AdWords

Google Introduces Copy & Paste Functionality to Web UI of AdWords Editor!

Oct 5, 2013 | 1,187 views | by Navneet Kaushal
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Google AdWords has added copy and paste feature to the Web UI of AdWords Editor. 

The Editor is a great tool for editing and building campaigns & ad groups. At times, webmasters just want to break up an ad group, copy keywords, or clone a campaign, which will now be easier with copy & paste feature.

Google AdWords Introduces Ready Image Ads and Ready Ad Gallery to Create HTML 5 Compatible Ads!

Sep 26, 2013 | 2,320 views | by Navneet Kaushal
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Google has launched two new tools Ready Image Ads and Ready Ad Gallery at the IAM MIXX. The tools will make it easier to create IAB standard and HTML 5 compatible ads on the fly. Since, iPhone and iPad support HTML5 instead of Flash, the new tools from Google will let advertisers create display ads, which run on these devices.

Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!

Sep 25, 2013 | 873 views | by Navneet Kaushal
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Google has made changes in the 30-day conversion window in AdWords by letting advertisers customize their window from 7 to 90 days.

This is a significant change for marketers whose sales cycle is longer than 30 days after an ad click and for those who are focused on getting repeat buyers back to the website & want to track their performance on this metric.

Google Adds Conversion Predictions to AdWords Bid Simulator!

Sep 19, 2013 | 1,204 views | by Navneet Kaushal
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The AdWords tool to show click, cost estimates, and impression "Bid Simulator" has now been upgraded with the inclusion of Conversion Predictions.

AdWords Bid Simulator displays estimates for 1-per-click and many-per-click conversions. The conversion Estimates feature will provide data on the basis of clicks from the recent seven days.

Conversion estimates Google Adds Conversion Predictions to AdWords Bid Simulator!

Is Google Testing a New Look for Mobile AdWords Ads?

Sep 13, 2013 | 1,584 views | by Navneet Kaushal
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The news is out that Google is testing a new look for mobile AdWords ads. The credit for spotting the test goes to @adaircameron and @tecnonetblog

Here's a screenshot with the new yellow ad icon next to the display URL. The new label is replacing the "ad" that is next to the "i" icon in present design. The standard yellow ad background is gone.

Product Listing Ads have 21% Higher Click-Through Rate than Text Ads!

Aug 28, 2013 | 1,315 views | by Navneet Kaushal
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According to a report released by Marin Software, Google's Product Listing Ads (PLA) have higher click-through rates in the paid search results than the standard text ads, since November 2012.

The report revealed that shoppers still find PLAs to be more relevant to product searches instead of standard text ads, regardless of the seasonality.

Google Rolls-out New Paid & Organic Report in AdWords!

Aug 23, 2013 | 956 views | by Navneet Kaushal
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Starting today, Google will be rolling-out brand new Paid & Organic report in AdWords, which will give advertisers at-a-glance insights into query performance.

A query performance will appear when:

  • An ad is shown
  • An organic listing is displayed
  • Both ad & organic results are shown

Advertisers will also see the click and impression data side-by-side. This will make it easier for them to analyze how organic & paid search is impacting each other. 

Google Adds Time Aggregation Feature to Charts in AdWords!

Aug 21, 2013 | 843 views | by Navneet Kaushal
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The Google+ account of Google Ads and Jon Diorio from Google AdWords team have announced the addition of a small feature in the AdWords console for advertisers.

The useful addition will let advertisers control the time aggregation on AdWords charts in order to show the data on daily, weekly, monthly, or quarterly basis. This will enable the advertisers to see the trends clearer instead of just looking at the data by day.

Google Releases AdWords Editor Update Version 10.2!

Aug 14, 2013 | 1,071 views | by Navneet Kaushal
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Google has released an AdWords Editor update, version 10.2 that comes with support for upgraded sitelink management and other small feature updates.

The upgraded sitelinks, were rolled out in June before the enhanced campaign roll-out. These let advertisers add details for each sitelink. Till date, these updated sitelinks were only spotted on brand queries but are expected to display more frequently on the non-brand results also.

AdWords Help Center Redesigned!

Jul 26, 2013 | 1,114 views | by Navneet Kaushal
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Google has announced the news of the launch of revamped AdWords Help Center for the users in all languages. The team has considered the feedback of users in giving a new look and feel to the Help Center. Besides the new look, Help Center will make it easier for users to find the information quickly.

Here are some of the big changes:

Improved Navigation: