Google

Get recognized as an Expert of Video Advertising with Google’s Advanced Certification!

Jun 26, 2014 | 1,250 views | by Ritu Sharma
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Google has introduced an advanced certification in Video Advertising to the members of Google Partners. Google says the new certificate is designed to recognize users with expertise in video advertising on YouTube and the Google Display Network. Currently, this is the only advanced certification available to Partners.

Advanced Certification Get recognized as an Expert of Video Advertising with Google’s Advanced Certification!

Top Search Queries No Longer Available on Google My Business Insights!

Jun 26, 2014 | 1,023 views | by Ritu Sharma
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Rating: 5.0/5 (1 vote cast)

Google My Business dashboard will no longer display keyword data and top search queries that lead users to a business listing in Google Maps. Google's Jade Wang mentioned in a Google Business Help Thread, this is being done for privacy reasons. Google My Business was launched early this month and just a few days back Google also announced the launch of Google My Business mobile app for iOS and Android devices.

Google Knowledge Graph Adds Clickable Phone Number: Call Businesses Directly from Search Results via Hangouts!

Jun 21, 2014 | 1,199 views | by Ritu Sharma
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Wish to order from a local restaurant and the phone’s battery has drained out? Now Google has a solution to it. The search engine giant has launched a new feature in its knowledge graph, allowing users to make free calls to any business from their desktop browser via Google Hangouts.

Google Delivers Universal Search Results for 81% of All Search Results, Confirms SearchMetrics Study!

Jun 21, 2014 | 1,178 views | by Ritu Sharma
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A recent study by SearchMetrics, shows how Google is integrating Universal Search results in its web search listings. Universal Search refers to the enhancement of organic search results with additional media from Google Images, Google Videos, Google Maps or Google News. The study reveals, in 2013 Google served Universal Search results for 81% of all searches.

Universal Search Infographic Google Delivers Universal Search Results for 81% of All Search Results, Confirms SearchMetrics Study!
Source: SearchMetrics

Here are some key takeaways from the study:

Search for Music and Ask Google to Play it on Your Android App. It Will.

Jun 21, 2014 | 1,152 views | by Ritu Sharma
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Looking for an easy and quick way to listen to your favorite artist or band? Google has updated the mobile search feature for musical artists, groups and bands with direct links to music apps. Now, when users search for a particular musician or band, they will be able to play the music in any app of their choice by just clicking on a link in the search results. The new feature is only available on android devices in the U.S.

Google Updates Google Shopping Feed Specifications With Several New Attributes!

Jun 20, 2014 | 1,500 views | by Ritu Sharma
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Rating: 5.0/5 (1 vote cast)

Google has updated the Google Shopping Products Feed Specification to make the organizing of product data more flexible and allow merchants to engage with more customers. The overhauled feed specification will be rolled out globally on September 30, but merchants can submit the new attributes immediately. The updates include:

  • Mobile landing page URLs can be submitted separately through the mobile link attribute to ensure mobile users are directed to mobile landing pages.

Google Invites Indian Webmasters and Advertisers to the “Learn with Google- Search & Ads” Conference in July!

Jun 19, 2014 | 1,476 views | by Ritu Sharma
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Remember the Google SearchMasters Conference, the first ever conference organized by the search engine giant for webmasters? Indian advertisers and webmasters who are looking for more such tips and tricks from Google should now pack their bags for Bangalore or Mumbai. Google has announced in the Google India blog, it is going to organize Learn with Google- Search & Ads conference for Indian businesses this July.

Do Search Ads Lift Brand Awareness? Google Says Yes by 6.6% Points!

Jun 19, 2014 | 1,413 views | by Ritu Sharma
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Rating: 5.0/5 (1 vote cast)

A recent study conducted by Google, in partnership with Ipsos MediaCT, to measure the impact of search ads on brand awareness, revealed branding-focused ads increase awareness by an average of 6.6 percentage points. The study shows search positively affects top-of-mind awareness and unaided brand awareness, even when the consumer does not click on the ad.

Google Revamps Flight Search Feature to offer a Rich Travel Experience to the Globetrotters!

Jun 13, 2014 | 1,357 views | by Ritu Sharma
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For those who love traveling, Google has some good news. The search engine giant has updated the Flight Search feature with a new “I’m Feeling Lucky” button to give users an enhanced and interactive flight search experience. The addition of the new button is one among the many changes made to the feature.

Upadted Flight Search Feature Google Revamps Flight Search Feature to offer a Rich Travel Experience to the Globetrotters!

Yes, PayDay Loan Algorithm 3.0 is on the Roll, Reconfirms Google’s Matt Cutts!

Jun 13, 2014 | 1,531 views | by Ritu Sharma
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Yesterday we reported, Google is launching the version 3.0 of PayDay Loan algorithm. Google’s head of Search Spam, Matt Cutts, made the announcement at the SMX Advanced 2014 Search Marketing Expo and now Cutts has reconfirmed the same news on Twitter. Matt tweeted “It’s rolling out now!”

Here’s a snapshot of the tweet:

Matt Cutts Tweet Yes, PayDay Loan Algorithm 3.0 is on the Roll, Reconfirms Google’s Matt Cutts!