AdWords

Google's New Dynamic Quality Score Now Live

Sep 17, 2008 | 2,729 views | by Navneet Kaushal
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Recently, we had reported that the real time quality score algorithm would be live within days. Many are now stating that they are actually witnessing it live in their campaigns. Here is a screen shot:

quality score Googles New Dynamic Quality Score Now Live

Isn't it amazing?

Last week, a lot of complaints were recorded, that certain advertisers are finding this long wait very tedious. They wanted to know how they would be impacted by this.

Real Time AdWords Quality Score Coming Soon!

Sep 16, 2008 | 1,535 views | by Navneet Kaushal
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The AdWords Blog recently annunciated that the new real-time quality score algorithm will soon be available. Google said they will be rolling out these changes to a "very small segment of advertisers within the next day or two."

img3 Real Time AdWords Quality Score Coming Soon!

According to Search Engine Land:

Set Your Geotargeting Radius Target, No Less Than 20 Miles in Google Adwords!

Sep 12, 2008 | 2,784 views | by Navneet Kaushal
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There are a lot of paid search programs that provide various ways to geotarget your search ads. Google, Yahoo and Microsoft allow you to set a radius in “XYZ” miles, in which you may want to target a specific location.

Via Search Engine Roundtable: A query was posted in one of the “Google Group” threads. The question was…

Microsoft adCenter Offers Free Search Ads & Google AdWords Announces a New AdWords Editor Guide!

Sep 5, 2008 | 1,505 views | by Navneet Kaushal
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Search Engine Land reports that, Microsoft is giving away one month of free search advertisements for both its new and current adCenter customers. This reported incentive is believed to have been rolled out marking adCenter's two year anniversary. It has also been reported that Microsoft adCenter might also be introducing a new loyalty scheme for its customers.

Google Introduces 'Geographic Performance Report' For Google AdWords!

Sep 4, 2008 | 1,022 views | by Navneet Kaushal
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Via the Google Inside AdWords Blog, Google has announced the introduction of a new report that is now available in all Google AdWords accounts. This new report is known as the 'Geographic Performance Report'.

This new report is aimed at providing advertisers with information related to the geographic distribution of their impressions, clicks, and conversions down to the ad group level. If an advertiser wishes to know, that from which location he has received the maximum clicks, then he can do so by studying the Geographic Performance Report.

Initial Snapshots Of The All New Google AdWords Quality Score System!

Sep 4, 2008 | 1,780 views | by Navneet Kaushal
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With the new and enhanced Google AdWords Quality Score System in place, it's now time to see what the AdWords console on your computer screen will look like. The PPC Book Blog captured the very first screen shots of the changes that would appear on your account. More of these views will be available eventually as Google is steadily releasing their AdWords Quality Score System to more and more advertisers.

AdWords Report Center To Remove Older Reports on September 2, 2008

Aug 28, 2008 | 1,184 views | by Navneet Kaushal
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Via the Google Inside AdWords Blog, Google has announced that, come September 2nd 2008, it will carry out a clean-up campaign in Google Adwords. Termed as “Summer Cleaning”, all the AdWords reports that were created six months ago, i.e before March 2nd 2008, will be deleted from the Google AdWords records.

adwords AdWords Report Center To Remove Older Reports on  September 2, 2008

However, the deletion of reports will not affect the account data in any manner, whatsoever.

Google Once Again Updates AdWords Quality Score!

Aug 25, 2008 | 1,060 views | by Navneet Kaushal
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goo Google Once Again Updates AdWords Quality Score!

Via Google Inside AdWords, Google has announced that, it is introducing further improvements to the Google AdWords Quality Scores. In the month of June this year, we had informed our readers that Google had introduced landing page load time as a major factor for quality scores. It seems that Google is really very serious about the Quality Scores, as it depicts from our post in July, where Google was penalizing Webmasters for landing page irregularities.

Google to Discontinue AdWords API Version 11 from August 26th 2008!

Aug 10, 2008 | 1,243 views | by Navneet Kaushal
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In the month of March this year, Google had released AdWords API Ver.12, replacing the then current version, AdWords API Version 11.

Now, according to Search Engine Roundtable, Google has decided to discontinue the AdWords API Version 11 by August 26th 2008.

Here is what the AdWords API Advisor, Jeffrey Posnick has to say at Google Groups:

Google Updates Google Ad Planner with New Features!

Aug 6, 2008 | 895 views | by Navneet Kaushal
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In June this year, we had informed our readers about the launch of Google Ad Planner. Google Ad Planner that is a research and media planning tool, designed specifically to bring the two main factors of Google Advertising platform, the Publishers and the Advertisers closer to each other.

Now, via the Google AdWords Agency Blog, Google has announced an update to the AdPlanner tool instilling it with new features to enhance its operational capabilities.