Company’s Topic Buzz module is first of many social features for marketers, digital journalists and PR professionals that uncover social media activity expressly related to their writing topics

SAN FRANCISCO – April 26, 2012 – InboundWriter, the first content optimization system designed specifically for writers, today announced the immediate availability of its new Topic Buzz module. This feature, powered by InboundWriter’s proprietary information mining and data processing engine, enables content marketers to discover social media activity related to the topics on which they typically write.

Based on automatic analysis of the drafts maintained in a user’s cloud-based InboundWriter account, Topic Buzz proactively searches Twitter for the most relevant articles that are being circulated and presents findings to the user in the new Buzz section of the product interface. The Buzz screen also displays the suggested articles’ sharing popularity, associated hashtags, and the Twitter handle of the influencer Tweeting about the content.

“We’ve integrated Twitter as a social media barometer to help content producers research and monitor their writing topics,” said Jay McCarthy, VP of marketing at InboundWriter. “Twitter and other social feeds largely focus on what your connections are sharing with you. By showing other content related to what you write about – not necessarily found in your Twitter circle – InboundWriter creates a very unique view of social sharing activity around content.”

The addition of Topic Buzz builds on the unique feature set offered by the InboundWriter application. Designed for content marketers, online media publishers, interactive agencies and PR professionals, InboundWriter combines the traditional writing process stages – research, writing and online optimization – into a single, cloud-based application. The application delivers relevant insights from a variety of web sources, including search and social media, allowing writers to optimize content while maintaining its quality and integrity. Documents created in InboundWriter are scored on a scale of 1 to 100 based on their findability and in accordance with the content optimization strategy identified by the user.

With Google and Facebook continually placing more emphasis on better content, InboundWriter has become an invaluable resource for writers and marketers. Here’s what one InboundWriter customer had to say:

“In my experience, InboundWriter is the only outfit out there that brings personality to the page – it teaches you to think more precisely about what you’re doing, like having a mentor over your shoulder that helps you sound more authentic,” said InboundWriter customer, Dr. Charles Parker, a psychiatrist and blogger at CorePsych who dramatically improved his traffic and reach using InboundWriter. “I’m very much looking forward to the new Twitter analysis feature to further guide my content strategy.”

The new Topic Buzz functionality is now available in InboundWriter’s web-based application and is free to all InboundWriter users. The InboundWriter service has free and premium pricing models. Unlimited accounts without advertising are $19.95 per month. Sign up for free at www.inboundwriter.com.

About InboundWriter

InboundWriter is a cloud-based content optimization application that makes it easy for content marketers and professional writers of all types create more relevant and web-friendly content. InboundWriter integrates real-time search and social intelligence directly into the writing process itself, making it an indispensable tool for improving content reach and engagement. Until now, the traditional online writing process was broken into separate stages – research, writing and optimization. InboundWriter combines them for the first time in the cloud, and as a WordPress plugin, to drive dramatic improvements in paid and organic site traffic as well as engagement. For more information, visit www.inboundwriter.com, read the blog or follow us on Twitter and Facebook. 

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Inboundwriter Introduces New Twitter Analysis Feature To Provide Key Social Insights For Content Producers!

The crux of online marketing is content. The words you use to lure the customers in. You have just those written words to attract as well as convince the customer to buy from you or sign up for something or do whatever you wanted them to do. Your words are your sales pitch and this means that your copy must be saleable.

How can you do that? Have a copy that will sell without fail? Well we have a method that has-

• Stood the test of time
• Adapted with changing technology
• Suitable in the ever changing society
• Applicable to the always evolving audience

It is none other than- AIDA!

What Is AIDA?
AIDA is an acronym that stands for-

• Attention (Attraction in some cases)
• Interest
• Decision (Desire in some cases)
• Action

This is the key to persuasive writing. A copy written by following this in mind, will surely achieve its goal. Soft selling skills are honed to perfection if one follows the AIDA method!

Lets take up one step of this method at a time. We begin with A- that is attention or attraction-

Attention Or Attraction:
As the name suggests- you have to grab the audience’s attention. With a million sales people like you online, and a zillion similar sites, how do you stand apart? How do you seem different? The key to achieve that is to command the visitor’s attention. Attract them by your most powerful and attention grabbing tool- the headline. A powerful image is helpful of course. But as a copywriter, your first concern is the headline.

Your headline is something which must instantly get the visitors hooked. You can use the following approaches to a headline:

1. Questions- like- Do You Want To Own A Car?
2. Urgency- like- Last Two Days Left For The Yard Sale!
3. Straight benefits- like- Get A DVD Free With Every LED TV!

You can also incorporate puns, double meanings, humor or other wordplay in your headlines. Be clear, precise and sound convincing so that you have your reader's attention and draw him into reading more.

Hot Tip- You must sound like you know your audience and its concerns. Also the headline must not reek of high-pressure sales.

Interest:
OK! You have cleared the first stage. The visitor has clicked on the headline and is reading the introduction to your piece. Now it has to be interesting enough that he stays there and doesn’t hit the “Back” button. How can you do that? Well the answer is to keep up his interest in your copy.

You have to expand on the message you relayed in the headline, and yet keep things simple and quick enough for them to understand. You may follow these steps:

1. Understand your visitor’s needs/expectations before you write an intro to your copy. Think what they want to hear further. For example, if your piece is on pest control, then you could start by- “As a New York resident, you probably are hard pressed for time, when it comes to coping with daily activities. In this scenario, taking out time in dealing with house pests seems impossible…”
2. Use bullets and subheadings, to make grasp easier. No one has the time to read huge paragraphs on the internet, so break up the text to make your points stand out. For example, if your piece is on Nokia E5 phone, then the points and subheadings can be-“3G enabled phone. BlueTooth and Wi-Fi. Connect with friends online anytime.”
3. Describe the solution you are offering or if highlighting a problem, emphasize its scope. For example, if you are writing on meditation for business executives, then your intro can be- “Anxiety can cause heart troubles, depression and even other physiological and psychological disorders. Don’t you want to avoid any further complications, and spend happy times with your family? Then turn to meditation”
4. With statistics or other facts let readers know that where do they stand in the grand scheme of things, but tell them they are not alone in suffering from this problem. With your words create a bond with your readers. For example, for a copy on acne, “70% of women in the age group of 16-20 suffer from acne all over the world. If you are one of them, time has come for you to get rid of those acne!”

This builds their interest. They believe that you have a solution written below.

Hot Tip- Do not reveal the entire package in the first lines. build the readers’ curiosity. Lure them further.

Decision Or Desire:
You have to persuade them to make a decision in your favor. For this you have to reinforce the benefits you mentioned in the interest section. You have to explain why your product/service is the best and only solution to their problem. You have to break down their resistance and build desire. This is how you can do this-

1. Explain the benefits you offer. You must tell them how your product has helped others. You have to build on their desire using logic and facts to support your claims. For example, moving ahead with the pest control example, you can say something like- “you have always wanted to be 100% rid of pests, but they keep coming back. We promise a pest control solution that will rid them for good. What’s more, we offer a one year follow. up program where we keep checking back on you time and again, so that in case of any problems, we can control it first hand.”
2. An excellent way to induce confidence in the reader is to provide them with reviews/testimonials etc. For example, “Our previous customers have been completely satisfied with the product. Read what they say for yourself!”
3. Curb their resistance by providing them security assurances, product guarantees etc. For example, “Buy a Nokia E5 from us, and get a 2 year warranty card for any damage/loss etc.”

You have to make them desire your services immensely. So that they decide that they have to hit on the “Buy” button!

Hot Tip- Be very clear and precise in listing your benefits. Do not try to fool the reader with questionable claims, this will break their trust in you!

Action:
The end result depends on this step. All your convincing and sales pitch comes to this- will they buy? Or register? Or subscribe? Well for them to do that, you need to tell them clearly! Be very precise about your call to action. Place the buttons very clearly, and highlight them. Make the desired action clear and easy. Also link the closing statement to the headline. Be very clear- whether you want your visitor to-

Buy Now! Or Sign Up! Or Leave An Email Address!

Hot Tip- Push them slightly with an urgent-limited offer note! Also, avoid negative or tentative statements like- ”If you wish to..”

Parting Shot:
You have to use your words very carefully. They have to be aggressive yet not pushy. Interesting not intimidating. Saleable but not desperate for sales type. Follow the AIDA method and you will not go wrong!

Post from: PageTraffic SEO Blog Now updated thrice a day!

How To Do Persuasive Writing The AIDA Way?

Google has waged another attack in its bid to win the battle against Scrapper Sites.

These sites are usually operated by spammers. They copy huge chunks of your content to their websites in order to direct the search traffic to their websites. Increased in traffic can help them make more money through advertising. Scrapper sites can be a real nuisance for webmasters.

Google's web spam leader Matt Cutts said the below in a recent tweet:

The link provide in his Tweet is to a form that lets web surfers report scraper pages to the Google guys.

All you are required to do is provide both yours and the other website's URL and any other additional details if required. The information you provide is likely to be used to test and improve Google's algorithm. However if you want to resolve this problem yourself you can do so too.

Get your fundamentals right!

To begin with ensure your website is being indexed on Google followed by checking if your new content too is being indexed by Google promptly. In addition to that also make sure you have a good number of backlinks, a regular flow of traffic, appropriate sitemaps, Robot.txt amongst other basics safeguarded.

Adhering to the above will prevent the Scraper site from being regarded as the “Original content” website. However if the imitating site get's indexed before yours does Google will see it first and regard it as the authenticate source. So get busy indexing!

All in all…

If you do not have your fundamentals in place start indexing and be a part of Google's experiment to find and fight the scraper websites .

Post from: PageTraffic SEO Blog Now updated thrice a day!

Here's How to Fight "Websites Copying your content!

E-commerce websites thrive on quality product descriptions. In fact here is the statistic, that will interest you a lot:- e-commerce conversion rates have seen an increase of 30% more (sometimes 100%) when the content description quality has been bettered. So, not only is the traffic leading to sales, the amount of traffic coming in every day also steadily increasing. All because, a unique copy is written for each product. It is highly inadvisable to rely on images to sell products, or use the manufacturer's product description or even use inadequate copy.  So, here is how unique product description helps:

1. Duplicate Content Is Like Cancer For Your Site: It is really important for your e-commerce website to have content that is not duplicate. Search engines do not like duplicate content. They  are making huge efforts to ensure that only 'quality content' reaches their search engine results. Google brings the Panda update, which is an algorithm update, that decides how Google ranks the websites. The entire effort is put by the search engine giant to ensure that search results are high quality and more and more relevant. The Panda 2.3 has just been launched as well so it forms one of the roughly 500 changes Google makes to its ranking algorithms each year. As Google has been quoted, "We’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content. We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites. As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content." This means, the Panda will thrash you for poor quality content. So, if your product pages are lacking quality information, your site will most likely lose out on good rankings. What's even worse, search engines may even penalize you for duplicate content. Make sure that the hundreds of pages on your site, with thousands of product descriptions, do not carry duplicate content. This is a challenging task, as other websites too carry the same products, so to be different from all is tough. But you have to work on it, as there is no other way around it. 

2. More Visibility In Organic Search:  So, you need to work on product descriptions, and you will realise that customizing your product descriptions is all that’s needed to help your product pages show up in organic searches. But it is important to make sure that your keywords for every page-product-product category is kept in prominence while writing the description. The manufacturer's product description too has some important keywords for each product -so you must remember to retain those keywords used in the original content too, while ensuring that the other possible keywords are also mentioned in the new copy.

This has two advantages-

Firstly, your product pages will most probably rank above those of other retailers for the same keywords in the product descriptions.                         

Secondly, your product pages will show up for a larger set of search terms also.

Also, the architecture of your product pages must support indexing of the content in product descriptions. This will help in better search engine rankings.

3. More Conversions With Unique Content: As an e-commerce website owner, you have laid down thousands of products before users, and expect them to buy. But why will they do that unless you give them something unique. Only then, will they actually click on the 'Buy' button.

So, do not fall in the trap of just putting up manufacturer's descriptions, as the users will find it on 50 other sites. It is a known fact that manufacturer-supplied product descriptions are often bland. What will make you different? The answer is being more informative and different from them all.  People prefer to know more and more about the product before they buy it. As during online shopping, you cannot feel and see the product physically, that is why words are really important in helping users make a purchase decision. In fact, studies have shown that consumers are reluctant to buy from sites that don’t include enough information to answer all their questions. So, you have to make sure that your well-written product descriptions must be vast and include every information that a user might want in regards to the product. This way, if you have a product, that is featured by any other site, you will stand apart with your information on the product. People will quench their thirst for more and more information on the product, and this will give them the satisfaction that they are buying from a valid outlet. They will not hesitate in making the purchase, as your vast content has done the job of a fast talking salesman. That is why, those who will land on your pages, will mostly lead to conversions.

4. More Credibility With Unique Content:  You are not like others- you do not have the manufacturer's product descriptions-you tell much more than just the colour of the product. This will establish you as a trusted source of information. Your credibility will increase among the users as a reliable source of information about the product. Consumers are more likely to trust a web site that has invested in well-written, thorough product information. You will create a niche for your site in the online retail market with your well researched product descriptions. You will become an authority of sorts. Users will set you apart as a place that gives them much more than just the price information on the product.

5. More Prominent Self-Branding Unique Content: Your e-commerce site will become a brand in itself. Your site will have unique product descriptions on all the pages, through out the website. This will give your site its own tone that will let you build your own store brand. Your site will provide a consistent-persuasive and at the same time a reliable and seamless voice. This will allow you to connect with the customer like never before. This bond that you will form, will create and support greater shopper loyalty.

To Conclude: The task is tremendous, for an e-commerce website, to write unique content and product descriptions for millions of products in the hundreds and thousands of site pages. But you have to take it up, as the payoff will include- greater search engine visibility, better conversions and higher brand equity.

Be unique- it pays.

Post from: PageTraffic SEO Blog Now updated thrice a day!

SEO Tips- Why E-commerce Websites Need Unique Product Descriptions!

SEMPO Institute by Search Engine Marketing Professionals Organization (SEMPO) has come with the launch of their new course to help people improve their skills in keywords and copywriting. The course is meant for both beginners as well as professionals to enhance their accomplishments and adroitness in a competent manner.
“Supported by SEMPO , SEMPO Institute has been able to tap into the knowledge and experience of SEMPO’s members and sponsors to deliver courses which have developed best practices and standards. Our course authors consist of more than 35 industry leaders. Additional experts have peer-reviewed the courses to ensure that all the information is accurate and truly is a best practice.” – SEMPO Institute

The Institute is going great guns as it was in the month of October 2008, when SEMPO Institute managed to reach 1,000th Student Milestone. According to a press release, the Institute has managed to achieve major milestone in less than two years of operation.

"SEMPO Institute courses are for any company employee who needs to know enough about how search engine marketing works in order to most effectively sell their own product. It's the sales people in the trenches who are now enrolling to add online marketing savvy to their knowledge," says Katie Donovan, SEMPO Institute Business Development Manager. "Search marketing now touches every aspect of sales and marketing so it really does have to be understood beyond the SEM practitioners," says Donovan.

This new course will surely help all those professionals who are interested in SEM, and want to gain proficient knowledge on keywords as well as copywriting!

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SEMPO Launches Course In Keywords and Copywriting!