Google

Google Posters For Educators!

Aug 2, 2007 | 2,316 views | by Navneet Kaushal
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Google in keeping with their Educators initiative has now introduced "How-to" posters. This is to help students and colleagues with handy tips on improving search results and using popular Google products like Google Earth and Google Quiz etc.

scree Google Posters For Educators!

Available posters are for:

  1. Google Search Tips
  2. Google Web Search

Tips To Optimize For Google Personalized Search

Aug 2, 2007 | 1,763 views | by Navneet Kaushal
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A few months ago, we had a post on how personalized search would affect both SEO and Spam.

glas Tips To Optimize For Google Personalized Search

Aaron Chronister in Search engine journal shows 8 ways on optimizing for personalized search:

  1. Make sure your title tags and descriptions are well written and have a strong call to action. Your organic click-through rate will become more important. Take the recent patent application from Microsoft that is using “triplet data sets” to personalize your results based on what users have previously clicked on.

Google Apps Now Universal!

Aug 2, 2007 | 2,102 views | by Navneet Kaushal
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google Google Apps Now Universal!Keeping with their motto of organizing the world's information and making it universally accessible and useful, Google announces that Google Apps is now global.

Google Shying From Behavioral Targeting In Online Ads

Aug 2, 2007 | 2,508 views | by Navneet Kaushal
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Reuters informs Google is wary of behavioral targeting in online ads but the web giant is not shying from looking hard to discover the links between the searches its users do in order to improve target advertising.

targeting Google Shying From Behavioral Targeting In Online Ads

On Tuesday, Google VP for product management, Susan Wojcicki informed on Tuesday that Google was refraining from their competitor's race to deliver tools for advertisers that combine "a user's online actions into one profile."

Google SERPs Caches Time And Date

Aug 2, 2007 | 2,799 views | by Navneet Kaushal
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A forum at webmaster world mentions that of late Google SERPs have started to cache time and date of the webpage when you last visited.

google cache minutes bbc Google SERPs Caches Time And Date

This new feature however has not affected all as tedster informs :
"No times for me, just dates. I'm currently seeing results from these IPs 64.233.169.103, 64.233.169.147, 64.233.169.99, 64.233.169.104 ." Thread at webmaster world.

Google Changes Supplemental Results

Aug 2, 2007 | 2,490 views | by Navneet Kaushal
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Prashanth Koppula and Matt Cutts at Google Webmaster Central informs that Supplemental pages have now gone mainstream.

"Since 2006, we've completely overhauled the system that crawls and indexes supplemental results. The current system provides deeper and more continuous indexing. Additionally, we are indexing URLs with more parameters and are continuing to place fewer restrictions on the sites we crawl. As a result, Supplemental Results are fresher and more comprehensive than ever. We're also working towards showing more Supplemental Results by ensuring that every query is able to search the supplemental index, and expect to roll this out over the course of the summer.

Google Maps Now With Microformats

Aug 1, 2007 | 3,038 views | by Navneet Kaushal
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Google announces that now they have embedded Microformats in Google Maps. Microformats allow tools to make more sense of your web pages, while not changing the visual appearance for visitors to your site one whit.

img3 Google Maps Now With Microformats

About Microformats:
"Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. Instead of throwing away what works today, microformats intend to solve simpler problems first by adapting to current behaviors and usage patterns (e.g. XHTML, blogging)."

Google Finance Launched In Canada

Aug 1, 2007 | 2,287 views | by Navneet Kaushal
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img1 Google Finance Launched In CanadaAs seen on the official Google blog Google Finance Canada has just been launched.

The new google Finance Canada includes:

  • Top financial news from Canadian sources
  • Search with a preference for Canadian companies
  • Front-page high level economic data from the Bank of Canada
  • Portfolios in Canadian currency (or the currency of your choice)

Google To Stop Showing Copyright Protected Videos By September!

Jul 28, 2007 | 1,696 views | by Navneet Kaushal
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Webware reports that Google will create a system through which copyrighted videos will not appear in their search engine result pages.

Philip Beck, one of Google's attorneys said that, "Google, which acquired YouTube in October, plans to generate a library of digital video fingerprints that would be used by a computer system to screen clips being uploaded to YouTube. Beck also added that the screening process would take only a few minutes to determine whether a clip is copyright material."

2007-2008 Google's Brand Value Rises 44%

Jul 28, 2007 | 1,811 views | by Navneet Kaushal
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BBC News informs that Google is 'the most improved brand' according to a survey of international brands.

According to the survey by Business Week and Interbrand Inc Google's brand value increased by a staggering 44% in the last year to reach $17.8bn (£8.8bn), and reached the 20th place. However the big one was Microsoft Corp who was at the No 2 spot with a 2007 Brand value of $58,709 million after a 3% increase. Yahoo was in the 55th spot. Soda giant Coca cola was in the top spot.