AdWords

Google AdWords Blog Latin American Version Launched!

Jun 30, 2008 | 1,251 views | by Navneet Kaushal
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Google has announced the launch of the Google AdWords Blog 'America Latina' which is the Spanish version of Google AdWords Blog. The release report of the new Google AdWords Blog is in Spanish, but when translated using a translator, it turns out to be something like this,

"All the Team of AdWords of Google for Latin America welcomes you to our Blog: Inside AdWords for Latin America.

Google Launches 'Google Ad Planner'! But is it Getting its Data from 'Google Toolbar'?

Jun 25, 2008 | 1,857 views | by Navneet Kaushal
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A couple of days ago, I had reported to our readers that Google had launched a factor in the Google Trends, known as 'Google Trends for Websites'. Hot on the heels of this launch, according to Google AdWords Blog, Google has launched yet another friendly tool for the Google AdWords members and its name is Google AdPlanner.

google ad planner Google Launches Google Ad Planner! But is it Getting its Data from Google Toolbar?

Google AdWords Team Shares Factors Influencing Quality Score!

Jun 21, 2008 | 2,231 views | by Navneet Kaushal
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According to Search Engine Roundtable at the Google Groups, the Google AdWords Pro, Sarah has stated some criteria that should be kept in mind, if you are looking for good Google AdWords quality score.

The critical factors are:

  1. CTR: The higher, the better.
  2. Account structure: Your keywords should be in "tightly themed ad groups."
  3. Landing Page Quality.

Google AdWords API Tutorial Simplified! Google Provides Informative Videos & Documentations

Jun 21, 2008 | 2,343 views | by Navneet Kaushal
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According to Search Engine Roundtable, in a Google Group thread, the AdWords API Advisor has shared some very insightful videos and useful documentation on how to get the most out of the Google AdWords API.

The documentation itself is available at the Google AdWords API tutorial page. There are also 9 very informative videos, posted by the AdWords API Advisor at the Google Groups. Here is a list of the videos:

Google AdWords Phishing E-mail- A True Story!

Jun 20, 2008 | 3,344 views | by Navneet Kaushal
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You might remember that about a couple of days ago, I had run a post about the Yahoo! Search Marketing Phishing Email Scam. Running on the same topic of phishing email scams, over at the Google Blogoscoped, a fresh new case of phishing email scam has surfaced and this time the target was a Google AdWords Account and its advertiser Russell. Here is what happened and how Russell almost became a prey to the phishing e-mail scam.

Google AdWords Landing Page Load Time Information is Now a 'Quality Scores Factor'!

Jun 20, 2008 | 1,569 views | by Navneet Kaushal
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Last month, I had informed my readers that Google had incorporated and was displaying Landing Page Load Time on the Keyword Analysis Page in Google AdWords

Google Launches AdWords API Starter Kit!

Jun 10, 2008 | 2,542 views | by Navneet Kaushal
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Search Engine Roundtable reports that, Google has launched the Google AdWords API Starter Kit. The motive behind the new AdWords API Starter kit is to spread awareness about the Google AdWords API to new developers. The announcement was made in the Google Groups, by the AdWords API Advisor . One of the primary goals of the Google AdWords API Starter Kit is to provide a flexible and a modifiable codebase for a variety of AdWords applications.

Google Releases Google AdWords Editor 6.0 for Windows and Mac!

Jun 7, 2008 | 2,049 views | by Navneet Kaushal
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Last month, Google had released Google AdWords Editor 5.1 and now within a month, Google has announced the release of Google AdWords Editor 6.0. The new AdWords Editor 6.0 has been released for both Windows and Mac. The intent is to enable the advertisers to edit their AdWords campaigns faster and more effectively.

Some of the prominent features of the AdWords Editor 6.0 are:

Google Gives a Facelift to AdWords Billing Page!

May 23, 2008 | 5,233 views | by Navneet Kaushal
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Google AdWords has updated the billing summary page for the AdWords accounts. According to the Google AdWords Help Center, it has implemented this update in an effort to increase "transparency, flexibility, and performance."

The New Billing Page:

18 Google Gives a Facelift to AdWords Billing Page!

The Old Billing Page:

27 Google Gives a Facelift to AdWords Billing Page!

The most noteworthy changes that have been implemented are:

  1. Advertising costs are broken out by day.

Google's Controversial AdWords Automatic Matching Goes into Expansion Mood!

May 20, 2008 | 2,070 views | by Navneet Kaushal
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Google is planning to expand its AdWords Automatic Matching feature in its beta phase. So, get ready to shell out some extra money for keywords that you have not even listed. The program about which I had mentioned earlier, tends to become active once it sees that you have some extra money left in your AdWords account. It serves to automatically target new keywords that are not already triggered by the keywords lists of an advertiser and thus uses up all the allocated budget.