AdWords

Ebay Back on Google Big Time

Oct 1, 2008 | 1,740 views | by Navneet Kaushal
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I think that Ebay has realized how important are Google ads for them! I think that they have realized it in the beginning of this week, they are all over Google Adwords again and that too after taking a long holiday!
According to me, it is not at all a good news specially for the advertisers.

A lot of discussion has been going on the webmasterworld

Removing Bad Keywords Improves Your Google AdWords Quality Score?

Sep 25, 2008 | 5,027 views | by Navneet Kaushal
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Recently, we had reported the availability of real time quality score algorithm… Remember! Now it's time to improve your quality score!

google quality score Removing Bad Keywords Improves Your Google AdWords Quality Score?

With all the buzz that was going around regarding this entirely new feature, Google Groups has come up with some of the very interesting tips on how to improve your score and to keep it high.

According to AdWordsPro Sarah:

Google Points Out – “How Easily Ads are Confused With Organic Results”

Sep 19, 2008 | 1,170 views | by Navneet Kaushal
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A German microsite was crafted by Google in order to advertise their AdWords program, which shows ads in search results. It is called Google Full Value of Search. In one of its PDF, there has been a lot of discussions going about a Google-initiated market study by Eye Square and TNS Infratest. This study was conducted in order to analyze the efficiency of sponsored links on result pages.

Google's New Dynamic Quality Score Now Live

Sep 17, 2008 | 2,778 views | by Navneet Kaushal
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Recently, we had reported that the real time quality score algorithm would be live within days. Many are now stating that they are actually witnessing it live in their campaigns. Here is a screen shot:

quality score Googles New Dynamic Quality Score Now Live

Isn't it amazing?

Last week, a lot of complaints were recorded, that certain advertisers are finding this long wait very tedious. They wanted to know how they would be impacted by this.

Real Time AdWords Quality Score Coming Soon!

Sep 16, 2008 | 1,595 views | by Navneet Kaushal
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The AdWords Blog recently annunciated that the new real-time quality score algorithm will soon be available. Google said they will be rolling out these changes to a "very small segment of advertisers within the next day or two."

img3 Real Time AdWords Quality Score Coming Soon!

According to Search Engine Land:

Set Your Geotargeting Radius Target, No Less Than 20 Miles in Google Adwords!

Sep 12, 2008 | 2,918 views | by Navneet Kaushal
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There are a lot of paid search programs that provide various ways to geotarget your search ads. Google, Yahoo and Microsoft allow you to set a radius in “XYZ” miles, in which you may want to target a specific location.

Via Search Engine Roundtable: A query was posted in one of the “Google Group” threads. The question was…

Microsoft adCenter Offers Free Search Ads & Google AdWords Announces a New AdWords Editor Guide!

Sep 5, 2008 | 1,611 views | by Navneet Kaushal
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Search Engine Land reports that, Microsoft is giving away one month of free search advertisements for both its new and current adCenter customers. This reported incentive is believed to have been rolled out marking adCenter's two year anniversary. It has also been reported that Microsoft adCenter might also be introducing a new loyalty scheme for its customers.

Google Introduces 'Geographic Performance Report' For Google AdWords!

Sep 4, 2008 | 1,063 views | by Navneet Kaushal
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Via the Google Inside AdWords Blog, Google has announced the introduction of a new report that is now available in all Google AdWords accounts. This new report is known as the 'Geographic Performance Report'.

This new report is aimed at providing advertisers with information related to the geographic distribution of their impressions, clicks, and conversions down to the ad group level. If an advertiser wishes to know, that from which location he has received the maximum clicks, then he can do so by studying the Geographic Performance Report.

Initial Snapshots Of The All New Google AdWords Quality Score System!

Sep 4, 2008 | 1,809 views | by Navneet Kaushal
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With the new and enhanced Google AdWords Quality Score System in place, it's now time to see what the AdWords console on your computer screen will look like. The PPC Book Blog captured the very first screen shots of the changes that would appear on your account. More of these views will be available eventually as Google is steadily releasing their AdWords Quality Score System to more and more advertisers.

AdWords Report Center To Remove Older Reports on September 2, 2008

Aug 28, 2008 | 1,209 views | by Navneet Kaushal
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Via the Google Inside AdWords Blog, Google has announced that, come September 2nd 2008, it will carry out a clean-up campaign in Google Adwords. Termed as “Summer Cleaning”, all the AdWords reports that were created six months ago, i.e before March 2nd 2008, will be deleted from the Google AdWords records.

adwords AdWords Report Center To Remove Older Reports on  September 2, 2008

However, the deletion of reports will not affect the account data in any manner, whatsoever.