In a Webmasterworld forum called “Adwords Ad Text Ideas Betaâ€, one user called Mykel79 says he has come across a new tool in the AdWords Toolbox.
Mykel79 explains the latest feature in detail, saying, “The link in the tools is called
The process is described as having 3 steps:
"1. Identify your business type
Will Critchlow reports that "Google AdWords is now incorporating your personal search and click history into the display of adverts".
When one of his clients wondered why their their advert stopped appearing even though they had never accidentally clicked on it, Will had a talk with AdWords' Account Manager,
Webmaster World reported the first ever unveiling of Google AdWords' Placement Performance Report.
However, at Marketing Pilgrim, Jeremy Luebke informs that Google will officially release the 'Placement Performance' report for all its AdWords advertisers as of today.
The press release said:
Digital Point Forums and Webmaster World both reports about landing page quality score factor and how keywords that were evaluated as “Great†have suddenly dropped to “poorâ€.
As soon as we informed that Google Inside AdWords was ready to roll out Audio ads Beta, Reuters informs that eBay is to auction advertising on U.S. radio stations.
eBay teams up with Bid4Spots Inc, a radio-ad start-up company from Encino, CA, in a deal where advertisers can bid on more than 2,300 participating stations on both radio and internet. About the deal, Kim Rubey, a spokeswoman for eBay commented:
Inside AdWords announces Google Audio Ads Beta is ready for use and has been given access to US AdWords account users. Half the number of US AdWords account users have been given access as of now while the latter half will gain access by the end of the month.
David Szetela excitedly reports on “Google Adwords getting bolderâ€, even calling it a phenomenon.
Of late synonyms and antonyms of keywords appear bold. Referring to the above, for the keyword “digital photo purseâ€, the SERPs had “handbag†in bold. We’ve confirmed with Google that this is a new “feature,†and it also works with antonyms. So, for example, if the keyword is “GM,†and the words “General Motors†are included in the ad, then “General Motors†will appear in boldface.
A thread at Webmaster World mentioned variations in Google Adwords keywords.
A user wrote, “I just noticed that Adwords is bolding not only the exact keyword I searched for, but also variations. So if I search for keyword, all the instances of keyword are bolded in ads, but also all occurrences of keywords.†Another user "split up a "Keyword widget" campaign into separate "Keyword widget", "Keyword widgets", "Key word widget", and "Key word widgets" ad groups just so I could get bolding without using dynamic keyword insertion. With this new change, I don't need to do that because "Keyword widget" in the ad text is bold even if "Key word widgets" is the search query."
Google AdWords has embedded Google Audio Ads into its interface to simplify radio advertising or even get specialist help in creating your own radio ads. For this new serbice, Google has tied up with Clear Channel.
According to the press release, “This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel's radio-station Web sites through the company's Online Music & Radio Unitâ€.
Google AdWords' successful video ad format, Click-to-play, now comes in a bettered and improved version, Google Ad Creation Marketplace. Video ads are more effective in gaining consumer clicks and in attracting potential customers too.
The application is easy available right in the current advertiser clients' account. With Click-to-play, advertisers could sell their products and services through attractive videos. Google Ad Creation Marketplace simplifies creating video ads.
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