In an attempt to provide webmaster with more insights and support, Google launched a paid version of Google Analytics- Google Analytics Premium. For a flat rate annual fee, the new analytics will process higher volumes of page views and also will provide additional support.
What Is New In Google Analytics Premium:
In Google Analytics Premium, the features and the user experience are the same as in general Google Analytics. It has more capabilities, than that of the regular analytics. And it will benefit the organizations that want dedicated services and support. Also the sites who desire to process data more frequently (without sampling too!) As the Premium package says for itself- “Now you can share more valuable information than ever throughout your enterprise – from the back room to the boardroom-for better decision making.”
The main categories of the services of the Premium Analytics are:
Also Google guarantees that the contract ensures that the data is owned by them.
- Extra processing power- Google Analytics Premium will allow you to gather, analyze and share more data. You can track more that a billion hits per month. With the availability of 50 custom variables, you get deeper insights. You can also download unsampled reports and can analyze all of it at your leisure.
- Advanced analysis- The Analytics Premium has advanced analysis tools to deliver deeper insights into understanding consumer behavior. The attribution modeling tools let you test different models for assigning credit to conversions. With the many custom variables, one can customize the analytics as they want and this will allow them to collect unique site usage data.
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The microblogging site has launched Twitter Web Analytics, a tool that will allow publishers/owners of these websites to track the traffic they are receiving from Twitter. The service is powered by BackType, i.e. the social analytics company that Twitter acquired two months back.
With the ever increasing Google +'s membership figures wouldn't it be great to be able to track the referrals in Google+ using Google Analytics? This could enable you to get a clear picture of the source of the traffic to you.
As successfully demonstrated by Andrew Shotland, he “adapted (aka “ripped off”) this great post from Sebastien Page” who in turn gives “full credit” to Ruben Yau.
Google Analytics can go a long way in helping you achieve your conversion goals. With the smarter Analytics, you can create your own metrics and reports, which will fulfill your specific requirements.
Listed below are a few tricks and tips to help you get more out of Google Analytics.
Google has announced the inclusion of a new feature – the Site Speed Report, in the latest Google Analytics. This feature will allow you to measure the page load time on pages of your website. According to the company, Google Analytics users can now understand how load times impact their ranking at Google, user experience and eventually the conversion rates.
Google has released the Google Analytics V5, the newest Google Analytics to all users (of all languages). Users can find a 'New Version' link on the top right of their account page when they sign in. The new version has some notable changes made to it such as the redesigned interface, event goals, multiple customizable dashboards, more powerful custom reports and the search term cloud visualization among others. Accessing both versions of Google Analytics (the old and the V5), and switching between them is possible.
Google Analytics JavaScript is the latest offering from Google. This snippet would surely make, life a bit easy for site owners. Earlier, to use Google Analytics, one was required to add a JavaScript tracking code on the web pages. Further, to verify ownership of the site with other Google products like Webmaster, one had to add an HTML file, meta tag or DNS record to the site.
Google Analytics has now been made even more global. The Analytics blog announced the availability of Google Analytics in six more languages: Slovak, Bulgarian, Greek, Catalan, Lithuanian and Vietnamese. This has made it accessible in a total of 31 languages. The users can see the new languages updated in the language menu, on the Google Analytics login page.
Google Analytics had launched its skill qualification program Google Analytics IQ last year. Google Analytics blog has announced that the passing score, previously 75%, has been raised to 80%. It may be that the analysts were doing so very well in this qualification program that this easy test has now been made difficult to clear.
The news is out that Google Analytics has added AdSense for Feeds and Google Feedburner data for all the items it analyzes & monitors. If you are also using one of the two tools for feed advertising, you will now be able to see the performance of your ad implementation in terms of item clicks. Apart from this, Google Analytics will also give additional information to make you understand which Feedburner is getting more traffic to your site.
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