AdWords

Don't Use Multiple Match Types For Single Keyword Phrase in AdWords- Says Google!

Jan 19, 2009 | 1,621 views | by Navneet Kaushal
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A thread over WebmasterWorld is holding a strong discussion on the use of match types. For those who don't know much about match types, they basically provide you with the ability to acknowledge how specific or broad you want Google to scan and match your relevant keywords. For more on how match types work, have a look at this help document.

Google Offers Free TV Ad Creation In Alliance With SpotMixer

Jan 17, 2009 | 1,238 views | by Navneet Kaushal
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Good news for Small Businesses! Now they can advertise on national television, thanks to the collaboration between Google TV Ads and SpotMixer.

Google TV Ads is now offering free TV Ad creation with a self-serve video ad creation solution. This solution was introduced by both the companies and now the video creation tool is open to everyone.

'Marchex' Is Now Its First ‘Google AdWords Authorized Reseller Technology Platform’- Says Google!

Jan 17, 2009 | 1,191 views | by Navneet Kaushal
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Searchengineland is claiming that Marchex, an advertising entity, has been given the title of the first Google AdWords authorized reseller technology platform. This was done, keeping in mind the needs of Google to reach into the Small business market (SMB) in an efficient manner. Recently Google developed its authorized reseller program to enable the technology solution providers to sell Google Appsâ„¢ to businesses at a global level.

Introduction of New Features to Adwords Local Business Ads!

Jan 15, 2009 | 1,195 views | by Navneet Kaushal
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Google Maps has updated certain features for local business ads. The first one is that now your ad’s information window will be arrayed with diverse interactive links like Get Directions," "Street View," and "Save to My Maps.”

business ads Introduction of New Features to Adwords Local Business Ads!

Google Has More Than A Million Advertisers!

Jan 12, 2009 | 937 views | by Navneet Kaushal
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It's official now! Google has over a million advertisers! We all know that Google search results are better than other search engines, but at the same time this fact is thoroughly supported with the availability of so many advertisers which are a must to boost the “money” factor.

Timeframe- New AdWords Budgeting Option By Google!

Jan 8, 2009 | 1,127 views | by Navneet Kaushal
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A thread at WebmasterWorld is reporting that Google is testing a new AdWords budgeting option named Timeframe. The help document explains this a bit better.

“With a daily budget, lower traffic days may mean that your ads receive fewer impressions and have some budget leftover. We don't use this leftover budget, but we do attempt to compensate for the loss in traffic by serving impressions up to 20% over the daily budget on high traffic days. However, some high traffic days require budget flexibility beyond this amount.

Google AdWords Downtime on January 10, 10am-2pm PST

Jan 8, 2009 | 1,456 views | by Navneet Kaushal
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A maintenance process this Saturday!

Yes, this is the official announcement from the Google Team about a maintenance process, this Saturday. The AdWords login console and the API will be offline between 10am and 2pm Pacific Time.

“We'll be performing routine system maintenance on Saturday, January 10 from approximately 10:00am to 2:00pm PST. You won't be able to access AdWords or the API during this time frame, but your ads will continue to run as normal.” -Jeffrey Posnick, AdWords API Team.

Google Ad Manager Equipped With New Features!

Dec 19, 2008 | 2,133 views | by Navneet Kaushal
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Google is rolling out some new features and updates of its Ad Manager.

According to the information on a particular blog, “Google has introduced the following new features and improvements to the Ad Manager:

  • Quicker way of checking ad operations such as order readiness, delivery status and inventory revenue performance through a new line item tab. A color coding scheme is also being used the delivery bars to help you identify line item pacing information as well as those line items facing risk.

AdWords Editor 7.0 Is Now Live!

Dec 18, 2008 | 1,391 views | by Navneet Kaushal
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It was not long back, when Google came out with its AdWords Editor 6.0! Then came 6.5 and now AdWords Editor 7.0 is live!

adwords editor 70 AdWords Editor 7.0 Is Now Live!

You can download the new AdWords Editor at google.com/adwordseditor/ and the new features are geared up with the following aspects:

  • First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.

Google AdWords- Ready For Holidays

Dec 16, 2008 | 1,942 views | by Navneet Kaushal
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Festive season is here: There is Christmas, There is New Year! What else can you ask for? It is also time for Google to come up with its colorful dividers and special holiday icons…

David notified all of us that now the special dividers are live! Every year, Google come up with new festive icons, to give it an updated feel. Here are the famous screen captures: Christmas, Hanukkah, Kwanzaa, snowman,dreidel, and Chrismas tree.