AdWords

It's All About Quality Scores and Ad Auctions

Oct 16, 2008 | 1,082 views | by Navneet Kaushal
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As far as advertising on web-world is concerned, all the search engines, including Google make use of an ad auction method in order to decide as to what ads should be shown and how much each advertiser will pay for these ads!

Another aspect that matters in this advertising world, is the use and implementation of “keywords” that play a very important role in determining the visibility of a particular ad. In order to determine this visibility, search engines make use of “quality scores!”

AdWords Conversion Optimizer – Eligibility Expanded!

Oct 14, 2008 | 1,482 views | by Navneet Kaushal
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The hottest news of the web world is that AdWords Conversion Optimizer has now got new eligibility standards! This expansion would make it easy for the users to use the tool in a better way.

The AdWords team says: We're excited to announce that the Conversion Optimizer is now available to many more campaigns. Any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days is now eligible to use the Conversion Optimizer. Additionally, thanks to improved technology, the Conversion Optimizer now delivers better performance overall.

Tweet! Is Google AdWords Planning To Use Twitter?

Oct 14, 2008 | 1,225 views | by Navneet Kaushal
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Is Google AdWords really planning to use Twitter…

I don't know whether this grapevine that has been going around for a while, is true or not, but let me take you over to a thread by Adwords Pro. Sarah at Google Groups.

Here the possibility of this aspect being implemented in future is discussed in detail!

According to Sarah:

Ebay Back on Google Big Time

Oct 1, 2008 | 1,666 views | by Navneet Kaushal
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I think that Ebay has realized how important are Google ads for them! I think that they have realized it in the beginning of this week, they are all over Google Adwords again and that too after taking a long holiday!
According to me, it is not at all a good news specially for the advertisers.

A lot of discussion has been going on the webmasterworld

Removing Bad Keywords Improves Your Google AdWords Quality Score?

Sep 25, 2008 | 4,829 views | by Navneet Kaushal
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Recently, we had reported the availability of real time quality score algorithm… Remember! Now it's time to improve your quality score!

google quality score Removing Bad Keywords Improves Your Google AdWords Quality Score?

With all the buzz that was going around regarding this entirely new feature, Google Groups has come up with some of the very interesting tips on how to improve your score and to keep it high.

According to AdWordsPro Sarah:

Google Points Out – “How Easily Ads are Confused With Organic Results”

Sep 19, 2008 | 1,131 views | by Navneet Kaushal
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A German microsite was crafted by Google in order to advertise their AdWords program, which shows ads in search results. It is called Google Full Value of Search. In one of its PDF, there has been a lot of discussions going about a Google-initiated market study by Eye Square and TNS Infratest. This study was conducted in order to analyze the efficiency of sponsored links on result pages.

Google's New Dynamic Quality Score Now Live

Sep 17, 2008 | 2,713 views | by Navneet Kaushal
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Recently, we had reported that the real time quality score algorithm would be live within days. Many are now stating that they are actually witnessing it live in their campaigns. Here is a screen shot:

quality score Googles New Dynamic Quality Score Now Live

Isn't it amazing?

Last week, a lot of complaints were recorded, that certain advertisers are finding this long wait very tedious. They wanted to know how they would be impacted by this.

Real Time AdWords Quality Score Coming Soon!

Sep 16, 2008 | 1,524 views | by Navneet Kaushal
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The AdWords Blog recently annunciated that the new real-time quality score algorithm will soon be available. Google said they will be rolling out these changes to a "very small segment of advertisers within the next day or two."

img3 Real Time AdWords Quality Score Coming Soon!

According to Search Engine Land:

Set Your Geotargeting Radius Target, No Less Than 20 Miles in Google Adwords!

Sep 12, 2008 | 2,756 views | by Navneet Kaushal
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There are a lot of paid search programs that provide various ways to geotarget your search ads. Google, Yahoo and Microsoft allow you to set a radius in “XYZ” miles, in which you may want to target a specific location.

Via Search Engine Roundtable: A query was posted in one of the “Google Group” threads. The question was…

Microsoft adCenter Offers Free Search Ads & Google AdWords Announces a New AdWords Editor Guide!

Sep 5, 2008 | 1,500 views | by Navneet Kaushal
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Search Engine Land reports that, Microsoft is giving away one month of free search advertisements for both its new and current adCenter customers. This reported incentive is believed to have been rolled out marking adCenter's two year anniversary. It has also been reported that Microsoft adCenter might also be introducing a new loyalty scheme for its customers.