To make any content marketing campaign successful, it is essential for marketers to know which type of content is shared most by the people and where. Widgets showing shares, pins, +1s, and tweets have become the basics of determining how well the copy is written.
A collaborative study by BuzzSumo and Fractl is the answer to all your curious content marketing related questions. Let's dig deeper into the findings:
The number of shares that an article gets and the number of people who read the entire content before sharing, can tell us two different stories. According to a recently introduced metric system by Upworthy, the website for viral content, there can be no interrelationship between the social shares and people actually reading the entire content.
The year 2013 was about lots of innovative changes in the Internet marketing arena. But, one area that received maximum buzz was Content Marketing, as tt has become a must practice for every business today.
If we look at the trends surrounding search, content marketing seems to be topping the list of current trends. There are many reasons behind the increasing interest in content marketing, the biggest being application of content marketing for successful SEO.