AdWords

One Domain Per Ad Group: Policy Confirmed By Google!

Jan 31, 2009 | 1,375 views | by Navneet Kaushal
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Recently, there were all kinds of reports going on that Google will now be requiring one domain per ad group in their new display URL policy in the AdWords program. But these were just conjectures as the official confirmation was yet to come.

But lately, an AdWords Advisor in a WebmasterWorld thread confirmed the change:

Google AdWords "Conversion Optimizer" Eligibility Extended!

Jan 30, 2009 | 3,303 views | by Navneet Kaushal
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Google AdWords has opened up Conversion Optimizer to greater eligibility.

Those who often make use of AdWords' free Conversion Tracking tool and have at least 30 conversions in the last 30 days can use Conversion Optimizer in Adwords now.

Google AdWords Testing New Interface!

Jan 30, 2009 | 2,304 views | by Navneet Kaushal
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Tim Cohn of Search Marketing Communications fame reports that Google is testing a new user interface for some AdWords advertisers.

It is clearly visible from the screenshots that the new interface shares a fair amount of similarity with the graphing system that Google Analytics uses, and somewhat with Yahoo! user Interface as well:

adword Google AdWords Testing New Interface!

Google AdWords Releases New Help Videos!

Jan 28, 2009 | 1,493 views | by Navneet Kaushal
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Google AdWords has released new help videos to help all the Internet users and advertisers in their search marketing campaigns. Here are the topics:

Don't Use Multiple Match Types For Single Keyword Phrase in AdWords- Says Google!

Jan 19, 2009 | 1,612 views | by Navneet Kaushal
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A thread over WebmasterWorld is holding a strong discussion on the use of match types. For those who don't know much about match types, they basically provide you with the ability to acknowledge how specific or broad you want Google to scan and match your relevant keywords. For more on how match types work, have a look at this help document.

Google Offers Free TV Ad Creation In Alliance With SpotMixer

Jan 17, 2009 | 1,233 views | by Navneet Kaushal
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Good news for Small Businesses! Now they can advertise on national television, thanks to the collaboration between Google TV Ads and SpotMixer.

Google TV Ads is now offering free TV Ad creation with a self-serve video ad creation solution. This solution was introduced by both the companies and now the video creation tool is open to everyone.

'Marchex' Is Now Its First ‘Google AdWords Authorized Reseller Technology Platform’- Says Google!

Jan 17, 2009 | 1,184 views | by Navneet Kaushal
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Searchengineland is claiming that Marchex, an advertising entity, has been given the title of the first Google AdWords authorized reseller technology platform. This was done, keeping in mind the needs of Google to reach into the Small business market (SMB) in an efficient manner. Recently Google developed its authorized reseller program to enable the technology solution providers to sell Google Appsâ„¢ to businesses at a global level.

Introduction of New Features to Adwords Local Business Ads!

Jan 15, 2009 | 1,186 views | by Navneet Kaushal
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Google Maps has updated certain features for local business ads. The first one is that now your ad’s information window will be arrayed with diverse interactive links like Get Directions," "Street View," and "Save to My Maps.”

business ads Introduction of New Features to Adwords Local Business Ads!

Google Has More Than A Million Advertisers!

Jan 12, 2009 | 929 views | by Navneet Kaushal
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It's official now! Google has over a million advertisers! We all know that Google search results are better than other search engines, but at the same time this fact is thoroughly supported with the availability of so many advertisers which are a must to boost the “money” factor.

Timeframe- New AdWords Budgeting Option By Google!

Jan 8, 2009 | 1,117 views | by Navneet Kaushal
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A thread at WebmasterWorld is reporting that Google is testing a new AdWords budgeting option named Timeframe. The help document explains this a bit better.

“With a daily budget, lower traffic days may mean that your ads receive fewer impressions and have some budget leftover. We don't use this leftover budget, but we do attempt to compensate for the loss in traffic by serving impressions up to 20% over the daily budget on high traffic days. However, some high traffic days require budget flexibility beyond this amount.