Over the past year, Google Analytics team has been working on making improvements in the Real-Time reports and has also come out with updates like real-time supporting profiles, real-time widgets for dashboards, and key analysis improvements. The latest to this addition is the beta launch of new real-time goals report that will let you see how many visitors on your website are converting and against what goals.
Analytics
With online shopping portals becoming popular, the customer journey is getting more complex. There are high chances of a customer engaging with your brand through different mediums over several days, before making an online purchase decision. And to help you understand more about the buyer's thought process, Google has introduced "The Customer Journey to Online Purchase" analytics report today.
Google Analytics has now become even better for measuring social media. They have hushed up reporting by adding reports like Data Hub Activity and Trackbacks. These reports are based on the data Google has been collecting from their social data hub partners.
The two standalone reports will help manage social media activity streams. The data was previously the part of other reports. However, Google Analytics decided to separate the data to make it even more useful for the users.
A new system for user access control and user permissions is being introduced to Google Analytics in the next few weeks. The announcement that Analytics users will receive greater flexibility of access was made yesterday.
This update will be especially helpful for those who have multiple accounts or profiles added in a single Analytics accounts. This will provide ease of use to employers who wish to offer different levels of access or roles to different employees to operate the company's Analytics accounts.
Google has announced that Real Time Analytics now supports profiles. Webmasters will now be able to see profile specific data in real time and that too in accordance with the filters set for that profile. Real Time Analytics was announced last year and after receiving a positive response for the same, Google decided to show webmasters real time traffic per profile. Also, any user (non-admin) who has access to the profile can see the associated real time reports. One can use the standard profile-chooser available to move between profiles. Additionally, the profile support also supports App profiles and allows users to keep an eye on real time mobile SDK traffic as well.
It is time to bid adieu to Google Analytics v4, as Google has retired it. Google introduced new Google Analytics last year but people could still use the old version, even though there was an old version link located in the footer, but that too has been removed now. All traces of Google Analytics v4 are gone.
Google Analytics team has finally launched the beta version of Google Analytics mobile app. However, there are already a number of applications available in Google Play store that display reports using Google Analytics API.
It is finally happening! The event that all digital analytics and research professionals were looking forward to- the DAA India Symposium. Participants get to meet, listen to and interact with industry leaders and world class speakers.
"The Google Analytics team has announced that webmasters will now be able to see backlink URLs, post titles, and more right within the new Social reports. As Google threw further light on these automated reports, “These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.”
Webmaster's have been asking how to use the old version of Google Analytics all over the internet including at the Google Analytics Forum. This question was answered by Google Analytics in a Tweet, saying that the Google has moved the old version link to the old interface to the footer of the page.
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