Google AdSense has added a new custom channel targeting feature through which advertisers can target custom channel of Adsense users. Through this feature advertisers won't have to spend much time in selecting the directories or pages for advertisement. Google AdSense Help Center gives points through which AdSense account holders can make custom channel targetable by advertisers:
Google Checkout is giving a major holiday bonanza for this holiday season. Google Checkout sales of the users will be processed free by Google. The offer has following points:
Google has launched a new blog, which has been named as the "Google CPG" (Consumer Packaged Goods) blog. The opening post on the blog states: "Welcome to our new Consumer Packaged Goods (CPG) blog. Our motto: all the news from Google's ad team that fits in your fridge or pantry…and maybe a little bit more. A bit of background is in order. Our sales teams are organized by industry so that we can focus on the distinctive qualities and business needs of our advertisers and marketers. The CPG vertical, with teams in New York, Chicago, and Mountain View, has taken the leap to the blogosphere so that we can share ideas and touch on an array on topics related to the CPG industry, advertising, and Google. "
We recenty heard about Google launching AdSense for Audio. According to Reuters Google has confirmed this and Google Audio Ads will be put up for public test by the end of 2006. This was also confirmed by Google spokesperson , Michael Mayzel.
Tony Hill and a Digital Point forum thread has recently reported an interesting bit of news. The news is that Adsense is now showing its publishers, the money they have taken for all the invalid clicks. Although it is a great move by Google, but keep in mind Google is not going to give you the money back. Next time just keep an eye on the invalid clicks.
AFP reports that the recently proposed changes to Australian copyright laws could drive the country back to "the pre-Internet era".
When you are involved with the search marketing industry, you get to meet the dynamites of the industry. Adam Lasnik is one of them, apart from Matt Cutts and Vanessa Fox who has been involved with Google for long. Adam Lasnik, who is responsible for webmaster was recently interviewed by Lee Odden about his involvement in Google and also his contribution to it.
Tedster at WebmasterWorld has put together a list of recent and common questions posted by people at Google Webmaster Forums. The list also has links to some important active topics. Here are some of the topics:
Inside AdWords blog announced that Google will be improving the algorithm for evaluating landing page quality. The new algorithm will effect AdSense publishers in a big way. According to the blog:
Nathan Weinberg announced that Google has bought AdSense. So from now on Google will be the proud owner of the domain adsense.com. Well that was the gist, but the complete story goes a long way back. The complication started when AdSense, not Google AdSense, but AdSense Consulting, the company got started in 1996 under the name of AdSense.com.
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