YouTube will now be using Google+ to moderate all the comments on the video. The change is said to improve the display of the comments that users would want to see the most. The posts verified by YouTube or Google+ will be pushed to the top in the comments thread.
The change will put comments from popular users, video creator, and users in your Google+ circles at the top of the comment threads and comment section.
Google is set to upgrade the AdWords Certification Program to Google Partners. Getting certified in Google advertising solutions like AdWords will now be easier yet more meaningful.
September 30, 2013 onwards Google will introduce the changes. Here is an overview of what you can expect –
- Access to GCP account will be read-only.
Google has moved towards encrypting all search activity, except for clicks on ads. This has been done, according to Google, to provide extra protection for searchers who can now expect a secure search.
Way back in October 2011, Google had begun encrypting searches for people that were logged into Google. The reason they gave was to block anyone who may be trying to eavesdrop on a string of searches. They also wanted to conceal to actual search terms from publishers as they felt that some of them may be too private to divulge.
Ecommerce websites are anxious about Google penalty for selling products that have similar ingredient list as another site. Matt Cutts, Google’s Head of Spam Search, clarifies how Google differentiates genuine sites from the fly-by-night ones that may have an ingredient list matching with a string of other websites.
Google launched "Local Carousel" in June and since then SEOs & marketers have been making attempts to reverse engineer the ranking variables responsible for elevation in listings.
Digital Marketing Works (DMW) has recently conducted a study on "Carousel results" & revealed that the quality and quantity of Google reviews are the most important factors in determining the ranking and inclusion.
Google has confirmed the addition of new app launcher to the Google navigation bar. The addition will make it easier for users to quickly access other Google products.
It is the same grid-style app launcher present in Android devices and Chromebook computers. Here's the screenshot:
Google has also announced a slight change in its logo, which has become flatter now and the colors are a slight different from the previous logo.
Google has announced the broadening of Google Patents with the addition of documents from new patent agencies: Canada, China, Germany, and World Intellectual Property Organization (WIPO). Google is hoping that most of these document will provide prior art for future patent applications and improve the quality of patents in the United States and globally.
Google has announced that Google AdSense is now supported on HTTPS sites without any issue.
If you want the new support system to work, go to your AdSense console, click on existing ad units, and you will get the revised code. The new or revised code will work on HTTP and HTTPS websites.
AdSense Software Engineer, Sandor Sas said,
Google's Matt Cutts released a Webmaster video discussing the impact of duplicate content, if the same website is on IPv4 and IPv6.
The question asked was: As we are now closer than ever to switching to IPv6, could you please share some info on how Google will evaluate websites. One website being in IPv4, exactly the same one in IPv6 – isn’t it considered duplicate content?