Google announced the launch of Search Analytics, the new report in Google Webmaster Tools that enables you to make most out of your traffic analysis. The new Search Analytics report helps you to break down your site’s search data and filter it in many different ways. This enables you to analyze it more precisely.
Google will soon launch an array of new products for its AdWords customers as the mobile search has officially overtaken desktop search.
Jerry Dischler, Vice President of product management at Google, spoke of the "I want to know, I want to go, I want to buy" moments during a live stream of the annual AdWords Performance Summit in Half Moon Bay, California. Dischler said that the smartest marketers realize that those needs are more important to customers than any particular brands.
Google is making it easier for its users by allowing to bookmark places users want to map now or visit later, by giving the ability to save places from the Google local box in search results.
To facilitate saving, Google has added a star icon adjacent to the place name in the local box. A Google spokesperson confirmed, “When you click on the star icon, your saved place will appear on your map, in your search and directions suggestions, and under the ‘your places’ tab of Google Maps.”
Google’s predictive search tool- Google Now is continuing to grow, as the company announced the news on their blog post that 70 additional apps have been added including those from Zipcar, Spotify, ABC News and restaurant bill payment through OpenTable.
Examples of all the new cards as well as the old ones can be found on the Google Now site here. Below are a few highlights of the new apps.
Though details are bit sparse, but the Twitter “firehose” is coming to Google in May. Twitter’s CEO Dick Costolo said during the Twitter’s Q1 earnings call to expect the integration to be launched in May, but that he did not have a specific date to share. He also mentioned that Twitter is talking with Apple to introduce Twitter content into Spotlight search on iOS and OS X devices.
Google is now getting into the content recommendation with a new tool for AdSense publishers. The newly launched Matched Content will give publishers access to the familiar style of widget that appears at the bottom articles.
Google officially announced that they have begun replacing the URL within the search result snippet area with a site name and breadcrumb path. As of now, this only affects the mobile search results but may roll out wider with time.
Google said that they have updated their “algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”
Google has added install buttons in search results and thus have improved its app search feature on Android. The improved search function will also affect Android search rankings, according to the official Google blog.