AdWords

Google AdWords Gets Bolder!

Jun 2, 2007 | 1,437 views | by Navneet Kaushal
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David Szetela excitedly reports on “Google Adwords getting bolder”, even calling it a phenomenon.

Of late synonyms and antonyms of keywords appear bold. Referring to the above, for the keyword “digital photo purse”, the SERPs had “handbag” in bold. We’ve confirmed with Google that this is a new “feature,” and it also works with antonyms. So, for example, if the keyword is “GM,” and the words “General Motors” are included in the ad, then “General Motors” will appear in boldface.

Google Adwords Automatically Bolds Keyword Variations!

May 23, 2007 | 1,355 views | by Navneet Kaushal
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A thread at Webmaster World mentioned variations in Google Adwords keywords.

A user wrote, “I just noticed that Adwords is bolding not only the exact keyword I searched for, but also variations. So if I search for keyword, all the instances of keyword are bolded in ads, but also all occurrences of keywords.” Another user "split up a "Keyword widget" campaign into separate "Keyword widget", "Keyword widgets", "Key word widget", and "Key word widgets" ad groups just so I could get bolding without using dynamic keyword insertion. With this new change, I don't need to do that because "Keyword widget" in the ad text is bold even if "Key word widgets" is the search query."

Affordable Ads With Google Audio Ads

May 16, 2007 | 1,714 views | by Navneet Kaushal
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Google AdWords has embedded Google Audio Ads into its interface to simplify radio advertising or even get specialist help in creating your own radio ads. For this new serbice, Google has tied up with Clear Channel.

According to the press release, “This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel's radio-station Web sites through the company's Online Music & Radio Unit”.

Launching Video Ads With Google Ad Creation Marketplace

May 12, 2007 | 1,578 views | by Navneet Kaushal
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Google AdWords' successful video ad format, Click-to-play, now comes in a bettered and improved version, Google Ad Creation Marketplace. Video ads are more effective in gaining consumer clicks and in attracting potential customers too.

The application is easy available right in the current advertiser clients' account. With Click-to-play, advertisers could sell their products and services through attractive videos. Google Ad Creation Marketplace simplifies creating video ads.

Banned From AdWords? Sneak Yourself In

May 11, 2007 | 2,043 views | by Navneet Kaushal
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Once you are banned from Google AdWords are you booted out forever or is there a dubious way in? Asks a victim of the ban at a forum .

According to Digital Point, some users have been banned from AdWords for bidding on certain keywords, on many occasions without prior notice. Suggestions include getting a new debit/credit card with a different billing address and using either a middle name as the first name. However, Google is good at finding banned users.

Translating Google AdWords To Yahoo! Panama

May 10, 2007 | 4,051 views | by Navneet Kaushal
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Not as easy as ABC, but a little more systematic than that is the process of converting Google AdWords Campaign into Yahoo Panama. GotAds gives a list of uncomplicated steps for those interested.

Google Meshes Print Ads Into Adwords

May 10, 2007 | 2,765 views | by Navneet Kaushal
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In the latest news, Google print Ads are now integrated and becomes a part of Adwords. Though new, the application is very easy to use, understand and quick.

Using the AdWords console, advertisers can select the following:

  • Date range for ads to run
  • How much you wish to spend each week (no daily pricing options)
  • Select from hundreds of different newspapers and view their schedule and circulation.

Google AdWords Faces Snag, Users Distressed

May 4, 2007 | 1,698 views | by Navneet Kaushal
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Beginning May 2, AdWords caused some hiccups to users who tried to log in their accounts. At WebmasterWorld Forums users have complained about being automatically logged out to running in a painfully slow speed. What made matters worse was, there was no notice to users about the temporary snag. Later, a Google representative clarified matters by saying:

Google Confirms Removing Malicious Sponsored Links!

Apr 29, 2007 | 2,238 views | by Navneet Kaushal
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According to Google Adwords Blog: "On Tuesday, April 24th, Google identified and canceled AdWords accounts displaying ads that re-directed users to malicious sites"

Exploit Prevention Labs has an interesting video that explains the attacks

Exploit’s CTO, Roger Thompson said:

Google AdWords Introduces Preferred Cost Bidding

Apr 18, 2007 | 2,188 views | by Navneet Kaushal
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Google has introduced a new bidding option for AdWords. Known as preferred cost bidding, the new feature enables you to set an average cost per click (CPC) or cost per impression (CPM) instead of the general maximum amount.

According to the official blog post: