Inside AdWords reports the introduction of Conversion Optimizer, a new CPA bidding product.
"With the Conversion Optimizer, you still pay per click, but instead of setting CPC bids, you simply specify a maximum cost-per-acquisition (CPA) bid for each ad group. The Conversion Optimizer manages your CPC bids for you, making adjustments and showing your ads only when you're likely to get conversions.
Google is laying a lot of stress on landing page guidelines. For this, AdWords has new list of FAQs.
The Inside AdWords blog has a post called, "Websites that may merit a low landing page quality score" which mentions the kinds of websites that will be penalized with low landing page quality scores:
Google Inc announces the launch of the much awaited Google Gadget Ads. This is in beta format and will be used in an interactive new advertising format.
Gadget ads enable advertisers and agencies to engage audiences on the Internet's largest ad network with a rich and interactive new ad format.
Dan London from the AdWords Editor noticed some interesting figures in his Google Adwords and Google Analytics account. Click fraud stories is not a new thing for anyone. But Dan London made an attempt to explain the reasons behind the huge difference between the traffic and click numbers tracked from within Google AdWords and also by Google Analytics.
AdWords Help Center has good news for all Google AdWords mobile users. Free keywords, "text ads are eligible to appear on Google Mobile Search pages, they will run for free through November 18, 2007. "
In a thread at WebmasterWorld, it came up that Advertisers are not happy with the Google AdWords Reports makeover. Members are reporting that the AdWords Report Center even with the latest makeover has a resemblance with Google Analytics.
One week back, some changes were made to the AdWords Report Center. The main Reports page got a simplified look, and a new format for report graphs was also introduced. It was believed that the improved Report Center will help in making your data much easier to process.
Some two weeks back, it was announced by the Inside AdWords team that there will be some improvements in the formula used to determine which ads are placed in the top spots above Google search results. Well, the improved version of ‘top spot’ ad placement formula is now live. Inside AdWords are confident that the change will give advertisers “more control†over when their ads achieve top spot. This improvement will also increase the quality of ad results for users.
Following the lead of Yahoo! Search Marketing who launched a Traffic Quality Center, Inside Adwords announces the new Ad Traffic Quality Resource Center which was designed in order to serve as the one source for all click fraud and ad traffic quality related information.
From the Ad Traffic Quality Resource Center website:
One user, steliosp's in a thread in Digital Point noticed recently that after running a few AdWords reports they can directly be exported into a Google spreadsheet.
Though many appreciate the tool and feel MS Office will now be redundant, Urban Kudos:
Google is always working on to come up with new experimenting and testing ways for delivering relevant and latest types of ads. In a recent blog posted by Alex Kinnier, Group Product Manager of Google, it was mentioned about a new test related to ad serving technology that is presently being carried out by Google authorities. The success of the test will help the users understand online ad serving in a much better way. New approaches to privacy for third-party ad servers are used for the experiments. It was mentioned in the blog that the privacy features that will be tested in these experiments will take into consideration some of the recently-announced policies of Google like a shorter expiration date for the cookie set on your computer and anonymization of the logs data after 18 months.
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