AdWords

Google's Mail To Reestablish A Link Between AdWords And Analytics, Not A Spam!

Feb 20, 2008 | 2,018 views | by Navneet Kaushal
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Just as Google AdWords and Analytics customers reported that they had got a reminder e-mail from Google Analytics, that requested them to reestablish a link between their Analytics account and AdWords account, it confused some. Many thought that it was a spam e-mail.

The paraphrased e-mail reads:

"Google understands your AdWords account has not been properly linked with your Google Analytics account. Without this, we cannot ensure that your AdWords data will continue to populate in your Analytics account."

Google Issues Update To The AdWords Display URL Policy!

Feb 20, 2008 | 3,024 views | by Navneet Kaushal
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The Inside AdWords Blog announced that beginning April 1, 2008, AdWords will no longer allow redirects and vanity URLs in place of ad landing pages. This update is in congruence with Google's efforts to provide more relevant advertising results and higher quality experiences to users.

Google: Link Google Analytics Account With Google AdWords!

Feb 15, 2008 | 18,237 views | by Navneet Kaushal
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Have you got an email recently from Google telling you, that you need to link your Google Analytics account with your Google AdWords account. Well, the mail seems to be an authentic notification as Google too has set up a help page explaining the issue, and how to link your Google Analytics account to your AdWords account?

We got the email as well and it says:

How To Generate Charts And Graphs With Raw AdWords Data?

Feb 14, 2008 | 5,225 views | by Navneet Kaushal
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The VisualCalc AdWords Dashboard is a web-based solution that can improve the performance of your Google AdWords and other PPC (pay-per-click) campaigns. It can transform your complex PPC data into interactive, easy-to-interpret graphs and charts.

visualcalc1 How To Generate Charts And Graphs With Raw AdWords Data?

Google's Newspaper Ads To Feature 2D Bar Codes On Adcopy

Jan 30, 2008 | 2,712 views | by Navneet Kaushal
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Still some time to go before Google gets its print advertisement venture up and running, but it has already begun hogging the limelight by including 2D bar codes on print ads. The bar codes can well be made use of to reach the online existence of the advertiser, wherein you could get more details about the advertised product to help you with the purchase.

Google AdWords Not To Allow Personal Attacks On Politicians

Jan 28, 2008 | 1,969 views | by Navneet Kaushal
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Announcing its new policies, the Google Public Policy blog for AdWords has declared that the political ads should not include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group. Further, the Google AdWords requires politicians to comply with the editorial guidelines that states that they can campaign for any political view; ask for donations provided, they are a non-tax-deductible organization and you should never mislead the searcher. All in all, these policies go to show the strict but strong stand that Google is initiating.

Google Launches Demographic Bidding Beta Test

Jan 24, 2008 | 2,484 views | by Navneet Kaushal
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Google Adwords has introduced demographic bidding, this feature enables advertisers to choose a subset of population for showing their ads to. If you market young women's accessories so you might wish to show your ads more often to women aged 25-34. With this new feature this sort of targeted advertising becomes a reality and would enable advertisers to have a greater degree of control by helping them choose the target audience and manage their ad's performance better.

Google To Refund Australian and New Zealand Publishers Their Due Share

Jan 15, 2008 | 2,000 views | by Navneet Kaushal
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Around the start of the new year Google did it's math wrong when they erroneously calculated AdSense remuneration for publishers from Australia and New Zealand.

As a consequence of applying inverted the exchange rates to calculate payments, the poor publishers ended up getting 20% less than what they should have been paid.

Google: Conversion Optimizer Updated, Expanded For AdWords!

Jan 11, 2008 | 1,867 views | by Navneet Kaushal
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The cool tool from Google, the "Conversion Optimizer" was launched in September last year, see: Google Releases 'Conversion Optimizer' New AdWords Feature. The Conversion Optimizer is a new feature that would enable advertisers to meet their ROI objectives by automatically managing their (CPC:cost-per-click ) bids according to a maximum (CPA:cost-per-acquisition) objective.

Google AdWords Keyword Tool Gets A Makeover!

Dec 14, 2007 | 3,175 views | by Navneet Kaushal
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According to Barry at Search Engine Roundtable The AdWords Keyword Tool seems to have got a makeover, here's how it looked like before.

keywordtoolold Google AdWords Keyword Tool Gets A Makeover!

Photo Credits: rustybrick's photostream on flickr.com

And here's the new look now

keywordtoolnew Google AdWords Keyword Tool Gets A Makeover!

Here's how it looks when you select the "Website content" radio button.

keywordtoolwebsite Google AdWords Keyword Tool Gets A Makeover!