In news that has the entire search industry gripped, Google has penalized its own Chrome browser in the search results. Google has levied a penalty against the browser as result of which Chrome has lost its position in SERP. The 60 day penalty has taken effect and Chrome is not ranking for keywords like- ‘Chrome, Chrome browser or even internet browser’.
Google’s Matt Cutts often posts insightful videos for webmasters. He has recently posted one about the options in Google Webmaster Tools to geo-locate or geo-target for multiple locations. The video is a must watch for webmasters with a site that targets different locations:
You can also check my recent presentation on Global SEO Strategies I did at SEMPO, Chennai
View more presentations from Navneet Kaushal
The Panda will continue to strike in 2012 after a brief holiday break in December 2011. This was announced by Google on Twitter. While Panda updates have ceased for 2011 after the last update in November, they will continue after the New Year. The announcement on Twitter was a part of the weather updates that Google decided to keep coming, about its algorithmic update.
Continuing with constant improvements, Google has removed the Author:Search from Google News. This means that one cannot search for articles from specific authors in Google News anymore.
Using the author: firstname lastname command at Google News will not show any results now. This was confirmed by Google in Google News help forum:
First came Bing's Top 2011 Searches, the Yahoo came up with its most searched in 2011 list, and now it's Google's turn. Google has released its annual Zeitgeist report, that tells 'What The World Searched For in 2011' .
It is time to get the mobile version of your site in place for Google has launched Googlebot-Mobile to crawl websites providing content designed for smartphones. This new bot crawls with a smartphone user-agent along with other feature phone user-agents. Google announced the new bot as a move to increase their coverage of smartphone content. Now smartphone users can get ready for a better search experience.
Google is working to improve the authorship results in search, and in the line of the same, has launched Author Stats. This new tool located in Webmaster Tools lets authors know the frequency of their content showing in search results.
Google is really focused on the 'social' approach to things, as its latest launch is an activity and content-sharing tool- 'Schemer' . The project is in beta testing phase, and is aimed at helping people find exciting things to do in the real world. So, once you are in, you will be able to create or find 'schemes' for activities or adventures.
Connecting with people is much easier now, as Google has integrated its three services- Gmail-Contacts and Google+. So, now you can see and filter emails while on Google+ and can get your notifications while using Gmail and see your Contacts updated thru Google profiles.
As compared to 2006, Google’s share of the global advertising market has increased by 10% or from a 34.9% in 2006 to 44.1% in 2010! this phenomenal growth has established Google firmly as a Juggernaut in online advertising. ZenithOptimedia has prepared this financial report,that shows that Google is growing unaffected by the economic slowdown.
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