Day 3 at SES Chicago had some interesting sessions. Below is the roundup for some of the sessions.
Linking Strategies
The Linking Strategies session was moderated by Danny Sullivan. Eric Ward, CEO, EricWard.com; Mike Grehan, International Search Marketing Consultant; Justilien Gaspard, Principal, Justilien Internet Marketing Solutions; Todd Friesen, Director of Search Engine Optimization, Range Online Media were the speakers for this session. At the end of the session, the audience knew how far is too far in optimizing internal link structure, about link spamming, handling affiliate links and much more.
The roundup for SES Chicago Conference, Day 2 is here:
Creating Compelling AdsWriting ForSearch Engines
Rebecca Lieb, Executive Editor, The ClickZ Network, was the moderator for this session. The speakers were Darren Kuhn, Group Account Director, Resolution Media and Phil Stelter, Director of Business Development, Range Online Media. Speakers focused on how to compel the consumer to click through while the ad complies with editorial standards.
Here is a roundup of SES Chicago Conference Day One:
Introduction to Search Marketing :
Danny Sullivan in this session provided an insight on search marketing basics. He explained the various ways to be listed on a search engine. He also showed Google free as well as paid listings. Danny explained how number one will not always be number one as the results are pushed down with vertical results like news, local etc.
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