Bing has made enhancements to the targeting capabilities in Bing Ads. These updates are available in the latest version of Bing Ads Editor and V9 API.
- Improved Map Control: The map control has been enhanced to allow you see the outlines of the locations you have targeted or excluded. You can also add or remove targets from the map control.
Bing Ads has added two new features for updating bids and optimizing keywords. You can now view estimated bid suggestions in the web user interface and how to adjust those bids to meet your performance goals. Secondly, you can also get additional keyword delivery status insights for better optimization.
Inline Bids Suggestions:
Bing Ads has upgraded the web user interface to allow advertisers to review accounts with up to 100,000 keywords in the Keywords Tab. Sachin Tayade, Principal Program Manager Lead of Bing Ads said in a blog post, the search engine has also configured its ad groups and ads tabs to support more data.
Just a few months after releasing the Summer Release Notes, Bing Ads has once again come up with an update allowing advertisers to optimize their campaigns for visibility and clicks. Bing Ads announced in a blog post that it has evolved the Search Query Report to house data on the basis of the terms actually typed by the searchers before clicking on an ad. Known as Search Terms Report (STR), the update is available in the Bing Ads UI, in all markets.
Bing Ads has announced its plans to roll out landing pages by match type. On the lines of Google, now Bing also allows advertisers to manage bids, track and change keywords at match type level. It seems that with this announcement, Bing Ads is moving full steam ahead in its plans of matching up to the features and offerings of Google AdWords to make importing of campaigns from AdWords to Bing, easier for advertisers.
Microsoft has added a new ad rotation feature to adCenter. The functionality is expected to roll out to all advertisers in a couple of weeks. Using the ad rotation feature, advertisers will be able to either rotate the ads by to “optimize for clicks” or “rotate ads more evenly” (irrespective of clicks or conversions).
Keeping the upcoming holiday season in mind, Microsoft adCenter has upgraded its reporting tools and features so that the advertisers will be able to understand their accounts better. The user interface for the client has seen majority of the changes, it allows you to manage keywords across your entire campaign and various ad groups simultaneously. Not only this, you will now be able to filter the account in almost any way possible so that you keep only the data that you want.
To tighten up the AdCenter Relevancy and Quality Policy for ads served to the U.S and Canada, Microsoft has announced certain changes w.e.f 31st August.
But as per Microsoft, they will begin enforcing such changes only after leaving the advertisers with significant time to make their own changes.
As per the new policy;
Microsoft is sending out emails to announce that they are enhancing their site targeting feature for the content ads.
The main aim behind rolling out this enhancement is to provide the users with more control over the distribution aspect of their ads. It will allow the users to select from a list of over 20 Yahoo! properties and three Microsoft websites to specifically target content ads.
Yahoo! Search Marketing advertisers who have not yet moved their accounts to Microsoft adCenter should take note of this. The transition tool inside their YSM account will be permanently closed on January 5, 2011.
Though the ad serving transition had been completed back in October 2010, and the majority of the accounts have moved by then, the remaining account holders have to do so till January 5. Post the date, the accounts can only be transitioned manually by exporting and importing campaigns into the adCenter.