Bing Ads

Bing to Start Close Variants Tests in the US, Provides Opt-Out Option for Advertisers!

Aug 26, 2014 | 925 views | by Ritu Sharma
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Following the footsteps of Google, Bing Ads has also announced to start testing the inclusion of close variants in exact match in the US market for a portion of queries, although with the option to opt out of the test.

Bing Releases Version 10.5 of Bing Ads Editor!

Aug 22, 2014 | 1,205 views | by Ritu Sharma
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Bing Ads has announced the release of the latest update of Bing Ads Editor, the desktop tool for campaign editing as well as management. The new version 10.5 includes new features which includes a refined negative keyword library, geo-targeting options and refined ad scheduling.

Negative Keyword Library

Bing Expands its Reporting Feature by Adding ‚ÄúTop Movers‚ÄĚ Report!

Aug 16, 2014 | 1,252 views | by Ritu Sharma
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In a recent announcement, Bing Ads explained that it has expanded its reporting features by adding a Top Movers report for added visibility into an account's performance. Bing Ads also said that its top movers report would give a snapshot of significant changes to advertisers' accounts and possible reasons behind the fluctuations.

Bing Ads Bing Expands its Reporting Feature by Adding ‚ÄúTop Movers‚ÄĚ Report!

Bing Ads Updates Targeting Capabilities with Improved Map Control and Radius Targeting!

Jul 21, 2014 | 1,086 views | by Ritu Sharma
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Bing has made enhancements to the targeting capabilities in Bing Ads. These updates are available in the latest version of Bing Ads Editor and V9 API.

  • Improved Map Control: The map control has been enhanced to allow you see the outlines of the locations you have targeted or excluded. You can also add or remove targets from the map control.

Improved Map Control Bing Ads Updates Targeting Capabilities with Improved Map Control and Radius Targeting!

Bing Adds Two New Features to Bing Ads: Inline Bids Suggestions in Web UI and Keyword Delivery Status Insight!

Jul 16, 2014 | 1,062 views | by Ritu Sharma
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Bing Ads has added two new features for updating bids and optimizing keywords. You can now view estimated bid suggestions in the web user interface and how to adjust those bids to meet your performance goals. Secondly, you can also get additional keyword delivery status insights for better optimization.

Inline Bids Suggestions:

Bing Advertisers can now Review Up to 100K Keywords within the User Interface!

Jul 2, 2014 | 1,173 views | by Ritu Sharma
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Bing Ads has upgraded the web user interface to allow advertisers to review accounts with up to 100,000 keywords in the Keywords Tab. Sachin Tayade, Principal Program Manager Lead of Bing Ads said in a blog post, the search engine has also configured its ad groups and ads tabs to support more data.

Accounts with Up to 250000 Keywords Bing Advertisers can now Review Up to 100K Keywords within the User Interface!

Bing Ads Updates the Search Query Report to Harvest Keyword and Negative Keyword Candidates

Mar 18, 2014 | 1,173 views | by Navneet Kaushal
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Just a few months after releasing the Summer Release Notes, Bing Ads has once again come up with an update allowing advertisers to optimize their campaigns for visibility and clicks. Bing Ads announced in a blog post that it has evolved the Search Query Report to house data on the basis of the terms actually typed by the searchers before clicking on an ad. Known as Search Terms Report (STR), the update is available in the Bing Ads UI, in all markets.

Bing Ads Launches Unique Landing Pages by Match Type!

Oct 29, 2012 | 1,736 views | by Navneet Kaushal
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Bing Ads has announced its plans to roll out landing pages by match type. On the lines of Google, now Bing also allows advertisers to manage bids, track and change keywords at match type level. It seems that with this announcement, Bing Ads is moving full steam ahead in its plans of matching up to the features and offerings of Google AdWords to make importing of campaigns from AdWords to Bing, easier for advertisers.

Microsoft Adds Ad Rotation Functionality to the adCenter!

Jul 7, 2012 | 2,173 views | by Navneet Kaushal
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Microsoft has added a new ad rotation feature to adCenter. The functionality is expected to roll out to all advertisers in a couple of weeks. Using the ad rotation feature, advertisers will be able to either rotate the ads by to “optimize for clicks” or “rotate ads more evenly” (irrespective of clicks or conversions).

Microsoft adCenter Upgrades Tools And Features For 2011 Holiday Season!

Nov 17, 2011 | 1,960 views | by Navneet Kaushal
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Keeping the upcoming holiday season in mind, Microsoft adCenter has upgraded its reporting tools and features so that the advertisers will be able to understand their accounts better. The user interface for the client has seen majority of the changes, it allows you to manage keywords across your entire campaign and various ad groups simultaneously. Not only this, you will now be able to filter the account in almost any way possible so that you keep only the data that you want.