AdWords

Google AdWords Introduces Distance Reporting & Location Extensions Bidding Options for Advertisers

Jun 30, 2014 | 1,119 views | by Ritu Sharma
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Google announced, on Google+, a new distance report and bidding options based on the distance of the searcher to the advertiser’s location. The new distance report displays impressions, clicks, conversions and more based on the distance of the searcher to the advertisers' local business in miles. This will show you if customers closer to you will convert more over customers who are far away.

Google Distance Report Google AdWords Introduces Distance Reporting & Location Extensions Bidding Options for Advertisers

Now Remarketing Campaigns will be used as a Quality Factor for Google AdWords Ads, Influencing Bids and CPCs!

Jun 27, 2014 | 1,182 views | by Ritu Sharma
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Google announced on Google+, it will now also count remarketing lists as a real-time signal affecting automated bidding strategies. This means apart from other real time signals like location, browser or time of the day, automated bidding technology will now influence your bids based on the performance of your remarketing lists. The remarketing lists will be used as a real time signal for search ads, fine-tuning bids and increasing the conversion volume.

Google’s New Video on Ad Rank Gives Detailed Insights on AdWords Auction and How to Raise Ad Rank!

Jun 26, 2014 | 1,043 views | by Ritu Sharma
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Google released an updated video on AdWords auction and Ad Rank, once again starring Hal Varian, the Chief Economist at Google. Earlier this week, Google also issued a whitepaper on Quality Score and AdWords auction. Ad Rank is the scoring system used in each auction that decides in what order each ad will appear.

New AdWords Conversion Settings Now Available for Goals and Transactions Imported from Google Analytics!

Jun 26, 2014 | 1,324 views | by Ritu Sharma
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Google announced on Google+, all the AdWords conversion settings are now available for the goals and transactions that you import from Google Analytics into AdWords. You can apply Flexible conversion counting, Customized conversion window and Editable conversion values to the goals and transactions imported from Google Analytics.

Google Releases White Paper with Insights on Quality Score and AdWords Auction!

Jun 25, 2014 | 1,123 views | by Ritu Sharma
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Google announced the release of a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score for guiding optimizations. Google says, the resource will be helpful to better understand the usefulness of Quality Score and how it reflects your ad quality. There have been several debates in the past regarding the role of Quality Score in indicating the success of Google AdWords campaign and the amount of focus given to it.

Show Your Expertise to Potential Customers with Personalized AdWords Certificate and Public Profile Page!

Jun 11, 2014 | 1,159 views | by Ritu Sharma
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Google has introduced two new ways by which you can tell potential customers Google recognizes you as an online advertising professional. Google confirmed, AdWords certified professionals can now get a personalized HTML certificate and a publicly sharable profile page including the certifications, basic information like name, Google+ profile photo and company affiliation.

Here’s how you can view the HTML version of your certificate:

Google’s Checklist on How to Build the Best Keyword List for Your Business!

May 31, 2014 | 5,565 views | by Ritu Sharma
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Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document “Keywords to the Wise”, which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting:

Google Introduces Bid Simulator to Dynamic Search Ads!

May 20, 2014 | 1,360 views | by Ritu Sharma
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Google has announced the introduction of Bid Simulator estimates to Dynamic Search Ads. You can now review the potential clicks, costs, impressions, conversions and conversion value that your Dynamic Search Ads would receive for different bids.

Bid Simulator Google Introduces Bid Simulator to Dynamic Search Ads!

Google Brings AdWords MCC Scripts Out of Beta, Ready to Use by All Advertisers!

May 8, 2014 | 938 views | by Ritu Sharma
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Google has some good news for all the developers and tech savvy advertisers out there. The AdWords scripts for MCC is out of beta and available to all the advertisers now. In Google's own words MCC scripts is a powerful new way to manage your AdWords account at scale through simple JavaScript code. Advertisers can use the MCC script for making cross-account changes, creating customized reports and drawing data from Google Spreadsheets.

Google AdWords Announces New Features and Enhancements: New App Ads, Insightful Reporting and Enterprise Level Tools!

Apr 23, 2014 | 1,853 views | by Ritu Sharma
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The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream.

Google will be rolling out the new features to all AdWords users in the next couple of months. Here are more details into the announcement: