For the users of Lightbox ads, Google announced the introduction of three new columns on AdWords reporting dashboard, for AdWords Display reporting. The announcement was made without any bustle, on Google+. This is likely to make it easy to view the metrics that matters most to the users, namely, Engagements, Engagement Rates and Average CPE.
To put it simply, these are just renamed metrics:
The stars that indicate the performance level of local businesses, can now be showcased along with the location extensions in search ads on Google.
If location extensions have been sanctioned in AdWords through Google My Business, then the ratings will appear along side. However, the ratings appear only on desktop and tablet searches and are not extended to mobile searches. In fact, like other recent updates via AdWords, cellphones have not even been mentioned.
Some major improvements to the AdWords features for the professional advertisers who manage client accounts, also known as the My Client Center (MCC) was announced by Google. MCC account holders can now perform campaign management and reporting across their accounts. On the whole, Google has announced three changes to the AdWords MCC interface:
- Cross-account campaign management
- Powerful reporting tools
- Improved account navigation
Google has added a Campaigns tab to the manager accounts (MCCs) in AdWords in the latest update. Now you can review and make certain edits to the campaigns across accounts at the manager account level, instead of having to navigate in and out of separate accounts.
Change campaign status, edit the budgets and review performance (with segments, filtering and columns all available) across any number of accounts. You can now create new campaigns from this level as well.
Google announced on Google+ that they have released a new version of the AdWords Editor, 11.1.
There were several upgrades in version 11.1, but Google stated only one in the announcement that is “improvements to the search bar."
Here is a list of changes in the version 11.1 of the AdWords Editor:
After the last month’s roll out of campaign details, Google has now launched ad group details to the AdWords Dimensions tab. These reports would enable you to quickly review settings and performance details across a set of campaigns and ad groups.
Google rolled out integration between its product listing ads and YouTube videos. This feature is called TrueView for shopping. TrueView for shopping will enable marketers to take full control on the ads that will appear on the side of their videos, right down to the product images, details and calls to action.
Google announced another mobile ad format which will affect location-based searches. They will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.
Though AdWords Editor 11 was greatly received, but many were reluctant to use it as it did not support many of the AdWords features and encountered bugs. Lately, Google updated it to version 11.1 and added support for several features.
Here are the new features:-
Google will soon launch an array of new products for its AdWords customers as the mobile search has officially overtaken desktop search.
Jerry Dischler, Vice President of product management at Google, spoke of the "I want to know, I want to go, I want to buy" moments during a live stream of the annual AdWords Performance Summit in Half Moon Bay, California. Dischler said that the smartest marketers realize that those needs are more important to customers than any particular brands.