AdWords

Location Extensions: New Way To Run Local Ads In Google AdWords

Aug 18, 2009 | 2,050 views | by Navneet Kaushal
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Google has came up with a new way to run local ads in the new AdWords interface. It's called Location Extensions that allow advertisers or business owners to extend their AdWords campaigns by dynamically attaching their business addresses to the ads.

Google's Display Ad Builder Gets New “Elegant” Templates

Aug 17, 2009 | 148 views | by Navneet Kaushal
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A post in the Inside Adwords revealed that Google has recently rolled out a set of professional looking templates for AdWords' Display Ad Builder. Just to remind you, Display Ad Builder was launched last year and since its introduction Google has helped advertisers streamline their design process.

Google AdWords Unveils Bid Simulator

Aug 6, 2009 | 1,879 views | by Navneet Kaushal
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Google has recently rolled out a new feature called Bid Simulator for AdWords in an aim to show advertisers the potential impact of a bid on their advertising results, thereby ensuring a better understanding of the costs and click-through volumes.

New And Improved AdWords Interface, Loaded With Exciting Features

Jul 31, 2009 | 1,921 views | by Navneet Kaushal
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Recently, Google has removed the “beta” label from its new interface for AdWords. The new interface makes online campaign management faster, easier and clearer. The interface was in the testing process since November, 2008 and is available to almost all advertisers across the globe. Based on the feedback from advertisers, Google has made changes to the new AdWords interface during the process of testing in oder to make account management faster, clearer and more intuitive. In this attempt, many new features have been added to the interface. Some of the enhanced and new features of the new AdWords interface include:

Google AdWords Announces Address Addition To Ads Location Extensions

Jul 25, 2009 | 3,669 views | by Navneet Kaushal
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Google AdWords Blog informs about a new way to run local ads via Location extentions. With the help of this feature advertisers will be allowed to add their addresses to their search ads.

Location extensions allows advertisers to “extend” their AdWords campaigns by attaching your business address to your ads, dynamically. With the introduction of this feature, you'll be able to create local ads with extensions from scratch or add extensions to your existing text ads.

Google Announces Conversion Optimizer for More Campaigns

Jul 24, 2009 | 1,895 views | by Navneet Kaushal
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Google AdWords announced that Conversion Optimizer is now available to more ad campaigns. Any ad campaign which had at least 15 conversions in the last 30 days is eligible to use Conversion Optimizer. You can track these conversions either through AdWords Conversion Tracking or as linked Google Analytics goals.

One of recent Google analysis revealed that campaigns which adopted Conversion Optimizer gained a 21% increase in conversion as well as decreased their CPA by 14%.

Conversion Tracking Now Easier with Goals Being Imported into AdWords

Jun 19, 2009 | 1,459 views | by Navneet Kaushal
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The Google Analytics Blog has mad a recent announcement about Importing goals into AdWords. The advertisers can now import the Google Analytics Goals and Transactions into AdWords for CPA bidding, conversion and tracking purposes.

Apart from CPA bidding, the benefit of Import feature is that it will let you track the ROI of the campaign and optimize the account for direct conversions inside the AdWords interface. This single move will however simplify the overall conversion tracking process.

Google Informs AdWords Customers About the $20 Million Settlement

Jun 12, 2009 | 1,727 views | by Navneet Kaushal
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In April, Google has reportedly agreed to pay $20 million to settle the AdWords case. The case was over the daily budget and how many advertisers who have exceeded their budget by 120% on occasions.

A Google's representative stated, "Google believes the claims are without merit, but we are pleased to have the litigation behind us and to move forward with our business objectives."

Google Launches AdWords Editor 7.5.1 Version

Jun 3, 2009 | 1,538 views | by Navneet Kaushal
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Google has launched AdWords Editor 7.5.1 for Windows and Mac.

Following are some of its amazing features:

  • CSV Import– This new feature has been added after Google received a lot of request from many advertisers. With the help of this new feature you can make changes to your account either on a spreadsheet or custom application, and then import your changes directly into AdWords Editor.

The New Looking Google AdWords Interface- Now Faster!

Jun 3, 2009 | 2,603 views | by Navneet Kaushal
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Google recently redesigned their ad campaign management tool, Google AdWords, to make things faster. The new interface allows you to use Ads and Keywords tabs at any level of your account to view the complete list of ads or keywords at that level. For instance, if you click on the Keywords tab on the All Online Campaigns page then it will display every keyword in your account and related statistics.