Google

Google's Instructions to Webmasters on Finding and Fixing Hacked Content!

Mar 1, 2014 | 1,040 views | by Navneet Kaushal
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You can have a robust code, strong passwords, an up-to date CMS system and plug-ins but that doesn't prevent someone from breaking into your website. In a recent post in the Webmaster Central Blog, Google explains how hackers take advantage of vulnerable sites by adding spam my content and redirecting users to harmful or undesired locations.

Now Report Sites which Outrank You with Your Own Content with the Help of Google's Scraper Report!

Feb 28, 2014 | 1,058 views | by Navneet Kaushal
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No doubt, nothing can be more annoying than discovering that a site which has copied your content outranks you in search results. Google's head of Search Spam, Matt Cutts announced today on twitter that the search engine has come up with a new panacea to cope with scraped content.

Google Scraper Report Now Report Sites which Outrank You with Your Own Content with the Help of Googles Scraper Report!

Google Recommends Working up Clarity and Lucidity in Content Before Adding Scientific Jargon!

Feb 27, 2014 | 683 views | by Navneet Kaushal
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When somebody lands on your page, feed them with content which they can consume and digest rather than something which is gobbledygook. In the recent Webmaster Help Video, Google's Matt Cutts says that the clarity and comprehension of the content matters a lot.

The question posed was:

“Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?”

Google Recommends Embedding EXIF data in Images to Make Them Search-Friendly!

Feb 25, 2014 | 1,090 views | by Navneet Kaushal
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So the next time you take a picture, you can consider embedding shutter speed, exposure compensation, ISO number, white balance, resolution and other EXIF annotations in your image. Matt Cutts, Google's head of Search Spam, says that the search engine reserves the right to use this information as a potential ranking factor.

Google Places Updates Quality Guidelines for Businesses!

Feb 24, 2014 | 812 views | by Navneet Kaushal
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Google has once again streamlined the Google Places Quality Guidelines for businesses. The tweaks this time elucidate new guidelines for business names, instructing companies on how to name their business within Google Places, Google Local or Google Maps.

Enterprises can now place a descriptor in conjunction with the business name, which provides locale information and describes the business offers. The ones placing tag lines, phone numbers or store codes are not accepted.

Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?

Feb 20, 2014 | 1,062 views | by Navneet Kaushal
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Ever wondered what Google search results would be, without backlinks as a ranking tool? According to Matt Cutts, Google's Head of Search Spam, if there was a version of the search engine which declined backlink building as a ranking factor, then the quality of search results would be much worse.

Google Releases Shopping Campaigns to Users Worldwide!

Feb 19, 2014 | 993 views | by Navneet Kaushal
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Following a 3 months beta period and based on the feedbacks of the initial adopters, Google has decided to unveil it's shopping campaigns to merchants worldwide. The transition will allow the advertisers to bulk edit their product groups, promote and prioritise their product campaign and manage biddings.

Google Shopping Campaign Google Releases Shopping Campaigns to Users Worldwide!

Google's Tips on Pages with Infinite Scroll!

Feb 14, 2014 | 978 views | by Navneet Kaushal
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Google is offering advice to its users on implementing a search-friendly version of infinite scroll. In a recent post on the Webmaster Central Blog, Google recommends that the infinite scroll can be made search friendly by converting it to paginated series.

A Day in the Life of a Spam Fighter, From the Eyes of Matt Cuts!

Feb 14, 2014 | 821 views | by Navneet Kaushal
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There is no average day in the life of a spam fighter because new is thrown at them all the time, says Matt Cutts, Google's head of Search Spam. In a recently launched Webmaster Help Video which is interestingly long and engrossing, Cutts replies on what it's like to fight web spam.

The question posed was:

Google Makes New Addition to Google Webmaster Guidelines!

Feb 14, 2014 | 963 views | by Navneet Kaushal
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As a recent update in the Webmaster Guidelines Document, Google recommends users not to block the Google ads destination URL with robots.txt file.

In contrast to the previous guideline, the new text in the Technical Guidelines section says,

“Make efforts to ensure that a robots.txt file does not block a destination URL for a Google Ad product. Adding such a block can disable or disadvantage the Ad.”