We know that Google uses the location of a site for example .co.uk or .com.au in its ranking algorithms. If a searcher in the UK looks for a product or service, he is most likely to see the sites from the UK in search results. But, in case of top level domains, Google uses location of server and other signals in finding out what country a site is relevant for.
The latest video of Matt Cutts puts all the SEO misconception regarding the Google ranking and search quality patent into rest. Cutts, who takes care of the search spam at Google said, just because Google has ranking or search quality patent doesn't mean that it was or is a part of our algorithm.
The Android-only predictive search tool Google Now is now available for iPad and iPhone. It is a part of an updated Google Search App in iOS. Till date, Google Now was exclusively available on Android devices running on Jelly Bean or higher OS versions.
The Google Now for iPhone and iPad is identical to the Android version. Here are the screenshots.
Matt Cutts opens up on the SEO mistakes committed by webmasters in a recently published Webmaster video.
Here's Matt Cutts' list of top 5 common SEO mistakes:
- Not having a website or having a website, which is non-crawlable is the biggest mistake according to Cutts.
The Mobile Search Moments report by Google and Nielsen reveals that when consumers search for the things on their mobile phones, half of them usually intend to buy it.
The report looks at:
- When and why people use their smartphones to search
- The actions resulting from these searches
- How marketers have chances of capitalizing on every moment of the process
The search giant Google has acquired start-up Wavii for more than $30 million. The move that is calculated to boost knowledge graph results might also be helpful for an assortment of Google products such as Glass, News, and Now.
Wavii confirmed the news through a post on their website:
Google has quietly made changes in the authorship snippets present within the search results. One of the highly visible changes is the removal of the "more by" author link that linked to the additional stories written by the author.
Moreover, when you click on the author image or name, you are directed to search results page that matches with the author name. Earlier; clicking on "in X Google+ circles", users were taken to the author's Google+ page but now they are directed to search results.
With online shopping portals becoming popular, the customer journey is getting more complex. There are high chances of a customer engaging with your brand through different mediums over several days, before making an online purchase decision. And to help you understand more about the buyer's thought process, Google has introduced "The Customer Journey to Online Purchase" analytics report today.
After Related Searches filter, Google has now dropped Instant Previews from the search results which are said to be a very low usage.
The Instant Previews feature was launched in November 2010. It was also tested with AdWords Instant Previews and Sitelinks Instant Previews. There was even a feature in Webmaster tools to preview instant previews. Google even said that with Instant Previews feature, searchers were 5% more likely to be satisfied after they clicked on the results.
It is common for marketers and bloggers to have multiple websites. What will happen if these websites are linked to each other?
A similar question was asked to Matt Cutts by a reader. Let's go through the question in details:
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