AdWords

Google Introduces Bid Simulator to Dynamic Search Ads!

May 20, 2014 | 1,330 views | by Ritu Sharma
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Google has announced the introduction of Bid Simulator estimates to Dynamic Search Ads. You can now review the potential clicks, costs, impressions, conversions and conversion value that your Dynamic Search Ads would receive for different bids.

Bid Simulator Google Introduces Bid Simulator to Dynamic Search Ads!

Google Brings AdWords MCC Scripts Out of Beta, Ready to Use by All Advertisers!

May 8, 2014 | 890 views | by Ritu Sharma
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Google has some good news for all the developers and tech savvy advertisers out there. The AdWords scripts for MCC is out of beta and available to all the advertisers now. In Google's own words MCC scripts is a powerful new way to manage your AdWords account at scale through simple JavaScript code. Advertisers can use the MCC script for making cross-account changes, creating customized reports and drawing data from Google Spreadsheets.

Google AdWords Announces New Features and Enhancements: New App Ads, Insightful Reporting and Enterprise Level Tools!

Apr 23, 2014 | 1,564 views | by Ritu Sharma
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The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream.

Google will be rolling out the new features to all AdWords users in the next couple of months. Here are more details into the announcement:

Google Updates AdWords Editor to New 10.4 with Bid Strategies!

Apr 9, 2014 | 1,434 views | by Ritu Sharma
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Google launched the latest version of AdWords Editor yesterday morning with bid strategies support, new engagement ads and an array of other much anticipated features. Here's a rundown of what you can expect to see in the 10.4 version of Google AdWords Editor:

Google Rolls Out New Bulk Linking Feature to Link Multiple AdWords Accounts with Google Analytics!

Apr 8, 2014 | 1,001 views | by Ritu Sharma
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Until now, marketers with multiple AdWords accounts had to link each account individually to Google Analytics. But now things are different. Google announced in a blog post that it is making the process of linking Google Analytics and AdWords account even more streamlined, by allowing you to link multiple AdWords accounts all at once.

AdWords Bids Farewell to Regular PLAs to Welcome Shopping Campaigns!

Apr 3, 2014 | 795 views | by Ritu Sharma
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Google AdWords announced in a blog post yesterday, that it will be adjourning the regular Product Listing Ads (PLAs) campaigns and replacing it with Google Shopping Campaigns by the end of August 2014.

Google Shopping Campaigns was first rolled out to a group of select advertisers in 2013 and in February 2014 delivered to all the advertisers. Again in March, Google launched the AdWords API to help marketers manage the campaigns at scale.

Google AdWords Launches New Bid Simulator Columns to Keywords Report Tabs!

Mar 22, 2014 | 1,249 views | by Navneet Kaushal
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Now get a snapshot view of all your keywords at the same time with a new set of columns in your keywords report tabs. Google AdWords yesterday announced on Google+ that it has added a new set of columns to Keywords table to give a fuller view of the Bid Simulator and allow advertisers to build a neat and new report. The Bid Simulator section is featured in the Customize Columns menu.

Google AdWords Overhauls Notification and Alerts Icon!

Mar 1, 2014 | 1,046 views | by Navneet Kaushal
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As per the post on Google+ the much awaited Notification and Alerts icon in Google AdWords will be rolled out to the advertisers very soon.

Google started phasing in the new cohesive structure early in February to streamline the notifications and alerts system in AdWords. The new development will allow advertisers to prioritise their notifications and focus on the more important ones first. All the alerts and suggestions will now be available in the notification bell icon making your AdWords account clutter free.

Google AdWords Launches Flexible Conversion Counting for E-Retailers!

Feb 28, 2014 | 844 views | by Navneet Kaushal
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The countdown to the new flexible conversion counting announced by Google AdWords earlier this month ends today with Google officially launching the new system to help advertisers track and measure conversions that matter the most to them.

In a blog post, AdWords Product Manager, Vishal Goenka said that the new feature will allow marketers to reckon the number of actual conversions that happen as a result of a user engaging with their ads.

Google Introduces New Automatic Reports for Mobile Apps Ads!

Feb 27, 2014 | 829 views | by Navneet Kaushal
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Google has once again come up with an all new formula to help advertisers make quick and effective decisions about marketing their apps via AdWords. Google announced in a blog post that by linking your Analytics and AdWords accounts and enabling auto tagging, you can now receive a new set of detailed reports which will give a clear picture of your display and search campaigns for mobile apps.