Google

Want to be Better at App Performance Monitoring & Driving User Engagement? Here Are the 4 Steps by Google!

Dec 10, 2014 | 997 views | by Navneet Kaushal
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App deep links are the latest kid on the block for organic search. Their speed is picking up at a more rapid pace than one can imagine. As much as 15% of the Google searches on Android now give back deep links to apps via App Indexing, for signed-in users. Within the past quarter, numerous clicks on app deep links rose by as high as 10 times.

Google Adds Real-time Weather Data & Facts to Android Version of Maps!

Dec 9, 2014 | 1,246 views | by Navneet Kaushal
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Google has announced that the new Android version of Google Maps application will now show real-time weather data and quick facts, when searching for locations.

Automatic re-routing feature that tells you if a road is closing along your original route, is also added to the app. The feature was earlier available in iOS version. However, only the Android version will have real time weather data available.

Google and Mindshare Join Hands For Creation of Search As A Signal!

Dec 6, 2014 | 1,411 views | by Navneet Kaushal
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WPP Mindshare and Google have jointly come up with a location-oriented marketing tool for helping brands to track real time consumer actions and emerging trends for locating more effectively locating target customers. Referred to as “Search As Signal,” this tool finds out what people are looking for on Google plus their location as well as the nature of the device that they are using. This data ensures that Mindshare follows a strategic paid ad strategy for the clients.

Google Makes the My Maps Pro Free!

Dec 5, 2014 | 1,103 views | by Navneet Kaushal
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The pro version of Google My Maps named My Maps Pro, which gives more features and access to users to make their own maps is now free. Google has sent emails to the My Maps Pro users that the app, which was earlier priced for $5 per month will be available for free.

Google Introduces No CAPTCHA reCAPTCHA: The New Way to Distinguish Between Humans and Robots!

Dec 4, 2014 | 1,240 views | by Navneet Kaushal
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Google has introduced No CAPTCHA reCAPTCHA, a CAPTCHA like system that will allow people and not the automated software to access the websites, only with a single click.

reCAPTCHA protects the website from spam and abuse. The visitors won't have to compete with the robots and abusive scripts for accessing the website. Google has been prompting users to confirm that they are not robots by asking them to type distorted text into a box. However, it has now been replaced by reCAPTCHA, wherein the visitors will be directly asked whether or not they are robots.

DoubleClick Verification Updated by Google: Includes Ad Block, Spam Filtration and Content Ratings Movie Style!

Dec 3, 2014 | 1,062 views | by Navneet Kaushal
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Google owned DoubleClick has just released 8 updates in its verification product for meeting concerns regarding brand safety and providing more control to advertisers as regards the place where their ads are displayed online.

Here’s a brief overview of the features being emphasized and showed by Google.

Ad Blocking

Google Maps Updates the Quality Guidelines for Local Pages!

Dec 3, 2014 | 1,060 views | by Navneet Kaushal
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Google Maps has revamped their local pages quality guidelines. The news was shared by Jade Wang from the Google team in Google Forums.

Jade said, "We've updated and clarified our quality guidelines for local pages. Please read the new version here, and, as always, feel free to contact our support team with any specific questions about your account".

Content Within Tabs and Click To Expand Might Not Be Either Ranked or Indexed: Google!

Nov 26, 2014 | 1,388 views | by Navneet Kaushal
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Google may not index or rank the content within the click to expand menus or tabs on the website. The news comes from Barry Schwartz of Search Engine Roundtable, after he got a response from John Mueller on Google+. Barry was covering a thread entered on click to expand content not being either indexed or ranked by Google. He decided to ask John Mueller of Google this query in live hangout on Google+ around one week back and received a surpassing response.

Google Refines the Accuracy for Reporting hreflang Tags!

Nov 26, 2014 | 1,026 views | by Navneet Kaushal
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Have Users Noticed Google’s International Reporting Tools Within Webmaster Tools Were Recently Updated?

Google has recently updated the “accuracy” and precision of reporting within the Google Webmaster Tools International Targeting section. On November 18, Google announced:

“Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph.”

image 11 Google Refines the Accuracy for Reporting hreflang Tags!

Black Friday Shopping Trends Uncovered by Google!

Nov 25, 2014 | 1,118 views | by Navneet Kaushal
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Black Friday is little than a week away and shoppers are raring to purchase items, as indicated by a Google study released recently that talks about the Black Friday online shopping trends for this year.

According to the study, Google culled data from different search trends and Google Consumer surveys along with leading trending purchases from Google Express.

Holiday Mobile Shopping Boom in 2014