Now if by some chance you forget the Google Analytics tracking code of your landing pages or the code gets botched, Google Analytics has an update to fix this error. Google announced on the Analytics blog post that it will now diagnose the tracking code on your site to identify the pages which have bungled tracking code or filters that conflict.
Google announced it is introducing a new type of remarketing list that can automatically create and manage lists in Analytics. Called Analytics Smart Lists, the new option allows you to ask Google to manage your list for you when creating a new remarketing list.
Conversions, page views, bounce rates, referrals, click through rates- you just can't avoid Google Analytics when it comes to measuring your website performance. But the data, graphs and charts might turn out to be gobbledygook when they can't be easily accessed and understood. The data analytics technology company Narrative Science, has come up with a fast and free solution, Quill Engage, to transform the incoherent statistics into easy to read reports.
Sharpen your skills with Data Analytics Education, that’s true if you want to ‘en-cash’ every click that your website accrues in today’s hyper-competitive online market. Ignore the analytics and you will find yourself fighting a battle unarmed. There is already heaps of data available at your disposal and specifically if you are using Google Analytics; all you need is to sharpen your skills a bit more to deftly manage it.
Google Analytics expert, Daniel Waisberg shared a tip on setting up custom alerts for increase in 404 page request, on Google+ profile.
We know that nothing is as worse than the user landing on 404 (page not found or error page). In case the page is showing 404 error and the site owner wants it to be present in search results, there's a bad bug present on the site.
Google has announced the addition of Bid Adjustment reports for AdWords enhanced campaigns in Google Analytics. The reporting is designed to help the advertisers in analyzing the performance of each bid adjustment present within the campaign. The analysis will be done on the basis of device, location, and time of the day.
Users will find the reporting in the Advertising section of Google Analytics, under the Traffic Sources.
The Analytics team has made up gradations to the advanced segmentation features in Google Analytics. The first change is the new interface that eases down the process of making a segment. The second improvement is the change in the way you can segment.
Users will see some serious changes in the process of creating a new segment or selecting in-built advanced segments in the new interface. Although, the segmentation interface is less color but more compartmentalized.
Google has been adding new features to Google Analytics for years. It has now announced the release of all the data in the Core Reporting API.
Custom Dimensions and Metrics
The team will be using the API to provide query for custom dimensions and metrics. Developers can send unique IDs to Google Analytics using the custom dimensions. They can later use the core reporting API for retrieving the IDs and other Google Analytics data.
Google Analytics has introduced an upgraded administration landing page making the admin settings accessible under the admin tab with account, property and view settings organized into three columns. The erstwhile ‘profiles’ setting is now referred to as ‘views’ to indicate the meaning – a view of data Analytics.