Bing Ads advertisers (only in US) will now see competitive auction data in the web interface. Launched in early 2014 in Bing Ads Intelligence, the Auction Insights is now available at the campaign, ad group, and keyword level.
However, there are minimum data thresholds for the insights to be available. In case of ample information, you will be able to see up to 25 advertisers competing with you in auction. Their display URL will be listed.
Bing Ads has finally made managing multiple accounts on the platform easier for the advertisers. A long requested feature “Accounts Summary” is Bing’s answer to Google AdWords My Client Center/MCC.
Advertising professionals and agencies managing multiple Bing Ad accounts can use Accounts Summary to toggle between accounts and obtain a performance metrics overview for around as many as 2,000 accounts.
Bing Ads recently announced the international launch of the Universal Event Tracking for enabling advertisers to define as well as track goals crucial and specific to their area of business operations.
The search engine major also made an official announcement that Universal Event Tracking or UET will now pave way for audience focused remarketing scenarios said to be launching “soon.”
Nearly two months after Google introduced Dynamic Sitelinks, Bing has decided to follow suite. Bing Ads in its blog post announced the debut of Dynamic Sitelinks to enhance the ad relevance of small and medium businesses via surfing related and useful sitelink information. .
Bing Ads has introduced a new powerful tool, Campaign Planner to help search marketers in understanding their competitive landscape, fine tuning their campaigns and getting new keyword ideas.
Campaign Planner displays marketplace insights by product, vertical and keyword. It collects as well as surfaces data from the Yahoo Bing Network to reveal new investment opportunities and industry benchmarks.
Bing is implementing a two-phased plan for simplifying device targeting in Bing Ads. Since the time, the compatibility with enhanced campaigns has been rolled out, advertisers have been experiencing complexity in managing paid search campaigns in Bing Ads.
In June, Bing had announced to make changes for targeting functionality in September. This was largely because of the feedback regarding separating tablets and desktops adding unnecessary complexity to the process.
Bing Ads has introduced a new look for its change history report. You can now experience improved usability and enhanced performance with the updated change history page.
The Bing Ads Change History tab which is located in the Campaigns page offers an instant visual picture of how your changes affect your campaign's performance.
Bing has added a new functionality in the Ad Preview and Diagnostics Tool in Bing Ads. Now advertisers can log into their Bing Ads and preview their ads to know how they look on mobile devices as well find out why their product ads are not running.
Preview Mobile Ads
Bing has announced the introduction of bulk editing features and the ability to review accounts having up to 1 million keywords via the web interface. This will help advertisers in managing their Bing Ad campaigns more efficiently.
Now advertisers can also view up to 500,000 ads and up to 250,000 ad groups in the Ads, Keywords and Ad Group tabs each.
Following the footsteps of Google, Bing Ads has also announced to start testing the inclusion of close variants in exact match in the US market for a portion of queries, although with the option to opt out of the test.