Google

Google Has a Secret Display Advertising Network

Nov 29, 2006 | 2,098 views | by Navneet Kaushal
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You know that Google owns the Adsense network. But what you may not be knowing is that Google has started a secret ad network – Google Display Advertising Network. Apparently, the network allows publishers negotiate their own CPM (cost per thousand impressions) with Google.

New Google Data Refresh

Nov 29, 2006 | 148 views | by Navneet Kaushal
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Reports from WebmasterWorld thread suggest new Google update through data refresh. There have been reports of large as well as small shuffling of page positioning for some search queries.

This may not be a huge update as Google has not yet confirmed whether it is a real update or not.

Google Bids Goodbye To Its Answers Service

Nov 29, 2006 | 148 views | by Navneet Kaushal
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Google started Google Answers service almost four years ago, where users could ask questions and get answers from a panel of researchers. This paid service however, failed to gain much popularity with users. Google announced  that Google Answers  would no longer be available by years end. Though the questions archive will be available, no new questions will be accepted later this week.

Google Audio Ads Advertiser Details

Nov 29, 2006 | 1,924 views | by Navneet Kaushal
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Donna Bogatin at Digital Micro-Markets has explained the working of Google Audio Ads. The PowerPoint slides give an insight on how Google would bridge the gap between advertisers and consumers. It also explains how they deliver ads to the radio.

According to the post, four steps on how Google delivers radio ads are:

Step 1) Station inventory management system and studio log.

Sign Up For Google Audio Ads

Nov 29, 2006 | 1,486 views | by Navneet Kaushal
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Earlier this month, we reported about Google's promise to begin testing Google Audio Ads by the end of this year. Apparently, Google has lived up to the promise and Google Audio Ads sign up page is now available.

Google Webmaster Sitemaps Tool Bug?

Nov 28, 2006 | 148 views | by Navneet Kaushal
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According to two different reports at WebmasterWorld, there seems to be bug in the Google Webmaster Sitemap tool.
In the first report – Many Strange Reports in Google Webmaster Tools – Sitemaps, here is what people wrote:

"As of midnight Friday, G Sitemap tools is showing "no pages are indexed" for 11 domains that were just fine Friday afternoon. A site: search returns the same miserable results I've had all week after getting whacked in this latest data
push."

Google's Advice: Use Meta description Tag

Nov 28, 2006 | 148 views | by Navneet Kaushal
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Whether Google uses meta keywords tag or not, has always been a confusion. However, Google's Vanessa Fox recommends using meta description tag for each page.

Vanessa in response to indexing issue at Google Groups wrote:

Google Gets Hit With Paper Bullets

Nov 27, 2006 | 5,189 views | by Navneet Kaushal
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If you are in the frontline you will get the most bullets. That is how Google's troubles with newspapers worldwide can be explained. Google had only recently reached an agreement with Associated Press to use the latter's content and photos. The latest to hit the headlines is the case with Belgian publishers.

Google Experiments To Include Blogs Into Search Results

Nov 27, 2006 | 148 views | by Navneet Kaushal
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Andy Beal has quoted Andy Boyd on Google merging blog search with natural search results. Andy Boyd also has screenshot of a page in which blogs were shown as results after the Top 10. He says that:

I think is new.  Tell me if it isn’t.  Unfortunately it didn’t seem to work for searches about mortgages, dental plans and mesothelioma.

Sitemaps For Google News

Nov 22, 2006 | 2,880 views | by Navneet Kaushal
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Google has introduced sitemaps for Google News. So if you have a site included in Google News, you can creat and submit News Sitemaps to inform Google about the articles that you wish to be included in Google News.

In addition, you can access crawl errors, which tell you if there were any problems crawling the articles in your News Sitemaps, or, for that matter, any articles on your site that Google News reaches through its normal crawl.