AdWords

Google TV Ads Expands. Reaches out to all U.S. Advertisers. Gives Rebate of $2000 on the First Advertisement!

May 2, 2008 | 2,920 views | by Navneet Kaushal
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Google has introduced a unique all-digital with the sole purpose of helping advertisers buy more accountable and measurable TV advertisements more easily, efficiently. According to the Google Blog, this program had been in Beta Test Phase and also in 'Invitation Only Mode' since its initiation in June 2007, but Google has expanded its reach to all U.S. based advertisers. This will allow advertisers to launch national television advertisement campaigns from their existing AdWords Account.

Google Goes into Explanatory Mode for The AdWords Score Leak

May 1, 2008 | 1,617 views | by Navneet Kaushal
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Yesterday, we had posted a blog about the sudden appearance of Google AdWords Score Variables such as Pscore, Thresh and mCPC in Google SERPs (Search Engine Result Page) in many German Top Level Domains (TLD). This display of Google's confidential information had sparked a panic attack among the advertisers.

11 Google Goes into Explanatory Mode for The AdWords Score Leak

21 Google Goes into Explanatory Mode for The AdWords Score Leak

Ad Scores making Whimsical Appearences 'Live' In Google AdWords, Especially In German TLD!

Apr 30, 2008 | 1,764 views | by Navneet Kaushal
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Google SERPs (Search Engine Result Pages) are turning up Google AdWord advertisements with what looks like parameters that are used to evaluate quality scores. According to Search Engine Land, the parameter figures of 'Pscore', 'mCPC' and 'Thresh' are clearly visible in both the sidebar and the shaded results. These changes developments are being seen especially ingoogle.de (German Top Level Domains)

11 Ad Scores making Whimsical Appearences Live In Google AdWords, Especially In German TLD!

21 Ad Scores making Whimsical Appearences Live In Google AdWords, Especially In German TLD!

Google's AdWords URLs Doing Somersaults! Another 'Test' In Progress?

Apr 28, 2008 | 2,752 views | by Navneet Kaushal
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These days, it seems that Google has become more of a 'Chemistry' oriented company. Especially, due their frequent 'Trial & Error' methodology while performing tests its SERPs (Search Engine Result Pages). There is a change that has been reported in Google AdWord advertisements. According to Get Elastic, the display URLs in AdWord advertisements are showing above the advertisement, instead of being shown below, where they usually are. In some cases, the As Copy is being displayed alongside the URLs, meaning they are being displayed on the same line.

New AdWords Conversion Tracking Tool Launched by Google!

Apr 14, 2008 | 2,820 views | by Navneet Kaushal
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According to Accura Cast,Google has finally updated AdWords conversion tracking system. Advertisers can now classify conversion actions and track them individually. Advertisers can now also view the statistics in summary form of overall conversion total and the unique conversions to the elements as defined by the user.

The new Conversion Tracking page provides a categorization of the number of conversions by conversion type. The common Conversion actions are:

New version of AdWords API released by Google

Mar 28, 2008 | 1,855 views | by Navneet Kaushal
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Everyone possess some hobby or the other. It seems Google has made a hobby out of releasing updates and newer versions of their services almost every other day. Yesterday, Google announced the release of AdWords API Ver.12, which includes these new features:

Conversion optimizer support: Enables an advertiser to enable conversion optimizer, so that he pays only when the click on his advertisement leads to a conversion.

Google AdWords Opens Demographic Bidding to All: Catches Up to adCenter & YSM!

Mar 25, 2008 | 2,705 views | by Navneet Kaushal
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In an effort to catch up with Yahoo! and Microsoft adCenter, Google has launched its very own Demographic Targeting (Bidding) open for all AdWords advertisers. Advertisers on AdWords can target lifestyle variables such as age and gender on the Google Contextual Network with the help of Demographic Bidding. Google requires this service to properly coin their social networking partnerships with websites like MySpace and Friendster.

Google Pulls Out Paid Ads from Search-within-Search Results Page?

Mar 24, 2008 | 2,699 views | by Navneet Kaushal
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Instead of garnering appreciation, Google's 'Search within Search' feature came under intense criticism since the day of its launch.

According to a New York Times report, some retailers and publishers were especially not too enthusiastic about this feature because of the growing concern, that Google's SERP (Search engine result page) display PPC (pay-per click) advertisements from rival companies. Insinuating, that while it might be beneficial for a person using Google for a comprehensive search, the host site would be losing traffic due to the additional search box embedded in the Google search page.

Google Ad Manager: Google's New Interesting Ad Service For Web Publishers

Mar 14, 2008 | 3,271 views | by Navneet Kaushal
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After accomplishing DoubleClick acquisition, further now Google has unveiled a beta version of Google Ad Manager. The Google Ad Manager is a free, ad serving platform which is directed towards small and medium-sized publishers. It is a much simpler solution than DoubleClick's DART platform which Google recently has bought over.

Now even Measure Audio Ads Performance through Google Analytics

Mar 7, 2008 | 2,459 views | by Navneet Kaushal
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Yesterday Google announced the launch of its two new related Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page. Further, from now on the Google Analytics will also have the ability to measure the performance of Audio Ads.
The Google Analytics blog states that, with Google Audio Ads, the advertisers can now see how their campaign metrics for impressions, ad plays, markets and CPM correlate with their website traffic data provided by Google Analytics, such as conversions, revenue, and transactions. Customers can see if their audio campaigns resulted in greater amounts of traffic and conversions on a regional basis.