AdWords

Google's Controversial AdWords Automatic Matching Goes into Expansion Mood!

May 20, 2008 | 2,073 views | by Navneet Kaushal
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Google is planning to expand its AdWords Automatic Matching feature in its beta phase. So, get ready to shell out some extra money for keywords that you have not even listed. The program about which I had mentioned earlier, tends to become active once it sees that you have some extra money left in your AdWords account. It serves to automatically target new keywords that are not already triggered by the keywords lists of an advertiser and thus uses up all the allocated budget.

Google Implements Changes to Strengthen AdWords Conversion Tracking!

May 15, 2008 | 2,448 views | by Navneet Kaushal
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AdWords Conversion is a free tool in Google AdWords that help advertisers get an understanding of the process that follows a user's click on an advertisement. Its main objective is to give vital information to publishers as to which clicks most often lead to conversions and how they can make use of their money more effectively.

Google Releases Google AdWords Editor 5.1 and Schedules Maintenance for May 17

May 15, 2008 | 2,880 views | by Navneet Kaushal
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Google has announced the release of AdWords Editor 5.1. This new version contains only minor adjustments, but would be quite beneficial for users.

AdWords Editor 5.1 update includes, the previous four tabs for advertisements (text, image, local business, and mobile) now been grouped under a single 'Ads' tab. This update has been incorporated due to a constant 'space issue' in the interface. However, this issue only bothered a handful of users. Well, it seems Google does recognize the importance of each and every user after all.

Vodka Ads Appear in Google, Inspite of the Liquor Ad Ban in AdWords!

May 15, 2008 | 4,153 views | by Navneet Kaushal
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Google appears to be breaking its own rules on the subject of displaying advertisements for alcoholic drinks such as rum, gin or vodka, with Vodka making a comeback in Google's Search Results. According to Search Engine Watch, Google has begun displaying Vodka advertisements with a list of its Vodka advertisers at the top of the page.

15 Vodka Ads Appear in Google, Inspite of the Liquor Ad Ban in AdWords!

Google Explains the process of Auction for Advertisements!

May 13, 2008 | 2,247 views | by Navneet Kaushal
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With millions of keywords up for grabs, it becomes virtually impossible to put a price tag on each of them. Hence, the process of Auction. As Google explains, every search engine uses the auction process for setting prices for advertisements. The auction process works as a non-biased procedure, as the prices of advertisements are set by participants themselves. These auctions get updated everytime a user enters a query and therefore these auctions always show the real-time time values that advertisers place on keywords.

Google says, "We've Fixed AdSense Reports", Publishers Disagree!

May 9, 2008 | 1,844 views | by Navneet Kaushal
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We had informed our users yesterday, that there were numerous reports of delays in Google AdWords and Google AdSense reports which was leading to incorrect data. However, now Google says, that it has fixed the issue.

Google AdWords Adds 'Landing Page Load Time' as a factor for Quality Score

May 9, 2008 | 3,271 views | by Navneet Kaushal
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As it had been expected, Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page. This factor will directly impact a Webmaster's 'Quality Scores'. Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.

Google AdWords and Google AdSense Problems still Persistent, even after 24 Hours!

May 8, 2008 | 2,737 views | by Navneet Kaushal
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According to Search Engine Roundtable, for the last 24 hours there have been numerous reports that Google has been quite slow in updating its Google AdWords and Google AdSense reports and thus these reports are generating wrong data. There are multiple threads at both Webmaster World and Google Groups with over 130 posts in Webmaster World and with about 100 posts in Google Groups.

Google TV Ads Expands. Reaches out to all U.S. Advertisers. Gives Rebate of $2000 on the First Advertisement!

May 2, 2008 | 2,867 views | by Navneet Kaushal
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Google has introduced a unique all-digital with the sole purpose of helping advertisers buy more accountable and measurable TV advertisements more easily, efficiently. According to the Google Blog, this program had been in Beta Test Phase and also in 'Invitation Only Mode' since its initiation in June 2007, but Google has expanded its reach to all U.S. based advertisers. This will allow advertisers to launch national television advertisement campaigns from their existing AdWords Account.

Google Goes into Explanatory Mode for The AdWords Score Leak

May 1, 2008 | 1,571 views | by Navneet Kaushal
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Yesterday, we had posted a blog about the sudden appearance of Google AdWords Score Variables such as Pscore, Thresh and mCPC in Google SERPs (Search Engine Result Page) in many German Top Level Domains (TLD). This display of Google's confidential information had sparked a panic attack among the advertisers.

11 Google Goes into Explanatory Mode for The AdWords Score Leak

21 Google Goes into Explanatory Mode for The AdWords Score Leak