Google

Check Out the Important Events of 2014 With New Google Trends Tools!

Dec 17, 2014 | 1,426 views | by Navneet Kaushal
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Google has just released their annual leading trending searches from across the globe. Once users have read all they want to, they can also study updates in Google Trends and within the search results.

Trending Topics in Search for 2014

Google Closing Freebase, The Open Source Repository of Facts that Powers Knowledge Graph!

Dec 17, 2014 | 1,383 views | by Navneet Kaushal
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Google has announced the shut-down of Freebase, an open source repository of facts that helps in feeding knowledge graph.

Here's what Google said on G+:

"We've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we'll wind down the Freebase service as a standalone project".

Google News Archives Returns to Google!

Dec 16, 2014 | 1,382 views | by Navneet Kaushal
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Google has given back the capability to search news archive during this weekend. A Google News representative, Stacie subtly made the announcement regarding this through a Google News Help thread:

“Great news–we've re-enabled archives search! Our team listened to all your feedback you left here in the forum, and was hard at work to bring you an even better archive experience. From all the posts we received, we heard loud and clear how important these archives are to our users. You can now go digging back in time to 2003. Search on icon smile Google News Archives Returns to Google!

“The Customer Journey To Online Purchase Tool” Revamped By Google!

Dec 16, 2014 | 1,323 views | by Navneet Kaushal
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Google Analytics has launched a new and up to date version of one of its tools for marketing, “The Customer Journey to Online Purchase”. This newest version features refreshed information and more up to date industry classifications. It has also branched out paid search to enable users to observe the impact of brand as well as generic search terms on the decision to buy. As can be seen in the 2 images below, users can now observe customer journeys for small as well as middle sized and larger companies across various industries. For instance, in case a user checks out how marketing channels for small sized companies within the shopping sector in the US impact the consumer’s choice to make the purchase, the tool makes the suggestion that organic search is quite often a possible “assist” interaction for these consumers.

Google AdWords for Video Will Now Offer Insights on Paid & Organic Video Performance!

Dec 12, 2014 | 1,221 views | by Ritu Sharma
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Google has announced the revamp of reporting feature available in AdWords for video. While the video campaigns were still isolated from other AdWords campaigns, new reporting changes will make it easier for advertisers to measure the performance.

Advertisers running TrueView video campaigns will be able to access the insights in AdWords. The new dashboard will pull more data from YouTube, so advertisers will not have to toggle back and forth between YouTube analytics and AdWords to see the overall performance of their videos in terms of organic traffic & from ads.

Google Mobile Friendly Label Goes Global!

Dec 11, 2014 | 1,055 views | by Ritu Sharma
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Google announced it is now releasing its mobile friendly label within the snippet of research results for mobile. While this label was released officially 3 weeks ago, but now the label is going global.

Google has included the mobile-friendly label in all languages and all localized versions of the Google Mobile Search now use it.

image 13 Google Mobile Friendly Label Goes Global!

Google Overhauls AdWords Editor With The New Version 11!

Dec 11, 2014 | 1,306 views | by Ritu Sharma
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Google has released a completely redesigned version of the AdWords Editor. This Editor now provides support for many bulk editing features which have been recently included in the web interface. The new Google AdWords Editor also has induced a new functionality and utility to the desktop tool.

Google Mobile Search Becomes Faster by 100 to 150 Milliseconds!

Dec 11, 2014 | 1,203 views | by Ritu Sharma
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Google speed master Ilya Grigorik announced that Google mobile search has become faster by around 100 to 150 milliseconds more, to be precise. The announcement was made by Ilya on Google+ . Google has now made mobile search faster by 0.15 seconds as compared to yesterday.

In case users are wondering how Google accomplished this, here’s the answer. It has used a technique named Reactive Prefetch. This technique has been explained by Ilya as:

Google Offers Tips for Businesses During the Busy Holiday Season!

Dec 10, 2014 | 1,181 views | by Navneet Kaushal
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Google Business Help’s Jade Wang has just posted in the Google Business Help forum about specific fresh tips for businesses in readiness for the holiday season.

These tips also include aspects such as adjustment of business hours to use of AdWords at off peak times. Jade’s post covers the following points:

  1. Make sure you have special holiday hours

Want to be Better at App Performance Monitoring & Driving User Engagement? Here Are the 4 Steps by Google!

Dec 10, 2014 | 1,087 views | by Navneet Kaushal
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App deep links are the latest kid on the block for organic search. Their speed is picking up at a more rapid pace than one can imagine. As much as 15% of the Google searches on Android now give back deep links to apps via App Indexing, for signed-in users. Within the past quarter, numerous clicks on app deep links rose by as high as 10 times.