Orphaned Google+ pages are set to be shuttered on July 28. Google will unverify inactive Google+ business pages as a part of a general clean-up of unclaimed or dormant pages. Google has been planning to separate local from Plus.
There have been some changes in the appearance of Google+ pages associated with Google My Business (GMB) accounts. These changes along with Google’s policies for treating unclaimed business pages are part of Google’s attempts to simplify people’s experience.
Google Panda refresh 4.2 is here. It is slow and Google says, the complete update can take months to fully roll out. It means that its impact on the site may not be visible immediately. Though Panda is a site-wide algorithm, not all pages of the website are visible in a single go.
It has been almost 10 months for the last Panda refresh. It was on September 25, 2014.
HTTPS signal is what will give an advantage over other signals in site search results.
Gary Illyes confirmed the same on Twitter. The top ten sites that have been corroborated in Google’s Search Console, are now HTTPS. As to how much of an issue this would be, Illyes says,“more like a dealbreaker. All other signals being more or less equal, it gives a page the edge needed to top the other result.”
Google has a new user interface for Google Hotel Finder. Launched in 2011, the new Hotel Finder has gone through various upgrades for features and interfaces. The tools is specifically designed to find and juxtapose hotels for trips. Google tested a new interface for the feature in the past month and it is now being used by many.
‘Your Timeline’, a newly introduced feature on Google Maps software enables the users retrace their travel history. Whether they have traveled to a museum, or to a bar in the past, they can track it all.
The feature is useful for all users, enabling consumers of various businesses keep a note of their important locations and stores. The feature helps the users visualize the real world routines and view the places they have visited on a given day, month or year.
Google has attempted to clear the air about their handling of the new top level domains (TLDs) in response to the questions and misconceptions regarding it.
The search engine does not give preferential treatment to any TLD. However, there are a few geo-specific TLDs that the algorithm would default to a specific country, using it as an indicator to find if a website carries more weight in a specific geographic region.
HTTPS migration has become a cornerstone of Google ranking, since the search engine declared it a key component of ranking algorithm in August, 2014. The top ten verified sites in Google Search Console, counted by search impressions, are now all HTTPS.
HTTPS was termed a milestone for web security by Gary Illyes, Google’s Webmaster Trends Analyst at the time and he would certainly be rejoicing today.
More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.
As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.
The ‘Buy It Now’ button will now appear in the mobile shopping results, announced Google. To improve the experience of the shoppers several updates were announced. The mobile experience of browsing, comparing and research on products has been made easier.
Google has introduced much-anticipated buy button ‘Purchases on Google’ in Google search ads making it easier for people to shop. This is a trial run of a feature allowing users make online purchases from the search results from their smartphones.
The messaging will appear in eligible product listing ads on iOS as well as Android smartphones. This is a very limited pilot with select retailers.