Google

Google Warns Webmasters Against Sneaky Mobile Redirects!

Oct 30, 2015 | 1,486 views | by Ritu Sharma
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Google has warned webmasters of the actions against sneaky mobile redirects.

In April 2014 Google had cleared the air about sneaky redirects. Google Search Quality Team said: “Redirecting mobile users to improve their mobile experience (like redirecting mobile users from example.com/url1 to m.example.com/url1) is often beneficial to them. But redirecting mobile users sneakily to a different content is bad for user experience and is against Google’s webmaster guidelines.”

New Penguin Update To Happen By End Of 2015, Says Google!

Oct 30, 2015 | 1,586 views | by Ritu Sharma
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Real time version of Penguin 4.0 will be released by the end of this year. Gary Illyes tweeted that he expects the update to happen in December 2015.

This Penguin update is expected to be real-time which mean Google will update the algorithm in real-time continuously. After 4.0, Penguin Updates will not be released on specific dates. If Google detects spammy links on a website, Penguin will impact it. Once the spammy links are removed and Google picks that up, site will come out of Penguin.

RankBrain: Google’s Artificial Intelligence Now Processing Google Search Results!

Oct 28, 2015 | 1,525 views | by Ritu Sharma
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RankBrain is now handling15% of Google search query. It, however, doesn’t replace Hummingbird which processes what people are searching and serves the first best as the result.

Google Mobile Search Volume Dominates Desktop Search Volume Globally!

Oct 17, 2015 | 1,797 views | by Ritu Sharma
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It was in May when Google said more search queries were coming from mobiles than desktops in 10 countries that included the US and Japan.

Now this is happening globally. John Mueller from Google has confirmed on Google+: More than half of Google's searches are now coming from mobile. If you haven't made your site (or your client's sites) mobile-friendly, you're ignoring a lot of potential users.

Google Discontinues Its AJAX Crawling Scheme!

Oct 15, 2015 | 1,811 views | by Ritu Sharma
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Google officially announced the discontinuation of its AJAX Crawling proposal made in 2009.

Google said: “Times have changed. Today, as long as you're not blocking Googlebot from crawling your JavaScript or CSS files, we are generally able to render and understand your web pages like modern browsers. To reflect this improvement, we recently updated our technical Webmaster Guidelines to recommend against disallowing Googlebot from crawling your site's CSS or JS files.”

Now Available: New Google Maps Layout!

Oct 13, 2015 | 1,764 views | by Ritu Sharma
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Last week Google finally launched the new layout for the Google Maps Search Results. The new interface has a cleaner look and a scrollable search results on the left. Search bar is a little smaller and has three horizontal lines to access the sidebar options.

Imgae2 Now Available: New Google Maps Layout!

Google Introduces AMP, A Much Faster Way To Load News Articles On Smartphones!

Oct 8, 2015 | 1,835 views | by Ritu Sharma
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Google, through its official blog announced a new open source initiative, called Accelerated Mobile Pages (AMP). The project is aimed at delivering Web content on mobile devices much faster, thus improving the performance of mobile web.

Quite similar to Facebook Instant Articles, the version is available for testing now. A version for AMP-enabled search is available here, but remember this is going to work on mobile devices, instead of desktop search.

Use Ad Customizers to Dynamically Customize Your AdWords Ads For Location, Says Google!

Oct 8, 2015 | 1,521 views | by Ritu Sharma
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Google recently made an update to its ad customizers, which will allow you to customize your ad text based on the location the searchers are searching for your business.

Announcing through Google+, Google said, "today, we are announcing an enhancement to ad customizers – you can now customize your ad text based on where people are searching for your business."

Google Rolls out New Algorithmic Changes To Aggressively Target Hacked Spam!

Oct 7, 2015 | 1,593 views | by Ritu Sharma
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Google has begun to introduce a series of algorithmic changes to “aggressively” target and handle hacked spam in its search results.

Through one of his posts at Google’s official blog Google said that it decided to turn up the dial in its algorithms to take away hacked sites from Google’s search results:

”We are aggressively targeting hacked spam in order to protect users and webmasters.

Access Your Search Terms and Negative Keywords Reports Through Google AdWords Keyword Tab!

Oct 7, 2015 | 1,820 views | by Ritu Sharma
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Google announced, that users could now have direct access to their Search terms and Negative Keywords Reports through the Keyword tab in their AdWords console.

Google said the purpose of making these changes in the AdWords Keyword Tab was to bring improvement in the keyword management, so users can have easy and quick access to key insights that they require for performance improvement.