AdWords

Google Launches AdWords Editor 5.0 for Window and Mac

Dec 14, 2007 | 2,434 views | by Navneet Kaushal
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Google AdWords Blog reports the launch saying "Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save advanced search settings. You can read our release notes for a complete list of new and updated features."

Google's Ads Diagnostic Tool In An Improved Format

Dec 7, 2007 | 2,165 views | by Navneet Kaushal
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Google has upgraded its Ads Diagnostic Tool. This tool is used by AdWords advertisers to determine why their ads are not appearing on a Google results page. Earlier, it used to list just one reason, but now it has been improved and it lists multiple reasons and multiple issues that should be fixed.

Google AdWords' "Target Customers By Location" Feature Gets Improved

Dec 6, 2007 | 3,989 views | by Navneet Kaushal
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The "target customers by location" feature in the AdWords console has been improved by Google. As compare to the earlier multi-step process, the new method is much more intuitive. Now there are four tabs, like "Search," "Browse," "Bundles" and "Custom." The interface overlays this screen above the AdWords interface and takes help of the Google Maps technology.

The new interface looks something like this:

AdSense and AdWords Users Showered By Gifts From Google!

Dec 6, 2007 | 2,076 views | by Navneet Kaushal
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During this time of the year, Google thanks their selected AdSense and AdWords users by sending them Christmas gifts. Last year, they sent digital photo frames and iPod shuffles. For the current year, it is a 2GB USB memory card. The small but interesting gift comes inside a "pretty envelop", along with a greeting card.

google holiday gift 2007 AdSense and AdWords Users Showered By Gifts From Google!

Google Adwords: Local PlusBox is out

Dec 4, 2007 | 2,429 views | by Navneet Kaushal
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According to them "The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad."

Adwords Campaign Templates Launched!

Nov 29, 2007 | 2,522 views | by Navneet Kaushal
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Google states on the Adwords Help Center that the new feature would help advertisers manage their account efficiently with the "Campaign Templates." They say that "A campaign template is a pre-defined campaign created by My Client Center account managers (template creators) for their managed accounts. Template users, or advertisers with managed accounts, can use these templates to create new campaigns quickly and efficiently.

Due To Weak US Dollar, Canadian AdWords Advertisers Switch From $CA to $US

Nov 27, 2007 | 2,600 views | by Navneet Kaushal
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As the $US exchange rate is currently very weak, many Canadian AdWords Advertisers chose to switch to a $US AdWords Account, informs a forum in Webmaster World.

"I smoothly moved all my campaigns to a new account and paused the old ones, as we know they will not simply change the currency for you."

Google Adwords Accounts Can't Be Canceled!

Nov 20, 2007 | 3,706 views | by Navneet Kaushal
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According to a thread in Digital Point Forum, Google Adwords account can never be canceled!

"I have discovered to my dismay, that Google does not permit an Adwords user to permanently close his account once it has been activated. Your account is not canceled but only deactivated. It can easily be re-activated with a simple click of the Reactivation link provided."

Google Warns Of Companies That Promise Top Ranks In Paid Listings

Nov 17, 2007 | 1,659 views | by Navneet Kaushal
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As seen on Google Groups an AdWords Pro warns that you should be concerned of those companies who guarantee the top position in their paid listings.

"Bottom line, if anyone says they can 'guarantee' top placement – whether in the unpaid search results or within AdWords – then buyer beware."

Google Online Marketing Challenge For School Kids

Nov 14, 2007 | 2,909 views | by Navneet Kaushal
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google education Google Online Marketing Challenge For School KidsGoogle Inc has announced the Google Online Marketing Challenge. This will be held in March or May next year.

"It starts in February 2008 and is open to any higher education institution from anywhere in the world. Students will work with local businesses to devise effective online marketing campaigns. They will outline a strategy, run their campaign, assess their results and provide the business with recommendations to further develop their online marketing. It's a great chance for students to gain practical, real world online marketing experience whilst getting all the excitement of competing with other students from all over the world."