AdWords

This is surely a good news for all advertisers who can now use the new beta version i.e API v2009 of the AdWords.

Google AdWords API first released the beta two months ago, as a limited beta. But, advertisers can now sign up at this page to give a try.

A recent post at the Search Engine Roundtable reported about the Apple App store for the iPhone gaining its first application to manage Google AdWords campaigns. The application which enables AdWords advertisers to manage their campaigns on the go was developed by Webdevs.com. The PPC Editor is not created by Google, however, it uses Google's API in order to pull data from advertisers campaigns. The PPC Editor can be downloaded in the iTunes store for $16.99. Below are a few screenshots from the iTunes store:

A post in the Inside Adwords revealed that Google has recently rolled out a set of professional looking templates for AdWords' Display Ad Builder. Just to remind you, Display Ad Builder was launched last year and since its introduction Google has helped advertisers streamline their design process.

Google has recently rolled out a new feature called Bid Simulator for AdWords in an aim to show advertisers the potential impact of a bid on their advertising results, thereby ensuring a better understanding of the costs and click-through volumes.

Recently, Google has removed the “beta” label from its new interface for AdWords. The new interface makes online campaign management faster, easier and clearer. The interface was in the testing process since November, 2008 and is available to almost all advertisers across the globe. Based on the feedback from advertisers, Google has made changes to the new AdWords interface during the process of testing in oder to make account management faster, clearer and more intuitive. In this attempt, many new features have been added to the interface. Some of the enhanced and new features of the new AdWords interface include:

Google AdWords Blog informs about a new way to run local ads via Location extentions. With the help of this feature advertisers will be allowed to add their addresses to their search ads.

Location extensions allows advertisers to “extend” their AdWords campaigns by attaching your business address to your ads, dynamically. With the introduction of this feature, you'll be able to create local ads with extensions from scratch or add extensions to your existing text ads.

Google AdWords announced that Conversion Optimizer is now available to more ad campaigns. Any ad campaign which had at least 15 conversions in the last 30 days is eligible to use Conversion Optimizer. You can track these conversions either through AdWords Conversion Tracking or as linked Google Analytics goals.

One of recent Google analysis revealed that campaigns which adopted Conversion Optimizer gained a 21% increase in conversion as well as decreased their CPA by 14%.

The Google Analytics Blog has mad a recent announcement about Importing goals into AdWords. The advertisers can now import the Google Analytics Goals and Transactions into AdWords for CPA bidding, conversion and tracking purposes.

Apart from CPA bidding, the benefit of Import feature is that it will let you track the ROI of the campaign and optimize the account for direct conversions inside the AdWords interface. This single move will however simplify the overall conversion tracking process.