Google Analytics expert, Daniel Waisberg shared a tip on setting up custom alerts for increase in 404 page request, on Google+ profile.
We know that nothing is as worse than the user landing on 404 (page not found or error page). In case the page is showing 404 error and the site owner wants it to be present in search results, there's a bad bug present on the site.
Big Data has become a ubiquitous term in recent years. It is transforming engineering, finance, science, business, medicine, and every other sector. Big Data is massive amount of structured & unstructured data, which is impossible to be processed with traditional software & database techniques.
Google has announced the addition of Bid Adjustment reports for AdWords enhanced campaigns in Google Analytics. The reporting is designed to help the advertisers in analyzing the performance of each bid adjustment present within the campaign. The analysis will be done on the basis of device, location, and time of the day.
Users will find the reporting in the Advertising section of Google Analytics, under the Traffic Sources.
The Analytics team has made up gradations to the advanced segmentation features in Google Analytics. The first change is the new interface that eases down the process of making a segment. The second improvement is the change in the way you can segment.
Users will see some serious changes in the process of creating a new segment or selecting in-built advanced segments in the new interface. Although, the segmentation interface is less color but more compartmentalized.
Google has been adding new features to Google Analytics for years. It has now announced the release of all the data in the Core Reporting API.
Custom Dimensions and Metrics
The team will be using the API to provide query for custom dimensions and metrics. Developers can send unique IDs to Google Analytics using the custom dimensions. They can later use the core reporting API for retrieving the IDs and other Google Analytics data.
Google Analytics has introduced an upgraded administration landing page making the admin settings accessible under the admin tab with account, property and view settings organized into three columns. The erstwhile ‘profiles’ setting is now referred to as ‘views’ to indicate the meaning – a view of data Analytics.
Over the past year, Google Analytics team has been working on making improvements in the Real-Time reports and has also come out with updates like real-time supporting profiles, real-time widgets for dashboards, and key analysis improvements. The latest to this addition is the beta launch of new real-time goals report that will let you see how many visitors on your website are converting and against what goals.
With online shopping portals becoming popular, the customer journey is getting more complex. There are high chances of a customer engaging with your brand through different mediums over several days, before making an online purchase decision. And to help you understand more about the buyer's thought process, Google has introduced "The Customer Journey to Online Purchase" analytics report today.
Google Analytics has now become even better for measuring social media. They have hushed up reporting by adding reports like Data Hub Activity and Trackbacks. These reports are based on the data Google has been collecting from their social data hub partners.
The two standalone reports will help manage social media activity streams. The data was previously the part of other reports. However, Google Analytics decided to separate the data to make it even more useful for the users.
A new system for user access control and user permissions is being introduced to Google Analytics in the next few weeks. The announcement that Analytics users will receive greater flexibility of access was made yesterday.
This update will be especially helpful for those who have multiple accounts or profiles added in a single Analytics accounts. This will provide ease of use to employers who wish to offer different levels of access or roles to different employees to operate the company's Analytics accounts.