AdWords

Google AdWords Opens Bidding on “Beer & Champagne”

Oct 31, 2008 | 3,078 views | by Navneet Kaushal
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It's raining Beer and Champagne all over! Google has now opened up the restrictions for alcohol. Earlier, the only alcoholic terms that could be used in bidding were “wine related terms.”

According to Gonzo SEO

“Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status.

AdWords API Version 13 Is Here!

Oct 24, 2008 | 1,438 views | by Navneet Kaushal
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The latest AdWords API version 13(v13) is here. The new release is geared up with various options like advanced geotargeting options, Generate Search Query Performance, Retrieve budget suggestions, create graphical ads by using enhanced features and that too with brilliance, Quality Score support, and more.

Gambling Ads In UK– Allowed by Google AdWords!

Oct 17, 2008 | 2,001 views | by Navneet Kaushal
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After Yahoo UK agreed to licensed gambling ads, and MSN UK following the same path, Google UK too felt the pressure to allow gambling ads in UK!

According to Google's industry head James Cashmore:

"This is not a decision that's been made quickly; it's been something that's been under discussion for months"

Ad Builder By Google!

Oct 17, 2008 | 1,908 views | by Navneet Kaushal
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People who crave to craft simple graphical ads, but are not really eager to hire a designer can now cherish, as Google has introduced a do-it-yourself "Display Ad Builder".

"If you've wanted to expand beyond your text ad campaigns, or if you've been looking for an easier way to build display ads, this tool can help," Trevor Claiborne of the Inside AdWords team wrote a blog in an article that featured this aspect.

It's All About Quality Scores and Ad Auctions

Oct 16, 2008 | 1,086 views | by Navneet Kaushal
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As far as advertising on web-world is concerned, all the search engines, including Google make use of an ad auction method in order to decide as to what ads should be shown and how much each advertiser will pay for these ads!

Another aspect that matters in this advertising world, is the use and implementation of “keywords” that play a very important role in determining the visibility of a particular ad. In order to determine this visibility, search engines make use of “quality scores!”

AdWords Conversion Optimizer – Eligibility Expanded!

Oct 14, 2008 | 1,488 views | by Navneet Kaushal
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The hottest news of the web world is that AdWords Conversion Optimizer has now got new eligibility standards! This expansion would make it easy for the users to use the tool in a better way.

The AdWords team says: We're excited to announce that the Conversion Optimizer is now available to many more campaigns. Any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days is now eligible to use the Conversion Optimizer. Additionally, thanks to improved technology, the Conversion Optimizer now delivers better performance overall.

Tweet! Is Google AdWords Planning To Use Twitter?

Oct 14, 2008 | 1,229 views | by Navneet Kaushal
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Is Google AdWords really planning to use Twitter…

I don't know whether this grapevine that has been going around for a while, is true or not, but let me take you over to a thread by Adwords Pro. Sarah at Google Groups.

Here the possibility of this aspect being implemented in future is discussed in detail!

According to Sarah:

Ebay Back on Google Big Time

Oct 1, 2008 | 1,676 views | by Navneet Kaushal
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I think that Ebay has realized how important are Google ads for them! I think that they have realized it in the beginning of this week, they are all over Google Adwords again and that too after taking a long holiday!
According to me, it is not at all a good news specially for the advertisers.

A lot of discussion has been going on the webmasterworld

Removing Bad Keywords Improves Your Google AdWords Quality Score?

Sep 25, 2008 | 4,877 views | by Navneet Kaushal
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Recently, we had reported the availability of real time quality score algorithm… Remember! Now it's time to improve your quality score!

google quality score Removing Bad Keywords Improves Your Google AdWords Quality Score?

With all the buzz that was going around regarding this entirely new feature, Google Groups has come up with some of the very interesting tips on how to improve your score and to keep it high.

According to AdWordsPro Sarah:

Google Points Out – “How Easily Ads are Confused With Organic Results”

Sep 19, 2008 | 1,143 views | by Navneet Kaushal
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A German microsite was crafted by Google in order to advertise their AdWords program, which shows ads in search results. It is called Google Full Value of Search. In one of its PDF, there has been a lot of discussions going about a Google-initiated market study by Eye Square and TNS Infratest. This study was conducted in order to analyze the efficiency of sponsored links on result pages.