AdWords

Google Introduces New Automatic Reports for Mobile Apps Ads!

Feb 27, 2014 | 802 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google has once again come up with an all new formula to help advertisers make quick and effective decisions about marketing their apps via AdWords. Google announced in a blog post that by linking your Analytics and AdWords accounts and enabling auto tagging, you can now receive a new set of detailed reports which will give a clear picture of your display and search campaigns for mobile apps.

How is The New Ad Rank Formula Impacting AdWords Performance? Reveals the Search Agency Report!

Dec 6, 2013 | 1,271 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (4 votes cast)

Google made changes in its Ad Rank formula, the determiner of the position order of AdWords paid search ads. As a result, the new formula now provides expected impact of ad extensions and ad formats along with bid and quality score.

Google Introduces "Pay By Viewable Impression" to Display Bidding in AdWords!

Nov 27, 2013 | 1,453 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.

The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.

Google Takes Its Google Partners Program Worldwide!

Nov 22, 2013 | 1,883 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has taken its Google Partners program worldwide. The announcement was made by Coco from the Google AdWords team in a Google AdWords Help thread.

Here's what Coco said,

"Today we announced the worldwide launch of Google Partners – a platform for the digital marketing community that helps businesses and agencies grow and thrive together. Google Partners replaces Agency Edge, Google Certification Program, and Engage for Agencies by taking the best they had to offer and adding new resources – all in a clean, simple interface".

Google Adds Video Call Support to AdWords!

Nov 20, 2013 | 995 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google added the functionality to share your screen with Google AdWords support representation in April this year. It has now announced to add video calls based on the same technology it uses for Google+ Hangouts.

The announcement was made in the Google AdWords Help community. The assistance can be availed during support hours by logging into AdWords account and clicking on the Help section on the top right of the page. The "Video Call" options will be visible under Contact Us menu.

Google Rolls Out New AdWords Campaign "Limited By Budget" Estimator!

Oct 29, 2013 | 1,416 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

For campaigns with "limited by budget" alert in AdWords, Google has rolled out new campaign daily budget estimator. The view of the new pop-up was tweeted by Sergey Rusak of WordStream.

Estimator Google Rolls Out New AdWords Campaign Limited By Budget Estimator!

The budget estimator provides:

  • Estimated clicks and impressions on weekly basis
  • Cost per week for individual proposed budget setting

Google Improves Ad Rank to Show Up More Relevant Ad Formats & Extensions!

Oct 23, 2013 | 805 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (2 votes cast)

Google has announced an improvement in the AdWords auction that will let the search giant show more relevant ad extensions & formats to searchers.

Ad extensions provide more information to potential customers and also the additional ways to respond. These typically improve the clickthrough rate as well as the overall performance of the campaign by making the ads more useful.

Improvements in Ad Rank

Google AdWords for Videos Gets MCC Reports & Bulk Upload Features!

Oct 22, 2013 | 1,058 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google has announced the launch of new video ads management features within Google AdWords on its Google+ channel. The two new features are:

1) Bulk Upload capability for AdWords for Videos

Here' what Google:

International Targeting in AdWords Expanded!

Oct 19, 2013 | 886 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has made changes in functioning of location targeting for international searches. The change will allow ads to be seen across countries, when the search query has a local intent.

Advertisers using "default" or "location of interest" setting will be able to target the ads on the basis of:

  • Location that people are searching for
  • Location people are searching from

Online Advertising Fetched Search Revenue of $8.7 Billion in First Half of 2013!

Oct 16, 2013 | 1,248 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 4.5/5 (2 votes cast)

The Interactive Advertising Bureau has put an end all the negative notions regarding the ad spend getting down in its latest Ad Revenue Report. According to the report, the online advertising industry looks in good shape. It recorded a revenue of $20.1 billion generated from online advertising in first half of 2013, which is $17 billion higher than the revenue earned in the same period in 2012.