AdWords

AdWords Search Funnels: New Reports on Keyword Conversions Launched!

Mar 24, 2010 | 1,549 views | by Navneet Kaushal
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The new reports are all about seeing sales as a process than a one-click act. Google AdWords used to attribute the conversion to the last ad someone clicks before making a conversion. But now insights will be given into the multiple search process and prior interaction with your ads which led to the uccess.

Google AdWords Updates its Pharmacy Policy For US and Canada

Feb 12, 2010 | 1,186 views | by Navneet Kaushal
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Google announces the AdWords Pharmacy Policy Updates for the US and Canada.

Here's the information on what exactly the changes are :

  1. Only those online pharmacies in US and Canada will be allowed to post their ads on AdWords, who will be accredited by the National Association Boards of Pharmacy VIPPS program and the Canadian International Pharmacy Association (CIPA.) respectively.

Google AdWords launches Free Online AdWords Training!

Feb 12, 2010 | 2,667 views | by Navneet Kaushal
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Google AdWords has launched the AdWords Online Classroom to provide free training to the advertisers. Several live and recorded 'on-demand' courses are being offered, which will include the training by the AdWords specialists of Google.

We're offering a great selection of live and recorded courses, including:

Now get click-to-call phone numbers in mobile ads on Google AdWords

Jan 30, 2010 | 2,521 views | by Navneet Kaushal
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Mobile ads have now been made more potential in terms of reaching to the customers. Google announced that now mobile phone users will automatically get click-to-call phone numbers of the advertisers or the companies to directly contact them for details of their services.

New Mobile Ad Targeting Options and App Downloads With Google AdWords

Jan 22, 2010 | 2,676 views | by Navneet Kaushal
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Google advertisers can now target ads based on devices and carriers of the users. This will enable better results if the messages delivered are device or carrier specific too. For example, if a certain ad is designed for iPhone users then only they will be receiving that ad while, android phone users will not get it on their phones. This is achieved by optimizing the landing pages for specific devices and carriers. 

New URL policy on AdWords display for hosted domains

Jan 15, 2010 | 1,412 views | by Navneet Kaushal
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A new change in the display URL policy has been declared in the official Google Adwords blog. The change will take place in the policy for URL’s displayed for the ads that lead to hosted domains. The sub-domain part of the domain needs to be displayed along with the main domain.

New AdWords optimization center launched by Google!

Jan 13, 2010 | 1,231 views | by Navneet Kaushal
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The present day AdWords users have an added advantage as Google has gone a long way in assisting them by launching an optimization center for Adwords,  which provides tips and strategies for attracting more and more customers for their business.

Google Coming up with More Relevant New Search Ad Formats

Nov 27, 2009 | 3,374 views | by Navneet Kaushal
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The latest Google blog is talking about the New search ads format introduced to provide richer and more informative search results to researchers on Google Adwords. Apart from text, the search results will have videos, maps, images and many more things.

New Dynamic Parameters in Google AdWords Allows Inclusion of Numerical Values

Nov 27, 2009 | 5,708 views | by Navneet Kaushal
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In a recent announcement made by Google AdWords API Blog, two vital parameters have been introduced in the ad copy for the advertisers using the v2009 API . The parameters allow the advertisers to include numerical digits stating the prices, quantities, discount rates and much more.

The Updated AdWords Editor Version of Google is Out!

Nov 17, 2009 | 2,336 views | by Navneet Kaushal
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The new version 7.6.1 of Google AdWords Editor has been released. Apart from having new features like promoted video ads and account tree editing, the new version also has:

  • Ad scheduling and advanced location targeting feature.
  • Export spreadsheet with images (ZIP).
  • Add/Update multiple campaigns.

There are some up-gradation made in the already existing features, which include:

  • Import CSV error export.