Google

Google Places Updates Quality Guidelines for Businesses!

Feb 24, 2014 | 722 views | by Navneet Kaushal
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Google has once again streamlined the Google Places Quality Guidelines for businesses. The tweaks this time elucidate new guidelines for business names, instructing companies on how to name their business within Google Places, Google Local or Google Maps.

Enterprises can now place a descriptor in conjunction with the business name, which provides locale information and describes the business offers. The ones placing tag lines, phone numbers or store codes are not accepted.

Matt Cutts on “How Relevant Are Backlinks in Google Search Results”?

Feb 20, 2014 | 882 views | by Navneet Kaushal
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Ever wondered what Google search results would be, without backlinks as a ranking tool? According to Matt Cutts, Google's Head of Search Spam, if there was a version of the search engine which declined backlink building as a ranking factor, then the quality of search results would be much worse.

Google Releases Shopping Campaigns to Users Worldwide!

Feb 19, 2014 | 839 views | by Navneet Kaushal
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Following a 3 months beta period and based on the feedbacks of the initial adopters, Google has decided to unveil it's shopping campaigns to merchants worldwide. The transition will allow the advertisers to bulk edit their product groups, promote and prioritise their product campaign and manage biddings.

Google Shopping Campaign Google Releases Shopping Campaigns to Users Worldwide!

Google's Tips on Pages with Infinite Scroll!

Feb 14, 2014 | 764 views | by Navneet Kaushal
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Google is offering advice to its users on implementing a search-friendly version of infinite scroll. In a recent post on the Webmaster Central Blog, Google recommends that the infinite scroll can be made search friendly by converting it to paginated series.

A Day in the Life of a Spam Fighter, From the Eyes of Matt Cuts!

Feb 14, 2014 | 689 views | by Navneet Kaushal
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There is no average day in the life of a spam fighter because new is thrown at them all the time, says Matt Cutts, Google's head of Search Spam. In a recently launched Webmaster Help Video which is interestingly long and engrossing, Cutts replies on what it's like to fight web spam.

The question posed was:

Google Makes New Addition to Google Webmaster Guidelines!

Feb 14, 2014 | 837 views | by Navneet Kaushal
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As a recent update in the Webmaster Guidelines Document, Google recommends users not to block the Google ads destination URL with robots.txt file.

In contrast to the previous guideline, the new text in the Technical Guidelines section says,

“Make efforts to ensure that a robots.txt file does not block a destination URL for a Google Ad product. Adding such a block can disable or disadvantage the Ad.”

Google Analytics Unveils New Design for Navigation and Sidebar!

Feb 14, 2014 | 660 views | by Navneet Kaushal
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If you see a shiny new navigation and side bar in the Google Analytics page, do not think that it is an error or that some style sheet has failed to upload. It is a design tweak rolled out by Google Analytics to give a fast and easy analysis to the users.

Google Unfolds the Mystery of Faceted Navigation!

Feb 13, 2014 | 672 views | by Navneet Kaushal
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In a recent post on the Webmaster Central Blog, Google has unfolded some of the best and worst practices related to faceted navigation. According to the post, the biggest disadvantage with faceted navigation is that it creates several combinations of duplicative URLs. It debars the search engine to produce unique content and index a page correctly because the signals are thinned out between the duplicated versions.

Amplify Your Content with Google's New Content Recommendation Tool!

Feb 12, 2014 | 1,041 views | by Navneet Kaushal
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After releasing the ChromeBox and the Compute Engine lately, Google is all set to introduce the new content recommendation service for publishers' websites. Launching no later than next month, the tool makes Google a new entrant in to the group of Taboola, Outbrain and Zementa.

Google has already started inviting publishers to participate in the beta version of this service. An extract of the e-mail sent by Google's sales representative to Search Engine Journal reads:

Google Updates Page Layout Algorithm, a Filter for Ad-Cluttered Sites!

Feb 11, 2014 | 777 views | by Navneet Kaushal
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Google has updated one of its filters Page Layout Algorithm that downgrades ranking of a web page having too many ads at the top. Also known as Top Heavy algorithm, the filter will also deprecate the page if the ads are found too distracting for the users.

This was announced by Matt Cutts, Google’s head of search spam, who said that the algorithm was refreshed on February 6.