AdWords

Google AdWords Team Shares Factors Influencing Quality Score!

Jun 21, 2008 | 2,199 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Search Engine Roundtable at the Google Groups, the Google AdWords Pro, Sarah has stated some criteria that should be kept in mind, if you are looking for good Google AdWords quality score.

The critical factors are:

  1. CTR: The higher, the better.
  2. Account structure: Your keywords should be in "tightly themed ad groups."
  3. Landing Page Quality.

Google AdWords API Tutorial Simplified! Google Provides Informative Videos & Documentations

Jun 21, 2008 | 2,313 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Search Engine Roundtable, in a Google Group thread, the AdWords API Advisor has shared some very insightful videos and useful documentation on how to get the most out of the Google AdWords API.

The documentation itself is available at the Google AdWords API tutorial page. There are also 9 very informative videos, posted by the AdWords API Advisor at the Google Groups. Here is a list of the videos:

Google AdWords Phishing E-mail- A True Story!

Jun 20, 2008 | 3,254 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

You might remember that about a couple of days ago, I had run a post about the Yahoo! Search Marketing Phishing Email Scam. Running on the same topic of phishing email scams, over at the Google Blogoscoped, a fresh new case of phishing email scam has surfaced and this time the target was a Google AdWords Account and its advertiser Russell. Here is what happened and how Russell almost became a prey to the phishing e-mail scam.

Google AdWords Landing Page Load Time Information is Now a 'Quality Scores Factor'!

Jun 20, 2008 | 1,544 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Last month, I had informed my readers that Google had incorporated and was displaying Landing Page Load Time on the Keyword Analysis Page in Google AdWords

Google Launches AdWords API Starter Kit!

Jun 10, 2008 | 2,504 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Search Engine Roundtable reports that, Google has launched the Google AdWords API Starter Kit. The motive behind the new AdWords API Starter kit is to spread awareness about the Google AdWords API to new developers. The announcement was made in the Google Groups, by the AdWords API Advisor . One of the primary goals of the Google AdWords API Starter Kit is to provide a flexible and a modifiable codebase for a variety of AdWords applications.

Google Releases Google AdWords Editor 6.0 for Windows and Mac!

Jun 7, 2008 | 2,009 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Last month, Google had released Google AdWords Editor 5.1 and now within a month, Google has announced the release of Google AdWords Editor 6.0. The new AdWords Editor 6.0 has been released for both Windows and Mac. The intent is to enable the advertisers to edit their AdWords campaigns faster and more effectively.

Some of the prominent features of the AdWords Editor 6.0 are:

Google Gives a Facelift to AdWords Billing Page!

May 23, 2008 | 5,114 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google AdWords has updated the billing summary page for the AdWords accounts. According to the Google AdWords Help Center, it has implemented this update in an effort to increase "transparency, flexibility, and performance."

The New Billing Page:

18 Google Gives a Facelift to AdWords Billing Page!

The Old Billing Page:

27 Google Gives a Facelift to AdWords Billing Page!

The most noteworthy changes that have been implemented are:

  1. Advertising costs are broken out by day.

Google's Controversial AdWords Automatic Matching Goes into Expansion Mood!

May 20, 2008 | 2,048 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google is planning to expand its AdWords Automatic Matching feature in its beta phase. So, get ready to shell out some extra money for keywords that you have not even listed. The program about which I had mentioned earlier, tends to become active once it sees that you have some extra money left in your AdWords account. It serves to automatically target new keywords that are not already triggered by the keywords lists of an advertiser and thus uses up all the allocated budget.

Google Implements Changes to Strengthen AdWords Conversion Tracking!

May 15, 2008 | 2,410 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

AdWords Conversion is a free tool in Google AdWords that help advertisers get an understanding of the process that follows a user's click on an advertisement. Its main objective is to give vital information to publishers as to which clicks most often lead to conversions and how they can make use of their money more effectively.

Google Releases Google AdWords Editor 5.1 and Schedules Maintenance for May 17

May 15, 2008 | 2,824 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has announced the release of AdWords Editor 5.1. This new version contains only minor adjustments, but would be quite beneficial for users.

AdWords Editor 5.1 update includes, the previous four tabs for advertisements (text, image, local business, and mobile) now been grouped under a single 'Ads' tab. This update has been incorporated due to a constant 'space issue' in the interface. However, this issue only bothered a handful of users. Well, it seems Google does recognize the importance of each and every user after all.