AdWords

Google Bans Use Of 'MySQL' in Google Adword Campaigns!

Mar 18, 2009 | 1,720 views | by Navneet Kaushal
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Google recently added the the term “MySQL” to its trademark Adwords keyword ban list. The news came as a surprise to many who were using the term for professional reasons. It has also become one of the hot topics in many forums.

Google Announces Certified Ad Manager Program

Mar 18, 2009 | 1,642 views | by Navneet Kaushal
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Google recently announced the release of Google Ad Manager consultant program, which will provide advanced ad serving support and professional services.

As we all know that Google Ad Manager was released last year as an ad serving tool. Now, Google needs more professionals to attend to setting up and trouble shooting problems of a large number of publishers and webmasters who are using this tool.

Google Releases Video on 'Introduction to the ad Auction'

Mar 13, 2009 | 1,266 views | by Navneet Kaushal
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Google has recently come out with a video to help all of us understand the basics of how AdWords auction works. According to the Official Google Blog:

"We've decided to take some time to get back to basics and talk about how the AdWords auction actually works. To help you, we've brought along our Chief Economist, Hal Varian, to walk you through the auction and explain how your maximum cost-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages."

Add Those Extra Symbols To Your Google Adword Ads!

Mar 13, 2009 | 1,974 views | by Navneet Kaushal
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David Szetela of Search Engine Watch in his blog "Get More Attention with Legal PPC Ad Symbols" is talking about including symbols in ad text. According to Google, there are certain guidelines that need to be follow while including symbols. Here are the guidelines:

Use standard punctuation and symbols.

  • Don't use repeated, unnecessary, or gimmicky punctuation or symbols.

"How-To" Videos for Display Ad Builder By Google AdWords!

Feb 23, 2009 | 1,184 views | by Navneet Kaushal
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Google AdWords has added four new videos to help its users navigate their display ad builder. Following are the topics

Google Changes AdWords Display URL Policy: One Domain Per Ad Group!

Feb 23, 2009 | 1,623 views | by Navneet Kaushal
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The Google AdWords blog recently announced that their new display URL policy will be effective February 24th onwards!

The new policy that was recently confirmed by an official Google representative in WebmasterWorld, is in the favor of “one domain per Ad Group” and will disallow multiple display domains per ad group.

adwords Google Changes AdWords Display URL Policy: One Domain Per Ad Group!

Google Testing SearchWiki On AdWords?

Feb 16, 2009 | 1,417 views | by Navneet Kaushal
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Now this is a complete surprise! It seems that Google is testing part of SearchWiki, to appear in the AdWords section of its own search results. A lot of people are even noticing the “X” icon, that allows searchers to delete results from Google, which are shown in the sponsored listings!

Here is a snapshot from Rehan that is shown in the WebmasterWorld:

google adwords Google Testing SearchWiki On AdWords?

Urchin 6.5 Released With AdWords Integration!

Feb 10, 2009 | 1,568 views | by Navneet Kaushal
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Google Analytics has released Urchin 6.5 that contains AdWords integration along with improved geo-database functions and more!

According to the Google Analytics Blog: “Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and processing!”

Google AdWords Testings New Bulk Keyword Diagnose Tools

Feb 3, 2009 | 1,979 views | by Navneet Kaushal
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Speculations are in the air! Web freaks are saying that Google AdWords is coming out with a new tool. Till now, the news has not been officially confirmed by Google, but Search Engine Roundtable is reporting that something of this sort is going to happen very soon! They are stating that Google AdWords is testing out a new tool to expand the Google diagnoses or analysis tool

One Domain Per Ad Group: Policy Confirmed By Google!

Jan 31, 2009 | 1,391 views | by Navneet Kaushal
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Recently, there were all kinds of reports going on that Google will now be requiring one domain per ad group in their new display URL policy in the AdWords program. But these were just conjectures as the official confirmation was yet to come.

But lately, an AdWords Advisor in a WebmasterWorld thread confirmed the change: