AdWords

Google Tunes Up AdWords' Site Targeting!

Nov 8, 2007 | 2,062 views | by Navneet Kaushal
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Google introduces Two updates to site targeting, informs the Inside AdWords blog. Apparently this is due to two reasons:-

  1. Site targeting now offers more precise targeting options, as Google has given it a more appropriate name: placement targeting.
  2. Google is introducing a new cost-per-click bidding option so you can now pay per click or per impression.

Introducing placement targeting

Google AdWords Now Allows Advertisers To Choose Date And Number Preferences!

Nov 1, 2007 | 1,783 views | by Navneet Kaushal
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A new cool feature was recently spotted at Google AdWords. This latest feature is mainly designed for advertisers. With this convenient feature, the advertisers who are not based in the United States, now will be able to easily change the format of numbers, times, and dates within their accounts.

google small.thumbnail Google AdWords Now Allows Advertisers To Choose Date And Number Preferences!This latest addition will definitely prove to be a good tool, for UK users to avoid any sort of confusion between US and UK date formats.

Quality Score Keyword Analysis Service: Latest From AdWords

Oct 24, 2007 | 3,936 views | by Navneet Kaushal
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Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.

To launch Keyword Analysis page, click the magnifying glass icon beside any keyword in your account; then click one of the 'Details and recommendations' links.

img1 Quality Score Keyword Analysis Service: Latest From AdWords

This is a sample of the Details and recommendations page

img2 Quality Score Keyword Analysis Service: Latest From AdWords

New Features Rolling Soon In Google AdWords!

Oct 16, 2007 | 2,064 views | by Navneet Kaushal
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Jeremy Mayes informs that new features will be added to the AdWords keyword tool.

"Per-Keyword Match Type: The addition of a per-keyword pop-up menu allows you to select the match type, which you wish to add for individual keywords. The addition of a Negative match type in the per-keyword pop-up lets advertisers to add a keyword as a negative match.

New Currency Indicator In Adwords Leaves The Non-U.S. Users Disappointed!

Oct 16, 2007 | 1,359 views | by Navneet Kaushal
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As informed by the WebmasterWorld thread, Google AdWords has already added 'currency indicator', a special feature for its non-U.S. based advertisers. It is used to denote which currency is used by the user, while billing.

Google Audio Ads Promotion- Spend $1,000, Get $2,000!

Oct 12, 2007 | 3,203 views | by Navneet Kaushal
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This is not a teaser, this is the latest Google Audio ads promotion promising $2,000 for spending $1,000 on an audio ad.

google radio Google Audio Ads Promotion  Spend $1,000, Get $2,000!

“When you spend $1,000 airing your Audio Ads campaign, you'll receive $2,000.00* towards your next campaign. And, if you use the Ad Creation Marketplace to create a custom ad, we'll contribute $300 to the cost of your ad creation. That means you can earn up to $2,300 towards future Audio Ads campaigns.

Google Adwords Helps In Understanding Dynamic Keyword Insertion

Oct 11, 2007 | 2,844 views | by Navneet Kaushal
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To understand Dynamic Keyword Insertion better, Google AdWords has a document on it.

Featuring 7 points which include:

Google Removes AdWords From Orkut!

Oct 4, 2007 | 2,737 views | by Navneet Kaushal
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Back in August, we reported that, "Google.br Might Face Shut Down For Not Releasing Orkut Users' Details" also, there was news about how "Google Removed Fake 'derogatory and malicious' Orkut Profile of Indian Chief Minister".

Now, WSJ reports, that, "Google said advertising appeared on only 1% of Orkut pages and represented a "test" of online marketing on the social-networking site, which is especially popular in Brazil and India. The move came after a Brazilian nonprofit group, SaferNet, lodged a complaint with a Brazilian advertising body."

Is It Right to Block AdWords Qualified Professional Pages By Google?

Sep 27, 2007 | 2,555 views | by Navneet Kaushal
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In a thread titled, "Qualified professionals blocked on Google" at WebmasterWorld, a new face of Google came into limelight. At the AdWords Robots.txt file, one can notice something like this- "Disallow: /*?"

Technically speaking, it means that Google disallows all Google AdWords Qualified Professional pages. To make it more clear, have a look at another example of one Google AdWords Professional page. Notice closely, the way the URL is typed “https://adwords.google.com/select/ProfessionalStatus?id=” Since Google disallows /*?, Google won't index them fully.

Google Releases 'Conversion Optimizer' New AdWords Feature

Sep 25, 2007 | 3,758 views | by Navneet Kaushal
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Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

"Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps you minimize your conversion costs while saving you time.