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Google Webmaster Central Upgrades Anchor Text Reports

Apr 20, 2007 | 1,531 views | by Navneet Kaushal
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Google Webmaster Central has upgraded the anchor text reports. Previously, the report provided individual anchor text words only. But now the report includes full anchor phrases. The new enhancements are:

  • We've expanded the number of phrases we show to 200.
  • You can now see the variations of each phrase (for instance, with different capitalization and punctuation).

Google Buys Tonic Systems, New Presentation Software Expected In Summer

Apr 20, 2007 | 2,054 views | by Navneet Kaushal
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Google has announced the acquisition of Tonic Systems, a San Francisco based company which provides Java presentation automation products and solutions for document management. The acquisition is important given that Google has recently declared its intention to offer an online presentation tool, which will provide an alternative to Microsoft PowerPoint. This will complete the trinity of Google Docs & Spreadsheets.

Froogle Flopped, Renamed Google Product Search

Apr 19, 2007 | 2,495 views | by Navneet Kaushal
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In a marketing lesson that is worth a billion dollars, Google has learned that brand names can be crucial for business success. In the Official Google Blog, it has been announced that Froogle (a pun on "frugal") has been renamed as Google Product Search.

According to a CNET story,

Google's Market Share Slipping In China

Apr 19, 2007 | 1,844 views | by Navneet Kaushal
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Google is the number search engine on the world. But then, the world does not include Japan and definitely not China. According to a post at Search Engine Journal, Google’s share in the Chinese search market has slipped from 33% last year to currently 25.3%. One of the factors involved could be that Chinese SEO is basically different.

According to web spam engineer Jianfei from Chinamyhosting.com:  

2017 Prediction: Google Acquires Internet

Apr 17, 2007 | 2,651 views | by Navneet Kaushal
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Phillipp Lenssen from Google Blogoscoped has posted a false press release 'Google Acquires Internet (May 2017)'. As the name suggests this is in view with the recent acquisitions that Google has been making to spread its reach to almost all aspects of the Internet world.

Google To Launch Copyright Material Filter On YouTube Soon

Apr 17, 2007 | 1,303 views | by Navneet Kaushal
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YouTube has drawn criticism from all possible sources for intentional plagiarism. The list of complainants prominently includes movie companies and TV shows, In fact, Viacom has filed a $1bn lawsuit against Google last month. A filtering system that will block out copyrighted content was scheduled to be launched last year. Allegedly, Google has been delaying the release of the feature.

Google: First Search Engine To Own A SEO Firm!

Apr 17, 2007 | 1,708 views | by Navneet Kaushal
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Google’s acquisition of DoubleClick has been in the news for many reasons.

First, at $3.1bn in cash, it is the biggest takeover till date.
Second, Google now commands 80% of the online ad market
Third, Yahoo! and MSN bring in monopoly law to stop the take over

Google And Clear Channel Strike Radio Ad Deal

Apr 17, 2007 | 2,358 views | by Navneet Kaushal
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Clear Channel Radio and Google have struck up a deal wherein Google can place ads on more than 675 Clear Channel Radio stations. Google Audio Ads advertisers will have national level distribution which will allow them to react out to particular audiences. 

Dodgeball Founders Quit Google!

Apr 17, 2007 | 2,019 views | by Navneet Kaushal
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Dodgeball, a Google owned mobile social networking site, has just received a jolt as its founder quit out of frustration. Dennis Crowley and Alex Rainert left Google out of frustration since they were unable to convince Google that Dodgeball was worth engineering resource.

Google's Math, Hidden Links = Paid Links = Spam

Apr 16, 2007 | 4,028 views | by Navneet Kaushal
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Is Google trying to dictate the terms to webmasters? The search engine world has faced a mini-hurricane after Matt Cutts asked webmasters to report paid links in the authenticated spam report form at Google’s webmaster console. Matt asked to mention “paidlink” in the text area and provide information as: