Google

Google Updates Doorway Pages: Will Help To Minimize The Impact Of Webspam On Users!

Mar 17, 2015 | 1,464 views | by Ritu Sharma
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Google announced today on their official blog that they are initiating a change in the future to how it ranks Doorway Pages, and are encouraging users to stop utilizing them ahead of the changes.

Basically, Doorway pages are the ones that are used to help rank a website for a specific keyword or phrase that is not heavily mentioned on the site itself. These pages are specifically created for search results and are usually not linked to anywhere on the site.

Google Webmaster Tools Introduces Blocked Resources Report!

Mar 12, 2015 | 1,687 views | by Ritu Sharma
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Google Webmasters tend to use linked images, CSS and JavaScript files in web pages in order to make it look appealing and functional. If these resources are blocked from crawling, then Googlebot is unable to use them when it renders those pages for search. To find and combat these issues Google Webmaster Tools has now included a Blocked Resources Report.

report image 1 Google Webmaster Tools Introduces Blocked Resources Report!

Over 80% Eligible HTTPS URLs Not Being Displayed In Google Search Results!

Mar 11, 2015 | 1,402 views | by Ritu Sharma
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Gary Illyes, Webmaster Trends Analyst at Google, announced on Google+ that over 80% of the eligible HTTPS URLs are not being displayed in Google’s search results as HTTPS URLs, instead they are showing up as HTTP URLs simply because of webmaster configuration.

Google Debuts Google Compare For Auto Insurance!

Mar 9, 2015 | 1,304 views | by Ritu Sharma
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Google, the search giant, announced the launch of Google Compare for Auto Insurance. With the tool, Google will now deliver up to 14 sponsored listings from insurers with rate quote information.

google compare auto insurance image 1 Google Debuts Google Compare For Auto Insurance!

Google said on their official blog that, businesses can highlight what makes them unique, whether its the “A” rating in customer service or discounts for safe drivers. When users adjust their deductible or add additional cars to their quote, businesses can show their updated pricing that matches the users needs.

Google City Searches Now Displays Hotel Booking Info In Knowledge Graph!

Mar 3, 2015 | 1,548 views | by Ritu Sharma
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Hail Google City Searches! Now users searching for a major city on Google will be likely to see hotel booking information in the knowledge graph box.

Listed right under city’s weather info and local time, Google’s knowledge graph for city searches now includes the city’s average hotel star rating, costs, and a link to “view hotels.”

Google City Image 1 Google City Searches Now Displays Hotel Booking Info In Knowledge Graph!

Google Analytics Users To Receive Malware Notifications!

Feb 27, 2015 | 1,494 views | by Ritu Sharma
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Google Analytics users will now receive a notification if their website gets hacked. In the same way website owners will get malicious software alerts via Google Webmaster Tools. According to Google’s online security blog, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site.

malware image 1 Google Analytics Users To Receive Malware Notifications!

Mobile Friendliness To Be Used As Ranking Factor By Google!

Feb 27, 2015 | 2,013 views | by Ritu Sharma
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As of April 21st, Google will be extending the use of mobile usability as a ranking factor throughout mobile search results. This change, as Google announced, would be affecting mobile searches in all languages worldwide and will have a "significant" impact on the search results. This marks Google's much awaited step towards delivering mobile-friendly websites in mobile search. If users have been following Google changes closely, the signs had been building up over the past few months.

Google Introduces Paid Search Results For Mobile Apps At Google Play Store!

Feb 27, 2015 | 1,456 views | by Ritu Sharma
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Google announced it is now bringing paid search results for mobile apps over the Google Play Store. This update enables the mobile developers to pay and promote their app on the Google Play Store and have it featured when people are searching for apps from or related to that category.

mobile apps image 1 Google Introduces Paid Search Results For Mobile Apps At Google Play Store!

Fly High With Improved Google Flight Search!

Feb 26, 2015 | 1,341 views | by Ritu Sharma
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When the cold season lashes it’s even colder tail on the faces of people, they start searching for a nice holiday for summers. Google says that every year in winters, there is a rise in searches for spring and summer travel. Now with the improvised version of Google Flights, it will be easier to plan the trip “that is right for you.”

Businesses Get More Photo Control With Google’s My Business Update!

Feb 25, 2015 | 1,299 views | by Ritu Sharma
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When it comes to entice and lure prospective customers, visual aids such as high quality images are the best options. Google is giving businesses more control over photos displayed with their search and map results in the new update to its’ My Business product.

My business image 1 Businesses Get More Photo Control With Google’s My Business Update!

Here is an excerpt from the Google blog post where they introduced the change:-