AdWords

Mis-matched Click And Traffic Numbers at Google AdWords & Analytics

Sep 19, 2007 | 2,249 views | by Navneet Kaushal
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Dan London from the AdWords Editor noticed some interesting figures in his Google Adwords and Google Analytics account. Click fraud stories is not a new thing for anyone. But Dan London made an attempt to explain the reasons behind the huge difference between the traffic and click numbers tracked from within Google AdWords and also by Google Analytics.

Free Google Mobile AdWords For a Month!

Sep 14, 2007 | 2,432 views | by Navneet Kaushal
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AdWords Help Center has good news for all Google AdWords mobile users. Free keywords, "text ads are eligible to appear on Google Mobile Search pages, they will run for free through November 18, 2007. "

Google AdWords Reports Makeover Is Not Liked By Advertisers!

Sep 3, 2007 | 2,074 views | by Navneet Kaushal
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In a thread at WebmasterWorld, it came up that Advertisers are not happy with the Google AdWords Reports makeover. Members are reporting that the AdWords Report Center even with the latest makeover has a resemblance with Google Analytics.

One week back, some changes were made to the AdWords Report Center. The main Reports page got a simplified look, and a new format for report graphs was also introduced. It was believed that the improved Report Center will help in making your data much easier to process.

AdWords' Top Spot Formula Not Good Enough!

Aug 24, 2007 | 1,810 views | by Navneet Kaushal
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Some two weeks back, it was announced by the Inside AdWords team that there will be some improvements in the formula used to determine which ads are placed in the top spots above Google search results. Well, the improved version of ‘top spot’ ad placement formula is now live. Inside AdWords are confident that the change will give advertisers “more control” over when their ads achieve top spot. This improvement will also increase the quality of ad results for users.

Google Introduces Ad Traffic Quality Resource Center

Aug 17, 2007 | 3,105 views | by Navneet Kaushal
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making Google Introduces Ad Traffic Quality Resource CenterFollowing the lead of Yahoo! Search Marketing who launched a Traffic Quality Center, Inside Adwords announces the new Ad Traffic Quality Resource Center which was designed in order to serve as the one source for all click fraud and ad traffic quality related information.

From the Ad Traffic Quality Resource Center website:

And Now Transfer Google AdWords Reports To Google Spreadsheets!

Aug 16, 2007 | 1,664 views | by Navneet Kaushal
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One user, steliosp's in a thread in Digital Point noticed recently that after running a few AdWords reports they can directly be exported into a Google spreadsheet.

goog spreadsheet And Now Transfer Google AdWords Reports To Google Spreadsheets!

Though many appreciate the tool and feel MS Office will now be redundant, Urban Kudos:

Google Experimenting New Online Ad-serving Tests

Aug 11, 2007 | 2,536 views | by Navneet Kaushal
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Google is always working on to come up with new experimenting and testing ways for delivering relevant and latest types of ads. In a recent blog posted by Alex Kinnier, Group Product Manager of Google, it was mentioned about a new test related to ad serving technology that is presently being carried out by Google authorities. The success of the test will help the users understand online ad serving in a much better way. New approaches to privacy for third-party ad servers are used for the experiments. It was mentioned in the blog that the privacy features that will be tested in these experiments will take into consideration some of the recently-announced policies of Google like a shorter expiration date for the cookie set on your computer and anonymization of the logs data after 18 months.

Google AdWords To Change Ad Placement Formula

Aug 9, 2007 | 1,644 views | by Navneet Kaushal
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In a post called Upcoming change to the top ad placement formula, Inside Adwords informs that Google will be making changes in its cost-per-click (CPC) figure factor.

For those who seek top ad placements Now, in lieu of Quality Score and actual CPC, AdWords will take into consideration an ad’s maximum CPC.

Google Introduces AdWords Editor 4.0 For Windows

Aug 7, 2007 | 1,961 views | by Navneet Kaushal
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Inside AdWords informs the launch of version 4.0 Google AdWords Editor through which you can simply manage AdWords from your desktop. “AdWords Editor is Google's free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns.”

image1 Google Introduces AdWords Editor 4.0 For Windows

Benefits and features of AdWords Editor include:

  • Navigate your account quickly and easily

Is The Google Advertising Professional Exam Outdated?

Aug 3, 2007 | 1,907 views | by Navneet Kaushal
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A Google Groups discussion says that the Google advertising professional exam and the Google AdWords Learning Center is completely outdated.

Tim wrote:

"I am going through the learning center right now and the section on 'Analytics' is completely out of date. It refers to nothing but the old Google Analytics model which I barely used before the new model was released (I believe months ago).