Events

This session of SMX New York 2011, Day 2 highlights on how results can be personalized on both engines and what marketers need to consider when all their users see something different. The panelists of this session tackles comments from Eli Parisers keynote, as well.

Moderator:

• Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Q & A Moderator:

This session at the SMX New York 2011, was focused on a good adCenter campaign for better efficiency and also outlining the key differences between AdWords and adCenter.

Moderator:

• Matt Van Wagner, President, Find Me Faster

Q&A Moderator:

• Christine Churchill, President, KeyRelevance

Speakers:

• Allan Chuate, Regional Manager,Search Strategy, Yahoo!
• Tim Daly, CEO, Vincodo

The agenda of this session of Day 2 SMX New York 2011 was to bring a close look on the capabilities of Google + and the impact of +1. This session also highlights about the recent updates on these services with lots of Q&A as well.

Moderator:

• Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)

Q&A Moderator:

• Eric Enge, President, Stone Temple Consulting (@stonetemple)

This session of SMX New York 2011 Day 2 focused on how a well planned information architecture minimize the search obstacles and how unavoidable duplication can be handled to avoid PageRank dilution? The expert panelists of this session tries to sort through the bewildering world of near duplication.

Moderator:

• Vanessa Fox, Contributing Editor, Search Engine Land (@vanessafox)

Q&A Moderator:

The second day of the SMX New York 2011 saw the “social” aspect to search optimization in the session titled- Facebook, Twitter And SEO. The session had on the panel-

Moderator:

• Danny Sullivan, Editor-in-Chief, Search Engine Land

Q&A Moderator:

• Jeff Martin, Director of Search Marketing, TouchStorm

Speakers:

• John Doherty, SEO Consultant, Distilled
• Michael Gray, President, Atlas Web Service

The second day of the New York SMX 2011 kicked off with a keynote conversation with Eli Pariser, author of ' The Filter Bubble'. The book works around the concept that search personalization leads to users being unaware of viewpoints different from than their own. The panelists include:

Moderators:

• Danny Sullivan, Editor-in-Chief, Search Engine Land
• and Chris Sherman, Executive Editor, Search Engine Land

Here is the our entire coverage of the SMX East New York 2011 by our editor-in-chief Navneet Kaushal.

Day 1:

• Google Survivor Tips: SMX New York 2011 – Day 1!
  
• Which Way Google: SMX New York 2011 – Day 1!
  
• The Great Correlation vs Causation Debate: SMX East New York City 2011, Day 1!
  

Here is the our coverage of Day 1 of the SMX East New York 2011:

• Google Survivor Tips: SMX New York 2011 – Day 1!
  
• Which Way Google: SMX New York 2011 – Day 1!
  
• The Great Correlation vs Causation Debate: SMX East New York City 2011, Day 1!
  

This session of SMX New York 2011 Day 1 is on the topic “Use Searcher Personas to Connect SEO to Conversions”. In this session, expert panelists shows you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.

Moderator: