Google has announced they are expanding dynamic search ads (DSA) globally. They have now enhanced and retooled the feature from the ground up.
DSA were launched back in 2011. They are auto generated ads based on the pages discovered on the website.
The technology allows Google to build ads without you having to do much. The system analyzes what adds to build by crawling a website and customizing ads to specific landing pages.
Access to autocomplete API to unauthorized users has been blocked by Google starting from August 10, 2015. Announcing this, Google stated that they want the users’ experience of autocomplete API exactly as it was meant to be used – a service closely tied to Search.
YouTube and other Google properties can now be used without a Google+ profile. Google plans to trickle out the change in the coming months. Announcing this, Google said that this was in line with people’s feedback.
A Google account is all one would now need to share content on various Google properties, communicate with contacts, create a YouTube channel and engage in other activities across Google. A Google account used in various properties of Google won’t be searchable or followable, unlike Google+ profile that are public.
Orphaned Google+ pages are set to be shuttered on July 28. Google will unverify inactive Google+ business pages as a part of a general clean-up of unclaimed or dormant pages. Google has been planning to separate local from Plus.
There have been some changes in the appearance of Google+ pages associated with Google My Business (GMB) accounts. These changes along with Google’s policies for treating unclaimed business pages are part of Google’s attempts to simplify people’s experience.
Google Panda refresh 4.2 is here. It is slow and Google says, the complete update can take months to fully roll out. It means that its impact on the site may not be visible immediately. Though Panda is a site-wide algorithm, not all pages of the website are visible in a single go.
It has been almost 10 months for the last Panda refresh. It was on September 25, 2014.
HTTPS signal is what will give an advantage over other signals in site search results.
Gary Illyes confirmed the same on Twitter. The top ten sites that have been corroborated in Google’s Search Console, are now HTTPS. As to how much of an issue this would be, Illyes says,“more like a dealbreaker. All other signals being more or less equal, it gives a page the edge needed to top the other result.”
Google has a new user interface for Google Hotel Finder. Launched in 2011, the new Hotel Finder has gone through various upgrades for features and interfaces. The tools is specifically designed to find and juxtapose hotels for trips. Google tested a new interface for the feature in the past month and it is now being used by many.
‘Your Timeline’, a newly introduced feature on Google Maps software enables the users retrace their travel history. Whether they have traveled to a museum, or to a bar in the past, they can track it all.
The feature is useful for all users, enabling consumers of various businesses keep a note of their important locations and stores. The feature helps the users visualize the real world routines and view the places they have visited on a given day, month or year.
Google has attempted to clear the air about their handling of the new top level domains (TLDs) in response to the questions and misconceptions regarding it.
The search engine does not give preferential treatment to any TLD. However, there are a few geo-specific TLDs that the algorithm would default to a specific country, using it as an indicator to find if a website carries more weight in a specific geographic region.
HTTPS migration has become a cornerstone of Google ranking, since the search engine declared it a key component of ranking algorithm in August, 2014. The top ten verified sites in Google Search Console, counted by search impressions, are now all HTTPS.
HTTPS was termed a milestone for web security by Gary Illyes, Google’s Webmaster Trends Analyst at the time and he would certainly be rejoicing today.