Analytics

Microsoft Gatineau Analytics (Beta) Opens To International Users!

Feb 9, 2008 | 3,502 views | by Navneet Kaushal
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Microsoft announced today to open up its Gatineau Analytics for international users as well, "Due to the overwhelming demand from customers outside the United States, we have decided to open up the web analytics beta and invite customers from international adCenter markets," expressed the official statement.

Microsoft Gatineau Analytics (Beta) Opens To International Users!

20 Analytical Tools For Your Blog!

Jan 21, 2008 | 8,538 views | by Navneet Kaushal
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Analytics are important to help you build a brand and to effectively promote your website. The criticality of blogs cannot be understated in helping you build your brand and credibility. There are many parameters and metrics which can help you mold and control your campaign for promoting your blog. In an insightful blog post Lee Odden has compiled a list of analytic tools for assessing a blog's performance.

Microsoft's Gatineau Web Analytics Starts In Beta Today!

Oct 30, 2007 | 3,398 views | by Navneet Kaushal
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Microsoft launches Gatineau Web Analytics informs the official adCenter Blog. Apparently, this feature is fit for beta testing and the first invitations are now being sent to customers. All advertisers can request an invitation here: http://advertising.microsoft.com/microsoft-adcenter-gatineau.

Google Analytics Rolls Out New Features

Oct 17, 2007 | 2,480 views | by Navneet Kaushal
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With the eMetrics Marketing Optimization Summit as platform, Urchin founder Brett Crosby announced several Google Analytics features that will be ready for use within a few weeks.

Official Images of Microsoft Gatineau

Sep 17, 2007 | 2,973 views | by Navneet Kaushal
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Back in July, Dave Naylor had some images of Gatineau. Now, two months later, Web Analytics Demystified has official images of screenshots of Microsoft Gatineau.

In Blognation, in an article called "First Look at Microsoft’s Free Web Analytics Tool ‘Gatineau’ (With Slides)", Robin described the aims of Gatineau as:

  • Out-of-the-box demographic segmentation
  • Integrated view of marketing campaign effectiveness
  • Integration of conversion value data

Google Analytics Faces Downtime!

Jul 31, 2007 | 2,609 views | by Navneet Kaushal
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Many Webmasters on WebmasterWorld are reporting technical errors in Google Analytics.

One user, lruellan eloquently wrote to Google Analytics explaining and describing the technical errors as:

Introducing Gatineau: Microsoft's New Web Analytical Tool!

Jul 25, 2007 | 5,170 views | by Navneet Kaushal
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gatineau.jpgGatineau, the latest from Microsoft which is to directly compete with Google Analytics is garnering a lot of praise even before it has been released on beta.

LiveSide, Microsoft's official news blog writes, "

Gatineau will allow users, once they have set up a profile and added a tracking script to their blog or website, to:

  • View reports
  • Manage goals

Google Analytics: Manifold Features But One Interface

Jul 24, 2007 | 1,974 views | by Navneet Kaushal
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Alden DeSoto of the Google Analytics team has a post which discusses Google Analytics' new features.

New features include:

  • “A "Go to:" box to all reports that have tables so you can jump directly to a specific row. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it.

More Features In Google Analytics!

Jun 13, 2007 | 4,584 views | by Navneet Kaushal
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Responding to much public hue and requests, Google Official blog announces 'New Features Added to Google Analytics'. Here's a quick look of the changes:

  • Hourly Reporting: A feature called "View by: Daily/Hourly" switch has been added through which you can opt whether you want to view your date hourly or daily.
  • Clickable URLs: click straight through to external pages from links referenced in reports.

More On Google Analytics: "Falls Short" Say CMS Watch

May 19, 2007 | 3,179 views | by Navneet Kaushal
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CMS Watch says Google Analytics is "not yet enterprise ready".

Phil Kemelor, the Head Analyst who was incharge of the report said, "Google can rightly boast that its Google Analytics service can process enterprise-level web metrics loads. But there's more to analytics than processing: integration, support, and documentation can be decisive to e-marketing success."

Elaborating on their decision, CMS Watch wrote: