The crux of online marketing is content. The words you use to lure the customers in. You have just those written words to attract as well as convince the customer to buy from you or sign up for something or do whatever you wanted them to do. Your words are your sales pitch and this means that your copy must be saleable.
Copywriting
Google has waged another attack in its bid to win the battle against Scrapper Sites.
These sites are usually operated by spammers. They copy huge chunks of your content to their websites in order to direct the search traffic to their websites. Increased in traffic can help them make more money through advertising. Scrapper sites can be a real nuisance for webmasters.
E-commerce websites thrive on quality product descriptions. In fact here is the statistic, that will interest you a lot:- e-commerce conversion rates have seen an increase of 30% more (sometimes 100%) when the content description quality has been bettered. So, not only is the traffic leading to sales, the amount of traffic coming in every day also steadily increasing. All because, a unique copy is written for each product. It is highly inadvisable to rely on images to sell products, or use the manufacturer's product description or even use inadequate copy. So, here is how unique product description helps:
SEMPO Institute by Search Engine Marketing Professionals Organization (SEMPO) has come with the launch of their new course to help people improve their skills in keywords and copywriting. The course is meant for both beginners as well as professionals to enhance their accomplishments and adroitness in a competent manner.
“Supported by SEMPO , SEMPO Institute has been able to tap into the knowledge and experience of SEMPO’s members and sponsors to deliver courses which have developed best practices and standards. Our course authors consist of more than 35 industry leaders. Additional experts have peer-reviewed the courses to ensure that all the information is accurate and truly is a best practice.†– SEMPO Institute
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