AdWords

Google Ad Manager Equipped With New Features!

Dec 19, 2008 | 2,133 views | by Navneet Kaushal
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Google is rolling out some new features and updates of its Ad Manager.

According to the information on a particular blog, “Google has introduced the following new features and improvements to the Ad Manager:

  • Quicker way of checking ad operations such as order readiness, delivery status and inventory revenue performance through a new line item tab. A color coding scheme is also being used the delivery bars to help you identify line item pacing information as well as those line items facing risk.

AdWords Editor 7.0 Is Now Live!

Dec 18, 2008 | 1,392 views | by Navneet Kaushal
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It was not long back, when Google came out with its AdWords Editor 6.0! Then came 6.5 and now AdWords Editor 7.0 is live!

adwords editor 70 AdWords Editor 7.0 Is Now Live!

You can download the new AdWords Editor at google.com/adwordseditor/ and the new features are geared up with the following aspects:

  • First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.

Google AdWords- Ready For Holidays

Dec 16, 2008 | 1,943 views | by Navneet Kaushal
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Festive season is here: There is Christmas, There is New Year! What else can you ask for? It is also time for Google to come up with its colorful dividers and special holiday icons…

David notified all of us that now the special dividers are live! Every year, Google come up with new festive icons, to give it an updated feel. Here are the famous screen captures: Christmas, Hanukkah, Kwanzaa, snowman,dreidel, and Chrismas tree.

Google Suggest Gets Ads, Sponsored Listings and More

Dec 16, 2008 | 1,339 views | by Navneet Kaushal
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It seems that during this economic crisis, where not a single venture is spared from the financial catastrophe, Google is finding all possible ways to ensure that their billions in advertising revenue are not effected at all, irrespective of pathetic global economic conditions.

So here is their new strategy: Place sponsored listings everywhere.

Google Now Allowing Adwords Bidding on Hard Alcohol and Liqueurs Ads!

Dec 10, 2008 | 1,199 views | by Navneet Kaushal
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It was in the month of October when Google AdWords opened up bidding on “beer and champagne.” According to a lot of speculations, it was believed that it was a direct result of the economic crisis that even Google is facing.

Google Launches AdWords Options for iPhone and G1

Dec 8, 2008 | 1,284 views | by Navneet Kaushal
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The whole world is getting trapped in the web of iPhone and G1 mania! The advertisers are also not left behind as they are looking this gold mine as a very good opportunity to attract target audience. That is why search advertisers have opted to select this medium in their latest strategy to target the rapidly growing number of searchers on the go.

Google Publishes More Ad Quality Videos!

Dec 3, 2008 | 1,237 views | by Navneet Kaushal
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Google has recently published two new videos about quality scores, which can either be the search engine’s effort to become more transparent or a try to attract more people to advertise.

google Google Publishes More Ad Quality Videos!

The inside AdWords blog of Google describes the first one as an introductory video saying, “An overview of the quality score and answers to common questions about the Ads Quality”. This is really great for those who want to know about the working of quality scores and the elements, which impact them.

Google Provides Option to Show AdWords on Desktop or iPhone!

Nov 28, 2008 | 1,385 views | by Navneet Kaushal
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Many advertisers do not prefer to show their Google ads to iphone or mobile users, whereas, there are certain advertisers who avoid showing their ads to desktop or laptop users. Google has finally come out with a solution. It has given a new campaign setting option in AdWords, where you can specify the device platform for which you want to show your ad.

newfeature Google Provides Option to Show AdWords on Desktop or iPhone!

Google AdWords Ad Builder Gets Four Enhancements!

Nov 23, 2008 | 1,741 views | by Navneet Kaushal
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google adwords Google AdWords Ad Builder Gets Four Enhancements!

Last month, Google launched a display ad builder in the Google AdWords. Now, we have noticed that this tool is already getting updates. Google has announced in the Google AdWords blog that one can look forward to the following enhancements:

  • Image picker: Will allow one to choose from previously uploaded images while creating ads.

Google AdWords Testing Beta Interface!

Nov 21, 2008 | 1,724 views | by Navneet Kaushal
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adwords Google AdWords Testing Beta Interface!

The Google AdWords blog has recently announced about a beta test that it's conducting on a group of US advertisers (AdWords users). Apparently, the new interface should enable advertisers to manage their campaigns in a much easier and quicker fashion.

Some changes that the new interface should facilitate:

  • Make it easier to navigate between campaigns
  • Editing keywords across several ad groups