On 19th April, the best minds in the digital marketing industry will get together to talk about the present state and evolution of digital marketing and optimization. The one-day event will feature technical sessions, panel discussions and more.
SEMPO events are attended by the Internet industry professionals, aspirants, brand managers and business owners alike. Eminent speakers in the Hyderabad edition will touch upon the most relevant issues in digital marketing today – advertising opportunities, social search, reputation management, analytics and metrics, mobile search trends and more.
This session at the SMX East New York 2011 focuses on new ways to mine and combine data to create effective and useful SEO reports. The panelists included-
Moderator:
- Matt McGee, Executive News Editor, Search Engine Land
Q&A Moderator:
- Annie Cushing, Director of Analytics, BlueGlass
Speakers:
- Vanessa Fox, Contributing Editor, Search Engine Land
- Max Thomas, President, Thunder SEO
In this session of SMX New York 2011 Day 3, the eminent panelists discusses about the importance of re-marketing and re-targeting, as well as the best practices involved. The session gives a deep insight on this new breed of advertising, as well as tips, tactics and top-notch best practices for creating campaigns that get real results.
Moderator:
- Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)
This session of the SMX East New York 2011 aims at bringing out the wrongs the pros might be committing in link building. Some link building trends are no longer effective in the day. So where do we stand, and what to do was discussed by the panelists that included-
Moderator:
- Elisabeth Osmeloski, Managing Editor, Search Engine Land
Q&A Moderator:
This session of SMX New York 2011 Day 3 is on the topic “Video Search Success Stories”. In this session, eminent panelists discusses various case studies, shares tips and tactics for gaining the most leverage from your online video assets. The panelists also discusses about other opportunities for marketers seeking to touch customers via online video like YouTube.
Moderator:
- Chris Silver Smith, Director of Optimization Strategies, KeyRelevance
The third day of the SMX New York 2011 kicked off with the session titled- Pagination & SEO. It was focused on achieving effective indexing and ranking by implementing complex, paginated sites. The rel=canonical and noindex tags were the center of discussion here. The panel constituted of-
Moderator:
- Vanessa Fox, Contributing Editor, Search Engine Land
Q&A Moderator:
- Simon Heseltine, Director, AOL Inc.
The SMX New York 2011 on its second day saw an informative session on using the data collected from Google Webmaster Central and Bing Webmasters Tools. The panelists included-
Moderator:
- Vanessa Fox, Contributing Editor, Search Engine Land
Q&A Moderator:
- Erika Mamber, Vice President, Organic Traffic & SEO, Demand Media
Speakers:
- Duane Forrester, Sr. Product Manager, Bing
This interesting and interactive session of SMX New York 2011 was a practical tutorial on SEO of sorts. Three search marketers were given three months to get new sites ranking, and they got together to show what were their challenges and how they achieved it. The panel had-
Moderator:
- Rob Kerry, Head of Search, Ayima
Q&A Moderator:
- Mark Munroe, Senior Director, SEO, Everyday Health
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