Google

The First Google Toolbar PageRank Update in Over 10 Months is Out!

Dec 7, 2013 | 975 views | by Navneet Kaushal
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It was just a couple of months ago, Matt Cutts said that it is unusual for any Google Toolbar PageRank update to come this year & he would be surprised to see that. But, the SEO community is all amazed to see Google updating its Toolbar PageRank values.

For SEO community, PageRank is the most clearly visible metric to determine the value of a website on the basis of the number of quality links it is pointing to it.

Google Expands the In-depth Articles Feature!

Dec 7, 2013 | 950 views | by Navneet Kaushal
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The in-depth articles feature launched by Google in August 2013 has received an update. The new additions were announced on Google+.

Google has added a link "More in-depth articles", under the main block of in-depth articles. When you will click on the link, you will be shown 10 additional articles. Besides this, Google has also added the explore section next to an article that will let you explore related topics with a keyword search.

Google & Microsoft Getting Ready for Christmas with their Santa Tracking Tools!

Dec 6, 2013 | 919 views | by Navneet Kaushal
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Both Google & Microsoft are high-on Christmas preparations. The two leading search engine companies have launched their Santa tracking tools.

The Microsoft powered Santa tracker is available at noradsanta.org and Google powered Santa tracker can be found at google.com/santatracker .

Here's an excerpt from Google:

Content Aggregtion Should be Neutral & Add Value to the Page – Matt Cutts!

Dec 5, 2013 | 700 views | by Navneet Kaushal
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Is Content Aggregation good for SEO? Matt Cutts has released the latest webmaster video where he has gone into the depth of content aggregation.

The question Cutts answered was:

"Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)"?

Google Brings in Crawl Errors Feature for Smartphone in Webmaster Tools!

Dec 5, 2013 | 890 views | by Navneet Kaushal
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Google has introduced Crawl Errors feature to help webmasters identify misconfigured smartphone optimized pages on Webmaster Tools. There are several instances where a website shows error page or get redirected to a different & irrelevant page on smartphone. But, desktop users are shown relevant content for the same website.

Google Brings the Power of Search Across Apps!

Dec 5, 2013 | 1,163 views | by Navneet Kaushal
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Sometimes, a simple task like choosing a movie can get complex. You will have to fetch information from several places, which are often applications. You might decide to rely on IMDb, box office stats from Wikipedia, and ratings from other movie review sites.

Google Makes it Easier to Explore Topics & Entities with Topics Reports Feature in Google Trends!

Dec 4, 2013 | 865 views | by Navneet Kaushal
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Google has introduced a new feature in Google Trends that will make it easier for users to do a fairer comparison. The new topic reports will let users more easily measure the search interest in people, places, as well as things that they really care about.

Earlier, if users wanted to compare the search interest in Rice and Harvard, the report they used to get was like this:

Google Rolling Out Mobile Anchor Ads for AdSense Publishers!

Nov 29, 2013 | 1,056 views | by Navneet Kaushal
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AdSense Publishers can monetize mobile traffic as Google is rolling out mobile anchor ads. These ads will appear as 320×50 banners at the bottom of the smartphone screen the user. The ad will remain anchored even when the user will scroll up or down.

Google Updates YouTube Comments to Combat Spam Issues!

Nov 29, 2013 | 975 views | by Navneet Kaushal
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On its YouTube Creator Blog, Google has announced an update to YouTube comments to address the spammy comments. According to the blog, the system is updated to recognize bad links and impersonation attempts in a better way. ASCII art detection is also improved and changes have been made in how long comments are displayed.

The 100-Links-Per-Page Guideline Doesn't Exists but Google Can Take Action if the Site is Too Spammy: Matt Cutts

Nov 26, 2013 | 981 views | by Navneet Kaushal
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Google had a 100-links-per-page Webmaster guideline that no longer exists. Matt Cutts, Head of Search Spam has released a new video explaining why Google doesn't have the guideline now.

Cutts said that the guideline was dropped before 2008 but webmasters and SEOs still think more than 100 links on a page may invite a penalty. However, the truth is that it won't lead to penalty. Citing an example of Techmeme, Cutts said that the site has thousand of links on its home page but Google hasn't penalized it.