Google Analytics has started rolling out changes for Adwords reporting. Here is the update from the latest release notes:
- Deeplinking into AdWords from the AdWords Reporting section in GA: AdWords logo will now show next to each campaign in GA which will take the user directly to the campaign in AdWords.
If you are the frequent Google Analytics users, and were really missing the hourly option in it, then here comes the good news for you. Making a subtle change to its graph, Google has now added the “hourly” option in its Google Analytics, which means the users will now be able to view the hourly graph, as well.
Google has officially rolled out the new Search Analytics Report to all webmasters within Google Webmaster Tools. Google said that they will be keeping the old Search Queries report for the next three months and then remove it.
Google has been testing the Search Impact report for quite some time now. It has launched it with the new name Search Analytics. They rolled it out to more webmasters certain weeks ago, and are now giving it to everyone.
Google Analytics users will now receive a notification if their website gets hacked. In the same way website owners will get malicious software alerts via Google Webmaster Tools. According to Google’s online security blog, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site.
Google Analytics came out with new “Trash Can” feature today that will help users revive any views, properties or accounts that have been deleted in the last 35 days.
For those using AdMob or other mobile ad networks to drive installs of iOS apps, a feature "iOS Install tracking" will soon be available to them in Google Analytics accounts.
Coming as a public beta in a few weeks, you will be able to see detailed view of iOS install campaigns in your Google Analytics interface. It will get easier for advertisers to find out what led people to download an app. Whether it was organic search, paid ad, social media, or a banner ad?
Google has made an announcement on Google+ about a new Google Analytics report for AdWords customers who are managing multiple AdWords accounts for the same site. The report will be present in the AdWords section of Google Analytics.
Explaining further, Google said that many advertisers have multiple AdWords accounts that are linked to a single Google Analytics property. The new report will enable them to see the data gathering and reporting in the single interface.
Google Analytics has rolled out a new set of Tag Manager tools for users. This comprises new APIs, third-party templates as well as new user interface along with a host of other features.
Google says the fresh Tag Manager API enables users to personalize as well as customize their infrastructure and manage bulk user access more efficiently. According to the Google Analytics blog, “From creating and managing users to previewing and publishing containers and tags, the API provides all the power of the web interface.”
Google now lets AdWords advertisers view the Return on Ad Spend (ROAS) from their campaigns in Google Analytics. Previously, data on the Return on Investment and Margin was available in Google Analytics which will now be replaced by Return on Ad Spend.
Return on Ad Spend gives you the amount of revenue generated for each dollar spent on AdWords. The revenue is based on either e-commerce revenue or goal value in Analytics.
Google Analytics announced that its new benchmark reports will be rolling out over the next few weeks. This will allow analytics users to compare the performance of their website to competitors.
The announcement stated that analytics users can select reports from 1,600 industry categories, 1,250 markets as well as 7 size-buckets, with metrics by location, channel or device category dimensions. Benchmarking can help analytics users in setting meaningful targets and spotting trends occurring across industries.