AdWords

Why Did Google's CTR Took A Dip?

Mar 1, 2008 | 2,470 views | by Navneet Kaushal
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Apparently, there were reports that Google's ads weren't being being clicked on at the same rate as earlier, and Google's stock also took a beating as a result. But it now seems that the markets might have picked up the reports wrong, as comScore suggests .

goog Why Did Googles CTR Took A Dip?

Google May Spend Extra Money In Your AdWords Account With Automatic Matching!

Feb 26, 2008 | 3,015 views | by Navneet Kaushal
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Apparently, some Google AdWords customers are being opted into a beta named "Automatic Matching," as Dan Thies observed. The Automatic Matching programs swing into action if Google sees that you have not used all of your maximum budget for the month or the day. Consequently, Google would take that extra money by automatically matching your ads for keywords that you didn't specify in your keyword match list.

Google's Mail To Reestablish A Link Between AdWords And Analytics, Not A Spam!

Feb 20, 2008 | 2,023 views | by Navneet Kaushal
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Just as Google AdWords and Analytics customers reported that they had got a reminder e-mail from Google Analytics, that requested them to reestablish a link between their Analytics account and AdWords account, it confused some. Many thought that it was a spam e-mail.

The paraphrased e-mail reads:

"Google understands your AdWords account has not been properly linked with your Google Analytics account. Without this, we cannot ensure that your AdWords data will continue to populate in your Analytics account."

Google Issues Update To The AdWords Display URL Policy!

Feb 20, 2008 | 3,026 views | by Navneet Kaushal
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The Inside AdWords Blog announced that beginning April 1, 2008, AdWords will no longer allow redirects and vanity URLs in place of ad landing pages. This update is in congruence with Google's efforts to provide more relevant advertising results and higher quality experiences to users.

Google: Link Google Analytics Account With Google AdWords!

Feb 15, 2008 | 18,959 views | by Navneet Kaushal
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Have you got an email recently from Google telling you, that you need to link your Google Analytics account with your Google AdWords account. Well, the mail seems to be an authentic notification as Google too has set up a help page explaining the issue, and how to link your Google Analytics account to your AdWords account?

We got the email as well and it says:

How To Generate Charts And Graphs With Raw AdWords Data?

Feb 14, 2008 | 5,233 views | by Navneet Kaushal
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The VisualCalc AdWords Dashboard is a web-based solution that can improve the performance of your Google AdWords and other PPC (pay-per-click) campaigns. It can transform your complex PPC data into interactive, easy-to-interpret graphs and charts.

visualcalc1 How To Generate Charts And Graphs With Raw AdWords Data?

Google's Newspaper Ads To Feature 2D Bar Codes On Adcopy

Jan 30, 2008 | 2,715 views | by Navneet Kaushal
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Still some time to go before Google gets its print advertisement venture up and running, but it has already begun hogging the limelight by including 2D bar codes on print ads. The bar codes can well be made use of to reach the online existence of the advertiser, wherein you could get more details about the advertised product to help you with the purchase.

Google AdWords Not To Allow Personal Attacks On Politicians

Jan 28, 2008 | 1,972 views | by Navneet Kaushal
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Announcing its new policies, the Google Public Policy blog for AdWords has declared that the political ads should not include accusations or attacks relating to an individual's personal life, nor can they advocate against a protected group. Further, the Google AdWords requires politicians to comply with the editorial guidelines that states that they can campaign for any political view; ask for donations provided, they are a non-tax-deductible organization and you should never mislead the searcher. All in all, these policies go to show the strict but strong stand that Google is initiating.

Google Launches Demographic Bidding Beta Test

Jan 24, 2008 | 2,489 views | by Navneet Kaushal
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Google Adwords has introduced demographic bidding, this feature enables advertisers to choose a subset of population for showing their ads to. If you market young women's accessories so you might wish to show your ads more often to women aged 25-34. With this new feature this sort of targeted advertising becomes a reality and would enable advertisers to have a greater degree of control by helping them choose the target audience and manage their ad's performance better.

Google To Refund Australian and New Zealand Publishers Their Due Share

Jan 15, 2008 | 2,006 views | by Navneet Kaushal
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Around the start of the new year Google did it's math wrong when they erroneously calculated AdSense remuneration for publishers from Australia and New Zealand.

As a consequence of applying inverted the exchange rates to calculate payments, the poor publishers ended up getting 20% less than what they should have been paid.