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It was the last day at Pubcon but excitement level was still high. The day 3 began with the usual address by Brett Tabke and was followed by the Keynote by Scott Stratten.
Here's the detailed overview of Day 3 at Pubcon Las Vegas, 2013:
This session in Salon H discussed Negative SEO that Google sharply disapproves of and what webmasters can do to protect their sites from such tactics of the competitors. The session was addressed by three speakers.
- Aaron Kronis
- Jonathan Goodman – President, Halyard Consulting
- Joe Laratro – President, Tandem Interactive
- Dwight Zahringer – CEO, Trademark Productions / TruReview.com
It is true that online competitive research can fetch you a wealth of information about your competitor and the industry. The deemed industry experts and influencers came together to throw light on competitive intelligence and the tactics & social media tools to be used.
- Joe Larato
- Matt Siltala – President, Avalaunch Media
- Elisabeth Osmeloski – Executive Features Editor, Search Engine Land
The last day at Pubcon Las Vegas saw an interesting start with the keynote by Scott Stratten. The late morning session on "Links with Maximum Juice & Minimum Risk" discussed the link building strategies that would keep webmasters away from search engine penalties.
- Greg Boser
- Loren Baker – VP of Business Development, Copyblogger Media
The first session of the last day at Pubcon had experts discussing the latest tactics that must be used by link builders to get quality links & increase the popularity of the website. Greg Harnett gave an interesting start to the session, which was taken over by the three industry experts.
- Greg Hartnett
- Russ Jones – Chief Technology Officer, Virante, Inc.
The Day 3 began with a brief introduction and overview of Pubcon Las Vegas by Brett Tabke, followed by a keynote address by Scott Stratten. Named one of "America's 10 Marketing Gurus" by Business Review USA and one of the top 5 social media influencers in the world, his address was keenly awaited.
Scott Stratten addressing Pubcon 2013
The second day at Pubcon Las Vegas began with the daily introduction by Brett Tabke & then came the most awaited Keynote address of the conference by Matt Cutts.
So, let's do a quick revision of what all happened on Day 2 at Pubcon Las Vegas 2013.