Google

Google: App Indexing To Impact Rankings on Android Devices!

Apr 17, 2015 | 1,342 views | by Ritu Sharma
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Google has added install buttons in search results and thus have improved its app search feature on Android. The improved search function will also affect Android search rankings, according to the official Google blog.

“Near Me” Google Searches On A Rise- Have gone up by 34 Times!

Apr 16, 2015 | 1,477 views | by Ritu Sharma
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In a new article on Think with Google, Matt Lawson- director of search ads marketing in Google, says, "We want things right, and we want things right away. As a result, the consumer journey looks markedly different than it did just five years ago. Instead of a few moments of truth, it’s a series of 'micro-moments' when we turn to mobile to act on a need."

New “Lite Mode” Replaces The Old Version Of Google Maps!

Apr 16, 2015 | 1,411 views | by Ritu Sharma
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In May 2013, Google introduced a brand new version of Google maps that officially replaced the old version 9 months later. The old version was still available to many users who were using old browsers such as IE 8 or 9. But now, even for the older browsers, Google will be dropping the old version of Google Maps for a new and improved “Lite Mode.”

Google AdWords To Launch New Reporting Tools For Multiple Campaign Types!

Apr 15, 2015 | 1,530 views | by Ritu Sharma
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Google announced on Google+ that soon they will be rolling out new reporting tools. They would be launched over the next few weeks, making it easier to report across multiple campaign types. Google said this should make it easier for the multi-channel advertisers to “more easily manage their reporting and find the insights that matter most to them."

With these three new reporting features include:-

Google Launches Fast Loading Streamlined SERPs for Slow Mobile Connections!

Apr 10, 2015 | 1,528 views | by Ritu Sharma
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Google announced about their new launch- an interface that is optimized for slower mobile connections. This way if the users are searching for Google on their mobile device and are in an area that has unusually slow connection speed, Google will tone down the search interface to make the search results load faster.

Google said:

Google Says Panda and Penguin Algorithms Still Require Manual Updates!

Apr 9, 2015 | 1,422 views | by Ritu Sharma
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There have been no confirmed updates or data refreshes for both the Panda and Penguin algorithms since 2014. Yesterday in a Google Hangout, it was addressed that the algorithms are not updating regularly, and that someone at Google has to push them out manually.

Google’s John Mueller said, “I think both of those algorithms [Panda and Penguin] currently are not updating the data regularly. So that is something for both of them, where we kind of have to push the updates as well.”

YouTube To Roll Out Ad-Free Video Subscription Service!

Apr 9, 2015 | 1,339 views | by Ritu Sharma
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The Verge reported today that YouTube will be soon launching an ad free video subscription service that will cost around $10 [per month. The unnamed subscription package will allow subscribers to store videos offline on mobile devices and may include lower priced subscriptions for specific categories like music or children’s programming.

Sources told The Verge, “It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them.”

Google Is Bolding Answers in Search Results!

Apr 8, 2015 | 1,405 views | by Ritu Sharma
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Google is now bolding the answers in the search results area when quick answers are displayed at the top of the page, in the knowledge graph box area.

For example, a search for airline pilot salary shows figures bolded, even though the query didn’t mention that number:-

Screenshot 1 Google Is Bolding Answers in Search Results!

Or a search for [the average age of a college student] bolds 25:

Screenshot 2 Google Is Bolding Answers in Search Results!

Google Rolls Out Updates To App Install and Engagement Ad Offerings!

Apr 1, 2015 | 1,582 views | by Ritu Sharma
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Google announced several changes to its app install and app engagement ad offerings on Tuesday. App install ads have been made available on the search network, YouTube and AdMob networks over the past year, and now Google is making inventory available for these units on the Google Display Network for Android app marketers.

Google says that the early tests showed installs increased up to 28 percent while cost-per-install held steady.

Google Expands Product Ratings Outside Of The US in UK, France & Germany!

Mar 27, 2015 | 1,343 views | by Ritu Sharma
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Google announced that they have now expanded showing product ratings on Google AdWords Product Listing Ads apart from US, and will now be accessible in UK, France and Germany. In the US, Product Listing Ads rolled out in July 2014 and Google thinks it has been going well, so they though of expanding it.