AdWords

Google AdWords Introduces "Make a Payment" Option!

Mar 26, 2009 | 2,210 views | by Navneet Kaushal
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There is good news for all postpay advertisers of Google AdWords. Yesterday, Google announced a new “Make a Payment” option. With the help of this new feature customers can make payment for any amount, whenever it's convenient for them. The new feature also allow them to make payment in different methods.

Google Confirms Bug in AdWords Tool

Mar 21, 2009 | 2,187 views | by Navneet Kaushal
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Recently, the Forums at WebmasterWorld and Search Engine Watch have webmasters complaining about a bug in the Google's Keyword Tool. The complaint is that broad terms are being included in the AdWords keyword tool search.

In response to these complaints, the official representative of Google AdWords said:

“A bit of asking around tells me that what is being reported here is a technical issues known to the engineering folks, and not an intentional change.

Create Coupon Display Ads With New Google AdWords Templates

Mar 21, 2009 | 4,444 views | by Navneet Kaushal
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Google AdWords recently unveiled two new templates to easily create coupons for online advertisements. The templates will allow users to create attractive ad copies, customized color schemes and coupon codes. Each template has a prominent slot for displaying a price or a discount as well as extra space for coupon codes.

Here a screen capture of the new template:

 Create Coupon Display Ads With New Google AdWords Templates

Google Unveils Two New TV Ads Reporting Functions

Mar 21, 2009 | 1,171 views | by Navneet Kaushal
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Yesterday, Google announced the release of two new ad reporting functions for its TV Ads service. These functions are considered to bring more data and empower advertisers with their spending. With the help of these functions, Google TV users can maintain a record of their ads and traffic on an hourly basis. The primary goal is to assist clients calculate their TV commercials along with their web traffic.

Google Bans Use Of 'MySQL' in Google Adword Campaigns!

Mar 18, 2009 | 1,732 views | by Navneet Kaushal
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Google recently added the the term “MySQL” to its trademark Adwords keyword ban list. The news came as a surprise to many who were using the term for professional reasons. It has also become one of the hot topics in many forums.

Google Announces Certified Ad Manager Program

Mar 18, 2009 | 1,654 views | by Navneet Kaushal
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Google recently announced the release of Google Ad Manager consultant program, which will provide advanced ad serving support and professional services.

As we all know that Google Ad Manager was released last year as an ad serving tool. Now, Google needs more professionals to attend to setting up and trouble shooting problems of a large number of publishers and webmasters who are using this tool.

Google Releases Video on 'Introduction to the ad Auction'

Mar 13, 2009 | 1,274 views | by Navneet Kaushal
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Google has recently come out with a video to help all of us understand the basics of how AdWords auction works. According to the Official Google Blog:

"We've decided to take some time to get back to basics and talk about how the AdWords auction actually works. To help you, we've brought along our Chief Economist, Hal Varian, to walk you through the auction and explain how your maximum cost-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages."

Add Those Extra Symbols To Your Google Adword Ads!

Mar 13, 2009 | 1,983 views | by Navneet Kaushal
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David Szetela of Search Engine Watch in his blog "Get More Attention with Legal PPC Ad Symbols" is talking about including symbols in ad text. According to Google, there are certain guidelines that need to be follow while including symbols. Here are the guidelines:

Use standard punctuation and symbols.

  • Don't use repeated, unnecessary, or gimmicky punctuation or symbols.

"How-To" Videos for Display Ad Builder By Google AdWords!

Feb 23, 2009 | 1,193 views | by Navneet Kaushal
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Google AdWords has added four new videos to help its users navigate their display ad builder. Following are the topics

Google Changes AdWords Display URL Policy: One Domain Per Ad Group!

Feb 23, 2009 | 1,638 views | by Navneet Kaushal
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The Google AdWords blog recently announced that their new display URL policy will be effective February 24th onwards!

The new policy that was recently confirmed by an official Google representative in WebmasterWorld, is in the favor of “one domain per Ad Group” and will disallow multiple display domains per ad group.

adwords Google Changes AdWords Display URL Policy: One Domain Per Ad Group!