AdWords

Google's Ads Diagnostic Tool In An Improved Format

Dec 7, 2007 | 2,103 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has upgraded its Ads Diagnostic Tool. This tool is used by AdWords advertisers to determine why their ads are not appearing on a Google results page. Earlier, it used to list just one reason, but now it has been improved and it lists multiple reasons and multiple issues that should be fixed.

Google AdWords' "Target Customers By Location" Feature Gets Improved

Dec 6, 2007 | 3,895 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

The "target customers by location" feature in the AdWords console has been improved by Google. As compare to the earlier multi-step process, the new method is much more intuitive. Now there are four tabs, like "Search," "Browse," "Bundles" and "Custom." The interface overlays this screen above the AdWords interface and takes help of the Google Maps technology.

The new interface looks something like this:

AdSense and AdWords Users Showered By Gifts From Google!

Dec 6, 2007 | 2,010 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

During this time of the year, Google thanks their selected AdSense and AdWords users by sending them Christmas gifts. Last year, they sent digital photo frames and iPod shuffles. For the current year, it is a 2GB USB memory card. The small but interesting gift comes inside a "pretty envelop", along with a greeting card.

google holiday gift 2007 AdSense and AdWords Users Showered By Gifts From Google!

Google Adwords: Local PlusBox is out

Dec 4, 2007 | 2,351 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to them "The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad."

Adwords Campaign Templates Launched!

Nov 29, 2007 | 2,431 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google states on the Adwords Help Center that the new feature would help advertisers manage their account efficiently with the "Campaign Templates." They say that "A campaign template is a pre-defined campaign created by My Client Center account managers (template creators) for their managed accounts. Template users, or advertisers with managed accounts, can use these templates to create new campaigns quickly and efficiently.

Due To Weak US Dollar, Canadian AdWords Advertisers Switch From $CA to $US

Nov 27, 2007 | 2,539 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

As the $US exchange rate is currently very weak, many Canadian AdWords Advertisers chose to switch to a $US AdWords Account, informs a forum in Webmaster World.

"I smoothly moved all my campaigns to a new account and paused the old ones, as we know they will not simply change the currency for you."

Google Adwords Accounts Can't Be Canceled!

Nov 20, 2007 | 3,604 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to a thread in Digital Point Forum, Google Adwords account can never be canceled!

"I have discovered to my dismay, that Google does not permit an Adwords user to permanently close his account once it has been activated. Your account is not canceled but only deactivated. It can easily be re-activated with a simple click of the Reactivation link provided."

Google Warns Of Companies That Promise Top Ranks In Paid Listings

Nov 17, 2007 | 1,618 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

As seen on Google Groups an AdWords Pro warns that you should be concerned of those companies who guarantee the top position in their paid listings.

"Bottom line, if anyone says they can 'guarantee' top placement – whether in the unpaid search results or within AdWords – then buyer beware."

Google Online Marketing Challenge For School Kids

Nov 14, 2007 | 2,841 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

google education Google Online Marketing Challenge For School KidsGoogle Inc has announced the Google Online Marketing Challenge. This will be held in March or May next year.

"It starts in February 2008 and is open to any higher education institution from anywhere in the world. Students will work with local businesses to devise effective online marketing campaigns. They will outline a strategy, run their campaign, assess their results and provide the business with recommendations to further develop their online marketing. It's a great chance for students to gain practical, real world online marketing experience whilst getting all the excitement of competing with other students from all over the world."

Adwords Introduces “Domain Ads” & “Error Page Ads” Exclusion Functionality!

Nov 12, 2007 | 2,440 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

A forum in Digital Point informs of a New Content Network Exclusion Functionality wherein you can “now block certain categories of site, as well as "Domain Ads" and "Error Page Ads".”

Loren Baker feels that, "If Google rolls out full force with this blocking of the serving of advertiser AdWords ads on domain parking sites, this could potentially be a real blow to domain registration and parking companies, leading to deals with other paid search engines to fill the void."