AdWords

Google Again Tweaks AdWords Landing Page Quality Scores Algorithms- Confusion All Around!

Jul 11, 2008 | 1,910 views | by Navneet Kaushal
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Over at the Webmaster World, numerous reports have surfaced that Google has been hitting Webmasters hard in the Google AdWords Quality Scores for their landing page irregularities.

This penalization at Google's part can also be related to the post that I had put up last month about Google finally incorporating Landing Page load time as quality factor for Google AdWords quality scores.

Google AdWords Keywords Tool Finally Gets Approximate Search Counts!

Jul 9, 2008 | 6,311 views | by Navneet Kaushal
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Google has introduced the Approximate word counts in the Google AdWords keyword tool, with the color graphs, that until recently were the only indicators of the data in the keywords tool. When you perform a search on the keywords tool, you'll be presented with 'Approx Search Volume' and 'Approx Avg Search Volume' as data indicators along with the color graphs.

image 1 google keyword1 Google AdWords Keywords Tool Finally Gets Approximate Search Counts!

Traffic Estimator Service Now Available in Google AdWords API!

Jul 3, 2008 | 3,160 views | by Navneet Kaushal
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Google AdWords API Blog has announced that, the Traffic Estimator Service is now available in the Google AdWords API. The Traffic Estimator Service provides traffic estimates (CPC, clicks per day, etc.) for the existing as well as for the new keywords for a new product or service.

Google Advertisements in Yahoo! This is What They will Look Like!

Jul 2, 2008 | 1,807 views | by Navneet Kaushal
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Just last month Google and Yahoo! had reached a landmark non-exclusive search partnership deal, where Google advertisements will be visible on Yahoo! Search results.

However, the big question that has been doing rounds in the search marketing arena is that, where would Yahoo! place these advertisements and when will Yahoo! start displaying Google advertisements in its search results?

Google Launches Net-Banking Payment options for Google AdWords Advertisers in India!

Jul 1, 2008 | 3,237 views | by Navneet Kaushal
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Google has taken a leap into providing safer and convenient payment options for its advertisers. According to contentSutra, Google has widened the payment options for the Google AdWords advertisers in India by introducing Netbanking option for its Indian advertisers. To provide this feature to its advertisers, Google has tied up with DirectPay. This feature is especially a welcome relief for small and medium advertisers, who tend not to carry credit cards. So, now the Indian advertisers have the following options to pay for their Google AdWords accounts:

Google AdWords Blog Latin American Version Launched!

Jun 30, 2008 | 1,241 views | by Navneet Kaushal
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Google has announced the launch of the Google AdWords Blog 'America Latina' which is the Spanish version of Google AdWords Blog. The release report of the new Google AdWords Blog is in Spanish, but when translated using a translator, it turns out to be something like this,

"All the Team of AdWords of Google for Latin America welcomes you to our Blog: Inside AdWords for Latin America.

Google Launches 'Google Ad Planner'! But is it Getting its Data from 'Google Toolbar'?

Jun 25, 2008 | 1,838 views | by Navneet Kaushal
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A couple of days ago, I had reported to our readers that Google had launched a factor in the Google Trends, known as 'Google Trends for Websites'. Hot on the heels of this launch, according to Google AdWords Blog, Google has launched yet another friendly tool for the Google AdWords members and its name is Google AdPlanner.

google ad planner Google Launches Google Ad Planner! But is it Getting its Data from Google Toolbar?

Google AdWords Team Shares Factors Influencing Quality Score!

Jun 21, 2008 | 2,213 views | by Navneet Kaushal
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According to Search Engine Roundtable at the Google Groups, the Google AdWords Pro, Sarah has stated some criteria that should be kept in mind, if you are looking for good Google AdWords quality score.

The critical factors are:

  1. CTR: The higher, the better.
  2. Account structure: Your keywords should be in "tightly themed ad groups."
  3. Landing Page Quality.

Google AdWords API Tutorial Simplified! Google Provides Informative Videos & Documentations

Jun 21, 2008 | 2,327 views | by Navneet Kaushal
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According to Search Engine Roundtable, in a Google Group thread, the AdWords API Advisor has shared some very insightful videos and useful documentation on how to get the most out of the Google AdWords API.

The documentation itself is available at the Google AdWords API tutorial page. There are also 9 very informative videos, posted by the AdWords API Advisor at the Google Groups. Here is a list of the videos:

Google AdWords Phishing E-mail- A True Story!

Jun 20, 2008 | 3,289 views | by Navneet Kaushal
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You might remember that about a couple of days ago, I had run a post about the Yahoo! Search Marketing Phishing Email Scam. Running on the same topic of phishing email scams, over at the Google Blogoscoped, a fresh new case of phishing email scam has surfaced and this time the target was a Google AdWords Account and its advertiser Russell. Here is what happened and how Russell almost became a prey to the phishing e-mail scam.