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Google Expands Their Print Advertising Program To Newspapers!

Jul 19, 2007 | 2,143 views | by Navneet Kaushal
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The official Google Press Center announced their expansion of Print Advertising Program.

"Google Print Ads enables agencies and advertisers of all sizes to easily plan and buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface. The platform enables marketers to reach new audiences in ways that are relevant for newspaper readers and cost-efficient for advertisers and publishers. And newspaper publishers can increase their bottom line by adding new customers from Google's network of advertisers, many of whom are new to newspaper advertising. Newspaper publishers will continue to work directly with their loyal base of advertising customers."

Google Introduces News Help Center

Jul 19, 2007 | 1,665 views | by Navneet Kaushal
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news.thumbnail Google Introduces News Help CenterGoogle News Blog announces Google News Help Center specifically targeted to News portals who are have a hard time in getting their news headlines picked up by Google News.

Google Notebook Starts Showing In Google SERPs

Jul 18, 2007 | 2,275 views | by Navneet Kaushal
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Jordan McCollum reports that Google Integrates Google Notebook in SERPs.

In the SERPs after selecting the 'note this' option, the message switches to 'duly noted' with an accompanying pop-up window that shows the noted message. However the 'note this' message only shows up once you have signed in to Google.

image1 Google Notebook Starts Showing In Google SERPs


image2 Google Notebook Starts Showing In Google SERPs


image3 Google Notebook Starts Showing In Google SERPs

Google Notebook was created to:

After Yahoo! And Ask.com, Google Rumored To Jump Into Mobile Bandwagon!

Jul 18, 2007 | 1,645 views | by Navneet Kaushal
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ask gpsimages After Yahoo! And Ask.com, Google Rumored To Jump Into Mobile Bandwagon!Google Plans Search Service for Mobile Content says the Wall Street Journal based on information it has received from people familiar with the initiative.

onesearchimages1 After Yahoo! And Ask.com, Google Rumored To Jump Into Mobile Bandwagon!“With the new system, users would search for a piece of content — say, a U2 ringtone — and get back a list of providers as well as links enabling them to easily purchase the material. Eventually, Google would charge companies for high placement in the search results, much the way it offers "sponsored links" on computer Web searches, the people familiar with the plans say.

July 2007: Google Webmaster Link Tool Update

Jul 17, 2007 | 1,739 views | by Navneet Kaushal
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Digital point and WebmasterWorld both inform that Google Webmaster Tools has undergone its monthly update.

Drag Racer at Webmaster World writes:

"Just in the last few days I have seen many of the 404's disappear in GWT. Todat I see new inbound links added. Pages moved to/from supplemental. I see changes in serps… "

Find Bourne With Google

Jul 17, 2007 | 2,277 views | by Navneet Kaushal
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As part of the buzz created for the forthcoming release of Robert Ludlum's Bourne Ultimatum, a new site called "The Ultimate Search for Bourne With Google," was launched today.

bourne Find Bourne With Google

The site says:

"How do you find someone who doesn’t want to be found? Track Jason Bourne across three continents in the ultimate mission. With Google tools at your fingertips, you will be well equipped. You may also have a chance to win amazing prizes.

Google Introduces Custom Search Engine Business Edition

Jul 17, 2007 | 2,186 views | by Navneet Kaushal
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google custom search sm Google Introduces Custom Search Engine Business EditionInformation Week informs that "Google offers site-specific search for businesses". Custom Search Engine Business Edition is specifically targeted to small business portals this service allows visitors to find information within their own sites.

The application is free of ads and costs from $100 per annum to $15,000 per annum.

Google Incorporates A/B/C/D/E Testing: Points On Setting up an A/B Test

Jul 16, 2007 | 1,461 views | by Navneet Kaushal
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manojjasra Google Incorporates A/B/C/D/E Testing: Points On Setting up an A/B TestManoj Jasra informs that Google with GMail is trying A/B split Testing to improve its performance.

Besides, Manoj Jasra has some pointers on setting up an A/B Test:

  • Select one element on a landing page or conversion page and focus your testing on that element Determine how many different versions of that element you'd like to test.

Once Again, Another Google Employee Chooses To Opt Out

Jul 16, 2007 | 1,768 views | by Navneet Kaushal
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 Once Again, Another Google Employee Chooses To Opt OutPedram Keyani aka Gangsta Programma an Orkut engineer is the latest Google engineer to leave the search engine juggernaut for newer avenues.

Australia Shows Google The Way To Court

Jul 14, 2007 | 1,949 views | by Navneet Kaushal
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Google is going through some tough times. First a Chinese Company sues Google over the issue of name. And just one day back the forum community is buzzing about a recent decision taken by Australia to sue Google for allegedly listing misleading and deceptive sponsored results.