Google has recently made the AdSense and Analytic integration made available to all its publishers. This feature was first made available only to selected AdSense publishers but now, made available for all. It will provide useful information about site traffic to individual pages as well as how users will be able to interact with publishers' sites.
Google users can now develop client applications that download Analytics data in the form of Google Data API feeds, with the help of Google Analytics Data Export API.
You can use the Data Export API to request data from an authorized Analytics profile user and also refine the result on the basis of query parameters.
The SEOptimise team recently wrote a post about Google Analytical Tools, Goals, Segments, Filters, Hackers and Resources.
In the Tool section:
In the Filter section:
Microsoft recently made an announcement that it will end its adCenter Analytics beta program for everyone. As far as the exciting users are concerned, they will no longer have access to the program after December 31, 2009.
"Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space."
New to Google Analytics?
Google Analytics has published an online guide for the beginners. It is called the "Getting Started Guide" that provides basic information on issues like installation, settings, account, advantages of Analytics and more. At the same time it is furnished with diagrams to help the first time users gain a practical knowledge.
Of late, it has been seen that Google has been making many changes.
The recent addition to these changes is Individual Qualification (IQ) Program that will allow all its users to demonstrate proficiency in Google Analytics, as confirmed by a recent press release.
The press release further states that:
Bryan Eisenberg of FutureNow fame has come up with a comprehensive Google Analytics guide “The Missing Google Analytics Manual†on his company's blog.
The guide is decked with loads of information on Google Analytics and is flocked with a diverse range of links and videos to help the users understand more about Google Analytics in a better way. Here is the Guide
If you guys have a keen interest in latest tracking topics, then the latest post by Google Analytics is for all of you! Their team is discussing two low cost integrations with Google Analytics.
These two companies are Mongoose Metrics and LivePerson.
Google Analytics has come up with an update on the code snippet that is placed on websites. The update is done to fix the rare display of a JavaScript message that was usually noticed by the users to sites using Google Analytics.
But why was it changed?
The main purpose of SEOs is to take care of the “ranking aspect†of the websites, but with the personalization updates of search engines, it has become difficult to know about the true rankings of the websites. A personalized search result page can be entirely different as compared to those actual results that are provided with the ranking tools.
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