AdWords

Google Updates Google Ad Planner with New Features!

Aug 6, 2008 | 869 views | by Navneet Kaushal
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In June this year, we had informed our readers about the launch of Google Ad Planner. Google Ad Planner that is a research and media planning tool, designed specifically to bring the two main factors of Google Advertising platform, the Publishers and the Advertisers closer to each other.

Now, via the Google AdWords Agency Blog, Google has announced an update to the AdPlanner tool instilling it with new features to enhance its operational capabilities.

Google Takes Down Average Position Indicators in the Content Network!

Aug 2, 2008 | 2,047 views | by Navneet Kaushal
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Over at PPC Hero John reports that, Google has begun the removal of Content Network average position indicators or figures. In place of the position indicators, Google is now displaying 'N/A' (not available) to the users.

google2 Google Takes Down Average Position Indicators in the Content Network!

However, for the meantime, the average position indicators are still visible in the Keywords tab.

cal Google Takes Down Average Position Indicators in the Content Network!

Google AdWords Sponsored Links Get a Surprising Facelift!

Jul 30, 2008 | 2,779 views | by Navneet Kaushal
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It seems that, Google has marked this day, as the 'redesign day' for its services. First, Google released the new revamped Google maps and now according to a thread at Webmaster World, Brett Tabke (CEO, Webmaster World) has pointed out, that there has been a major design change of the Google AdWords Sponsored Links search results. You can check this new design atgoogle.com/sponsoredlinks, by running a search query.

Loyal AdWords Advertisers Get Google Cookbook!

Jul 22, 2008 | 1,555 views | by Navneet Kaushal
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Several Webmasters over at the Webmaster World have reported that, on the 6thanniversary of their Google AdWords accounts, they have received a complimentary package from Google. This bouquet of appreciation consists of a Google Cookbook with gourmet recipes created by Google Chefs, a Google Chefs Apron (black with colorful logo) and a book entitled Advanced Tips from AdWords Experts.

114 Loyal AdWords Advertisers Get Google Cookbook!

Google Releases New Feature for Google AdWords. Keywords & Placements Now Combined Together!

Jul 21, 2008 | 1,338 views | by Navneet Kaushal
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Via the Google AdWords Blog, Google has announced the release of a new feature for Google AdWords, that would allow the advertisers to combine keyword-targeted and placement-targeted campaigns into a single online campaign type.

Google Again Tweaks AdWords Landing Page Quality Scores Algorithms- Confusion All Around!

Jul 11, 2008 | 1,927 views | by Navneet Kaushal
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Over at the Webmaster World, numerous reports have surfaced that Google has been hitting Webmasters hard in the Google AdWords Quality Scores for their landing page irregularities.

This penalization at Google's part can also be related to the post that I had put up last month about Google finally incorporating Landing Page load time as quality factor for Google AdWords quality scores.

Google AdWords Keywords Tool Finally Gets Approximate Search Counts!

Jul 9, 2008 | 6,351 views | by Navneet Kaushal
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Google has introduced the Approximate word counts in the Google AdWords keyword tool, with the color graphs, that until recently were the only indicators of the data in the keywords tool. When you perform a search on the keywords tool, you'll be presented with 'Approx Search Volume' and 'Approx Avg Search Volume' as data indicators along with the color graphs.

image 1 google keyword1 Google AdWords Keywords Tool Finally Gets Approximate Search Counts!

Traffic Estimator Service Now Available in Google AdWords API!

Jul 3, 2008 | 3,185 views | by Navneet Kaushal
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Google AdWords API Blog has announced that, the Traffic Estimator Service is now available in the Google AdWords API. The Traffic Estimator Service provides traffic estimates (CPC, clicks per day, etc.) for the existing as well as for the new keywords for a new product or service.

Google Advertisements in Yahoo! This is What They will Look Like!

Jul 2, 2008 | 1,820 views | by Navneet Kaushal
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Just last month Google and Yahoo! had reached a landmark non-exclusive search partnership deal, where Google advertisements will be visible on Yahoo! Search results.

However, the big question that has been doing rounds in the search marketing arena is that, where would Yahoo! place these advertisements and when will Yahoo! start displaying Google advertisements in its search results?

Google Launches Net-Banking Payment options for Google AdWords Advertisers in India!

Jul 1, 2008 | 3,282 views | by Navneet Kaushal
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Google has taken a leap into providing safer and convenient payment options for its advertisers. According to contentSutra, Google has widened the payment options for the Google AdWords advertisers in India by introducing Netbanking option for its Indian advertisers. To provide this feature to its advertisers, Google has tied up with DirectPay. This feature is especially a welcome relief for small and medium advertisers, who tend not to carry credit cards. So, now the Indian advertisers have the following options to pay for their Google AdWords accounts: