AdWords

Google Testing SearchWiki On AdWords?

Feb 16, 2009 | 1,423 views | by Navneet Kaushal
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Now this is a complete surprise! It seems that Google is testing part of SearchWiki, to appear in the AdWords section of its own search results. A lot of people are even noticing the “X” icon, that allows searchers to delete results from Google, which are shown in the sponsored listings!

Here is a snapshot from Rehan that is shown in the WebmasterWorld:

google adwords Google Testing SearchWiki On AdWords?

Urchin 6.5 Released With AdWords Integration!

Feb 10, 2009 | 1,577 views | by Navneet Kaushal
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Google Analytics has released Urchin 6.5 that contains AdWords integration along with improved geo-database functions and more!

According to the Google Analytics Blog: “Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and processing!”

Google AdWords Testings New Bulk Keyword Diagnose Tools

Feb 3, 2009 | 1,986 views | by Navneet Kaushal
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Speculations are in the air! Web freaks are saying that Google AdWords is coming out with a new tool. Till now, the news has not been officially confirmed by Google, but Search Engine Roundtable is reporting that something of this sort is going to happen very soon! They are stating that Google AdWords is testing out a new tool to expand the Google diagnoses or analysis tool

One Domain Per Ad Group: Policy Confirmed By Google!

Jan 31, 2009 | 1,402 views | by Navneet Kaushal
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Recently, there were all kinds of reports going on that Google will now be requiring one domain per ad group in their new display URL policy in the AdWords program. But these were just conjectures as the official confirmation was yet to come.

But lately, an AdWords Advisor in a WebmasterWorld thread confirmed the change:

Google AdWords "Conversion Optimizer" Eligibility Extended!

Jan 30, 2009 | 3,322 views | by Navneet Kaushal
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Google AdWords has opened up Conversion Optimizer to greater eligibility.

Those who often make use of AdWords' free Conversion Tracking tool and have at least 30 conversions in the last 30 days can use Conversion Optimizer in Adwords now.

Google AdWords Testing New Interface!

Jan 30, 2009 | 2,332 views | by Navneet Kaushal
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Tim Cohn of Search Marketing Communications fame reports that Google is testing a new user interface for some AdWords advertisers.

It is clearly visible from the screenshots that the new interface shares a fair amount of similarity with the graphing system that Google Analytics uses, and somewhat with Yahoo! user Interface as well:

adword Google AdWords Testing New Interface!

Google AdWords Releases New Help Videos!

Jan 28, 2009 | 1,509 views | by Navneet Kaushal
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Google AdWords has released new help videos to help all the Internet users and advertisers in their search marketing campaigns. Here are the topics:

Don't Use Multiple Match Types For Single Keyword Phrase in AdWords- Says Google!

Jan 19, 2009 | 1,626 views | by Navneet Kaushal
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A thread over WebmasterWorld is holding a strong discussion on the use of match types. For those who don't know much about match types, they basically provide you with the ability to acknowledge how specific or broad you want Google to scan and match your relevant keywords. For more on how match types work, have a look at this help document.

Google Offers Free TV Ad Creation In Alliance With SpotMixer

Jan 17, 2009 | 1,245 views | by Navneet Kaushal
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Good news for Small Businesses! Now they can advertise on national television, thanks to the collaboration between Google TV Ads and SpotMixer.

Google TV Ads is now offering free TV Ad creation with a self-serve video ad creation solution. This solution was introduced by both the companies and now the video creation tool is open to everyone.

'Marchex' Is Now Its First ‘Google AdWords Authorized Reseller Technology Platform’- Says Google!

Jan 17, 2009 | 1,195 views | by Navneet Kaushal
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Searchengineland is claiming that Marchex, an advertising entity, has been given the title of the first Google AdWords authorized reseller technology platform. This was done, keeping in mind the needs of Google to reach into the Small business market (SMB) in an efficient manner. Recently Google developed its authorized reseller program to enable the technology solution providers to sell Google Appsâ„¢ to businesses at a global level.