Google

Matt Cutts on How to Remove Your Unnatural Link Penalty!

Mar 5, 2014 | 721 views | by Navneet Kaushal
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It is not very often that you get a one-on-one advice from Matt Cutts, Google's Head of Search Spam, as a response to a tweet? How frequently does Google listen to your problem and gives you a bonus by getting it solved within minutes? Hard to believe that a single tweet can be so powerful. Russ Ruggles got unbelievably lucky when Google's Matt Cutts not only responded back to his tweet but also gave him valuable advice related to his queries.

Google's Stance on Determining the Paid Links!

Mar 4, 2014 | 800 views | by Navneet Kaushal
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Send a laptop to a blogger. The blogger blogs about it. Readers read. Like. Click. Buy. Pretty smart marketing idea? Not really in the eyes of Google. In the recent Webmaster Help Video, Matt Cutts, Google's Head of Search Spam, unfolds various criteria that the search engine takes into account while determining which links are paid and which are not.

Google Serving Restaurant Menus Right at Search Results Page Now!

Mar 1, 2014 | 747 views | by Navneet Kaushal
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Bon appétit to all the foodies out there with Google's latest update on search results for restaurant menus. Google's experiment has now gone official with Google+ announcing that restaurant menus are just a click away.

Googles Update on Restaurant Menus in Search Results Google Serving Restaurant Menus Right at Search Results Page Now!

Users can view menus right on the search results page without having to browse through the complete websites of restaurants and eateries. The menus will pop up on top of the search page as soon as you type “show me the menu for” followed by the restaurant name.

Google's Instructions to Webmasters on Finding and Fixing Hacked Content!

Mar 1, 2014 | 878 views | by Navneet Kaushal
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You can have a robust code, strong passwords, an up-to date CMS system and plug-ins but that doesn't prevent someone from breaking into your website. In a recent post in the Webmaster Central Blog, Google explains how hackers take advantage of vulnerable sites by adding spam my content and redirecting users to harmful or undesired locations.

Now Report Sites which Outrank You with Your Own Content with the Help of Google's Scraper Report!

Feb 28, 2014 | 902 views | by Navneet Kaushal
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No doubt, nothing can be more annoying than discovering that a site which has copied your content outranks you in search results. Google's head of Search Spam, Matt Cutts announced today on twitter that the search engine has come up with a new panacea to cope with scraped content.

Google Scraper Report Now Report Sites which Outrank You with Your Own Content with the Help of Googles Scraper Report!

Google Recommends Working up Clarity and Lucidity in Content Before Adding Scientific Jargon!

Feb 27, 2014 | 605 views | by Navneet Kaushal
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When somebody lands on your page, feed them with content which they can consume and digest rather than something which is gobbledygook. In the recent Webmaster Help Video, Google's Matt Cutts says that the clarity and comprehension of the content matters a lot.

The question posed was:

“Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?”

Google Recommends Embedding EXIF data in Images to Make Them Search-Friendly!

Feb 25, 2014 | 936 views | by Navneet Kaushal
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So the next time you take a picture, you can consider embedding shutter speed, exposure compensation, ISO number, white balance, resolution and other EXIF annotations in your image. Matt Cutts, Google's head of Search Spam, says that the search engine reserves the right to use this information as a potential ranking factor.

Google Places Updates Quality Guidelines for Businesses!

Feb 24, 2014 | 729 views | by Navneet Kaushal
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Google has once again streamlined the Google Places Quality Guidelines for businesses. The tweaks this time elucidate new guidelines for business names, instructing companies on how to name their business within Google Places, Google Local or Google Maps.

Enterprises can now place a descriptor in conjunction with the business name, which provides locale information and describes the business offers. The ones placing tag lines, phone numbers or store codes are not accepted.

Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?

Feb 20, 2014 | 898 views | by Navneet Kaushal
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Ever wondered what Google search results would be, without backlinks as a ranking tool? According to Matt Cutts, Google's Head of Search Spam, if there was a version of the search engine which declined backlink building as a ranking factor, then the quality of search results would be much worse.

Google Releases Shopping Campaigns to Users Worldwide!

Feb 19, 2014 | 849 views | by Navneet Kaushal
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Following a 3 months beta period and based on the feedbacks of the initial adopters, Google has decided to unveil it's shopping campaigns to merchants worldwide. The transition will allow the advertisers to bulk edit their product groups, promote and prioritise their product campaign and manage biddings.

Google Shopping Campaign Google Releases Shopping Campaigns to Users Worldwide!