Google

FTC To Review Google's DoubleClick Acquisition!

May 30, 2007 | 2,637 views | by Navneet Kaushal
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The NYT reports in the “Google Deal Said to Bring U.S. Scrutiny” report that the FTC “has opened a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick”.

More Categories In Google Image Search!

May 29, 2007 | 3,726 views | by Navneet Kaushal
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Philip Lenssen conducted a Q & A round with Radhika Malpani, Google's Senior Staff Software Engineer regarding Google Image Search.

According to Malpani, Google Image Search is the best option as the folks at Google "focus on comprehensiveness, relevance, and user experience. According to our internal testing, we score the highest when it comes to all 3 factors combined." "We have created advanced proprietary technology that checks keywords and phrases, URLs, and the image itself" came the reply when asked how Google managed to filter out adult images for non-adult search queries, when compared to other search engines.

Google's AdSense 3 New Video Ad Formats

May 29, 2007 | 2,434 views | by Navneet Kaushal
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Celebrating the first anniversary of click-to-play video ads, Google AdSense launched new video formats.

The formats include:

the 728×90 Leaderboard

the 120×600 Skyscraper, and

the 160×600 Wide Skyscraper.

This is in contrast to the earlier format where video could be used on 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.

Google's Latest: Cross Language Information Retrieval (CLIR)

May 25, 2007 | 1,745 views | by Navneet Kaushal
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Following last week's report, Google's Cross Language Information Retrieval (CLIR) is now a reality. Meaning, If you type "Good Morning" in the Original Text box you can convert it into the language of your choice.

Languages supported for Cross-language search and translation are:

English to/from Arabic

English to/from Chinese (Simplified)

English to/from Chinese (Traditional)

English to/from French

English to/from German

Google Calendar For Your Mobile!

May 25, 2007 | 1,350 views | by Navneet Kaushal
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Google introduces Google Calendar, their latest addition for mobile phones. The purpose is "to keep track of all the events in your life, coordinate schedules with friends and family, and find new things to do — all with one online calendar".

Features include:

With Google Calendar, you can see your friends' and family's schedules right next to your own; quickly add events mentioned in Gmail conversations or saved in other calendar applications; and add other interesting events that you find online.

Google AdSense Experiments With Streaming Videos!

May 24, 2007 | 1,761 views | by Navneet Kaushal
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As seen on Mashable Google AdSense is experimenting streaming videos in their online content. Publishers control which and when ads are played while also having the option to select specific ads for specific videos.

With the new application, AdSense publishers have “more control to further monetize their videos and offer something other than pre- or post-roll ads, or inline ads, which are often difficult to obtain without going through a video hosting service that has already set up relationships with ad distribution networks.”

Google Search On Dell Computers: Quality Below Average!

May 24, 2007 | 3,222 views | by Navneet Kaushal
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Following Google Inc and Dell's agreement to make Google the default search engine on Dell Computers, users are noticing that instead of editorial listings, search engine users on Dell Computers are transferred to Google SERPs full of ads.

Google Inc Snaps Up Feedburner For $100 Mn!

May 24, 2007 | 2,010 views | by Navneet Kaushal
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Since our report , guesstimate is now reality with Tech Crunch confirming Google's acquisition of Feedburner's for $100 million. Google already the biggest name in Search, with Feedburner, gains access to more Publishers. Feedburner has RSS Feed monetisation which will only make Google richer.

Surviving Vertical Search Engines At Google Universal Search

May 23, 2007 | 1,420 views | by Navneet Kaushal
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At Pandia, an article says now that Google has integrated all its services into Universal search, “If people perceive that search results are getting less relevant, this may undermine their trust in Google”.

Some of the major points of the article include:

SISTRIX Uncovers Good Google Rank!

May 23, 2007 | 1,877 views | by Navneet Kaushal
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Lee Odden at TopRankBlog has an update on a research done on 10, 000 random keywords by German company SISTRIX. After which, the top Hundred Google SERPs were scrutinized to find out which features determined rankings.

Important points to remember include:

- Keywords in the title tag

- Targeted keywords in the body tag