Google

Google Says No Algorithmic Change Brewing, but Tracking Tools Say a Different Story!

May 14, 2014 | 3,517 views | by Ritu Sharma
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In the face of all the noise and discussions flooding the search community about Google updating its algorithms, Google has confirmed that there is nothing going on. The chatter was so loud that people were gearing up for an update very much similar to that of the Penguin or Panda update.

Google Analytics Adds Content Groupings to Behavior Flows- See How Visitors Flow Through Your Content Groups!

May 14, 2014 | 1,556 views | by Ritu Sharma
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In a recent Analytics blog post, Google has announced the introduction of Content Groupings to Behavior Flow. Google launched Content Groupings in December last year to help users understand the behavior of content categories. By adding Content Groupings in the Behavior Flow you can now see how traffic flows through these categories.

Content Groupings in Behaviour Flow Google Analytics Adds Content Groupings to Behavior Flows  See How Visitors Flow Through Your Content Groups!

Matt Cutts Feels Sorry for Not Acting Sooner on Paid Links and Content Farms!

May 13, 2014 | 1,384 views | by Ritu Sharma
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In the recent Webmaster Help video, Matt Cutts, Google's Head of Search Spam, reveals whether Google regrets any decision related to web spam taken in the past years. The question posed was:

“Was there a key moment in your spam fighting career where you made a mistake that you regret, related to spam?”

Google Explains How to Create the Right Homepage for Your International Users!

May 13, 2014 | 1,462 views | by Ritu Sharma
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Google has shared guidelines on how to create the right homepage on your website and serve the appropriate content to users depending on their language and location. You can configure your homepage or landing page in three different ways for users to access it. Mentioned below are recommendations for each method:

Google Updates the Guidelines for Customizing Snippets People See When a Page is shared on Google+

May 12, 2014 | 1,439 views | by Ritu Sharma
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Google has updated its guidelines for article rendering in Google+. You can add code to your page that enables Google to render your content with full-bleed images and a description for content types Article, Blog, and Blog Posting.

Changes in article rendering include:

  • You specify microdata via schema.org or Open Graph tags.
  • Google uses the Name and Description in the Google+ post. Google shortens these fields if they are too long.

Google Study Says Local Searches by Mobile Users Leads to 50% More Visits to Stores!

May 9, 2014 | 1,436 views | by Ritu Sharma
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Local searches gives way to more purchases than non-local searches, this is what Google says. According to a recent study by Google, 50% of mobile users and 34% of computer/tablet users are more likely to visit a store after conducting a local search online. To jazz up the information, the data also shows that 18% of the local searches on smartphone lead to a purchase within a day as compared to the 7% of non-local searches.

Google Now Alerts Android Users on Nearby Stores Selling Products They Have Been Searching Online!

May 7, 2014 | 974 views | by Ritu Sharma
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After the Parking Location Cards and the Searchable Mall Directories, Google has once again updated the Google Search for Android, this time with a new shopping feature. The shopping card allows users to know about nearby stores selling products they have been recently searching for online.

Google Now Shopping Cards Google Now Alerts Android Users on Nearby Stores Selling Products They Have Been Searching Online!

Will back links lose value over time? Matt Cutts says: Yes!

May 6, 2014 | 924 views | by Ritu Sharma
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In the latest Webmaster video, Matt Cutts answers the question about the future of backlinks.

“Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content … Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?”

Google Introduces Parking Detector in Google Now for Quick Location of Your Car!

May 2, 2014 | 1,019 views | by Ritu Sharma
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Google has made it easier for you to find your car in a crowded parking lot. Google said in its Help section that you can use Google Now to find the approximate location of your car. If your main mode of transportation in Google Now is driving you can see the saved parking location cards on your application to quickly find where you parked your car.

Matt Cutts Crops His Body to Emphasize Importance of Body Content in a Document!

May 1, 2014 | 942 views | by Ritu Sharma
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Google's Head of Search Spam, Matt Cutts posted a funny video in which his body was cropped out to emphasize on the crux of the video. Matt said that although it is important to pay attention to the head of the document, it is also important to pay equal attention to the body of the document.