AdWords

Google AdWords Landing Page Load Time Information is Now a 'Quality Scores Factor'!

Jun 20, 2008 | 1,555 views | by Navneet Kaushal
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Last month, I had informed my readers that Google had incorporated and was displaying Landing Page Load Time on the Keyword Analysis Page in Google AdWords

Google Launches AdWords API Starter Kit!

Jun 10, 2008 | 2,525 views | by Navneet Kaushal
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Search Engine Roundtable reports that, Google has launched the Google AdWords API Starter Kit. The motive behind the new AdWords API Starter kit is to spread awareness about the Google AdWords API to new developers. The announcement was made in the Google Groups, by the AdWords API Advisor . One of the primary goals of the Google AdWords API Starter Kit is to provide a flexible and a modifiable codebase for a variety of AdWords applications.

Google Releases Google AdWords Editor 6.0 for Windows and Mac!

Jun 7, 2008 | 2,023 views | by Navneet Kaushal
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Last month, Google had released Google AdWords Editor 5.1 and now within a month, Google has announced the release of Google AdWords Editor 6.0. The new AdWords Editor 6.0 has been released for both Windows and Mac. The intent is to enable the advertisers to edit their AdWords campaigns faster and more effectively.

Some of the prominent features of the AdWords Editor 6.0 are:

Google Gives a Facelift to AdWords Billing Page!

May 23, 2008 | 5,163 views | by Navneet Kaushal
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Google AdWords has updated the billing summary page for the AdWords accounts. According to the Google AdWords Help Center, it has implemented this update in an effort to increase "transparency, flexibility, and performance."

The New Billing Page:

18 Google Gives a Facelift to AdWords Billing Page!

The Old Billing Page:

27 Google Gives a Facelift to AdWords Billing Page!

The most noteworthy changes that have been implemented are:

  1. Advertising costs are broken out by day.

Google's Controversial AdWords Automatic Matching Goes into Expansion Mood!

May 20, 2008 | 2,058 views | by Navneet Kaushal
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Google is planning to expand its AdWords Automatic Matching feature in its beta phase. So, get ready to shell out some extra money for keywords that you have not even listed. The program about which I had mentioned earlier, tends to become active once it sees that you have some extra money left in your AdWords account. It serves to automatically target new keywords that are not already triggered by the keywords lists of an advertiser and thus uses up all the allocated budget.

Google Implements Changes to Strengthen AdWords Conversion Tracking!

May 15, 2008 | 2,423 views | by Navneet Kaushal
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AdWords Conversion is a free tool in Google AdWords that help advertisers get an understanding of the process that follows a user's click on an advertisement. Its main objective is to give vital information to publishers as to which clicks most often lead to conversions and how they can make use of their money more effectively.

Google Releases Google AdWords Editor 5.1 and Schedules Maintenance for May 17

May 15, 2008 | 2,842 views | by Navneet Kaushal
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Google has announced the release of AdWords Editor 5.1. This new version contains only minor adjustments, but would be quite beneficial for users.

AdWords Editor 5.1 update includes, the previous four tabs for advertisements (text, image, local business, and mobile) now been grouped under a single 'Ads' tab. This update has been incorporated due to a constant 'space issue' in the interface. However, this issue only bothered a handful of users. Well, it seems Google does recognize the importance of each and every user after all.

Vodka Ads Appear in Google, Inspite of the Liquor Ad Ban in AdWords!

May 15, 2008 | 4,126 views | by Navneet Kaushal
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Google appears to be breaking its own rules on the subject of displaying advertisements for alcoholic drinks such as rum, gin or vodka, with Vodka making a comeback in Google's Search Results. According to Search Engine Watch, Google has begun displaying Vodka advertisements with a list of its Vodka advertisers at the top of the page.

15 Vodka Ads Appear in Google, Inspite of the Liquor Ad Ban in AdWords!

Google Explains the process of Auction for Advertisements!

May 13, 2008 | 2,225 views | by Navneet Kaushal
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With millions of keywords up for grabs, it becomes virtually impossible to put a price tag on each of them. Hence, the process of Auction. As Google explains, every search engine uses the auction process for setting prices for advertisements. The auction process works as a non-biased procedure, as the prices of advertisements are set by participants themselves. These auctions get updated everytime a user enters a query and therefore these auctions always show the real-time time values that advertisers place on keywords.

Google says, "We've Fixed AdSense Reports", Publishers Disagree!

May 9, 2008 | 1,825 views | by Navneet Kaushal
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We had informed our users yesterday, that there were numerous reports of delays in Google AdWords and Google AdSense reports which was leading to incorrect data. However, now Google says, that it has fixed the issue.