AdWords

Google AdWords Removes the 'Verify Code' Option

Nov 10, 2008 | 1,799 views | by Navneet Kaushal
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As per recent reports, Google has seemingly removed the verify code tool from Google Adwords. Issues with using the same option, namely the Verify Code option, have led to this conclusion.

AdWords Pros are trying to figure out the reason behind this move of Google. Some of them have reasoned that this move can be in support of the whole process of phasing out of the PPA (Pay Per Action) actions. The company had dropped the PPA program from its services some months ago, back in July.

Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

Nov 6, 2008 | 1,962 views | by Navneet Kaushal
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Google is now clearly showing whether the keywords are trademarked or not. The aspect is visible directly in the Google AdWords Keyword Tool.

For example, if a keyword: "iphone" is searched and it is returned with a little â„¢ symbol near the term, i.e. iphoneâ„¢, then it trademarked. Here is a picture:

google adwords keyword tool Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

AdWords Quality Score To Be Updated Again!

Nov 1, 2008 | 1,465 views | by Navneet Kaushal
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Recently it was announced by Google AdWords Blog that a lot of changes to the quality score are coming very soon.

The first change is to equip the quality score calculation score an ad’s CTR that would be based on the position of a certain ad.

Google AdWords Opens Bidding on “Beer & Champagne”

Oct 31, 2008 | 3,132 views | by Navneet Kaushal
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It's raining Beer and Champagne all over! Google has now opened up the restrictions for alcohol. Earlier, the only alcoholic terms that could be used in bidding were “wine related terms.”

According to Gonzo SEO

“Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status.

AdWords API Version 13 Is Here!

Oct 24, 2008 | 1,454 views | by Navneet Kaushal
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The latest AdWords API version 13(v13) is here. The new release is geared up with various options like advanced geotargeting options, Generate Search Query Performance, Retrieve budget suggestions, create graphical ads by using enhanced features and that too with brilliance, Quality Score support, and more.

Gambling Ads In UK– Allowed by Google AdWords!

Oct 17, 2008 | 2,019 views | by Navneet Kaushal
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After Yahoo UK agreed to licensed gambling ads, and MSN UK following the same path, Google UK too felt the pressure to allow gambling ads in UK!

According to Google's industry head James Cashmore:

"This is not a decision that's been made quickly; it's been something that's been under discussion for months"

Ad Builder By Google!

Oct 17, 2008 | 1,928 views | by Navneet Kaushal
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People who crave to craft simple graphical ads, but are not really eager to hire a designer can now cherish, as Google has introduced a do-it-yourself "Display Ad Builder".

"If you've wanted to expand beyond your text ad campaigns, or if you've been looking for an easier way to build display ads, this tool can help," Trevor Claiborne of the Inside AdWords team wrote a blog in an article that featured this aspect.

It's All About Quality Scores and Ad Auctions

Oct 16, 2008 | 1,091 views | by Navneet Kaushal
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As far as advertising on web-world is concerned, all the search engines, including Google make use of an ad auction method in order to decide as to what ads should be shown and how much each advertiser will pay for these ads!

Another aspect that matters in this advertising world, is the use and implementation of “keywords” that play a very important role in determining the visibility of a particular ad. In order to determine this visibility, search engines make use of “quality scores!”

AdWords Conversion Optimizer – Eligibility Expanded!

Oct 14, 2008 | 1,497 views | by Navneet Kaushal
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The hottest news of the web world is that AdWords Conversion Optimizer has now got new eligibility standards! This expansion would make it easy for the users to use the tool in a better way.

The AdWords team says: We're excited to announce that the Conversion Optimizer is now available to many more campaigns. Any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days is now eligible to use the Conversion Optimizer. Additionally, thanks to improved technology, the Conversion Optimizer now delivers better performance overall.

Tweet! Is Google AdWords Planning To Use Twitter?

Oct 14, 2008 | 1,234 views | by Navneet Kaushal
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Is Google AdWords really planning to use Twitter…

I don't know whether this grapevine that has been going around for a while, is true or not, but let me take you over to a thread by Adwords Pro. Sarah at Google Groups.

Here the possibility of this aspect being implemented in future is discussed in detail!

According to Sarah: