Google

Google Analytics Unveils New Design for Navigation and Sidebar!

Feb 14, 2014 | 766 views | by Navneet Kaushal
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If you see a shiny new navigation and side bar in the Google Analytics page, do not think that it is an error or that some style sheet has failed to upload. It is a design tweak rolled out by Google Analytics to give a fast and easy analysis to the users.

Google Unfolds the Mystery of Faceted Navigation!

Feb 13, 2014 | 786 views | by Navneet Kaushal
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In a recent post on the Webmaster Central Blog, Google has unfolded some of the best and worst practices related to faceted navigation. According to the post, the biggest disadvantage with faceted navigation is that it creates several combinations of duplicative URLs. It debars the search engine to produce unique content and index a page correctly because the signals are thinned out between the duplicated versions.

Amplify Your Content with Google's New Content Recommendation Tool!

Feb 12, 2014 | 1,216 views | by Navneet Kaushal
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After releasing the ChromeBox and the Compute Engine lately, Google is all set to introduce the new content recommendation service for publishers' websites. Launching no later than next month, the tool makes Google a new entrant in to the group of Taboola, Outbrain and Zementa.

Google has already started inviting publishers to participate in the beta version of this service. An extract of the e-mail sent by Google's sales representative to Search Engine Journal reads:

Google Updates Page Layout Algorithm, a Filter for Ad-Cluttered Sites!

Feb 11, 2014 | 908 views | by Navneet Kaushal
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Google has updated one of its filters Page Layout Algorithm that downgrades ranking of a web page having too many ads at the top. Also known as Top Heavy algorithm, the filter will also deprecate the page if the ads are found too distracting for the users.

This was announced by Matt Cutts, Google’s head of search spam, who said that the algorithm was refreshed on February 6.

Matt Cutts Says No Need to Correct the Grammar of Blog Comments!

Feb 11, 2014 | 986 views | by Navneet Kaushal
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Should you correct the grammar of the comments on your blog as Google may penalize a page for poor grammar and spelling? Matt Cutts said nothing to worry.

 Matt Cutts Says No Need to Correct the Grammar of Blog Comments!
SEO folks: we recently launched a refresh of this algorithm: goo.gl/3yk0Xo Visible to outside world on ~Feb. 6th.

Google Raises the Number of Analytics Accounts Managed from a Single Log-in to 100!

Feb 10, 2014 | 1,158 views | by Navneet Kaushal
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analytics login Google Raises the Number of Analytics Accounts Managed from a Single Log in to 100!Google has upgraded the number of accounts Analytics professionals can manage from a single log-in to 100. Previously, the bar was set at 25.

Account management can be done with administrative access as well. The website owners would create the Google Analytics account under their login and provide the professional with full administrative access that would include all four access levels – Manage Users, Edit, Collaborate, and Read & Analyze.

Spammy Structured Markup is the Latest Manual Action Penalty by Google!

Feb 6, 2014 | 1,068 views | by Navneet Kaushal
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Google has started sending a new manual action spam notification for "spammy structured markup", which is also known as rich snippet spam.

Google has recently set a bar higher for the sites that will be able to display rich snippets by dropping 15% of the rich snippets. The new manual action message sent by Google is:

Google Rolls Out Flexible Conversion Counting, Saying Goodbye to 1 Per-Click and Many-Per-Click!

Feb 5, 2014 | 939 views | by Navneet Kaushal
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Google has sent mass email to a number of advertisers informing about the upcoming changes that will offer more flexibility in tracking conversions in AdWords. With the update, Google will be bidding farewell to one per-click and Conversions many-per-click columns.

The advertisers will be able to choose from the following conversion settings to track the action for each conversion:

Google Places International Adds Over 1,000 New Categories!

Feb 4, 2014 | 756 views | by Navneet Kaushal
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google places Google Places International Adds Over 1,000 New Categories!

Google Places has greatly expanded the categories for enterprises outside the US by adding over a 1,000 new ones. This was announced by Jade Wang, a business community manager with Google.

The search engine giant had been working for some time to widen the available categories globally based on merchant feedback. They have now added these categories to the Places dashboard. The categories are translated to every language Google supports.

Google Analytics Refreshes Remarketing UI & Builds Lists Import Options!

Jan 31, 2014 | 1,122 views | by Navneet Kaushal
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Google Analytics has announced a refresh to Remarketing UI and new Remarketing list import options. Users will be getting a new User Interface and will be able to create Remarketing lists on the basis of origin, behavior, and demographics.

Google Analytics Google Analytics Refreshes Remarketing UI & Builds Lists Import Options!

The remarketing list builder will allow users to import existing segments, which include custom segments that were earlier created or the segments that are imported from solutions gallery.