AdWords

Google Ad Manager: Google's New Interesting Ad Service For Web Publishers

Mar 14, 2008 | 3,189 views | by Navneet Kaushal
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After accomplishing DoubleClick acquisition, further now Google has unveiled a beta version of Google Ad Manager. The Google Ad Manager is a free, ad serving platform which is directed towards small and medium-sized publishers. It is a much simpler solution than DoubleClick's DART platform which Google recently has bought over.

Now even Measure Audio Ads Performance through Google Analytics

Mar 7, 2008 | 2,410 views | by Navneet Kaushal
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Yesterday Google announced the launch of its two new related Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page. Further, from now on the Google Analytics will also have the ability to measure the performance of Audio Ads.
The Google Analytics blog states that, with Google Audio Ads, the advertisers can now see how their campaign metrics for impressions, ad plays, markets and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on a regional basis.

Landing Page Load Time To Affect Google AdWords Quality Score!

Mar 6, 2008 | 2,596 views | by Navneet Kaushal
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Recently, a WebmasterWorld thread found a new Google AdWords quality score parameter, page load time. It was a new addition and had been added to the AdWords full dump of their help section. You could have seen it where it said "How does website load time affect my landing page quality?" But now it's been removed as it was an outdated FAQ, as has been clarified by Google via AdWordsAdvisor. A snapshot of the FAQ had been taken by Barry.

Google AdWords Prepay goes Offline

Mar 1, 2008 | 1,898 views | by Navneet Kaushal
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Last Tuesday, it was Google's 'Automatic Matching' which created quite a stir among the webmasters. Now as if it wasn't enough, it is reported that Google prepay AdWords aren't functioning at all.

The issue was brought to light by a webmaster on Google Groups discussion forum. He said that he is having some serious issues with two prepay Google AdWords accounts, since Thursday last week the accounts have been offline. He further wanted to know about the others who are having the same problem.

Why Did Google's CTR Took A Dip?

Mar 1, 2008 | 2,490 views | by Navneet Kaushal
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Apparently, there were reports that Google's ads weren't being being clicked on at the same rate as earlier, and Google's stock also took a beating as a result. But it now seems that the markets might have picked up the reports wrong, as comScore suggests .

goog Why Did Googles CTR Took A Dip?

Google May Spend Extra Money In Your AdWords Account With Automatic Matching!

Feb 26, 2008 | 3,034 views | by Navneet Kaushal
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Apparently, some Google AdWords customers are being opted into a beta named "Automatic Matching," as Dan Thies observed. The Automatic Matching programs swing into action if Google sees that you have not used all of your maximum budget for the month or the day. Consequently, Google would take that extra money by automatically matching your ads for keywords that you didn't specify in your keyword match list.

Google's Mail To Reestablish A Link Between AdWords And Analytics, Not A Spam!

Feb 20, 2008 | 2,044 views | by Navneet Kaushal
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Just as Google AdWords and Analytics customers reported that they had got a reminder e-mail from Google Analytics, that requested them to reestablish a link between their Analytics account and AdWords account, it confused some. Many thought that it was a spam e-mail.

The paraphrased e-mail reads:

"Google understands your AdWords account has not been properly linked with your Google Analytics account. Without this, we cannot ensure that your AdWords data will continue to populate in your Analytics account."

Google Issues Update To The AdWords Display URL Policy!

Feb 20, 2008 | 3,033 views | by Navneet Kaushal
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The Inside AdWords Blog announced that beginning April 1, 2008, AdWords will no longer allow redirects and vanity URLs in place of ad landing pages. This update is in congruence with Google's efforts to provide more relevant advertising results and higher quality experiences to users.

Google: Link Google Analytics Account With Google AdWords!

Feb 15, 2008 | 23,190 views | by Navneet Kaushal
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Have you got an email recently from Google telling you, that you need to link your Google Analytics account with your Google AdWords account. Well, the mail seems to be an authentic notification as Google too has set up a help page explaining the issue, and how to link your Google Analytics account to your AdWords account?

We got the email as well and it says:

How To Generate Charts And Graphs With Raw AdWords Data?

Feb 14, 2008 | 5,329 views | by Navneet Kaushal
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The VisualCalc AdWords Dashboard is a web-based solution that can improve the performance of your Google AdWords and other PPC (pay-per-click) campaigns. It can transform your complex PPC data into interactive, easy-to-interpret graphs and charts.

visualcalc1 How To Generate Charts And Graphs With Raw AdWords Data?