This summer Google Adwords plan to give an access to the Adwords and MCC account owners to set their accounts'time zone. By doing this they probably want to make sure that all metrics returned for a given account will be registered in that account's time zone (currently all accounts are reported in US Pacific Standard Time (PST)-the time zone for Google's headquarters in California). To add more, the billing and budgeting cycles will depend upon each account's time zone.
AdWords
Google AdSense has released a program for all the AdSense publishers by which the publishers can earn $20 when they refer a new advertiser to Google. But for this the referred advertiser has to spend $100 within 90 days of sighning up. last year the program was available to ony a few publishers in certain parts of the world. But now its available to all the AdSense publishers.
Google will be adding bid management software named as "Position preference" to the Adwords. This would be a beneficial tool for the Adwords advertisers. It is stated that this particular software would work in replacement for tools such as Atlas Onepoint, KeywordMax, BidRank, and Bidhero. Not only this, if you login to Adwords and go to "edit settings," you would probably see "position preference" option in the Awords. Main function of the "position preference" tool is to let you set a position for some specififc keywords for your ad.
A recent news in the SEO world has come up which says that Google Local Business Ads launches their new Beta version. This act is a result of dual effort by Google Adwords and Google Local, who plans to implement new strategies to bring response driven advertising to Google Local Business Ads.
Verizon SuperPages.com, which acted as a backbone to MSN's Yellow Pages and provided listings in Google local stated that Google Adwords will no longer be their property. It was concluded on Monday that Verizon SuperPages.com and Google have signed a contract under which innumerable number of marketers would get ads onto Google search result pages. Visit ZDNET for an elaborated picture of the whole matter.
A recent study by Cyberwyre has put forward a list of Top 230 highest paying Google Adsense terms, which would now either be hiring a lawyer or refinancing from home. Other terms which would be on the Top 230 blog spam subject list are "tax attorney," "DUI," "Consolidate loans," "refinancing mortgage," "mesothelioma lawyers," & "peritoneal mesothelioma."
A recent study indicates that Google has made its Adwords keyword research tool accessible from other Adwords accounts. To add more to its features comes the seasonal search volume data which is meant for the global as well as local searches. The main function of the Keyword Tool will be producing efficient keywords for a better campaign performance which would also report its Google statistics. However, it is not gauranteed that the usage of the keyword tool would improve the performance of your campaign completely.
This decision has been taken after receiving the feedbacks on the recent release of AdWords's API Versioning. The previous version will continue for next two months. AdWords released Version 3 on February 27. Therefore, they will continue to support Version 2 through Tuesday, May 2, 2006.
Google has recently launched a demographic site targeting. So, the next time you open up your Adword account, don't be surprised if the window inside your adword account says "Want to reach 18-24 year-olds, or women with children? Site tool demographic match your ad with your audience." A study shows that Comscore Networks provides a detailed demographic information for the sites. This clearly tells that hardly any meaningful data will be available for the smaller sites.
Google has agreed to a $90 million settlement fund for afflicted AdWords clients. The step has been taken following the lawsuit filed by Lane's Gifts & Collectibles last April.
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