entire Product Inventory with Google Product Listing Ads

Nov 12, 2009 | 2,223 views | by Navneet Kaushal
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In the recent blog, Google has announced that it is expanding the product ads within AdWords listing. After testing the Product Listing Ads for a while, the team has finally said that searchers in the U.S will be able to see product ads more frequently.

Conversion Tracking now Easier on Google AdWords

Nov 9, 2009 | 1,806 views | by Navneet Kaushal
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It has been officially announced in the Google AdWords blog that advertisers will now find it easier to add and track their conversions for search ads. The new AdWords interface sections for webpages, conversions and code has been added by Google.

The conversion page will show the conversion actions that are being tracked by you. The webpages will show the pages for which you are getting conversions and the code will get the code that is supposed to be added to the webpages.

Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks

Nov 4, 2009 | 148 views | by Navneet Kaushal
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Google has made a new addition to AdWords by introducing Sitelinks. These are links to deeper pages on the website. Sitelinks are getting showed in organic results for quite a while.

The new feature provides additional link to content deep in the site, thus will allow advertisers to extend the value of their existing AdWords ads. It will display up to 4 additional destination URLS on the text ad, so that users can choose the link they want to navigate to. Sitelinks will lead to the creation of richer and more relevant ads.

Get the Best Mortgage Deal with Newly Launched “Comparison Ads” from Google

Oct 30, 2009 | 1,865 views | by Navneet Kaushal
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Google has officially announced “Comparison Ads” that will enable the mortgage advertisers to get their products compared with competing products. Presently, the feature is restricted to mortgage products but it will soon the expanded to other products and services too.

Google AdWords Testing New Interface for My Client Center

Oct 27, 2009 | 1,131 views | by Navneet Kaushal
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A recent post on the Inside AdWords blog is talking about Google Adwords testing the new interface for My Client Center. From this week onwards, you will see a link appearing on the My Client Center Dashboard that will direct you to the new MCC interface, which is under the testing phase. The new interface will have an updated look and feel as well as some enhancements that will let you manage clients more efficiently. Here are the changes introduced in the interface:

Know the Impact of Display Ad with Google's AdWords Campaign Insights

Oct 20, 2009 | 793 views | by Navneet Kaushal
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Google AdWords will soon be launching its new ad campaign impact measurement tool Campaign Insights. The tool will help in measuring the performance of the display ad campaign beyond just clicks.

The latest Inside AdWords blog is also saying that Campaign Insights is a unique tool that will provide reliable data about how an ad campaign raised the brand awareness or active user interest about a particular service or product. The tool will measure incremental lift in website visits and online search activities brought by display ad campaign that would go beyond usual click and conversion indicators.

Google's New Keyword Tool- A Great Strategy For Mobile Advertisers

Sep 29, 2009 | 2,176 views | by Navneet Kaushal
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A recent Seroundtable blog post is talking about the new Beta Google keyword tool, which is more advanced than the current one and will act as its replacement.

As the mobile searches are gaining momentum these days, the new beta keyword tool from Google will be of great help to optimize searches on mobile phones. The good thing is that advertisers are having tools that can easily distinguish between mobile searches and desktop searches. In addition, they have the keyword data to determine the volume of such searches. Keyword data is considered as a successful mobile search strategy.

Google launches New Adwords Bidding Tutorial!

Sep 21, 2009 | 3,890 views | by Navneet Kaushal
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Last month, Google launched Bid Simulator in AdWords. The idea behind launching this was to help people know their value per click as well as cost per click.

Google AdWords Comes With Opportunities Tab Beta Test Expansion

Sep 14, 2009 | 1,684 views | by Navneet Kaushal
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Earlier Google AdWords had added some languages to their Beta Web Interface, now the news is that the search engine is expanding its Opportunities Beta Test to help the advertisers find more cost-effective options for their campaigns.

The new expansion will cover the additional U.S. Advertisers and also the advertisers from the U.K. and Australia. This is said that the Opportunities Tab helps advertisers get a quick overview of Google's customized keyword and budget ideas for their campaign