For those using AdMob or other mobile ad networks to drive installs of iOS apps, a feature "iOS Install tracking" will soon be available to them in Google Analytics accounts.
Coming as a public beta in a few weeks, you will be able to see detailed view of iOS install campaigns in your Google Analytics interface. It will get easier for advertisers to find out what led people to download an app. Whether it was organic search, paid ad, social media, or a banner ad?
Google has made an announcement on Google+ about a new Google Analytics report for AdWords customers who are managing multiple AdWords accounts for the same site. The report will be present in the AdWords section of Google Analytics.
Explaining further, Google said that many advertisers have multiple AdWords accounts that are linked to a single Google Analytics property. The new report will enable them to see the data gathering and reporting in the single interface.
Google Analytics has rolled out a new set of Tag Manager tools for users. This comprises new APIs, third-party templates as well as new user interface along with a host of other features.
Google says the fresh Tag Manager API enables users to personalize as well as customize their infrastructure and manage bulk user access more efficiently. According to the Google Analytics blog, “From creating and managing users to previewing and publishing containers and tags, the API provides all the power of the web interface.”
Google now lets AdWords advertisers view the Return on Ad Spend (ROAS) from their campaigns in Google Analytics. Previously, data on the Return on Investment and Margin was available in Google Analytics which will now be replaced by Return on Ad Spend.
Return on Ad Spend gives you the amount of revenue generated for each dollar spent on AdWords. The revenue is based on either e-commerce revenue or goal value in Analytics.
Google Analytics announced that its new benchmark reports will be rolling out over the next few weeks. This will allow analytics users to compare the performance of their website to competitors.
The announcement stated that analytics users can select reports from 1,600 industry categories, 1,250 markets as well as 7 size-buckets, with metrics by location, channel or device category dimensions. Benchmarking can help analytics users in setting meaningful targets and spotting trends occurring across industries.
Google recently announced that now users can delete Google Analytics properties within their accounts.
Now users can not only choose which properties have to be deleted, they can now even see properties with no views in the UI. This will eliminate the scope of any missing properties or accidental deletes. Thus if an account has zero properties or there is an existing property with no views, you can delete them if you want.
Google Analytics has recently announced the addition of bots and spider filtering. This was posted on Google+ by Matthew Anderson of the Google Analytics Team. This addition will make it easier to understand the real traffic that comes to your pages.
Google announced on Google+, Analytics now has a new reporting section in the AdWords menu: Display Targeting. In the Display Targeting section you can see the performance data regarding what happens when users click on the ads running on the Google Display Network.
Google has finally launched the Google Analytics app for iPhone and iPod Touch. The app has been launched two years after the launch of the beta version of the mobile app. It provides the same data on your mobile device which is available at the web dashboard like visits, page views, sources and user behavior insights.
Google has added a new feature to Analytics that automatically segments brand and generic paid search keywords into different channels. This means you don’t have to build custom segments or filter strings anymore.
Analytics looks into the following performance metrics for brand keywords:
- High CTRs
- Low CPCs
- High last click conversions
Whereas, for the generic keywords, it looks into factors like: