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Google Promoting Mobile Ads!

Sep 12, 2007 | 3,213 views | by Navneet Kaushal
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For quite some time, Google is showing interest on mobile ads. And now the search giant is all set to formally promote mobile to its advertiser base and SEM firms. For the time being, any AdWords campaigns that conform to Google's mobile ad requirements and limits, will be automatically included in mobile AdWords distribution, free of cost until November 18. But after this time period, some amount will ve charged on clicks on mobile AdWords, till the marketers opt out. Marissa Mayer stated at SES that Google had seen a "surge" in mobile usage and in mobile Maps after the release of the iPhone.

Adam Bosworth; Google's Man Of Health Leaving Company!

Sep 12, 2007 | 3,200 views | by Navneet Kaushal
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image Adam Bosworth; Googles Man Of Health Leaving Company!Google Health's Adam Bosworth Leaves Google, informs Danny Sullivan. Bosworth who headed the Google Health team will be leaving his mothership soon.

“Adam is a great talent and was instrumental in starting Google Health. He is now on vacation and has decided to pursue other opportunities after that. Marissa Mayer is taking over the health team in the interim until a new team leader takes over. Google is moving forward with work on our health products.”

Google Faces Lawsuit For Selling Top Spot To Commercial Partners!

Sep 11, 2007 | 2,330 views | by Navneet Kaushal
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Google's 'top spot for sale', informs news.au where according to a Sydney court, "GOOGLE has been selling off the top rankings on its search engine results to commercial partners", instead of out results appearing in SERPs in an organic manner.

The Australian Consumer and Competition Commission (ACCC) brought a two-pronged case against Trading Post and Google – including subsidiaries Google Australia and Google Ireland – for potentially misleading consumers.ALso, the ACCC is "taking world-first legal action in the Federal Court against Google Inc."

Google Classifying 'Types' of Websites and Search Terms?

Sep 10, 2007 | 1,689 views | by Navneet Kaushal
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Is Google Classifying 'Types' of Websites and Search Terms? asks a forum in Webmaster world. The post originates from a Webmaster World September SERP changes forum which said:

"GOOG seems to be trying to do some "web site typing", i.e. trying to find a way to clump sites together in a taxonomy. Maybe they ARE planning to have their search categorized."

Update On Google Penalizing Directories!

Sep 8, 2007 | 4,387 views | by Navneet Kaushal
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A lot of discussion is happening in Sphinn, two forums in Digital point and Webmaster World about Google and how it is manually penalizing directories.

In Digital Point, Matt Cutts explained saying:

"I'll try to give a few rules of thumb to think about when looking at a directory. When considering submitting to a directory, I'd ask questions like:

Google Reader Gets A Search And More!

Sep 7, 2007 | 2,884 views | by Navneet Kaushal
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Google is upgrading many of its products. And here come Google Reader with search capability now! The Google Reader can count higher than 100. There are many informations, but only a few that come form trusted sources, like newspapers, magazines, and of course blogs. Google launched Google Reader to accumulate all the online informations in one place.

Rediscover Reading With Google Book Search!

Sep 7, 2007 | 1,915 views | by Navneet Kaushal
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Books have always been regarded as best friends. Even with the emergence of the internet, books are still playing an important role. Google with its digitized Google Book Search is here to bring back the glory of books in a more exciting package, now with a full text search feature. Recently, Google launched some new features to help users search, collect, share, and discover new books in a new exciting way.

Google's My Map Now With Distance Measurement Feature

Sep 7, 2007 | 1,942 views | by Navneet Kaushal
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Google is truly a search giant. It always tries to bring something new for its users. This time it adds the feature of automatic distance measurement in the 'My Maps'. Recently, in the Google Lat Long Blog, there is a report of this latest feature. Users drawing trail or hiking maps with the help of My Maps line tool will now get automatic distance measurements between points, while creating personalized maps. This adds a new feather to the incremental improvements that Google has made to Google Maps in the recent days. This is a small feature but its usefulness is worth mentioning.

Google Webmaster Central Gets A Makeover!

Sep 7, 2007 | 1,893 views | by Navneet Kaushal
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Webmaster Central gets a new look, informs the official Google Webmaster blog. This revamp does not mean old favorites like Webmaster Blog and discussion group have been given the boot.

google webmaster Google Webmaster Central Gets A Makeover!

Here's a brief look at some of the new additions:

First Ever Update Of Google Website Optimizer Beta!

Sep 6, 2007 | 2,296 views | by Navneet Kaushal
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Peter Harbison and the InsideAdwords blog officially announces the first ever update of Google's website Optimizer.

Free landing page optimization tool: The first feature is a wizard for creating A/B split experiments. A/B tests are ideal for testing how well different page layouts perform and for pages that don't get a lot of traffic. Although you can perform A/B testing in Google Analytics, using Website Optimizer simplifies the process and makes it really easy to set up experiments and view results. Click here, to get an idea of how to set up an A/B experiment.