AdWords

One user, steliosp's in a thread in Digital Point noticed recently that after running a few AdWords reports they can directly be exported into a Google spreadsheet.

Though many appreciate the tool and feel MS Office will now be redundant, Urban Kudos:

Google is always working on to come up with new experimenting and testing ways for delivering relevant and latest types of ads. In a recent blog posted by Alex Kinnier, Group Product Manager of Google, it was mentioned about a new test related to ad serving technology that is presently being carried out by Google authorities. The success of the test will help the users understand online ad serving in a much better way. New approaches to privacy for third-party ad servers are used for the experiments. It was mentioned in the blog that the privacy features that will be tested in these experiments will take into consideration some of the recently-announced policies of Google like a shorter expiration date for the cookie set on your computer and anonymization of the logs data after 18 months.

In a post called Upcoming change to the top ad placement formula, Inside Adwords informs that Google will be making changes in its cost-per-click (CPC) figure factor.

For those who seek top ad placements Now, in lieu of Quality Score and actual CPC, AdWords will take into consideration an ad’s maximum CPC.

Inside AdWords informs the launch of version 4.0 Google AdWords Editor through which you can simply manage AdWords from your desktop. “AdWords Editor is Google's free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns.”

Benefits and features of AdWords Editor include:

• Navigate your account quickly and easily

A Google Groups discussion says that the Google advertising professional exam and the Google AdWords Learning Center is completely outdated.

Tim wrote:

"I am going through the learning center right now and the section on 'Analytics' is completely out of date. It refers to nothing but the old Google Analytics model which I barely used before the new model was released (I believe months ago).

Over at Search Engine Forum Accuracast informs that Google is testing sponsored links with local maps.

When Accuracast asked Google, a representative responded by saying, “I’ve checked with our product support team and this is a very limited closed beta test. I’ve tried to find the ad on searches on “domino pizza london” but haven’t been able to repeat that search results which indicates this is a limited test.”

InsideAdwords announces the introduction of a new ad performance tool called Campaign Optimizer.

“The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply.

The Inside AdWords official blog announces the improved and better Ad Preview Tool.

• To find out the same as results that a man in Toronto, Canada gets when he searches for "flowers" in www.google.ca, you can type the same parameters into the Ad Preview Tool. Google will show you the exact search results page you would see if you were actually in Toronto.

As posted on Webmaster World some webmasters have reported a cancellation of their AdWords account.

"I logged into my account today to find the red box notifying me that the account was canceled, couldn't be reactivated, and to contact them if I have questions about the account. Also, I can't make any edits 'while' it is canceled. That infers there could be an end to the cancellation.