Nearly two months after Google introduced Dynamic Sitelinks, Bing has decided to follow suite. Bing Ads in its blog post announced the debut of Dynamic Sitelinks to enhance the ad relevance of small and medium businesses via surfing related and useful sitelink information. .
Bing Ads has introduced a new powerful tool, Campaign Planner to help search marketers in understanding their competitive landscape, fine tuning their campaigns and getting new keyword ideas.
Campaign Planner displays marketplace insights by product, vertical and keyword. It collects as well as surfaces data from the Yahoo Bing Network to reveal new investment opportunities and industry benchmarks.
Bing is implementing a two-phased plan for simplifying device targeting in Bing Ads. Since the time, the compatibility with enhanced campaigns has been rolled out, advertisers have been experiencing complexity in managing paid search campaigns in Bing Ads.
In June, Bing had announced to make changes for targeting functionality in September. This was largely because of the feedback regarding separating tablets and desktops adding unnecessary complexity to the process.
Bing Ads has introduced a new look for its change history report. You can now experience improved usability and enhanced performance with the updated change history page.
The Bing Ads Change History tab which is located in the Campaigns page offers an instant visual picture of how your changes affect your campaign's performance.
Bing has added a new functionality in the Ad Preview and Diagnostics Tool in Bing Ads. Now advertisers can log into their Bing Ads and preview their ads to know how they look on mobile devices as well find out why their product ads are not running.
Preview Mobile Ads
Bing has announced the introduction of bulk editing features and the ability to review accounts having up to 1 million keywords via the web interface. This will help advertisers in managing their Bing Ad campaigns more efficiently.
Now advertisers can also view up to 500,000 ads and up to 250,000 ad groups in the Ads, Keywords and Ad Group tabs each.
Bing Ads has announced the release of the latest update of Bing Ads Editor, the desktop tool for campaign editing as well as management. The new version 10.5 includes new features which includes a refined negative keyword library, geo-targeting options and refined ad scheduling.
Negative Keyword Library
In a recent announcement, Bing Ads explained that it has expanded its reporting features by adding a Top Movers report for added visibility into an account's performance. Bing Ads also said that its top movers report would give a snapshot of significant changes to advertisers' accounts and possible reasons behind the fluctuations.
Bing has made enhancements to the targeting capabilities in Bing Ads. These updates are available in the latest version of Bing Ads Editor and V9 API.
- Improved Map Control: The map control has been enhanced to allow you see the outlines of the locations you have targeted or excluded. You can also add or remove targets from the map control.