Google Maps has updated certain features for local business ads. The first one is that now your ad’s information window will be arrayed with diverse interactive links like Get Directions," "Street View," and "Save to My Maps.â€
AdWords
It's official now! Google has over a million advertisers! We all know that Google search results are better than other search engines, but at the same time this fact is thoroughly supported with the availability of so many advertisers which are a must to boost the “money†factor.
A thread at WebmasterWorld is reporting that Google is testing a new AdWords budgeting option named Timeframe. The help document explains this a bit better.
“With a daily budget, lower traffic days may mean that your ads receive fewer impressions and have some budget leftover. We don't use this leftover budget, but we do attempt to compensate for the loss in traffic by serving impressions up to 20% over the daily budget on high traffic days. However, some high traffic days require budget flexibility beyond this amount.
A maintenance process this Saturday!
Yes, this is the official announcement from the Google Team about a maintenance process, this Saturday. The AdWords login console and the API will be offline between 10am and 2pm Pacific Time.
“We'll be performing routine system maintenance on Saturday, January 10 from approximately 10:00am to 2:00pm PST. You won't be able to access AdWords or the API during this time frame, but your ads will continue to run as normal.†-Jeffrey Posnick, AdWords API Team.
Google is rolling out some new features and updates of its Ad Manager.
According to the information on a particular blog, “Google has introduced the following new features and improvements to the Ad Manager:
- Quicker way of checking ad operations such as order readiness, delivery status and inventory revenue performance through a new line item tab. A color coding scheme is also being used the delivery bars to help you identify line item pacing information as well as those line items facing risk.
It was not long back, when Google came out with its AdWords Editor 6.0! Then came 6.5 and now AdWords Editor 7.0 is live!
You can download the new AdWords Editor at google.com/adwordseditor/ and the new features are geared up with the following aspects:
- First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
Festive season is here: There is Christmas, There is New Year! What else can you ask for? It is also time for Google to come up with its colorful dividers and special holiday icons…
David notified all of us that now the special dividers are live! Every year, Google come up with new festive icons, to give it an updated feel. Here are the famous screen captures: Christmas, Hanukkah, Kwanzaa, snowman,dreidel, and Chrismas tree.
It seems that during this economic crisis, where not a single venture is spared from the financial catastrophe, Google is finding all possible ways to ensure that their billions in advertising revenue are not effected at all, irrespective of pathetic global economic conditions.
So here is their new strategy: Place sponsored listings everywhere.
It was in the month of October when Google AdWords opened up bidding on “beer and champagne.†According to a lot of speculations, it was believed that it was a direct result of the economic crisis that even Google is facing.
The whole world is getting trapped in the web of iPhone and G1 mania! The advertisers are also not left behind as they are looking this gold mine as a very good opportunity to attract target audience. That is why search advertisers have opted to select this medium in their latest strategy to target the rapidly growing number of searchers on the go.
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