Google announced on Google+, Analytics now has a new reporting section in the AdWords menu: Display Targeting. In the Display Targeting section you can see the performance data regarding what happens when users click on the ads running on the Google Display Network.
Google has finally launched the Google Analytics app for iPhone and iPod Touch. The app has been launched two years after the launch of the beta version of the mobile app. It provides the same data on your mobile device which is available at the web dashboard like visits, page views, sources and user behavior insights.
Google has added a new feature to Analytics that automatically segments brand and generic paid search keywords into different channels. This means you don’t have to build custom segments or filter strings anymore.
Analytics looks into the following performance metrics for brand keywords:
- High CTRs
- Low CPCs
- High last click conversions
Whereas, for the generic keywords, it looks into factors like:
Moz has launched a new report in Moz Analytics dubbed as the “Landing Pages Report” to solve the keyword (not provided) or “keyword unavailable” issue. The new report is only available to Moz Analytics campaigns connected to Google Analytics. Those who are using the older version of Moz, the SEOmoz PRO app, can switch their campaigns to Moz Analytics and connect GA to take advantage of the new feature.
Google has released beta version of revamped ecommerce analytics that goes beyond the purchase, providing insights into the entire customer journey.
The new-look analytics enables marketers know exactly about pre-purchase shopping behavior and product performance; thanks to the new metrics such as product detail views, internal campaign clicks, ‘add to cart’ actions, the success of internal merchandising tools and the checkout process.
Google has announced the launch of Roll-Up Reporting in Google Analytics Premium to give a full view of all your digital properties in a single dashboard. Earlier it was possible to get insights into one website or app at a time. But with the launch of the Roll-Out Reporting it is easier to understand the overall performance and interactions of all your sites and apps within a single interface.
Google announced in the Analytics blog that it is bringing two big changes to the nomenclature it uses within the reports in Google Analytics. Firstly, both Visitors web metric and Active Users app metric will now be called “Users”. Secondly, Visits will now be referred to as “Sessions” everywhere in Google Analytics.
Now if by some chance you forget the Google Analytics tracking code of your landing pages or the code gets botched, Google Analytics has an update to fix this error. Google announced on the Analytics blog post that it will now diagnose the tracking code on your site to identify the pages which have bungled tracking code or filters that conflict.
Google announced it is introducing a new type of remarketing list that can automatically create and manage lists in Analytics. Called Analytics Smart Lists, the new option allows you to ask Google to manage your list for you when creating a new remarketing list.
Conversions, page views, bounce rates, referrals, click through rates- you just can't avoid Google Analytics when it comes to measuring your website performance. But the data, graphs and charts might turn out to be gobbledygook when they can't be easily accessed and understood. The data analytics technology company Narrative Science, has come up with a fast and free solution, Quill Engage, to transform the incoherent statistics into easy to read reports.