AdWords

Google AdWords Forces Common Denominator Keywords!

Jun 20, 2007 | 2,789 views | by Navneet Kaushal
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Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.

For some unknown reason, an advertiser was served with common denominator keywords when the advertiser did not even seek/bid for it. When the advertiser bid on a keyword -in which case he used "widget", widget became a keyword for which Google started to serve ads (the word "widget" had some 3,500 impressions and 140 clicks). Eg:-

Advertisers Dissatisfied With Google Adwords Pay Per Action!

Jun 19, 2007 | 3,401 views | by Navneet Kaushal
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Google Pay-Per-Action (beta) was launched for the sole purpose of paying only for the actions that you define. Through 3 simple steps you could use the application:

  1. “First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product.

Exclude Competition With new AdWords Tool

Jun 18, 2007 | 1,694 views | by Navneet Kaushal
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Webmasterworld discusses an exciting new feature called I.P. Exclusion through which "you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear." With this new tool, webmasters can exclude upto 20 IP addresses as per campaign.

To exclude IP addresses, follow the steps below:

eBay Pulls Out Ads From Google AdWords

Jun 15, 2007 | 1,807 views | by Navneet Kaushal
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Prior to eBay Live an event that is slated to occur in Boston, there is news that has shocked the SEO world. eBay, the auction giant pulled all its US AdWords ads off Google, in order to protest a planned party that was coinciding with their live event. The planned party was organized to promote Google Checkout called Let Freedom Ring.

More Control To Google AdWords Advertisers

Jun 13, 2007 | 1,476 views | by Navneet Kaushal
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“Google Gives Advertisers More Control” writes Elinor Mills in an article by the same name. This statement holds true especially as now advertisers can see which website and when their ads appear on.

Some of the new changes include:

  • “Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site.
  • New Tool In AdWords Toolbox!

    Jun 13, 2007 | 1,273 views | by Navneet Kaushal
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    In a Webmasterworld forum called “Adwords Ad Text Ideas Beta”, one user called Mykel79 says he has come across a new tool in the AdWords Toolbox.

    Mykel79 explains the latest feature in detail, saying, “The link in the tools is called

    "Ad text ideas (beta) "

    The process is described as having 3 steps:

    "1. Identify your business type

    Google AdWords Now Incorporates User Behaviour Into Ad Display!

    Jun 12, 2007 | 1,706 views | by Navneet Kaushal
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    Will Critchlow reports that "Google AdWords is now incorporating your personal search and click history into the display of adverts".

    When one of his clients wondered why their their advert stopped appearing even though they had never accidentally clicked on it, Will had a talk with AdWords' Account Manager,

    • “she told us that there has been a change to the algorithm to take into account

    AdWords' Placement Performance Report

    Jun 12, 2007 | 2,239 views | by Navneet Kaushal
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    Webmaster World reported the first ever unveiling of Google AdWords' Placement Performance Report.

    However, at Marketing Pilgrim, Jeremy Luebke informs that Google will officially release the 'Placement Performance' report for all its AdWords advertisers as of today.

    The press release said:

    AdWords: Drops In Landing Page Quality Score Factor!

    Jun 11, 2007 | 2,751 views | by Navneet Kaushal
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    Digital Point Forums and Webmaster World both reports about landing page quality score factor and how keywords that were evaluated as “Great” have suddenly dropped to “poor”.

    eBay And Google: War Of The Audio Ads

    Jun 7, 2007 | 1,935 views | by Navneet Kaushal
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    As soon as we informed that Google Inside AdWords was ready to roll out Audio ads Beta, Reuters informs that eBay is to auction advertising on U.S. radio stations.

    eBay teams up with Bid4Spots Inc, a radio-ad start-up company from Encino, CA, in a deal where advertisers can bid on more than 2,300 participating stations on both radio and internet. About the deal, Kim Rubey, a spokeswoman for eBay commented: