Google

Google Rolls Out Updates To App Install and Engagement Ad Offerings!

Apr 1, 2015 | 1,502 views | by Ritu Sharma
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Google announced several changes to its app install and app engagement ad offerings on Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google is making inventory available for these units on the Google Display Network for Android app marketers.

Google says that the early tests showed installs increased up to 28 percent while cost-per-install held steady.

Google Expands Product Ratings Outside Of The US in UK, France & Germany!

Mar 27, 2015 | 1,269 views | by Ritu Sharma
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Google announced that they have now expanded showing product ratings on Google AdWords Product Listing Ads apart from US, and will now be accessible in UK, France and Germany. In the US, Product Listing Ads rolled out in July 2014 and Google thinks it has been going well, so they though of expanding it.

The Much Awaited Google Mobile Algorithm Puts Customers First!

Mar 27, 2015 | 1,328 views | by Ritu Sharma
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The Ritz-Carlton's customer service model is a pyramid, where the consumer expectations is at the base, requests in the middle, and delights at the top. Similarly, Google runs its customer service model, according to the #SESMiami keynote from Maile Ohye, developer programs tech lead for Google. It's because of this pyramid model that Google plans to prioritize mobile-friendly pages on April 21.

Google Updates Canonical Documentation To Show HTTPS URLs!

Mar 27, 2015 | 1,159 views | by Ritu Sharma
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Google has an incredible light weight ranking signal around going HTTPS with your site. Google has been pushing websites to go HTTPS as a matter of principle and security. Menashe Avramov noticed and shared on Google+ that Google’s updated canonical URLs documentation now uses HTTPS in their URL examples instead of HTTP.

Here is a snippet:-

canonical https image 1 Google Updates Canonical Documentation To Show HTTPS URLs!

Google Adds Support For Moving Subdomains to Change of Address Tool!

Mar 26, 2015 | 1,163 views | by Ritu Sharma
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Google has included support for moving subdomain.domain.com to a new domain in the Change of Address tool within Google Webmaster Tools.

If you review the documentation as of last night, it was updated and included “or subdomain” to the instructions. The new documentation includes:-

  • Use the Change of address tool when your site move entails a domain or subdomain change, such as changing from http://fish.example-petstore.com to http://example.com or http://example-petstore.com.

Google Launches A Program Called “Let’s Put Our Cities On The Map.”

Mar 26, 2015 | 1,206 views | by Ritu Sharma
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Google is introducing a program called “Lets Put Our Cities On The Map.” This new portal Get Your Business Online is like Facebook’s Blueprint and Learn How sites that were launched this week. It proffers resources to business owners and potential partners to help them get online or correct and complete their online presences.

Google Clears More Air About The Mobile-Friendly Algorithm!

Mar 26, 2015 | 1,330 views | by Ritu Sharma
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Google’s mobile friendly algorithm that is going to make its debut on 21st April will be on a page-by-page and real time basis, but how long will it take to roll out on a global level?

Since we know this algorithm will be significantly larger in impact than Panda and Penguin, webmasters sure are kind of anxious about its release.

FTC Report on Google Manipulating Search Market!

Mar 24, 2015 | 1,155 views | by Ritu Sharma
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The Wall Street Journal has published excerpts from a 2012 Federal Trade Commission (FTC) document revealing how Google manipulated the search market to favor its own services. The document was inadvertently sent to the journal after a Freedom of Information Act request.

Competitors like Yelp have been alleging that Google manipulates its search algorithm to favor certain sites and bury competitors. Now, we find that some government investigators were concerned about the same issue in 2012 and wanted to sue Google for antitrust.

Getting Ready For Mobile Algorithm- Moz and SearchMetrics Update Tracking Tools!

Mar 20, 2015 | 1,293 views | by Ritu Sharma
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Everyone is looking forward for the upcoming mobile-friendly Google algorithm, that is coming on April 21st. We all know that it will be bigger than Panda or Penguin, but how much more?

MozCast and SearchMetrics are preparing and updating their search tracking tools. This will help to trace the changes in the mobile search results by April 21st.

Visit Taj, Sun Temple And Other Indian Monuments Online With Google!

Mar 18, 2015 | 1,292 views | by Ritu Sharma
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Google, last year, had partnered with the Archaeological Survey of India (ASI) and other institutions to bring forth the range of India’s heritage sites online, including national icons like the Taj Mahal, Safdarjung Tomb, and the Ellora Caves. Now, people will be able to find panoramic views of 31 Indian archaeological sites and monuments on Google Maps and Google Cultural Institute.