Google

Give a Fresh Look to your Old Website to Keep it Ranking High: Matt Cutts!

Jan 28, 2014 | 949 views | by Navneet Kaushal
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The new website creators are always talking about beating the old, already established websites. But, Matt Cutts in the latest video is giving advice on how to protect a 14 years old site.

Here's the question asked: “I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam”?

Google to be Strict on Sites Running Affiliate Program without Delivering Valuable Content!

Jan 28, 2014 | 744 views | by Navneet Kaushal
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Rating: 5.0/5 (1 vote cast)

The quality guidelines of Google are against running a site, which has thin or scraped content as it does not add substantial value to the user.

Google is observing this behavior on many video sites, mostly adult and has come up with a strict note for these site owners in the recent Google Webmaster Central Blog. Such websites display content provided on an affiliate program and the same content is available across several hundreds or thousands of other websites also.

Google Announces New Googlebot user-agent for Crawling & Indexing Smartphone Content!

Jan 24, 2014 | 863 views | by Navneet Kaushal
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Google has always used different feature & smartphone specific crawlers referred to as Googlebot-Mobile to index & crawl content. Since, smartphones and feature phones have different device capabilities, webmasters unknowingly block the smartphone indexing or crawling, when they just wanted to blog a feature phone indexing or crawling. As a result, Google started finding it difficult to index smartphone content of some sites or to even recognize that these websites were smartphone optimized.

Google Doesn't Consider Using Facebook or Twitter Social Signals to Rank Pages!

Jan 23, 2014 | 783 views | by Navneet Kaushal
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Matt Cutts has put an end to the speculations of Google using Facebook and Twitter signals to rank pages.

Answering to the question "are Facebook and Twitter signals part of the ranking algorithm?" in the video, Cutts said that Google doesn't not give special treatment to Twitter or Facebook pages. These are in fact at present treated like any other page.

Google Makes Changes in Crawl Error Reporting for Redirects!

Jan 23, 2014 | 981 views | by Navneet Kaushal
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Webmasters are often confused on how crawl errors on redirected pages are shown in Webmaster Tools. To clarify the issue & make it easier to diagnose, Google has introduced changes in crawl error reporting for redirects.

Earlier, Google used to report the error on the original – redirecting – URL, it will now show the error on final URL (pme that actually returns error code).

Google to Display More Information About Websites in Search Results!

Jan 23, 2014 | 812 views | by Navneet Kaushal
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Starting today, users will get to see more information about the websites directly on the search result pages, when they search on their desktop. All they have to do is, simply click on the name appearing next to the link.

Search result Google to Display More Information About Websites in Search Results!

New Design of Google AdWords Goes Live!

Jan 23, 2014 | 737 views | by Navneet Kaushal
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Google has announced the roll out of the new AdWords design for the advertiser console to make it more unified with other products, platforms, and services that Google offers.

As told by Google, the new design aims at making the console "simple and beautiful user experience that helps you get tasks done quickly and efficiently".

Let's take a look at the new console:

Guest Blogging for Links Should Stop, Says Matt Cutts!

Jan 21, 2014 | 783 views | by Navneet Kaushal
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Matt Cutts has again created a rather bustling situation in the search arena with the latest announcement. Cutts stated. "I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company".

Google Widget Link Schemes Receives an Update!

Jan 20, 2014 | 655 views | by Navneet Kaushal
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Google has shortened its definition of a widget link scheme by releasing an update, more specific to its Link Schemes Page. It has also clarified the types of links in widgets, which violate the Google Webmaster Guidelines.

Earlier, Google defined widget link schemes as:

Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472
car insurance

Search Results at Different Positions Not Shown by Different Algorithms: Matt Cutts!

Jan 16, 2014 | 724 views | by Navneet Kaushal
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Google ranking algorithms are beyond prediction, which often make webmasters make wrong assumptions. The recent webmaster video by Matt Cutts is clarifying one such ranking notion.

Cutts is answering the question:

“Do Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 – primary focus on freshness Pos. 4-6 – primary focus on backlinks Pos. 7-10 – primary focus on social signals)”/