Google

Learn Mobile Optimization from Google Webmaster Team This Week!

Jan 7, 2015 | 1,061 views | by Navneet Kaushal
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The Google Webmaster team will be offering tips, advice, and optimization techniques on mobile design options. The announcement was made on Google+:

“There are three common configurations of #mobilefriendly sites: Responsive web design, dynamic serving, and separate mobile URLs. Whichever configuration you choose is up to you – Google supports all three. We’ll go into more detail on each of these three methods this week. Here’s a chart of the key differences”.

Google’s Local Search Algorithm Launched in UK, Canada and Australia!

Dec 23, 2014 | 1,431 views | by Navneet Kaushal
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Earlier in the summer, Google had presented an algorithm particularly designed for improving local research results. It was initially rolled out in the US but now research evidence indicates that it has been launched in other parts of the world as well.

Steve Morgan was the first to observe the major change and shared it on his Google+.

Google Adds New Song Lyrics Answers in Search Results, Linking to Google Play!

Dec 23, 2014 | 1,389 views | by Navneet Kaushal
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Google has added song lyrics box to its search results for the relevant queries. As noticed by Search Engine Land, on searching for Stairway to heaven lyrics, a massive answer box with most of the lyrics of the song appears. It is followed by a link to the Google Play Store.

Google lyrics Google Adds New Song Lyrics Answers in Search Results, Linking to Google Play!

On clicking the "Full Lyrics" link, you will be taken to special pages at Google Play.

Learn How to Make a Mobile Friendly Site with the Webmaster Video!

Dec 18, 2014 | 1,288 views | by Navneet Kaushal
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The recent webmaster video from Google shares how Content Management Systems can help their users to develop more mobile friendly sites. Eric Kwan from the Webmaster relations team shared this amazing presentation.

Check out the video:

 

For mobile statistics, Kwan recommended ThinkWithGoogle.com.

How to Make Mobile Friendly Sites

A Year in Google Search: Defining Moments of 2014!

Dec 17, 2014 | 1,410 views | by Navneet Kaushal
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After Yahoo & Bing releasing their top searches, Google has released the annual Year in Search list to reflect & share the moments that just make us break out into laughter, beam from ear to ear, or stay glued to the screens. This was the year when we were saddened by the death of a famous and beloved comedian, saw the news about a terrible plane crash and came across the impact of a frightening disease. A beautiful game captivated us and we enjoyed ourselves with birds, an ice bucket and a princess who was frozen.

Check Out the Important Events of 2014 With New Google Trends Tools!

Dec 17, 2014 | 1,195 views | by Navneet Kaushal
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Google has just released their annual leading trending searches from across the globe. Once users have read all they want to, they can also study updates in Google Trends and within the search results.

Trending Topics in Search for 2014

Google Closing Freebase, The Open Source Repository of Facts that Powers Knowledge Graph!

Dec 17, 2014 | 1,213 views | by Navneet Kaushal
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Google has announced the shut-down of Freebase, an open source repository of facts that helps in feeding knowledge graph.

Here's what Google said on G+:

"We've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we'll wind down the Freebase service as a standalone project".

Google News Archives Returns to Google!

Dec 16, 2014 | 1,231 views | by Navneet Kaushal
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Google has given back the capability to search news archive during this weekend. A Google News representative, Stacie subtly made the announcement regarding this through a Google News Help thread:

“Great news–we've re-enabled archives search! Our team listened to all your feedback you left here in the forum, and was hard at work to bring you an even better archive experience. From all the posts we received, we heard loud and clear how important these archives are to our users. You can now go digging back in time to 2003. Search on icon smile Google News Archives Returns to Google!

“The Customer Journey To Online Purchase Tool” Revamped By Google!

Dec 16, 2014 | 1,155 views | by Navneet Kaushal
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Google Analytics has launched a new and up to date version of one of its tools for marketing, “The Customer Journey to Online Purchase”. This newest version features refreshed information and more up to date industry classifications. It has also branched out paid search to enable users to observe the impact of brand as well as generic search terms on the decision to buy. As can be seen in the 2 images below, users can now observe customer journeys for small as well as middle sized and larger companies across various industries. For instance, in case a user checks out how marketing channels for small sized companies within the shopping sector in the US impact the consumer’s choice to make the purchase, the tool makes the suggestion that organic search is quite often a possible “assist” interaction for these consumers.

Google AdWords for Video Will Now Offer Insights on Paid & Organic Video Performance!

Dec 12, 2014 | 1,034 views | by Ritu Sharma
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Google has announced the revamp of reporting feature available in AdWords for video. While the video campaigns were still isolated from other AdWords campaigns, new reporting changes will make it easier for advertisers to measure the performance.

Advertisers running TrueView video campaigns will be able to access the insights in AdWords. The new dashboard will pull more data from YouTube, so advertisers will not have to toggle back and forth between YouTube analytics and AdWords to see the overall performance of their videos in terms of organic traffic & from ads.