A WebmasterWorld thread, reports that AdWords client center is not showing accounts. People are complaining that their adwords accounts are not showing, but the API and the individual accounts are working fine. Users are getting remarks like
- Account requirements: Not met
- Days since first AdWords account creation: 904
- Total spend managed: US$0.00
Google Pay Per Action Beta which was launched on March 20 received a lot of unpleasant feedback and the service was available only to a few areas.
Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.
For some unknown reason, an advertiser was served with common denominator keywords when the advertiser did not even seek/bid for it. When the advertiser bid on a keyword -in which case he used "widget", widget became a keyword for which Google started to serve ads (the word "widget" had some 3,500 impressions and 140 clicks). Eg:-
Google Pay-Per-Action (beta) was launched for the sole purpose of paying only for the actions that you define. Through 3 simple steps you could use the application:
- “First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product.
Webmasterworld discusses an exciting new feature called I.P. Exclusion through which "you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear." With this new tool, webmasters can exclude upto 20 IP addresses as per campaign.
To exclude IP addresses, follow the steps below:
Prior to eBay Live an event that is slated to occur in Boston, there is news that has shocked the SEO world. eBay, the auction giant pulled all its US AdWords ads off Google, in order to protest a planned party that was coinciding with their live event. The planned party was organized to promote Google Checkout called Let Freedom Ring.
“Google Gives Advertisers More Control†writes Elinor Mills in an article by the same name. This statement holds true especially as now advertisers can see which website and when their ads appear on.
Some of the new changes include:
“Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site.
In a Webmasterworld forum called “Adwords Ad Text Ideas Betaâ€, one user called Mykel79 says he has come across a new tool in the AdWords Toolbox.
Mykel79 explains the latest feature in detail, saying, “The link in the tools is called
"Ad text ideas (beta) "
The process is described as having 3 steps:
"1. Identify your business type
Will Critchlow reports that "Google AdWords is now incorporating your personal search and click history into the display of adverts".
When one of his clients wondered why their their advert stopped appearing even though they had never accidentally clicked on it, Will had a talk with AdWords' Account Manager,
- “she told us that there has been a change to the algorithm to take into account