Google Celebrating Halloween with Fun Search Results!

Nov 1, 2013 | 795 views | by Navneet Kaushal
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When most of the SEOs and webmasters were feeling that Google is out to get them post Panda & Penguin release, the search giant has released fun search results to lighten up the mood during Halloween.

Google has created ghoul oriented search results with some of the common Halloween characters.

Organic display for featuring terms such as 'zombie', 'witch', 'ghost' has been changed. A box that highlights key facts about these spooky characters opens up while search.

"Security Issues" Section Added to Google Webmaster Tools

Oct 31, 2013 | 1,025 views | by Navneet Kaushal
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Google has added a new section "Security Issues" in the Webmaster Tools with the aim to establish a better communication with website owners regarding security issues. Google will give detailed and concise methods of fixing problems such as site hacks, malware etc & submitting a review request.

The new security issues section will let you:

Find More Information

Large Number of Index Pages Doesn't Give Higher Ranking – Matt Cutts!

Oct 29, 2013 | 1,043 views | by Navneet Kaushal
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If you think that having higher number of pages give you a better chance to rank on Google, this might not be the case. Matt Cutts has recently released a Webmaster video explaining that it is the number of links and PageRank that might contribute to high ranking, when you have a website with large number of pages.

The question asked to Cutts was:

Visual Guide to Google Mega-SERP!

Oct 28, 2013 | 1,090 views | by Navneet Kaushal
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With Google frequently updating its algorithms, it might be difficult for webmasters to keep up with their Search Engine Results Page. Google has multiple SERPs and there are chances of some of the elements appearing only when your search is shopping-oriented or local, or if Google has a direct answer for it.

serp guide google Visual Guide to Google Mega SERP!

Google Launches Google Shopping Campaigns to Promote Products on Google in a Better Way!

Oct 24, 2013 | 750 views | by Navneet Kaushal
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Google has launched Google Shopping Campaigns, a new kind of Google Product Listing ads management. It will help you in organizing your campaigns the way you would organize the products in your store.

According to Google, the new method will help in managing and bidding on your products, reporting on your performance, and also finding opportunities to grow your traffic.

Here's a quick video on Google Shopping.

Matt Cutts on Difference Between "b" and "strong" tags, in Terms of SEO!

Oct 22, 2013 | 1,290 views | by Navneet Kaushal
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In his latest webmaster video, Matt Cutts has answered a question related to text formatting. 

The question asked to Cutts was: "In terms of SEO, what is the difference between <strong> tag and <b> tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tags should we use in which circumstances"?

Google's New Android App to Let Users Manage Their Google Places Listings On-the-go!

Oct 18, 2013 | 916 views | by Navneet Kaushal
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Google has launched a new Android application that will let marketers manage Google Places for Business listing on-the-go. Business information such as contact details, hours of operation, and description can be updated. Moreover, marketers can add posts & photos to Google+ Local Pages, +1 a post, respond to comments, and do everything else related to the maintenance of Google+ Local page.

Infographic of the Week – Google Hummingbird: The Update & Its Affect!

Oct 18, 2013 | 1,091 views | by Navneet Kaushal
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The brand new algorithm from Google, Hummingbird is designed to provide faster & more precise search results. It is the biggest update from Google since 2001 and caters mostly to the mobile users. 

Google Hummingbird Infographic Infographic of the Week   Google Hummingbird: The Update & Its Affect!

The impact of Hummingbird is relatively lower in comparison to the mayhem created by Penguin 2.1 amongst webmasters & SEOs. However, it is still essential for you to know which sites are being targeted by Hummingbird and measures to prevent your site from getting hit by the new algorithm. DigitalRelevance has come up with an interesting infographic on Hummingbird.

Google Launches Media Tools Website for Media Outlets & Journalists!

Oct 18, 2013 | 975 views | by Navneet Kaushal
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Google has launched a new website that offers an extensive set of Google Media Tools for journalists & media outlets. All the tools are neatly assembled into one place.

On the launch, Google said, "Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across television, radio, print and online".

The website has six categories:

Matt Cutts Recommends Guest Blogging in Moderation!

Oct 18, 2013 | 864 views | by Navneet Kaushal
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Google's head of search spam Matt Cutts in his latest webmaster video has answered the question, "How can I guest blog without it appearing as if I paid for links"?

Cutts said that when his team reviews a spam report, a clear distinction between organic guest blog and those paying for links appears. Identifying specific differences between organic guest blogging content and spam, Cutts said that the spam content will not match the subject of the blog and will have keyword rich anchor text.