Google has launched Zavers, a digital coupon solution enabling manufacturers and retailers to reward loyal customers. A real-time solution, it will offer new ways to analyze consumer preferences and measure coupon redemptions, assisting them in tailoring campaigns, managing distribution and optimizing budgets.
We all have a daily brush with Google Search. But how many of us are Power Googlers? There are few who have the ability to use Google Search to its potential.
Well, you can learn it now. Google has opened up registration for a program they call ‘Advanced Power Searching’. It is an online course that helps you get the most out of Google. You’ll learn to solve complex search challenges along with peers from around the world.
Users of Google data highlighter tool can now easily troubleshoot their problems. Google has come up with a troubleshooting guide that provides step-by-step solutions of frequently asked questions of the webmasters. This was announced by Pierre Far, a Googler.
Google removed more than 50 million search results or URLs in 2012 alone for DMCA reports, according to TorrentFreak.com. To be precise, the search engine took down 51,395,353 links. 7,816,766 of these links were issued by the RIAA (Recording Industry Association of America).
Google has stripped the press releases of their link building value. Matt Cutts of Google said in a Google Webmaster Help forum that links embedded in PR’s should not have a positive impact on website rankings.
Here is what Matt exactly said responding to a question:
“Note: I wouldn't expect links from press release web sites to benefit your rankings, however.”
Can negative SEO be leveraged against competitors? Matt Cutts reveals that search marketers must continue to focus on creating quality content rather than worrying about negative SEO. This advice of Cutts will provide webmasters and SEO professionals some perspective on SEO against competitors.
Daniel Weadley, Camberley, Surrey, UK, had a question to Google – What has been the biggest surprise of 2012 for you and your spam team? Matt Cutts came up with a response. Check out what he has to say.
Late Whitney Houston was Year 2012’s hottest search, announces 12th annual Year-End Google Zeitgeist. She was followed by Gangnam Style and Hurricane Sandy.
Zeitgeist announced the top trending queries for the year based on the study of 1.2 trillion searches on Google search engine. Zeitgeist divides searches into several categories such as Images, Athletes, Events, People, Feature Films, TV Shows, Performing Artists, Arilines and Google+ Hashtags.
Webmasters can use Google Translate for checking if Google is crawling and indexing their content. See if your site can be accessed through Google Translate. This useful tip came up in a Google Webmaster Help thread.
Usually, to find that out, you can login to Google Webmaster Tools and use the ‘fetch as GoogleBot’ tool. However, if you are unable to login for any reason, Google Translate can come handy.
Google has made creating structured data (rich snippet markup) easy for even the novice webmasters. They have launched Data Highlighter, a point-and-click tool that allows adding elements of data structure to words or phrases without going into HTML code. Tool can be used currently for structured data only.
@pagetraffic
