Google+ always had it and Twitter too, and now Facebook has joined the ‘verified accounts only’ wagon.
What is Facebook Doing?
Facebook will now begin verifying the accounts of celebrities and other public figures. After verification, the user will be allowed to use their public aliases or nicknames as their Facebook name. Also the verified celebrity accounts will be displayed by Facebook advising users to ‘Subscribe’ to their public updates.
After announcing that Timeline feature will be made mandatory for all of its 800+ million users, Facebook is now ready to take the next logical step or so it seems. Reports that Facebook will soon be making Timeline feature a compulsion for brand pages are doing rounds.
Hitwise has compiled the latest data about Facebook usage and market share in the United States. These latest numbers prove that Facebook is still the most popular site in the United States and has 96% loyal visitors who return to the site regularly. Here are the latest 10 Facebook Facts and statistics:
Facebook has tremendous potential. Of the 800 million users globally, there must be millions of your target audience using the social platform too. Moreover Facebook offers great marketing tools for you to get new leads and customers. The platform allows you to 'interact' your way to new customers and also serves as a great way of promoting your new products.
This one is a big news- Google is now indexing AJAX and JavaScript content. This means that the text from comments on Facebook pages will now show up in Google search results.
What Is The Big News?
All page owners rejoice! Now Facebook will help you in promote your page. That too for free! Facebook has introduced a feature that will promote the photos from your page on the home pages of users that LIKE your page.
In other words, if someone is your fan page's member, then they will be notified on their homepage when you add new photos to your page. This means that you stand a fairly good chance of people coming on to your page to see, what the new photos/offer/announcement is all about.
It is often termed as the “Social War” with Facebook and Google+ at the opposite ends. Which social networking site is better- this is an ongoing debate that is fueled by the additional features that the companies keep adding to their interfaces.
One of the major concerns that a social network faces is privacy issues. Facebook has been at the receiving end of severe criticism for its lax privacy. Google+ launched in June and recently been open to public is considered to be better at privacy control. May be that is the reason why people are flocking towards it. But there are many privacy control features that users are unaware of, and do not know that they have the power to control what they share.
Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:
In its drive of introducing newer features, Facebook has come up with a new “People Talking About This” metric. This fan page metric comes with an upgraded Page Insights tool and shows the discussion on conversation occurring about a brand or its page owner across the web. Facebook has also released a new Page Insights API tool.
What Facebook Has to Say About 'People Talking About This'-
For internet marketers, using Facebook pages, this update will give highly useful insights in to consumer behavior. Facebook explains about the metric in this manner -
'People Talking about this' counts 'stories' – structured content that people choose to share through Facebook that is eligible to appear in a user’s news feed:
Another Metric is 'Conversations On Pages'. This lets page owners reach out to further audiences than their fans. Facebook explains the 'Conversations On Pages'-
In the 7th part of our special Facebook Marketing Series, we are going to discuss the tips for organizing and promoting events on Facebook. The social network has proven to be a powerful tool for promoting live events, and as an event marketer, you can use the platform effectively for conferences, parties, concerts or other functions.
Lets break up the tutorial into two parts – Create/Organize An Event and Promoting An Event
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