AdWords

Google's Newspaper Ads To Feature 2D Bar Codes On Adcopy

Jan 30, 2008 | 2,667 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Still some time to go before Google gets its print advertisement venture up and running, but it has already begun hogging the limelight by including 2D bar codes on print ads. The bar codes can well be made use of to reach the online existence of the advertiser, wherein you could get more details about the advertised product to help you with the purchase.

Google AdWords Not To Allow Personal Attacks On Politicians

Jan 28, 2008 | 1,929 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Announcing its new policies, the Google Public Policy blog for AdWords has declared that the political ads should not include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group. Further, the Google AdWords requires politicians to comply with the editorial guidelines that states that they can campaign for any political view; ask for donations provided, they are a non-tax-deductible organization and you should never mislead the searcher. All in all, these policies go to show the strict but strong stand that Google is initiating.

Google Launches Demographic Bidding Beta Test

Jan 24, 2008 | 2,433 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google Adwords has introduced demographic bidding, this feature enables advertisers to choose a subset of population for showing their ads to. If you market young women's accessories so you might wish to show your ads more often to women aged 25-34. With this new feature this sort of targeted advertising becomes a reality and would enable advertisers to have a greater degree of control by helping them choose the target audience and manage their ad's performance better.

Google To Refund Australian and New Zealand Publishers Their Due Share

Jan 15, 2008 | 1,959 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Around the start of the new year Google did it's math wrong when they erroneously calculated AdSense remuneration for publishers from Australia and New Zealand.

As a consequence of applying inverted the exchange rates to calculate payments, the poor publishers ended up getting 20% less than what they should have been paid.

Google: Conversion Optimizer Updated, Expanded For AdWords!

Jan 11, 2008 | 1,802 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

The cool tool from Google, the "Conversion Optimizer" was launched in September last year, see: Google Releases 'Conversion Optimizer' New AdWords Feature. The Conversion Optimizer is a new feature that would enable advertisers to meet their ROI objectives by automatically managing their (CPC:cost-per-click ) bids according to a maximum (CPA:cost-per-acquisition) objective.

Google AdWords Keyword Tool Gets A Makeover!

Dec 14, 2007 | 3,119 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Barry at Search Engine Roundtable The AdWords Keyword Tool seems to have got a makeover, here's how it looked like before.

keywordtoolold Google AdWords Keyword Tool Gets A Makeover!

Photo Credits: rustybrick's photostream on flickr.com

And here's the new look now

keywordtoolnew Google AdWords Keyword Tool Gets A Makeover!

Here's how it looks when you select the "Website content" radio button.

keywordtoolwebsite Google AdWords Keyword Tool Gets A Makeover!

Google Launches AdWords Editor 5.0 for Window and Mac

Dec 14, 2007 | 2,333 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google AdWords Blog reports the launch saying "Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save advanced search settings. You can read our release notes for a complete list of new and updated features."

Google's Ads Diagnostic Tool In An Improved Format

Dec 7, 2007 | 2,054 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has upgraded its Ads Diagnostic Tool. This tool is used by AdWords advertisers to determine why their ads are not appearing on a Google results page. Earlier, it used to list just one reason, but now it has been improved and it lists multiple reasons and multiple issues that should be fixed.

Google AdWords' "Target Customers By Location" Feature Gets Improved

Dec 6, 2007 | 3,811 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

The "target customers by location" feature in the AdWords console has been improved by Google. As compare to the earlier multi-step process, the new method is much more intuitive. Now there are four tabs, like "Search," "Browse," "Bundles" and "Custom." The interface overlays this screen above the AdWords interface and takes help of the Google Maps technology.

The new interface looks something like this:

AdSense and AdWords Users Showered By Gifts From Google!

Dec 6, 2007 | 1,955 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

During this time of the year, Google thanks their selected AdSense and AdWords users by sending them Christmas gifts. Last year, they sent digital photo frames and iPod shuffles. For the current year, it is a 2GB USB memory card. The small but interesting gift comes inside a "pretty envelop", along with a greeting card.

google holiday gift 2007 AdSense and AdWords Users Showered By Gifts From Google!