In an email sent out to the AdWords advertisers Google has announced that from 6th September they will be submitting paused adverts to editorial review alongside the active ads. This change in policy sets out to “enhance your experience with Google AdWords”.
Google has announced a change to its ValueTrack. Now “your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com.” Googler, Andrew Truong explains.
So how does it work?
All you have to do is flip a switch in your AdWords account and Google will affix an ad position parameter named 'adpos' to your destination URL. The information received can then be anatomized as it's passed to the clients' sites and is analyzed from there.
Google has announced that people now can directly call the advertiser by clicking on the phone number mentioned in their ad copy. The charges will be levied as per the PPC standards.
Here is how it works:
Google has announced the release of version 9.5 of its free desktop software for managing AdWords campaigns. This new version “supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns.”
Campaign Experiment:
As spotted by Hobo SEO, Google seems to be experimenting on updating it's AdWords Keyword Tool which will allow its users to input 2500 keywords into the search box. Currently, the word limit is caped to a mere 100 in order to come up with new keyword ideas.
WordStream announces their brand new service, the Free Google AdWords Grader.
It is a “free tool that grades your AdWords account performance by analyzing several key performance indicators (including Quality Score, Account Activity, Click-Through Rate, and Impression Share) and comparing your results against those of other AdWords advertisers with similar monthly budgets. It's like a free, instant PPC audit.” as explained by WordStream's Larry Kim.
Google had announced to roll out Call metrics for its users in the USA and Canada. Yesterday I received mail for the same.
Here's how the email reads:
Dear AdWords Advertiser,
If you currently have a phone number in your ad text or have plans to start adding your phone number in an ad, this is an important notice that in the coming weeks, we will be launching a new enhancement to AdWords ads that will impact charges on clicks to these numbers.
A latest Google study has declared that paid search ads give you a 89% incremental lift in traffic. Now this is much more than traffic one expects from organic search. This study has been conducted by Quantitative Management Team at Google, and claims that paid search ads are much more effective This study also lays to rest any claims that the Paid search ads cannibalize organic traffic.
Yesterday, Google officially introduced AdWords Express, “a faster and simpler way to start advertising online in under five minutes.” as revealed by Kiley McEvoy, Product Manager, Google AdWords Express. Previously Google AdWords Express was called Google Boost and was announced in October 2010 for a limited number of local businesses.
Talking about the service, McEvoy commented, “ AdWords Express is designed to help local businesses that aren't already AdWords advertisers create effective campaigns.”
Google's Click-to-download ads, now gets an application icon to make its apps advertisements even more visually appealing.
Before the addition of the icon:
After the addition of the icon:
Takashi Sakomoto a Software Engineer at Mobile Ads, wrote in the official Google Mobile Ads Blog about how Google has “improved the existing Click-to-download format by automatically finding and displaying the icon that is registered in the iTunes App Store or the Android Marketplace.”
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