AdWords

Google AdWords Testing Beta Interface!

Nov 21, 2008 | 1,710 views | by Navneet Kaushal
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adwords Google AdWords Testing Beta Interface!

The Google AdWords blog has recently announced about a beta test that it's conducting on a group of US advertisers (AdWords users). Apparently, the new interface should enable advertisers to manage their campaigns in a much easier and quicker fashion.

Some changes that the new interface should facilitate:

  • Make it easier to navigate between campaigns
  • Editing keywords across several ad groups

The Search Based Keyword Tool from Google!

Nov 19, 2008 | 1,948 views | by Navneet Kaushal
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Google has launched a new keyword tool, namely the Search Based Keyword Tool. The tool comes up with keywords and landing pages that are extremely relevant to your website. What sets apart the Skool (Search Based Keyword Tool) from other Google tools is the fact that it gives you the keywords that you are presently missing out on in terms of search queries for your website's product or content.

Google Ad Planner With New Features Opens For All!

Nov 12, 2008 | 1,240 views | by Navneet Kaushal
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Google has recently made an announcement that it's Ad Planner that was launched earlier this year, is now made available to every internet user.

Earlier the tool was only used by the advertisers and publishers to analyze the profiles as well as demographics of their target audiences.

It is beneficial to use Ad Planner in terms of planning advertising campaign and identifying the desired audiences for a successful advertising procedure!

Google AdWords Removes the 'Verify Code' Option

Nov 10, 2008 | 1,841 views | by Navneet Kaushal
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As per recent reports, Google has seemingly removed the verify code tool from Google Adwords. Issues with using the same option, namely the Verify Code option, have led to this conclusion.

AdWords Pros are trying to figure out the reason behind this move of Google. Some of them have reasoned that this move can be in support of the whole process of phasing out of the PPA (Pay Per Action) actions. The company had dropped the PPA program from its services some months ago, back in July.

Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

Nov 6, 2008 | 1,976 views | by Navneet Kaushal
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Google is now clearly showing whether the keywords are trademarked or not. The aspect is visible directly in the Google AdWords Keyword Tool.

For example, if a keyword: "iphone" is searched and it is returned with a little â„¢ symbol near the term, i.e. iphoneâ„¢, then it trademarked. Here is a picture:

google adwords keyword tool Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

AdWords Quality Score To Be Updated Again!

Nov 1, 2008 | 1,482 views | by Navneet Kaushal
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Recently it was announced by Google AdWords Blog that a lot of changes to the quality score are coming very soon.

The first change is to equip the quality score calculation score an ad’s CTR that would be based on the position of a certain ad.

Google AdWords Opens Bidding on “Beer & Champagne”

Oct 31, 2008 | 3,204 views | by Navneet Kaushal
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It's raining Beer and Champagne all over! Google has now opened up the restrictions for alcohol. Earlier, the only alcoholic terms that could be used in bidding were “wine related terms.”

According to Gonzo SEO

“Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status.

AdWords API Version 13 Is Here!

Oct 24, 2008 | 1,482 views | by Navneet Kaushal
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The latest AdWords API version 13(v13) is here. The new release is geared up with various options like advanced geotargeting options, Generate Search Query Performance, Retrieve budget suggestions, create graphical ads by using enhanced features and that too with brilliance, Quality Score support, and more.

Gambling Ads In UK– Allowed by Google AdWords!

Oct 17, 2008 | 2,051 views | by Navneet Kaushal
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After Yahoo UK agreed to licensed gambling ads, and MSN UK following the same path, Google UK too felt the pressure to allow gambling ads in UK!

According to Google's industry head James Cashmore:

"This is not a decision that's been made quickly; it's been something that's been under discussion for months"

Ad Builder By Google!

Oct 17, 2008 | 1,975 views | by Navneet Kaushal
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People who crave to craft simple graphical ads, but are not really eager to hire a designer can now cherish, as Google has introduced a do-it-yourself "Display Ad Builder".

"If you've wanted to expand beyond your text ad campaigns, or if you've been looking for an easier way to build display ads, this tool can help," Trevor Claiborne of the Inside AdWords team wrote a blog in an article that featured this aspect.