AdWords

Google Launches AdWords Options for iPhone and G1

Dec 8, 2008 | 1,296 views | by Navneet Kaushal
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The whole world is getting trapped in the web of iPhone and G1 mania! The advertisers are also not left behind as they are looking this gold mine as a very good opportunity to attract target audience. That is why search advertisers have opted to select this medium in their latest strategy to target the rapidly growing number of searchers on the go.

Google Publishes More Ad Quality Videos!

Dec 3, 2008 | 1,245 views | by Navneet Kaushal
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Google has recently published two new videos about quality scores, which can either be the search engine’s effort to become more transparent or a try to attract more people to advertise.

google Google Publishes More Ad Quality Videos!

The inside AdWords blog of Google describes the first one as an introductory video saying, “An overview of the quality score and answers to common questions about the Ads Quality”. This is really great for those who want to know about the working of quality scores and the elements, which impact them.

Google Provides Option to Show AdWords on Desktop or iPhone!

Nov 28, 2008 | 1,396 views | by Navneet Kaushal
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Many advertisers do not prefer to show their Google ads to iphone or mobile users, whereas, there are certain advertisers who avoid showing their ads to desktop or laptop users. Google has finally come out with a solution. It has given a new campaign setting option in AdWords, where you can specify the device platform for which you want to show your ad.

newfeature Google Provides Option to Show AdWords on Desktop or iPhone!

Google AdWords Ad Builder Gets Four Enhancements!

Nov 23, 2008 | 1,750 views | by Navneet Kaushal
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google adwords Google AdWords Ad Builder Gets Four Enhancements!

Last month, Google launched a display ad builder in the Google AdWords. Now, we have noticed that this tool is already getting updates. Google has announced in the Google AdWords blog that one can look forward to the following enhancements:

  • Image picker: Will allow one to choose from previously uploaded images while creating ads.

Google AdWords Testing Beta Interface!

Nov 21, 2008 | 1,736 views | by Navneet Kaushal
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adwords Google AdWords Testing Beta Interface!

The Google AdWords blog has recently announced about a beta test that it's conducting on a group of US advertisers (AdWords users). Apparently, the new interface should enable advertisers to manage their campaigns in a much easier and quicker fashion.

Some changes that the new interface should facilitate:

  • Make it easier to navigate between campaigns
  • Editing keywords across several ad groups

The Search Based Keyword Tool from Google!

Nov 19, 2008 | 1,975 views | by Navneet Kaushal
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Google has launched a new keyword tool, namely the Search Based Keyword Tool. The tool comes up with keywords and landing pages that are extremely relevant to your website. What sets apart the Skool (Search Based Keyword Tool) from other Google tools is the fact that it gives you the keywords that you are presently missing out on in terms of search queries for your website's product or content.

Google Ad Planner With New Features Opens For All!

Nov 12, 2008 | 1,257 views | by Navneet Kaushal
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Google has recently made an announcement that it's Ad Planner that was launched earlier this year, is now made available to every internet user.

Earlier the tool was only used by the advertisers and publishers to analyze the profiles as well as demographics of their target audiences.

It is beneficial to use Ad Planner in terms of planning advertising campaign and identifying the desired audiences for a successful advertising procedure!

Google AdWords Removes the 'Verify Code' Option

Nov 10, 2008 | 1,909 views | by Navneet Kaushal
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As per recent reports, Google has seemingly removed the verify code tool from Google Adwords. Issues with using the same option, namely the Verify Code option, have led to this conclusion.

AdWords Pros are trying to figure out the reason behind this move of Google. Some of them have reasoned that this move can be in support of the whole process of phasing out of the PPA (Pay Per Action) actions. The company had dropped the PPA program from its services some months ago, back in July.

Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

Nov 6, 2008 | 1,988 views | by Navneet Kaushal
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Google is now clearly showing whether the keywords are trademarked or not. The aspect is visible directly in the Google AdWords Keyword Tool.

For example, if a keyword: "iphone" is searched and it is returned with a little â„¢ symbol near the term, i.e. iphoneâ„¢, then it trademarked. Here is a picture:

google adwords keyword tool Trademarked Keywords Are Now Shown By Google AdWords Keyword Tool!

AdWords Quality Score To Be Updated Again!

Nov 1, 2008 | 1,499 views | by Navneet Kaushal
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Recently it was announced by Google AdWords Blog that a lot of changes to the quality score are coming very soon.

The first change is to equip the quality score calculation score an ad’s CTR that would be based on the position of a certain ad.