AdWords

AdSense and AdWords Users Showered By Gifts From Google!

Dec 6, 2007 | 1,956 views | by Navneet Kaushal
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During this time of the year, Google thanks their selected AdSense and AdWords users by sending them Christmas gifts. Last year, they sent digital photo frames and iPod shuffles. For the current year, it is a 2GB USB memory card. The small but interesting gift comes inside a "pretty envelop", along with a greeting card.

google holiday gift 2007 AdSense and AdWords Users Showered By Gifts From Google!

Google Adwords: Local PlusBox is out

Dec 4, 2007 | 2,292 views | by Navneet Kaushal
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According to them "The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad."

Adwords Campaign Templates Launched!

Nov 29, 2007 | 2,370 views | by Navneet Kaushal
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Google states on the Adwords Help Center that the new feature would help advertisers manage their account efficiently with the "Campaign Templates." They say that "A campaign template is a pre-defined campaign created by My Client Center account managers (template creators) for their managed accounts. Template users, or advertisers with managed accounts, can use these templates to create new campaigns quickly and efficiently.

Due To Weak US Dollar, Canadian AdWords Advertisers Switch From $CA to $US

Nov 27, 2007 | 2,502 views | by Navneet Kaushal
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As the $US exchange rate is currently very weak, many Canadian AdWords Advertisers chose to switch to a $US AdWords Account, informs a forum in Webmaster World.

"I smoothly moved all my campaigns to a new account and paused the old ones, as we know they will not simply change the currency for you."

Google Adwords Accounts Can't Be Canceled!

Nov 20, 2007 | 3,530 views | by Navneet Kaushal
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According to a thread in Digital Point Forum, Google Adwords account can never be canceled!

"I have discovered to my dismay, that Google does not permit an Adwords user to permanently close his account once it has been activated. Your account is not canceled but only deactivated. It can easily be re-activated with a simple click of the Reactivation link provided."

Google Warns Of Companies That Promise Top Ranks In Paid Listings

Nov 17, 2007 | 1,580 views | by Navneet Kaushal
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As seen on Google Groups an AdWords Pro warns that you should be concerned of those companies who guarantee the top position in their paid listings.

"Bottom line, if anyone says they can 'guarantee' top placement – whether in the unpaid search results or within AdWords – then buyer beware."

Google Online Marketing Challenge For School Kids

Nov 14, 2007 | 2,781 views | by Navneet Kaushal
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google education Google Online Marketing Challenge For School KidsGoogle Inc has announced the Google Online Marketing Challenge. This will be held in March or May next year.

"It starts in February 2008 and is open to any higher education institution from anywhere in the world. Students will work with local businesses to devise effective online marketing campaigns. They will outline a strategy, run their campaign, assess their results and provide the business with recommendations to further develop their online marketing. It's a great chance for students to gain practical, real world online marketing experience whilst getting all the excitement of competing with other students from all over the world."

Adwords Introduces “Domain Ads” & “Error Page Ads” Exclusion Functionality!

Nov 12, 2007 | 2,370 views | by Navneet Kaushal
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A forum in Digital Point informs of a New Content Network Exclusion Functionality wherein you can “now block certain categories of site, as well as "Domain Ads" and "Error Page Ads".”

Loren Baker feels that, "If Google rolls out full force with this blocking of the serving of advertiser AdWords ads on domain parking sites, this could potentially be a real blow to domain registration and parking companies, leading to deals with other paid search engines to fill the void."

Google Tunes Up AdWords' Site Targeting!

Nov 8, 2007 | 2,014 views | by Navneet Kaushal
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Google introduces Two updates to site targeting, informs the Inside AdWords blog. Apparently this is due to two reasons:-

  1. Site targeting now offers more precise targeting options, as Google has given it a more appropriate name: placement targeting.
  2. Google is introducing a new cost-per-click bidding option so you can now pay per click or per impression.

Introducing placement targeting

Google AdWords Now Allows Advertisers To Choose Date And Number Preferences!

Nov 1, 2007 | 1,730 views | by Navneet Kaushal
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A new cool feature was recently spotted at Google AdWords. This latest feature is mainly designed for advertisers. With this convenient feature, the advertisers who are not based in the United States, now will be able to easily change the format of numbers, times, and dates within their accounts.

google small.thumbnail Google AdWords Now Allows Advertisers To Choose Date And Number Preferences!This latest addition will definitely prove to be a good tool, for UK users to avoid any sort of confusion between US and UK date formats.