To improve the quality of health related search content, Google has introduced rich medical content in Knowledge Graph. Google has utilized medical illustrators, doctors and the Mayo Clinic to develop in-depth information for more than 400 health and medical conditions.
This rollout is for U.S. English, for the time being, on the Google app (Android and iOS) and for desktop. However Google is planning to expand the number of conditions and later make the information available outside the US.
Google introduced “Local Guides” a month ago via a Google+ post. Now this feature has been introduced to the Google Maps as well and this feature is similar to “Yelp Elite.”
Google began letting webmasters who have deployed app deep linking know about app deep linking issues and informing them how to fix it.
Now Google is sending webmaster stats on their impressions and clicks via email as well. The emails currently have the subject line “your app in Google's search results: here are this week's stats on clicks and impressions." The email further provides a grid by day for the past week of impression and click data. Here is an image from Andrea Pernici who posted the following on Google+.
Google has announced that now you can see third party apps in your Google Now cards. However this only works on Android with about 30 third party apps. So now, instead of getting customary Google Now notifications on traffic, weather, flights, packages and so on- you can now directly get data in your Google Now cards from third party sources outside of Google.
Google announced on Google+ that they are asking for feedbacks on their Google Webmaster Tools for user experience study. This is probably taking place to make the tools more user friendly, logical and easier to use.
Google wrote :
“We want to conduct a quick user study about your experience on the site. We welcome people of all levels of experience to participate. If you're interested in filling out a questionnaire or participating in a one-on-one video hangout, sign up here http://goo.gl/forms/5VJYKP15Gw”
Google said to treat Google crawlers, Googlebot, as you would any searcher or user accessing your site from the US. Now Google has initiated a change because it may crawl your site from IP addresses outside of the US and also may crawl your site with language settings outside of English-US.
Google announced that they will now support Locale-aware crawling by Googlebot- which is a huge change for internationalized sites.
Google has released a new Search Queries Report Tool in Google Webmaster Tools and they are offering an Alpha preview of the tool to select beta/alpha testers. If you wish to try and test the new Search Queries Report, sign up at this form and Google may select you.
Google has incorporated some changes to its Google Trusted Stores Certification program that will make it easier for merchants to earn the badge and help them earn trust of people who shop from Google.
Google first launched its Trusted Stores in 2011. At that point, merchants were required to share data about shipments with Google to participate in the program and they got a badge to display.
According to the survey conducted by the 2015 Edelman Trust Barometer, Google (search engine) has taken over traditional media as the most trusted source of news on global level. Last year they were behind, but now they have stooped ahead of traditional media. This “trust gap” is most evident among Millennials, according to early release data seen by Quartz.
Google announced to its audience in Lisbon that it will limit right to be forgotten requests to Europe for now, as they would like to keep it as local as possible. Google offered right to be forgotten ever since the European Court of Justice ruled that it should. Google has done this with obvious reluctance and has regularly thrown up the system for debate.