AdWords

Google Unveils Two New TV Ads Reporting Functions

Mar 21, 2009 | 1,274 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Yesterday, Google announced the release of two new ad reporting functions for its TV Ads service. These functions are considered to bring more data and empower advertisers with their spending. With the help of these functions, Google TV users can maintain a record of their ads and traffic on an hourly basis. The primary goal is to assist clients calculate their TV commercials along with their web traffic.

Google Bans Use Of 'MySQL' in Google Adword Campaigns!

Mar 18, 2009 | 1,881 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google recently added the the term “MySQL” to its trademark Adwords keyword ban list. The news came as a surprise to many who were using the term for professional reasons. It has also become one of the hot topics in many forums.

Google Announces Certified Ad Manager Program

Mar 18, 2009 | 1,801 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google recently announced the release of Google Ad Manager consultant program, which will provide advanced ad serving support and professional services.

As we all know that Google Ad Manager was released last year as an ad serving tool. Now, Google needs more professionals to attend to setting up and trouble shooting problems of a large number of publishers and webmasters who are using this tool.

Google Releases Video on 'Introduction to the ad Auction'

Mar 13, 2009 | 1,362 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has recently come out with a video to help all of us understand the basics of how AdWords auction works. According to the Official Google Blog:

"We've decided to take some time to get back to basics and talk about how the AdWords auction actually works. To help you, we've brought along our Chief Economist, Hal Varian, to walk you through the auction and explain how your maximum cost-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages."

Add Those Extra Symbols To Your Google Adword Ads!

Mar 13, 2009 | 2,099 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

David Szetela of Search Engine Watch in his blog "Get More Attention with Legal PPC Ad Symbols" is talking about including symbols in ad text. According to Google, there are certain guidelines that need to be follow while including symbols. Here are the guidelines:

Use standard punctuation and symbols.

  • Don't use repeated, unnecessary, or gimmicky punctuation or symbols.

"How-To" Videos for Display Ad Builder By Google AdWords!

Feb 23, 2009 | 1,321 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google AdWords has added four new videos to help its users navigate their display ad builder. Following are the topics

Google Changes AdWords Display URL Policy: One Domain Per Ad Group!

Feb 23, 2009 | 1,761 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

The Google AdWords blog recently announced that their new display URL policy will be effective February 24th onwards!

The new policy that was recently confirmed by an official Google representative in WebmasterWorld, is in the favor of “one domain per Ad Group” and will disallow multiple display domains per ad group.

adwords Google Changes AdWords Display URL Policy: One Domain Per Ad Group!

Google Testing SearchWiki On AdWords?

Feb 16, 2009 | 1,494 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Now this is a complete surprise! It seems that Google is testing part of SearchWiki, to appear in the AdWords section of its own search results. A lot of people are even noticing the “X” icon, that allows searchers to delete results from Google, which are shown in the sponsored listings!

Here is a snapshot from Rehan that is shown in the WebmasterWorld:

google adwords Google Testing SearchWiki On AdWords?

Urchin 6.5 Released With AdWords Integration!

Feb 10, 2009 | 1,671 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google Analytics has released Urchin 6.5 that contains AdWords integration along with improved geo-database functions and more!

According to the Google Analytics Blog: “Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and processing!”

Google AdWords Testings New Bulk Keyword Diagnose Tools

Feb 3, 2009 | 2,121 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Speculations are in the air! Web freaks are saying that Google AdWords is coming out with a new tool. Till now, the news has not been officially confirmed by Google, but Search Engine Roundtable is reporting that something of this sort is going to happen very soon! They are stating that Google AdWords is testing out a new tool to expand the Google diagnoses or analysis tool