Day 2 – Marketing Partners: Essential Allies or Necessary Frenemies?
Speakers:
1. Julie Collins (@jknob8)
2. Kevin Mullett (@kmullett)
3. Amy Shipman (@amykayaks)
Moderator:
1. Chris Sherman (@CJSherman)
Collins explains that as VP of Integrated Brand Marketing at financial giant Morgan Stanley, her team is less interested in brand building and more interested in lead generation for a network of 15,000 local financial advisors – essentially franchisees – working out of regional Morgan Stanley offices.