Google

Google's Tips on Pages with Infinite Scroll!

Feb 14, 2014 | 779 views | by Navneet Kaushal
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Google is offering advice to its users on implementing a search-friendly version of infinite scroll. In a recent post on the Webmaster Central Blog, Google recommends that the infinite scroll can be made search friendly by converting it to paginated series.

A Day in the Life of a Spam Fighter, From the Eyes of Matt Cuts!

Feb 14, 2014 | 700 views | by Navneet Kaushal
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There is no average day in the life of a spam fighter because new is thrown at them all the time, says Matt Cutts, Google's head of Search Spam. In a recently launched Webmaster Help Video which is interestingly long and engrossing, Cutts replies on what it's like to fight web spam.

The question posed was:

Google Makes New Addition to Google Webmaster Guidelines!

Feb 14, 2014 | 849 views | by Navneet Kaushal
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As a recent update in the Webmaster Guidelines Document, Google recommends users not to block the Google ads destination URL with robots.txt file.

In contrast to the previous guideline, the new text in the Technical Guidelines section says,

“Make efforts to ensure that a robots.txt file does not block a destination URL for a Google Ad product. Adding such a block can disable or disadvantage the Ad.”

Google Analytics Unveils New Design for Navigation and Sidebar!

Feb 14, 2014 | 669 views | by Navneet Kaushal
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If you see a shiny new navigation and side bar in the Google Analytics page, do not think that it is an error or that some style sheet has failed to upload. It is a design tweak rolled out by Google Analytics to give a fast and easy analysis to the users.

Google Unfolds the Mystery of Faceted Navigation!

Feb 13, 2014 | 679 views | by Navneet Kaushal
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In a recent post on the Webmaster Central Blog, Google has unfolded some of the best and worst practices related to faceted navigation. According to the post, the biggest disadvantage with faceted navigation is that it creates several combinations of duplicative URLs. It debars the search engine to produce unique content and index a page correctly because the signals are thinned out between the duplicated versions.

Amplify Your Content with Google's New Content Recommendation Tool!

Feb 12, 2014 | 1,056 views | by Navneet Kaushal
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After releasing the ChromeBox and the Compute Engine lately, Google is all set to introduce the new content recommendation service for publishers' websites. Launching no later than next month, the tool makes Google a new entrant in to the group of Taboola, Outbrain and Zementa.

Google has already started inviting publishers to participate in the beta version of this service. An extract of the e-mail sent by Google's sales representative to Search Engine Journal reads:

Google Updates Page Layout Algorithm, a Filter for Ad-Cluttered Sites!

Feb 11, 2014 | 789 views | by Navneet Kaushal
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Google has updated one of its filters Page Layout Algorithm that downgrades ranking of a web page having too many ads at the top. Also known as Top Heavy algorithm, the filter will also deprecate the page if the ads are found too distracting for the users.

This was announced by Matt Cutts, Google’s head of search spam, who said that the algorithm was refreshed on February 6.

Matt Cutts Says No Need to Correct the Grammar of Blog Comments!

Feb 11, 2014 | 836 views | by Navneet Kaushal
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Should you correct the grammar of the comments on your blog as Google may penalize a page for poor grammar and spelling? Matt Cutts said nothing to worry.

 Matt Cutts Says No Need to Correct the Grammar of Blog Comments!
SEO folks: we recently launched a refresh of this algorithm: goo.gl/3yk0Xo Visible to outside world on ~Feb. 6th.

Google Raises the Number of Analytics Accounts Managed from a Single Log-in to 100!

Feb 10, 2014 | 1,033 views | by Navneet Kaushal
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analytics login Google Raises the Number of Analytics Accounts Managed from a Single Log in to 100!Google has upgraded the number of accounts Analytics professionals can manage from a single log-in to 100. Previously, the bar was set at 25.

Account management can be done with administrative access as well. The website owners would create the Google Analytics account under their login and provide the professional with full administrative access that would include all four access levels – Manage Users, Edit, Collaborate, and Read & Analyze.

Spammy Structured Markup is the Latest Manual Action Penalty by Google!

Feb 6, 2014 | 918 views | by Navneet Kaushal
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Google has started sending a new manual action spam notification for "spammy structured markup", which is also known as rich snippet spam.

Google has recently set a bar higher for the sites that will be able to display rich snippets by dropping 15% of the rich snippets. The new manual action message sent by Google is: