AdWords

New Features Rolling Soon In Google AdWords!

Oct 16, 2007 | 2,052 views | by Navneet Kaushal
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Jeremy Mayes informs that new features will be added to the AdWords keyword tool.

"Per-Keyword Match Type: The addition of a per-keyword pop-up menu allows you to select the match type, which you wish to add for individual keywords. The addition of a Negative match type in the per-keyword pop-up lets advertisers to add a keyword as a negative match.

New Currency Indicator In Adwords Leaves The Non-U.S. Users Disappointed!

Oct 16, 2007 | 1,357 views | by Navneet Kaushal
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As informed by the WebmasterWorld thread, Google AdWords has already added 'currency indicator', a special feature for its non-U.S. based advertisers. It is used to denote which currency is used by the user, while billing.

Google Audio Ads Promotion- Spend $1,000, Get $2,000!

Oct 12, 2007 | 3,195 views | by Navneet Kaushal
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This is not a teaser, this is the latest Google Audio ads promotion promising $2,000 for spending $1,000 on an audio ad.

google radio Google Audio Ads Promotion  Spend $1,000, Get $2,000!

“When you spend $1,000 airing your Audio Ads campaign, you'll receive $2,000.00* towards your next campaign. And, if you use the Ad Creation Marketplace to create a custom ad, we'll contribute $300 to the cost of your ad creation. That means you can earn up to $2,300 towards future Audio Ads campaigns.

Google Adwords Helps In Understanding Dynamic Keyword Insertion

Oct 11, 2007 | 2,839 views | by Navneet Kaushal
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To understand Dynamic Keyword Insertion better, Google AdWords has a document on it.

Featuring 7 points which include:

Google Removes AdWords From Orkut!

Oct 4, 2007 | 2,730 views | by Navneet Kaushal
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Back in August, we reported that, "Google.br Might Face Shut Down For Not Releasing Orkut Users' Details" also, there was news about how "Google Removed Fake 'derogatory and malicious' Orkut Profile of Indian Chief Minister".

Now, WSJ reports, that, "Google said advertising appeared on only 1% of Orkut pages and represented a "test" of online marketing on the social-networking site, which is especially popular in Brazil and India. The move came after a Brazilian nonprofit group, SaferNet, lodged a complaint with a Brazilian advertising body."

Is It Right to Block AdWords Qualified Professional Pages By Google?

Sep 27, 2007 | 2,550 views | by Navneet Kaushal
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In a thread titled, "Qualified professionals blocked on Google" at WebmasterWorld, a new face of Google came into limelight. At the AdWords Robots.txt file, one can notice something like this- "Disallow: /*?"

Technically speaking, it means that Google disallows all Google AdWords Qualified Professional pages. To make it more clear, have a look at another example of one Google AdWords Professional page. Notice closely, the way the URL is typed “https://adwords.google.com/select/ProfessionalStatus?id=” Since Google disallows /*?, Google won't index them fully.

Google Releases 'Conversion Optimizer' New AdWords Feature

Sep 25, 2007 | 3,751 views | by Navneet Kaushal
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Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

"Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids according to a maximum CPA goal. By automating the bidding process, this feature helps you minimize your conversion costs while saving you time.

Conversion Optimizer: Google's Latest CPA bidding product

Sep 25, 2007 | 1,970 views | by Navneet Kaushal
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Inside AdWords reports the introduction of Conversion Optimizer, a new CPA bidding product.

"With the Conversion Optimizer, you still pay per click, but instead of setting CPC bids, you simply specify a maximum cost-per-acquisition (CPA) bid for each ad group. The Conversion Optimizer manages your CPC bids for you, making adjustments and showing your ads only when you're likely to get conversions.

Google Adwords: More Stress On Landing Page Guidelines

Sep 20, 2007 | 2,752 views | by Navneet Kaushal
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Google is laying a lot of stress on landing page guidelines. For this, AdWords has new list of FAQs.

The Inside AdWords blog has a post called, "Websites that may merit a low landing page quality score" which mentions the kinds of websites that will be penalized with low landing page quality scores:

  • "Data collection sites that offer free gifts, subscription services etc., in order to collect private information

AdWords Announces Google Gadgets Beta, A New Advertising Format

Sep 19, 2007 | 2,178 views | by Navneet Kaushal
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Google Inc announces the launch of the much awaited Google Gadget Ads. This is in beta format and will be used in an interactive new advertising format.

"What are Google Gadget Ads?

Gadget ads enable advertisers and agencies to engage audiences on the Internet's largest ad network with a rich and interactive new ad format.