AdWords

Google AdWords To Roll Out Verification For All Call and Local Extension!

Apr 3, 2015 | 1,647 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

The new call-only campaigns in AdWords now includes the phone verification piece to prove that the phone number is associated with the business that is advertising. Google has announced that the verification will soon start rolling out to all call and location extension phone numbers starting in June 2015.

So, the phone numbers that have not been approved will be listed as “unverified” or “unverified phone” in the Ad extensions.

Google Initiates Changes To AdWords Exams And Certifications!

Mar 31, 2015 | 1,536 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (4 votes cast)

From the Google AdWords team, Mini announced on Google AdWords Help that they have initiated some changes to the Google AdWords exams and certifications in Partners. One change not specifically announced or mentioned by Google is that they have cut down the certification period from 24 months to 12 months. Rodney Hoover witnessed this, and posted it on Twitter. This means that if you become certified today, it is valed only for a year and not two.

Check The Newly "Renovated" Google AdWords Best Practices Page!

Mar 20, 2015 | 1,454 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google said on Google+ that they have updated the Google Best Practices page to create a simple design for users to learn the latest and best on AdWords practices, quickly.

Here is a snapshot of the page:-

best practices image 1 Check The Newly Renovated Google AdWords Best Practices Page!

Google wrote, “Check out the newly redesigned Google Best Practices website (g.co/GoogleBP). Google Best Practices offers strategic advice and recommendations on how to improve the performance of your AdWords campaigns. Let us know what you think of the new site!”

Google Introduces Changes To The Top Movers Report!

Mar 18, 2015 | 1,244 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google, starting this week, will roll out an update to the Top Movers Report in AdWords. The report, that debuted somewhere in mid- 2013 to make it easier for AdWords account managers to trace significant changes in their account, will now be featuring a summary table at the top with total changes across the account. It will also include Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.

AdWords Search Query Data To Be Now Available Sooner!

Mar 14, 2015 | 1,380 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google’s Jon Diorio announced on Google+ that some AdWords data is now being updated more frequently. Diorio said, “I’m excited to announce some improvements in data freshness. Now you will see more frequent updates to search term, geographic performance and automatic placement stats. Try checking your search terms for yesterday or today.”

Google AdWords Adds Conversion Changes To Account History Page!

Mar 12, 2015 | 1,531 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google rolled out on Google+ that they have added conversion changes to the account history page within the AdWords domain. Google wrote, “It's now easier than ever to find conversions changes to your account. Filter change history reports to view changes to conversions specifically, what was edited and who made the edits.”

adwords image 1 Google AdWords Adds Conversion Changes To Account History Page!

Google To “Simplify” AdWords Reporting By Dropping Four Search Funnels Column!

Mar 10, 2015 | 1,396 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google announced on Google+ that they will be simplifying the search funnels columns in AdWords by dropping four of them in early April.

Google stated that advertisers were confused between the difference of “Assist Clicks” and “Click-Assisted Conversions,” so they decided to drop them. Google is dropping the listed 4 columns:-

  • Assist Clicks
  • Assist Impressions
  • Assist Clicks / Last Clicks

Google Rolls Out AdWords Dynamic Structured Snippets!

Mar 9, 2015 | 1,973 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google has launched dynamic structured snippets for AdWords. The automated extensions will display industry specific, structured information about products and services on advertisers’ websites.

The information that appears for your ad’s snippets shows the categories of content found on your site. At launch, they can show for retail, hotel and flight searches. Late this year, additional verticals are planned to be added too.

Snippets image 1 Google Rolls Out AdWords Dynamic Structured Snippets!

Google AdWords Import Feature Now Available For Bing Ads Customers Globally!

Mar 2, 2015 | 1,683 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Bing rolled out on Twitter that the Google AdWords import feature will be now available for all the customers of Bing Ads on a global level. Bing addressed this as “big news” asserting that anyone, anywhere in the world will now be able to use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease.

Here is the tweet:-

Google To Now Convert Flash Ads To HTML5 With Swiffy!

Feb 27, 2015 | 1,480 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google announced on Google+ they will now automatically convert eligible Flash ads to HTML5 format. This will help the ad to be displayed on more devices.

Google quoted, “there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why we’re introducing a way to automatically convert Flash ads to HTML5, giving advertisers better access to the portion of Google Display Network inventory that is HTML5-only.”