AdWords

Now Target More Cities And Regions With Google AdWords!

Feb 3, 2011 | 1,737 views | by Navneet Kaushal
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Google has announced that it will enable AdWords advertisers to reach even more customers in local markets with its additional 17 countries location targeting feature. This increases the number of cities that can be targeted by AdWord advertisers to 34 countries. Click here for the full list of the countries with new city and region targeting options in AdWords.

Google Introduces a New AdWords Homepage Design!

Jan 31, 2011 | 1,943 views | by Navneet Kaushal
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The new homepage features the same account alerts summary and an account performance graph, but you can now customize it (homepage) to suit your own conveniences. You can create your own modules based on the saved filters created on the campaign interface by you. This way you can identify problems with your campaigns, including keywords that are performing low, ads that fail to show, or keywords that cost more but are performing less and so on.

Google AdWords Tool Improved With Added Mobile-Targeted Features!

Jan 27, 2011 | 3,652 views | by Navneet Kaushal
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The Google AdWords Preview Tool has added some new features in order to improve the tool. The news was announced on 19 January, on the Google AdWords blog post. With the made improvements, you can now check how your ads will appear on different devices in different places. You can check out all the newly added features at the Ad Preview Tool page.

AdWords To Lower The Cases For The Display URLs

Jan 13, 2011 | 1,287 views | by Navneet Kaushal
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Making variations to the search results pages, Google has now announced the change in the appearance of the domain portion of the URLs. It will be now shown in lowercases.

For eg, if the display URL is Subdomain.Example.com/Subdirectory, it will appear as subdomain.example.com/Subdirectory.

No edit is required at the user's end. All uppercases will automatically change to lower cases when the ad is served.

Google AdWords Updates the Search Ad Display URL and Negative Keywords Lists

Jan 12, 2011 | 2,720 views | by Navneet Kaushal
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Google has announced the update of appearance of the display URLs of all ads that appear on search results pages and also the arrival of negative keyword lists in the AdWords through two different blog posts. The former update is the result of Google's experiment with hundreds of subtle variations of its search results page. The experiments include the testing of font sizes, colors, layouts, spacing and various other variables.

Google Rolls-Out “Hyper-Local” Search Ads Feature For Mobile

Sep 30, 2010 | 4,054 views | by Navneet Kaushal
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Google, adding to its ever-growing portfolio of mobile search ads, has now introduced a new hyper-local ads feature for mobiles. The new feature indicates users on the move, about the exact distance between them and an advertiser’s business location, on their mobiles.
Screen shot 2010 09 29 at 2.03.59 PM Google Rolls Out “Hyper Local” Search Ads Feature For Mobile  
The blue push-pins on the page denote the ad units and feature click-to-call besides an expandable map. On the location accuracy front, the new hyper-local units go down to “the block level.” As the marker on the map indicates the distance between the user and the advertiser's business location, it becomes easier for the user to reach to the advertiser's business location. This means that using this feature advertiser's can now attract more traffic to their store and generate better revenue, as a result.

Google Relaunches AdWords Reseller Program

Sep 20, 2010 | 3,796 views | by Navneet Kaushal
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At the BIA/Kelsey Directional Media Strategies 2010 Conference in Dallas, Texas, Todd Rowe, Google’s new Director of Global SMB Reseller Partnerships, announced about a new AdWords reseller program and a reorganization to support it along with a partner council. Rowe said for Google, the reseller channel is one of their most important initiatives. Google realizes that it could generate tens of billions of dollars more with effective reseller partnering.

Google Launches Enhanced CPC Tool To Maximise Conversions

Aug 24, 2010 | 1,717 views | by Navneet Kaushal
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Google AdWords has now launched an automated bidding feature called Enhanced CPC. This tool will allow marketers to adjust the costs of their Max CPC bid automatically, to increase conversions based on their past conversion record. The new tool also "detects attributes such as the user's location, language settings, browser, and operating system and analyze how these attributes may impact the likelihood of your ad converting" said AdWords.

Google AdWords Launches Seller Extension Rating!

Jul 2, 2010 | 1,777 views | by Navneet Kaushal
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Google has announced the launch of a new product extension called, Seller Extension Rating on Google AdWords.

This feature will make it easy to identify those merchants with a high rate. Now how does this work? Well, what does seller rating extensions do is, they attract the star rating of the merchant from Google product search to the AdWords ads .

Google AdWords Removing Report Center!

Jun 24, 2010 | 1,061 views | by Navneet Kaushal
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Google AdWords Blog has reported that they are going to retire the Adwords reporting center tab very soon. The reports that were used to be under the reporting center tab will now be shifting to the campaign tabs, where the users used to maintain their files and other reports. Google said that the users can now access all those reports that they had under the report center tab, on the same pages where they used to manage their campaigns. To this Google added they “plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.”