AdWords

Google: Conversion Optimizer Updated, Expanded For AdWords!

Jan 11, 2008 | 1,936 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

The cool tool from Google, the "Conversion Optimizer" was launched in September last year, see: Google Releases 'Conversion Optimizer' New AdWords Feature. The Conversion Optimizer is a new feature that would enable advertisers to meet their ROI objectives by automatically managing their (CPC:cost-per-click ) bids according to a maximum (CPA:cost-per-acquisition) objective.

Google AdWords Keyword Tool Gets A Makeover!

Dec 14, 2007 | 3,270 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to Barry at Search Engine Roundtable The AdWords Keyword Tool seems to have got a makeover, here's how it looked like before.

keywordtoolold Google AdWords Keyword Tool Gets A Makeover!

Photo Credits: rustybrick's photostream on flickr.com

And here's the new look now

keywordtoolnew Google AdWords Keyword Tool Gets A Makeover!

Here's how it looks when you select the "Website content" radio button.

keywordtoolwebsite Google AdWords Keyword Tool Gets A Makeover!

Google Launches AdWords Editor 5.0 for Window and Mac

Dec 14, 2007 | 2,414 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google AdWords Blog reports the launch saying "Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save advanced search settings. You can read our release notes for a complete list of new and updated features."

Google's Ads Diagnostic Tool In An Improved Format

Dec 7, 2007 | 2,144 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has upgraded its Ads Diagnostic Tool. This tool is used by AdWords advertisers to determine why their ads are not appearing on a Google results page. Earlier, it used to list just one reason, but now it has been improved and it lists multiple reasons and multiple issues that should be fixed.

Google AdWords' "Target Customers By Location" Feature Gets Improved

Dec 6, 2007 | 3,959 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

The "target customers by location" feature in the AdWords console has been improved by Google. As compare to the earlier multi-step process, the new method is much more intuitive. Now there are four tabs, like "Search," "Browse," "Bundles" and "Custom." The interface overlays this screen above the AdWords interface and takes help of the Google Maps technology.

The new interface looks something like this:

AdSense and AdWords Users Showered By Gifts From Google!

Dec 6, 2007 | 2,056 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

During this time of the year, Google thanks their selected AdSense and AdWords users by sending them Christmas gifts. Last year, they sent digital photo frames and iPod shuffles. For the current year, it is a 2GB USB memory card. The small but interesting gift comes inside a "pretty envelop", along with a greeting card.

google holiday gift 2007 AdSense and AdWords Users Showered By Gifts From Google!

Google Adwords: Local PlusBox is out

Dec 4, 2007 | 2,403 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to them "The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad."

Adwords Campaign Templates Launched!

Nov 29, 2007 | 2,493 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google states on the Adwords Help Center that the new feature would help advertisers manage their account efficiently with the "Campaign Templates." They say that "A campaign template is a pre-defined campaign created by My Client Center account managers (template creators) for their managed accounts. Template users, or advertisers with managed accounts, can use these templates to create new campaigns quickly and efficiently.

Due To Weak US Dollar, Canadian AdWords Advertisers Switch From $CA to $US

Nov 27, 2007 | 2,584 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

As the $US exchange rate is currently very weak, many Canadian AdWords Advertisers chose to switch to a $US AdWords Account, informs a forum in Webmaster World.

"I smoothly moved all my campaigns to a new account and paused the old ones, as we know they will not simply change the currency for you."

Google Adwords Accounts Can't Be Canceled!

Nov 20, 2007 | 3,680 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

According to a thread in Digital Point Forum, Google Adwords account can never be canceled!

"I have discovered to my dismay, that Google does not permit an Adwords user to permanently close his account once it has been activated. Your account is not canceled but only deactivated. It can easily be re-activated with a simple click of the Reactivation link provided."