Just a few months after releasing the Summer Release Notes, Bing Ads has once again come up with an update allowing advertisers to optimize their campaigns for visibility and clicks. Bing Ads announced in a blog post that it has evolved the Search Query Report to house data on the basis of the terms actually typed by the searchers before clicking on an ad. Known as Search Terms Report (STR), the update is available in the Bing Ads UI, in all markets.
Bing Ads has announced its plans to roll out landing pages by match type. On the lines of Google, now Bing also allows advertisers to manage bids, track and change keywords at match type level. It seems that with this announcement, Bing Ads is moving full steam ahead in its plans of matching up to the features and offerings of Google AdWords to make importing of campaigns from AdWords to Bing, easier for advertisers.
Microsoft has added a new ad rotation feature to adCenter. The functionality is expected to roll out to all advertisers in a couple of weeks. Using the ad rotation feature, advertisers will be able to either rotate the ads by to “optimize for clicks” or “rotate ads more evenly” (irrespective of clicks or conversions).
Keeping the upcoming holiday season in mind, Microsoft adCenter has upgraded its reporting tools and features so that the advertisers will be able to understand their accounts better. The user interface for the client has seen majority of the changes, it allows you to manage keywords across your entire campaign and various ad groups simultaneously. Not only this, you will now be able to filter the account in almost any way possible so that you keep only the data that you want.
To tighten up the AdCenter Relevancy and Quality Policy for ads served to the U.S and Canada, Microsoft has announced certain changes w.e.f 31st August.
But as per Microsoft, they will begin enforcing such changes only after leaving the advertisers with significant time to make their own changes.
As per the new policy;
Microsoft is sending out emails to announce that they are enhancing their site targeting feature for the content ads.
The main aim behind rolling out this enhancement is to provide the users with more control over the distribution aspect of their ads. It will allow the users to select from a list of over 20 Yahoo! properties and three Microsoft websites to specifically target content ads.
Yahoo! Search Marketing advertisers who have not yet moved their accounts to Microsoft adCenter should take note of this. The transition tool inside their YSM account will be permanently closed on January 5, 2011.
Though the ad serving transition had been completed back in October 2010, and the majority of the accounts have moved by then, the remaining account holders have to do so till January 5. Post the date, the accounts can only be transitioned manually by exporting and importing campaigns into the adCenter.
The upgradation of Microsoft adCentre summer 2010 has been completed with the addition of new advance features. These new features will help the users in managing the overall search and content advertising strategies. Most of these features are the ones requested by the visitors in the adCenter community. These features are designed to get a better insight and performance by being user friendly. Some of the new features are as follows:
The 6th SEMPO Search Engine Marketing Report is out. The report is an outcome of an online survey of almost 1,500 client-side marketers (advertisers) and agency respondents, from across 68 countries.
Here are a few important points from the report:
- As per the report, the North American search engine marketing industry has grown by 8% (from $13.5B in 2008 to $14.6B in 2009) and is projected to reach a value of $16.6B in 2010, an anticipated 14% growth.
After releasing the site targeting functionality for content Ads in the U.S., Microsoft has now enabled the adCenter to do bidding for two hot commodity MSN sites – the MSN Tech & Gadgets portal and web-based email, Hotmail.
You just have to put in little efforts to optimize your Content Ads campaign with the following process: