At the Web 2.0 Summit, Google Analytics announced new flow visualization reports. These reports will come in handy to make website owners to get a better idea about the user behavior on their site. These reports will address an old issue of analyzing paths throughout a website in a scalable way.
The two new reports are:
1. Visitors Flow
This report can be found in the Visitors section of the Standard Reporting tab. This report will give webmasters a graphical representation of visitors’ flow through the site by traffic source. As a webmaster you will get to know where the visitors went, and at what point did they leave the site. You will also gather the relative volume of visits to your site as well as the volume of views per page.
How The Visitors Flow Report Works
SEOs the world over are crying foul over Google's new move towards secure search. The search engine announced this in the blog post that changed it all. Now, Google has changed the way secure search works for users that are signed in its services. This means that if a signed in to Google user does a search, it will be on a secure socket layer (SSL) and the search term referrer data will not be passed on. But, if you are using Google PPC, then you will get the keyword data for the searches made.
What Is The New 'Secure Search'?
Google says that in order to make search a customized experience, it is essential to protect personalized search results. That is why the users signed in to Google will have their search queries encrypted.
As Google says, “Over the next few weeks, many of you will find yourselves redirected to https://www.google.com (note the extra “s”) when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. This is especially important when you’re using an unsecured Internet connection, such as a WiFi hotspot in an Internet cafe. You can also navigate to https://www.google.com directly if you’re signed out or if you don’t have a Google Account.”
With the secure site search, the websites that get the clicks from the users will not know the search terms they were clicked for. This leaves the search experts and webmasters in the dark as they will not know the keywords that are working for them. They will lose valuable data that helps them understand what people come looking for on their site. They will just know that someone came!
Why Is Google Doing This?
Good News For Webmasters! The Search Engine Optimization reports in Google Analytics based on Webmaster Tools data, that were promised by Google in June, are available now. These reports are a Google Webmaster Tools integration with Google Analytics, and let you see the search query data from Webmaster Tools directly in Google Analytics. And now, Google has announced that this feature is now accessible for all.
To begin with, Google Analytics will have a new look next week. Secondly, it will have a new set of reports called "Real Time." This was just announced by Google and the reports will be under the 'Dashboard' tab and will show you what’s happening on your site as it happens!
What Will The Real Time Reports Show?
According to Google, the Analytics Real Time will tell you-
- Number of Visits per minute
- Number of active visitors on the site per minute
- The Location of visitors
- Sources sending the traffic
- The Keywords that brought the visitors
The real time reports will have a lot to tell big websites or even blogs, as they see a lot of activity.
In an attempt to provide webmaster with more insights and support, Google launched a paid version of Google Analytics- Google Analytics Premium. For a flat rate annual fee, the new analytics will process higher volumes of page views and also will provide additional support.
What Is New In Google Analytics Premium:
In Google Analytics Premium, the features and the user experience are the same as in general Google Analytics. It has more capabilities, than that of the regular analytics. And it will benefit the organizations that want dedicated services and support. Also the sites who desire to process data more frequently (without sampling too!) As the Premium package says for itself- “Now you can share more valuable information than ever throughout your enterprise – from the back room to the boardroom-for better decision making.”
The main categories of the services of the Premium Analytics are:
Also Google guarantees that the contract ensures that the data is owned by them.
- Extra processing power- Google Analytics Premium will allow you to gather, analyze and share more data. You can track more that a billion hits per month. With the availability of 50 custom variables, you get deeper insights. You can also download unsampled reports and can analyze all of it at your leisure.
- Advanced analysis- The Analytics Premium has advanced analysis tools to deliver deeper insights into understanding consumer behavior. The attribution modeling tools let you test different models for assigning credit to conversions. With the many custom variables, one can customize the analytics as they want and this will allow them to collect unique site usage data.
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The microblogging site has launched Twitter Web Analytics, a tool that will allow publishers/owners of these websites to track the traffic they are receiving from Twitter. The service is powered by BackType, i.e. the social analytics company that Twitter acquired two months back.
With the ever increasing Google +'s membership figures wouldn't it be great to be able to track the referrals in Google+ using Google Analytics? This could enable you to get a clear picture of the source of the traffic to you.
As successfully demonstrated by Andrew Shotland, he “adapted (aka “ripped off”) this great post from Sebastien Page” who in turn gives “full credit” to Ruben Yau.
Google Analytics can go a long way in helping you achieve your conversion goals. With the smarter Analytics, you can create your own metrics and reports, which will fulfill your specific requirements.
Listed below are a few tricks and tips to help you get more out of Google Analytics.
Google has announced the inclusion of a new feature – the Site Speed Report, in the latest Google Analytics. This feature will allow you to measure the page load time on pages of your website. According to the company, Google Analytics users can now understand how load times impact their ranking at Google, user experience and eventually the conversion rates.
Google has released the Google Analytics V5, the newest Google Analytics to all users (of all languages). Users can find a 'New Version' link on the top right of their account page when they sign in. The new version has some notable changes made to it such as the redesigned interface, event goals, multiple customizable dashboards, more powerful custom reports and the search term cloud visualization among others. Accessing both versions of Google Analytics (the old and the V5), and switching between them is possible.
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