Google

Google To Bring Brand Lift Measurement For YouTube Ads To Mobile!

Jun 6, 2015 | 1,333 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google is initiating to roll out its brand lift measurement solution for YouTube ads to mobile. They are also going to expand metrics it measures to include lift in consideration, favorability and purchase intent. With more than half of the YouTube’s traffic coming from mobile, Brand Lift measurement is now made available for ads served on YouTube’s mobile app.

Google Launches Campaigns Tab To The Manager Accounts In AdWords!

Jun 6, 2015 | 1,410 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google has added a Campaigns tab to the manager accounts (MCCs) in AdWords in the latest update. Now you can review and make certain edits to the campaigns across accounts at the manager account level, instead of having to navigate in and out of separate accounts.

Adwords image 1 Google Launches Campaigns Tab To The Manager Accounts In AdWords!

Change campaign status, edit the budgets and review performance (with segments, filtering and columns all available) across any number of accounts. You can now create new campaigns from this level as well.

Google Translates 5 Steps To Mobile Friendly Sites In 12 Languages!

Jun 3, 2015 | 1,341 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

The search engine giant announced on Google+ that from the original English language, they have converted and translated their 5 steps to the mobile friendly sites into 5 different languages. The PDF of the English version can be accessed here.

Google Drops The Link To Google+ From Gmail And Other Google Services!

Jun 2, 2015 | 1,331 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google has dropped the overt link to Google+. Back in time, Google was on a spree of promoting Google+ and for that added a link to the social sharing service from many of its other properties, including Gmail, YouTube, and the main search page for logged-in users. But that train has come to a halt now.

Google AdWords Announces New Ad Group Details Reports!

May 29, 2015 | 1,252 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

The addition of a new report type named ad group details reports was announced on Google+ .

This has been done to expand on the campaign details reports they introduced last month but now they have done this on the ad group level.

According to Google, this will help people find more granular information about the features and settings enabled in each of their ad groups.

Google: “Near Me” Searches Have Doubled This Year!

May 29, 2015 | 1,158 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

According to the Google Trends data from March, search queries that contain a location “query” such as nearby or near me have doubled in the past year. It has also been traced that 80% of these searches come from mobile devices.

Google Rolls Out App Indexing Support to iOS Apps!

May 28, 2015 | 1,199 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Google will now be supporting iOS apps with the App Indexing protocol. The search engine giant has been supporting App Indexing for Android Apps for almost two years now. Google announced support for iOS apps with a subset of apps, as Google describes it, “an initial group of apps” will be testing iOS app indexing with Google.

Google Initiates Local Search Result Ranking Changes!

May 27, 2015 | 1,370 views | by Ritu Sharma
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google, seems like over the past few days, has initiated a major algorithmic change that has changed how the local results rank in both Google Maps and the local packs in web search.

It has been speculated that the Google Maps Googlebomb fix led to this and one can expect the traffic change to an extent for many local businesses in the future. The issue seems to be related, but Mozcast features shows the shift on the 15th.

Google Adds New Search Reports To Search Console To Show How They Treat App Content!

May 25, 2015 | 1,203 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

Google has announced the addition of new reports to their newly renamed Search Console to show how they treat and understand your app content in search results. Their ultimate goal is to make the Search Console a “comprehensive source of information” for users who care about search, irrespective of the format of their content. Search Console is by all means, the new go-to place for search stats.

Google Launches Search Console – The New Webmaster Tools!

May 21, 2015 | 1,360 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (2 votes cast)

search console image 1 Google Launches Search Console   The New Webmaster Tools!

Google has announced the launch of search console that is the new webmaster tools. Google Webmaster Tools, over 10 years, has facilitated its users with enhanced tools and metrics to make websites. Google from last year has been trying to understand the needs and goals of its users to make their product more useful. In order to achieve that, they have “rebranded” webmaster tools.