Google Analytics has rolled out a new set of Tag Manager tools for users. This comprises new APIs, third-party templates as well as new user interface along with a host of other features.
Google says the fresh Tag Manager API enables users to personalize as well as customize their infrastructure and manage bulk user access more efficiently. According to the Google Analytics blog, “From creating and managing users to previewing and publishing containers and tags, the API provides all the power of the web interface.”
Google now lets AdWords advertisers view the Return on Ad Spend (ROAS) from their campaigns in Google Analytics. Previously, data on the Return on Investment and Margin was available in Google Analytics which will now be replaced by Return on Ad Spend.
Return on Ad Spend gives you the amount of revenue generated for each dollar spent on AdWords. The revenue is based on either e-commerce revenue or goal value in Analytics.
Google Analytics announced that its new benchmark reports will be rolling out over the next few weeks. This will allow analytics users to compare the performance of their website to competitors.
The announcement stated that analytics users can select reports from 1,600 industry categories, 1,250 markets as well as 7 size-buckets, with metrics by location, channel or device category dimensions. Benchmarking can help analytics users in setting meaningful targets and spotting trends occurring across industries.
Google recently announced that now users can delete Google Analytics properties within their accounts.
Now users can not only choose which properties have to be deleted, they can now even see properties with no views in the UI. This will eliminate the scope of any missing properties or accidental deletes. Thus if an account has zero properties or there is an existing property with no views, you can delete them if you want.
Google Analytics has recently announced the addition of bots and spider filtering. This was posted on Google+ by Matthew Anderson of the Google Analytics Team. This addition will make it easier to understand the real traffic that comes to your pages.
Google announced on Google+, Analytics now has a new reporting section in the AdWords menu: Display Targeting. In the Display Targeting section you can see the performance data regarding what happens when users click on the ads running on the Google Display Network.
Google has finally launched the Google Analytics app for iPhone and iPod Touch. The app has been launched two years after the launch of the beta version of the mobile app. It provides the same data on your mobile device which is available at the web dashboard like visits, page views, sources and user behavior insights.
Google has added a new feature to Analytics that automatically segments brand and generic paid search keywords into different channels. This means you don’t have to build custom segments or filter strings anymore.
Analytics looks into the following performance metrics for brand keywords:
- High CTRs
- Low CPCs
- High last click conversions
Whereas, for the generic keywords, it looks into factors like:
Moz has launched a new report in Moz Analytics dubbed as the “Landing Pages Report” to solve the keyword (not provided) or “keyword unavailable” issue. The new report is only available to Moz Analytics campaigns connected to Google Analytics. Those who are using the older version of Moz, the SEOmoz PRO app, can switch their campaigns to Moz Analytics and connect GA to take advantage of the new feature.
Google has released beta version of revamped ecommerce analytics that goes beyond the purchase, providing insights into the entire customer journey.
The new-look analytics enables marketers know exactly about pre-purchase shopping behavior and product performance; thanks to the new metrics such as product detail views, internal campaign clicks, ‘add to cart’ actions, the success of internal merchandising tools and the checkout process.