AdWords

Ephedra and Ephedrine Ads To be Banned By Google

Jul 13, 2007 | 1,563 views | by Navneet Kaushal
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At a thread at Web Master World, it came in the limelight that Google will no longer accept AdWords ads that are basically used for promoting the sale of “ephedra” or “ephedrine” based products. Ephedra or ephedrine based products have medical problems and it is illegal to sell them in the US. They are banned in the US a few years back as it misused by people for dieting and/or bodybuilding. But, both the products can be easily purchased from a local chemist shop but in small quantities. Moreover, there are some federal court ruling that has put the ban on "hold."

Impression Share: A New Way To Represent Your Campaign's Performance

Jul 9, 2007 | 1,984 views | by Navneet Kaushal
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As seen on Google AdWords help center, just launched is AdWords' new metric called Impression share that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.

“Inside AdWords gives a quick rundown of what each Impression Share column represents:

AdWords's Latest: Campaign Optimizer Tool!

Jun 29, 2007 | 1,924 views | by Navneet Kaushal
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campaignoptimiser3.thumbnail AdWordss Latest: Campaign Optimizer Tool!Seroundtable informs about a new service by Adwords, namely the Campaign Optimizer Tool.

As seen on AdWords Help Center

campaignoptimiser4.thumbnail AdWordss Latest: Campaign Optimizer Tool!"The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply. You can reach the Campaign Optimizer via the Optimize Campaign link on your campaign details page. You can also go to the Tools page of the Campaign Management tab and click Campaign Optimizer.”

Google AdWords MCC Bug

Jun 27, 2007 | 2,239 views | by Navneet Kaushal
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A WebmasterWorld thread, reports that AdWords client center is not showing accounts. People are complaining that their adwords accounts are not showing, but the API and the individual accounts are working fine. Users are getting remarks like

  • Account requirements: Not met
  • Days since first AdWords account creation: 904
  • Total spend managed: US$0.00

Google Takes Heed Re-unveils Pay-Per-Action Beta Globally

Jun 21, 2007 | 1,722 views | by Navneet Kaushal
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google money.thumbnail Google Takes Heed Re unveils Pay Per Action Beta GloballyGoogle Pay Per Action Beta which was launched on March 20 received a lot of unpleasant feedback and the service was available only to a few areas.

Google AdWords Forces Common Denominator Keywords!

Jun 20, 2007 | 2,843 views | by Navneet Kaushal
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Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.

For some unknown reason, an advertiser was served with common denominator keywords when the advertiser did not even seek/bid for it. When the advertiser bid on a keyword -in which case he used "widget", widget became a keyword for which Google started to serve ads (the word "widget" had some 3,500 impressions and 140 clicks). Eg:-

Advertisers Dissatisfied With Google Adwords Pay Per Action!

Jun 19, 2007 | 3,435 views | by Navneet Kaushal
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Google Pay-Per-Action (beta) was launched for the sole purpose of paying only for the actions that you define. Through 3 simple steps you could use the application:

  1. “First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product.

Exclude Competition With new AdWords Tool

Jun 18, 2007 | 1,733 views | by Navneet Kaushal
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Webmasterworld discusses an exciting new feature called I.P. Exclusion through which "you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear." With this new tool, webmasters can exclude upto 20 IP addresses as per campaign.

To exclude IP addresses, follow the steps below:

eBay Pulls Out Ads From Google AdWords

Jun 15, 2007 | 1,843 views | by Navneet Kaushal
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Prior to eBay Live an event that is slated to occur in Boston, there is news that has shocked the SEO world. eBay, the auction giant pulled all its US AdWords ads off Google, in order to protest a planned party that was coinciding with their live event. The planned party was organized to promote Google Checkout called Let Freedom Ring.

More Control To Google AdWords Advertisers

Jun 13, 2007 | 1,506 views | by Navneet Kaushal
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“Google Gives Advertisers More Control” writes Elinor Mills in an article by the same name. This statement holds true especially as now advertisers can see which website and when their ads appear on.

Some of the new changes include:

  • “Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site.