Google

Users can Now Access Gmail Inbox through Google Now or Web Search!

Oct 28, 2014 | 1,320 views | by Ritu Sharma
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Google's launch of its fresh Gmail “Inbox” feature recently has had some good results, as the TheAndroidSoul.com reports Gmail users can now access their inbox through a Google Now or even a web search.

As per the TheAndroidSoul.com, these search terms caused Gmail inboxes and messages to show up in search results:

  • gmail inbox
  • get inbox
  • my inbox
  • inbox from gmail

Blocking JavaScript and CSS May Affect Indexing, Says Latest Google Webmaster Update!

Oct 28, 2014 | 1,315 views | by Ritu Sharma
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Google has recently updated its Guidelines for Webmasters. This is going to impact sites which are blocking JavaScript or CSS files. The Google Webmaster Central Blog 2014/10/ has announced that the indexing system has been updated to function more in a manner similar to a modern browser. This includes having active CSS and JavaScript. Therefore, websites blocking CSS or Javascript may now have to experience changes in the indexing system as a result of this.

2014 Eye Tracking: Find Out How Google SERPs Nowadays Are Viewed and Interacted With By Users!

Oct 27, 2014 | 1,593 views | by Ritu Sharma
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In the month of September this year, Mediative carried out its newest eye-tracking research called "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behavior.” As part of this study, research subjects performed many Google searches using desktop PCs. All the research participants received the same Google SERP regardless of what the search query was.

“Right to Be Forgotten” Notification Updated by Google!

Oct 20, 2014 | 1,306 views | by Ritu Sharma
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In the latter part of the month of May this year, the European Court of Justice had given the ruling that Google must remove results from its search engine which were judged to be “inadequate” and “irrelevant.”

Updated Notification

Google has now updated the message in a manner which provides greater clarity as well as a method to fight against link removal with more information forthcoming about the reason behind the removal of results.

Google Releases Fresh “Pirate Update” After Two Whole Years!

Oct 18, 2014 | 1,567 views | by Ritu Sharma
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After receiving criticism that it was not working hard enough to fight piracy, Google released a Pirate Update in the month of August, 2012. This system provided penalties for sites that violated copyright laws. The week after this, Google is going to issue a new update to change the system and make it more efficient for catching offenders while releasing those who have given up piracy.

Mobile is Where 30% of Google Ad Conversions Occur: Suggests Study!

Oct 18, 2014 | 1,693 views | by Ritu Sharma
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A study was recently conducted and published by Marin Software on Google ad conversions. The study found smartphone and tablet users constitute as much as 30% of conversions on Google ads.

The study concluded, “As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.”

Google's Official Blog Advocates the Use of XML Sitemaps & RSS/ATOM Feeds!

Oct 17, 2014 | 1,259 views | by Ritu Sharma
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Debating on whether content on websites should include sitemaps or just set up RSS/ Atom feeds, webmasters can now rely on Google's official BlogSpot for the answer to that question. Google advocates the use of both XML Sitemaps as well as RSS/ATOM Feeds for ensuring optimal crawling.

Google Updates the Change of Address Tool in the Webmaster Tools!

Oct 15, 2014 | 1,185 views | by Navneet Kaushal
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John Mueller announced that Google team has made significant changes in the Change of Address Tool, which was added to Google Webmaster Tools in 2009. If you are moving your website from one domain to another, the tool is a great way to let Google know.

The updated tool will walk the users through the process of moving their sites, while validating that the important steps are complete. It will:

Google Launches Primer: The iOS App to Share Marketing Lessons with Start-ups!

Oct 10, 2014 | 860 views | by Ritu Sharma
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Google has launched Primer, the iOS app that helps start-ups with their marketing efforts. Referred to as a no-nonsense and jargon-free application, it offers a very basic primer for the businesses that are trying to negotiate in the online marketing world.

On the app's companion website, Google explained "We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros. We want to fix this".

Google Takes Conversational Voice Search on Mobile Apps to A Whole New Level!

Oct 10, 2014 | 1,306 views | by Ritu Sharma
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Google has upgraded the conversational voice search on its mobile apps for Android and iOS by adding a few new travel planning specific voice commands. From booking a romantic holiday to ordering the best desserts, Google says this upgrade has many advantages. Its official blog post also gives voice to the many benefits of this conversational search update.