After giving several continuous warnings about Google's plans to act strictly against spamming, the search giant has finally acted against another link network.
Matt Cutts, head of Google's webspam team in his tweets said that Google has acted against "several thousand" link sellers, a part of link network that was involved in buying and selling of links to pass PageRank.
Amit Singhal, Senior VP of Search in Google announced that Google's Knowledge Graph will start showing more statistics as graphs on the search result pages from today. Moreover, Google has added Turkish, Simplified Chinese, Traditional Chinese, and Polish as supported Knowledge Graph languages.
Knowledge Graph already supports English and eight other languages – Italian, Korean, French, German, Portuguese, Spanish, Russian, and Japanese.
You can now have you company's logo appear in Google search results in the same way how authors display their pictures. The schema.org "Organization markup" feature announced by Google can be used to have your preferred logo displayed in results.
Businesses can add the markup by using the visible on-page elements on the homepage of their website www.example.com following way:
<div itemscope itemtype="http://schema.org/Organization">
Matt Cutts in the latest video has clarified that Black Hat & Link Spammers have lesser chances of showing up in search results after summer.
Matt addressed 10 points in his answer to the question, "What should we expect in the next few months in terms of SEO for Google?"
Let's take a quick look at the suggestions Matt has given to improve search results.
Matt Cutts promised that a new Penguin Update designed to fight spam would be coming soon. The announcement brought with it lots of assumptions and confusions if the next would be a Penguin update 2 or Penguin 4.
After a long wait, Matt Cutts gave an update – Keep waiting, it's still a few weeks off.
There have been significant updates, fluctuations, and shifts in the traffic and Google rankings over the last few days, leaving webmasters thinking of being hit by a Google update.
Google is however not confirming anything about the update but has said that over 500 changes in the algorithms within an year will surely result in fluctuations and ranking changes.
So, has an update happened?
The feedback form found at the bottom of search results has been quietly updated by Google. There's a link "Send feedback" present at the bottom when you perform a search on Google. It takes you to a form page wherein, you can give Google a feedback related to the search that you have just performed.
But now, the form will appear as a pop up, above the search results.
The recent Google webmaster video by Matt Cutts is a bit technical but quite insightful when we talk about the importance of HTTP Vary: User-Agent header.
The question asked was:
“What is Google's position about continuing to recommend the HTTP Vary: User-Agent header for specific mobile websites after big players like Akamai said they don't cache the URLs that include it? Would you still recommend using it?”
Google and Time Inc. have created a new Timelapse site, which shows how parts of the world have changed since 1984 through 2012. For example, shrinking of Columbia Glacier, growth of Las Vegas are shown with the help of amazing animations.
Google has been collecting the images from the US Geological Survey since 2009 and filtered out some good quality images without cloud cover. Users can point at any part of the world to see the changes.
Google Shopping has recently announced that it will be updating the feeds specifications, which is a part of the new Google Shopping rollout that is based on the product listing ads. The changes will have an effect on the accounts globally.
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