Find extensive coverage of the past events here. If you wish to know about the upcoming events, find them right here.
Today is the third and the last day of SES NY 2013. The events & activities at the summit have made us more curious about the SEO market, brave to experiment, and more sensitive about consumer’s feelings. For PageTraffic, this is not the end but a beginning of learning. We will keep you informed about newest entrants in the industry with blogs & news.
The day 2 of Search Engine Strategies New York 2013 brings with it a lot more interesting sessions and one-on-one discussions with industry eminent. Here are some of the sessions we covered.
Session 1
Optimizing Second Screen Engagement: Trends, Data and Insights
The Day 2 of SES New York started off with keynote by Joel Lunenfeld. He talked about second screen engagement and various trends Twitter is presently seeing from brands.
Our love for SEO and changing trends doesn’t end up in the shape of our daily blogs. We have a nose for what’s new in the market and what’s happening where. So, here we are again at the SES New York 2013, giving you live updates and sharing everyday activities with you.
Today, Eric Schmidt, Google's Chairman, was caught engaging with an eager audience comprising of social and search experts and enthusiasts during a Fireside chat session at the Big Tent Activate Summit New Delhi 2013.
Yesterday he spoke at NASSCOM Start-up Program Launch. In our coverage of the yesterday's event we informed that Schmidt has instructed every start-up company to invest in mobile apps and data analytic space.
How is the Internet changing the democratic process, and what will happen as many more constituents come online? In a conversational session on The role of the Internet in Indian Politics at Big Tent Activate Summit New Delhi 2013 held today the esteemed panel of speakers and moderator shared some very noteworthy insights.
Moderator:
Eric Schmidt, Google's chairman, engaged in an active fireside chat session and shared his perspectives on entrepreneurship, disruptive technologies and building a Silicon Valley ecosystem in India at the NASSCOM Start-up Program Launch held today in Delhi, India.
The 3rd edition of digital marketing event ad:tech India 2013 was a mega event including delegates and CMOs from all around the world. Understanding this, we bring forward the coverage of all the sessions from all over! Find below the detail list of all the postings, videos and images of the event and other fun stuff.
Final Keynote delivered by Bettina Sherick, SVP Digital Strategic Marketing, 20th Century Fox International on marketing the cinema experience in a digital world. With the wide variety of digital entertainment choices, marketing the cinematic experience has become more challenging than ever. From gaming platforms to home entertainment, consumers have many opportunities readily available without even leaving the house. How do film marketers leverage the proliferation of digital devices for marketing purposes, and at the same time, convince consumers to disconnect and experience films on the big screen?
SEO in isolation is no longer a competitive advantage, and marketers must master the converging worlds of search, social media, and content. In this session the two master presenters discussed best practices to help you develop an optimized and socialized content marketing plan.
PRESENTER: Tommy Griffith, SEO Manager – Emerging Markets, PayPal
Here is a brief from Tommy’s presentation:
Social media throws up many metrics – likes, follows, comments, views, shares and many others to name here. Everyone likes to be “liked”, but for companies using social media, the real question is, “How does this grow my business?” While we all acknowledge the benefit to Social media when it comes to branding, opening channels of communication with customers, building loyalty, being transparent and establishing good will, it is difficult to isolate cause and effect – “returns” attributable to “investment”, especially “marketing costs”.
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