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Google Introduces New Structured Data Testing Tool, Improves Document, and More

Jan 16, 2015 | 1,123 views | by Navneet Kaushal
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Structured data markup helps in better discovery of content in search results and across Google properties. Google has announced several updates that will help webmasters author & publish markup on website.

New Structured Data Testing Tool

It will better reflect how Google interprets structured data markup of a web page.

Tool Google Introduces New Structured Data Testing Tool, Improves Document, and More

Here are the features of the tool:

Google Asking for Feedback on Web Search & Webmaster Tools

Jan 16, 2015 | 1,308 views | by Navneet Kaushal
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Google is asking webmasters for suggestions, feedback, and ideas to make Webmaster Tools and Google Web Search better. In a Google+ post, the Google Webmaster team asked:

"What would you like to see from Google Websearch & Webmaster Tools in 2015".

Webmasters can submit their feedback via Google Moderator as well as vote for ideas submitted by others.

Visit this link, to submit or vote for feedback.

Updated Android & iOS Google Maps App Gives More Control to Business Owners & Users

Jan 16, 2015 | 1,070 views | by Navneet Kaushal
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Google updates Maps app, giving more control to business owners and an efficient restaurant search & sharable directions experience to the users.

The updated Android app will let business owners claim listing pages in order to manage their information on Maps. Google has also made it easier to target the restaurants on the basis of the cuisine type in the iOS app update.

Google News Will Crawl & Index Images Hosted by Publishers Off Their Website Domain!

Jan 15, 2015 | 1,410 views | by Navneet Kaushal
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In its first newsletter sent via new Google News Publisher Center, Google has announced that publishers can now host images off their website domain. All these images will be crawled, indexed, and used in Google News search results, as revealed by Search Engine Land who spotted the newsletter.

Here's what Google said:

In the past, if your images were hosted off your website’s domain, it was very unlikely we’d crawl them for Google News.

Google Introduces Flight Search to Help Travelers Find Best Flights Available in India!

Jan 14, 2015 | 1,524 views | by Navneet Kaushal
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For those who love to travel and shop around for great deals, Google has introduced Flight Search that will offer inspiration & help in finding the best flights available. You can directly search for flights within Google or access google.co.in/flights to find, compare, and book flights from mobile device, desktop or tablet.

Google 1 Google Introduces Flight Search to Help Travelers Find Best Flights Available in India!

Match Up your rel=canonical & hreflang Pairs: Says John Muller!

Jan 12, 2015 | 1,209 views | by Navneet Kaushal
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John Mueller from Google has posted a heads up to the websites implementing hreflang for international support, that they should implement rel=canonical properly or it will appear as if none of the markup is there.

Here's what he actually posted:

For those of you using hreflang for international pages: Make sure any rel=canonical you specify matches one of the URLs you use for the hreflang pairs. If the specified canonical URL is not a part of the hreflang pairs, then the hreflang markup will be ignored.

Learn Mobile Optimization from Google Webmaster Team This Week!

Jan 7, 2015 | 1,104 views | by Navneet Kaushal
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The Google Webmaster team will be offering tips, advice, and optimization techniques on mobile design options. The announcement was made on Google+:

“There are three common configurations of #mobilefriendly sites: Responsive web design, dynamic serving, and separate mobile URLs. Whichever configuration you choose is up to you – Google supports all three. We’ll go into more detail on each of these three methods this week. Here’s a chart of the key differences”.

Google’s Local Search Algorithm Launched in UK, Canada and Australia!

Dec 23, 2014 | 1,468 views | by Navneet Kaushal
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Earlier in the summer, Google had presented an algorithm particularly designed for improving local research results. It was initially rolled out in the US but now research evidence indicates that it has been launched in other parts of the world as well.

Steve Morgan was the first to observe the major change and shared it on his Google+.

Google Adds New Song Lyrics Answers in Search Results, Linking to Google Play!

Dec 23, 2014 | 1,424 views | by Navneet Kaushal
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Google has added song lyrics box to its search results for the relevant queries. As noticed by Search Engine Land, on searching for Stairway to heaven lyrics, a massive answer box with most of the lyrics of the song appears. It is followed by a link to the Google Play Store.

Google lyrics Google Adds New Song Lyrics Answers in Search Results, Linking to Google Play!

On clicking the "Full Lyrics" link, you will be taken to special pages at Google Play.

Learn How to Make a Mobile Friendly Site with the Webmaster Video!

Dec 18, 2014 | 1,319 views | by Navneet Kaushal
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The recent webmaster video from Google shares how Content Management Systems can help their users to develop more mobile friendly sites. Eric Kwan from the Webmaster relations team shared this amazing presentation.

Check out the video:

 

For mobile statistics, Kwan recommended ThinkWithGoogle.com.

How to Make Mobile Friendly Sites