A recent study conducted by Google, in partnership with Ipsos MediaCT, to measure the impact of search ads on brand awareness, revealed branding-focused ads increase awareness by an average of 6.6 percentage points. The study shows search positively affects top-of-mind awareness and unaided brand awareness, even when the consumer does not click on the ad.
For those who love traveling, Google has some good news. The search engine giant has updated the Flight Search feature with a new “I’m Feeling Lucky” button to give users an enhanced and interactive flight search experience. The addition of the new button is one among the many changes made to the feature.
Yesterday we reported, Google is launching the version 3.0 of PayDay Loan algorithm. Google’s head of Search Spam, Matt Cutts, made the announcement at the SMX Advanced 2014 Search Marketing Expo and now Cutts has reconfirmed the same news on Twitter. Matt tweeted “It’s rolling out now!”
Here’s a snapshot of the tweet:
Google will be launching the third version of PayDay Loan algorithm this week, announced Google’s head of Search Spam, Matt Cutts, at the SMX Advanced 2014 Search Marketing Expo. The algorithm is designed to target “very spammy queries” and will be launched as early as today said Cutts. The version 3.0 of the algorithm has nothing to do with the Panda or Penguin update.
Google’s head of Search Spam, Matt Cutts, announced at the SMX Advanced 2014 Search Marketing Expo, the search engine giant is updating the way it handles reconsideration rejection requests from webmasters.
Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place.
How to Get Started:
Have you ever wondered what is the biggest SEO mistake people generally make? Is it when your website is not crawlable by Googlebot? Not having webmaster resources? Not having unique title tags and meta descriptions? Or is it not optimizing for the right keywords? The answer is- none of these.
Do you want to move your site to a different URL or a different infrastructure but you have incomplete and sketchy information on this? Google has decided to help you out by providing an in-depth guide in the Webmaster Central Blog, on how to handle site moves in a Googlebot friendly way. It has also updated the site move guidelines in the Help Center to let webmasters design and implement site moves accurately.
Google has announced the introduction of a new version of the Content API for Google Shopping, enabling you to programmatically upload product listings and make your products easily discoverable. Content API for Google Shopping was launched back in 2010, to allow marketers upload their product data to Google and update the frequently changing features like price and availability. Since then, no update has been made to this programmatic interface. The version 2 of the Content API for Google Shopping gives you more details about the data quality of each item and helps you keep your data fresh.
Google has announced the launch of a new premium programmatic marketplace, called Google Partner Select to connect a select set of publishers who invest in high quality videos with the brands who want to buy against it.