AdWords

Google Provides Option to Show AdWords on Desktop or iPhone!

Nov 28, 2008 | 1,362 views | by Navneet Kaushal
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Many advertisers do not prefer to show their Google ads to iphone or mobile users, whereas, there are certain advertisers who avoid showing their ads to desktop or laptop users. Google has finally come out with a solution. It has given a new campaign setting option in AdWords, where you can specify the device platform for which you want to show your ad.

newfeature Google Provides Option to Show AdWords on Desktop or iPhone!

Google AdWords Ad Builder Gets Four Enhancements!

Nov 23, 2008 | 1,714 views | by Navneet Kaushal
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google adwords Google AdWords Ad Builder Gets Four Enhancements!

Last month, Google launched a display ad builder in the Google AdWords. Now, we have noticed that this tool is already getting updates. Google has announced in the Google AdWords blog that one can look forward to the following enhancements:

  • Image picker: Will allow one to choose from previously uploaded images while creating ads.

Google AdWords Testing Beta Interface!

Nov 21, 2008 | 1,693 views | by Navneet Kaushal
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adwords Google AdWords Testing Beta Interface!

The Google AdWords blog has recently announced about a beta test that it's conducting on a group of US advertisers (AdWords users). Apparently, the new interface should enable advertisers to manage their campaigns in a much easier and quicker fashion.

Some changes that the new interface should facilitate:

  • Make it easier to navigate between campaigns
  • Editing keywords across several ad groups

The Search Based Keyword Tool from Google!

Nov 19, 2008 | 1,921 views | by Navneet Kaushal
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Google has launched a new keyword tool, namely the Search Based Keyword Tool. The tool comes up with keywords and landing pages that are extremely relevant to your website. What sets apart the Skool (Search Based Keyword Tool) from other Google tools is the fact that it gives you the keywords that you are presently missing out on in terms of search queries for your website's product or content.

Google Ad Planner With New Features Opens For All!

Nov 12, 2008 | 1,231 views | by Navneet Kaushal
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Google has recently made an announcement that it's Ad Planner that was launched earlier this year, is now made available to every internet user.

Earlier the tool was only used by the advertisers and publishers to analyze the profiles as well as demographics of their target audiences.

It is beneficial to use Ad Planner in terms of planning advertising campaign and identifying the desired audiences for a successful advertising procedure!

Google AdWords Removes the 'Verify Code' Option

Nov 10, 2008 | 1,811 views | by Navneet Kaushal
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As per recent reports, Google has seemingly removed the verify code tool from Google Adwords. Issues with using the same option, namely the Verify Code option, have led to this conclusion.

AdWords Pros are trying to figure out the reason behind this move of Google. Some of them have reasoned that this move can be in support of the whole process of phasing out of the PPA (Pay Per Action) actions. The company had dropped the PPA program from its services some months ago, back in July.

Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

Nov 6, 2008 | 1,968 views | by Navneet Kaushal
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Google is now clearly showing whether the keywords are trademarked or not. The aspect is visible directly in the Google AdWords Keyword Tool.

For example, if a keyword: "iphone" is searched and it is returned with a little â„¢ symbol near the term, i.e. iphoneâ„¢, then it trademarked. Here is a picture:

google adwords keyword tool Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

AdWords Quality Score To Be Updated Again!

Nov 1, 2008 | 1,470 views | by Navneet Kaushal
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Recently it was announced by Google AdWords Blog that a lot of changes to the quality score are coming very soon.

The first change is to equip the quality score calculation score an ad’s CTR that would be based on the position of a certain ad.

Google AdWords Opens Bidding on “Beer & Champagne”

Oct 31, 2008 | 3,164 views | by Navneet Kaushal
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It's raining Beer and Champagne all over! Google has now opened up the restrictions for alcohol. Earlier, the only alcoholic terms that could be used in bidding were “wine related terms.”

According to Gonzo SEO

“Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status.

AdWords API Version 13 Is Here!

Oct 24, 2008 | 1,461 views | by Navneet Kaushal
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The latest AdWords API version 13(v13) is here. The new release is geared up with various options like advanced geotargeting options, Generate Search Query Performance, Retrieve budget suggestions, create graphical ads by using enhanced features and that too with brilliance, Quality Score support, and more.