AdWords

Google Rolls Out Update For AdWords Editor v 11!

Feb 13, 2015 | 1,496 views | by Ritu Sharma
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On Google+, Google announced the release of an update to their new version of AdWords Editor v 11. This new update is version 11.0.3 which though being a minor update, will bring with it several bug fixes and performance and reliability improvements to AdWords Editor v 11.

Here is a complete list of updates in the new version 11.0.3 :-

Google AdWords Segment URL Editing Tools for Better Tracking!

Feb 10, 2015 | 1,461 views | by Ritu Sharma
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AdWords advertisers can now use ‘upgraded URLs’ for tracking parameters, as announced by Google. In beta for API users for months, the upgraded URLs are set to roll out globally.

The algorithm will treat the landing page URL and the tracking parameters that make up the destination URL separately. Changes doe in tracking won’t necessarily send the ads back into editorial review, while sustaining the ad history and stats.

Google Banned 214,000 Advertisers In 2014!

Feb 4, 2015 | 1,692 views | by Ritu Sharma
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Google disabled more than 524 million bad advertisements and banned 214,000 advertisers in 2014. According to Google’s Bad Ads Report, they disabled 700,000 sites in 86 different languages. The annual report shared the eradication of bad ads, which Google defined as those touting counterfeit or harmful products, such as firearms and cigarettes or misleading the consumer.

AdWords Currency Conversion Now In Google Analytics!

Jan 27, 2015 | 1,554 views | by Ritu Sharma
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Google, today announced that Google Analytics and AdWords will now be available in same currency language. The change affects advertisers who use a different currency for cost data in AdWords than Analytics.

With this new addition of currency conversion, advertisers will now be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords – cost, CPC and ROAS- in the currency that is set in the Analytics account.

Google Moves AdWords Reach Reporting to Campaigns Tab!

Jan 9, 2015 | 1,571 views | by Navneet Kaushal
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The AdWords Reach & Frequency report will now be moved from the Dimensions tab to the Campaigns tab. It will appear as an option in the Customize columns drop down of the tab.

Users will be able to see unique cookies reached as well as the average number of impressions reached per cookie for a Display campaign. Instead of being restricted to day, week, or month, users will be able to see the metrics for any time span by adjusting the date range, once they add the columns to the Campaigns reporting.

Google Releases Video For Google AdWords Planning for 2015!

Jan 7, 2015 | 1,279 views | by Navneet Kaushal
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Google AdWords team has come up with a 10 minute overview of how to use the 2014 AdWords data for planning and putting together 2015 ad campaigns.

The video has been loaded on YouTube and it provides a brief set of tips to help users get started.

Check out the video:

Here are the tips discussed in the video:

Google Adds Shopping Campaigns to Google Partner Certification!

Dec 23, 2014 | 2,043 views | by Navneet Kaushal
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Google has announced the expansion of the partner program by including shopping campaign certification.

Here's what Google said, "we're very excited to extend the Google Partners certification offerings to include a new Google Shopping exam in the United States."

The shopping exam will test proficiency in:

  • Merchant Center account creation
  • Shopping campaigns management
  • Product data
  • Optimization best practices

AdWords Gets Store Visit Measurement to Give Holistic View of Consumer Engagement!

Dec 19, 2014 | 1,527 views | by Navneet Kaushal
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Google is on the continuous look-out for ways to provide better consumer insights to the AdWords advertisers. The new metric "store visit measurement" will let advertisers know what products are driving consumers to their stores.

Google Introduces Hindi Ads on Display Network!

Dec 16, 2014 | 1,273 views | by Navneet Kaushal
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Google is making efforts to support more languages across the world and it has announced that AdWords will now support Hindi ads across the Google Display Network. Starting today, advertisers will be able to show up their ads in the most widely spoken local language – Hindi.

Here's more about the news on Google India blog:

Custom Columns Added By Google AdWords!

Dec 11, 2014 | 1,159 views | by Ritu Sharma
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Google has announced that the advertisers will be able to customize the AdWords columns they want to see in the reports.

Google said it is "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." The newly introduced custom columns can become part of campaign or ad group reports. Information within the reports can be sorted, filtered and also downloaded.