Google

Google AdWords Announces New Ad Group Details Reports!

May 29, 2015 | 1,323 views | by Navneet Kaushal
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The addition of a new report type named ad group details reports was announced on Google+ .

This has been done to expand on the campaign details reports they introduced last month but now they have done this on the ad group level.

According to Google, this will help people find more granular information about the features and settings enabled in each of their ad groups.

Google: “Near Me” Searches Have Doubled This Year!

May 29, 2015 | 1,205 views | by Navneet Kaushal
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According to the Google Trends data from March, search queries that contain a location “query” such as nearby or near me have doubled in the past year. It has also been traced that 80% of these searches come from mobile devices.

Google Rolls Out App Indexing Support to iOS Apps!

May 28, 2015 | 1,264 views | by Navneet Kaushal
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Google will now be supporting iOS apps with the App Indexing protocol. The search engine giant has been supporting App Indexing for Android Apps for almost two years now. Google announced support for iOS apps with a subset of apps, as Google describes it, “an initial group of apps” will be testing iOS app indexing with Google.

Google Initiates Local Search Result Ranking Changes!

May 27, 2015 | 1,444 views | by Ritu Sharma
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Google, seems like over the past few days, has initiated a major algorithmic change that has changed how the local results rank in both Google Maps and the local packs in web search.

It has been speculated that the Google Maps Googlebomb fix led to this and one can expect the traffic change to an extent for many local businesses in the future. The issue seems to be related, but Mozcast features shows the shift on the 15th.

Google Adds New Search Reports To Search Console To Show How They Treat App Content!

May 25, 2015 | 1,264 views | by Navneet Kaushal
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Google has announced the addition of new reports to their newly renamed Search Console to show how they treat and understand your app content in search results. Their ultimate goal is to make the Search Console a “comprehensive source of information” for users who care about search, irrespective of the format of their content. Search Console is by all means, the new go-to place for search stats.

Google Launches Search Console – The New Webmaster Tools!

May 21, 2015 | 1,420 views | by Navneet Kaushal
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search console image 1 Google Launches Search Console   The New Webmaster Tools!

Google has announced the launch of search console that is the new webmaster tools. Google Webmaster Tools, over 10 years, has facilitated its users with enhanced tools and metrics to make websites. Google from last year has been trying to understand the needs and goals of its users to make their product more useful. In order to achieve that, they have “rebranded” webmaster tools.

Google Maps Now Includes Traffic Alerts- Android Wear Experience Also Enhanced!

May 21, 2015 | 1,296 views | by Navneet Kaushal
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Google has launched ‘new” traffic alerts for the upcoming Memorial Day holiday in the US. This will help users to estimate delays and provide alternative routing options. Google had been receiving real-time traffic notifications from Waze for some time.

Tweets appearing in Carousel Format in Google Search Results!

May 20, 2015 | 1,299 views | by Navneet Kaushal
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Tweets are now prominently placed in Google’s search results with tweets appearing for trending topics in a new carousel format. Twitter will gain new traffic though it won’t directly earn from the display.

The news has been announced by both Google and Twitter. Google is displaying tweets in a new and more graphical way on mobile devices, and will soon appear on desktop as well. The search engine giant and the social networking site had deal earlier this year to bring more tweets into Google’s search results.

Google’s “Buy Buttons” To Be Shown on Mobile Shopping Ads Soon!

May 19, 2015 | 1,847 views | by Navneet Kaushal
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Google Buy Buttons could start appearing on select Google mobile search ads in a matter of weeks, embarking the beginning of the speculated morphing of Google Shopping into a marketplace that could prove to be a competitor with Amazon and Ebay.

Google “Phantom” Algorithm Targeting Informational Content Being Rolled Out!

May 15, 2015 | 1,717 views | by Navneet Kaushal
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According to NBC, an undisclosed “phantom” algorithm update in Google search is rolling out, which is said to be affecting publishers of “how-to” style content. A collection of over 870,000 miniblogs site namely HubPages, that also contains content about wide varieties of topics, saw it Google search traffic drop 22% from one week to another on May 3rd.