Auction Insights that is the Bing Ads Tool that helps advertisers to compare their performance to other advertisers on the platform, is now available in all markets.
Over a few days, Bing Ads will be rolling out modifications to its quality score reporting, which will affect how quality score gets reported; ad and keyword performance fundamentals won’t be impacted.
Here is what will be seen in accounts after updates-
Bing Ads has released a new feature which allows the users to make bid changes and preview in real time if the new bid will increase the performance of their text ad or not. The Ad Preview Diagnostic tool creates easy access to Bing Ad’s new features.
Read further to know about the features and tips on how to use them.
Bing Ads has introduced a new feature to the Ad Preview and Diagnostics tool to help advertisers see the estimated impact of bid in real time. If the advertisers’ ads are not being delivered because their bid is too low, an icon indicating more information is available will be displayed next to the message “Bid Too Low” in the Ad preview and diagnostics tool.
Bing Ads debuted Enhanced Sitelinks in the US last year in September. With the promise of rolling it out worldwide, Bing Ads has made Enhanced Sitelinks available to nearly all supported markets and languages globally. Bing Ads will be soon launching the same in the remaining markets which are Hong Kong and Taiwan.
In April, 2013, Google said goodbye to free phone call feature in AdWords ad copy and today it's Bing's turn to do so. The search engine has announced a similar change, which will stop Bing Ads advertisers from putting a phone number in the headline, URL, body copy, or extensions such as Sitelinks.
In the month of September, the Campaign Planner tool was released by Bing Ads. This comprises vertical and product trend data plus competitive insights and critical keyword research. A fresh update to the tool was recently released.
Users who are not familiar with the tool should take time and go deeper into it. The tool is located under the Tools menu in Bing Ads.
Bing Ads advertisers (only in US) will now see competitive auction data in the web interface. Launched in early 2014 in Bing Ads Intelligence, the Auction Insights is now available at the campaign, ad group, and keyword level.
However, there are minimum data thresholds for the insights to be available. In case of ample information, you will be able to see up to 25 advertisers competing with you in auction. Their display URL will be listed.
Bing Ads has finally made managing multiple accounts on the platform easier for the advertisers. A long requested feature “Accounts Summary” is Bing’s answer to Google AdWords My Client Center/MCC.
Advertising professionals and agencies managing multiple Bing Ad accounts can use Accounts Summary to toggle between accounts and obtain a performance metrics overview for around as many as 2,000 accounts.
Bing Ads recently announced the international launch of the Universal Event Tracking for enabling advertisers to define as well as track goals crucial and specific to their area of business operations.
The search engine major also made an official announcement that Universal Event Tracking or UET will now pave way for audience focused remarketing scenarios said to be launching “soon.”