Schema.org announced (http://blog.schema.org/2014/04/announcing-schemaorg-actions.html) they have introduced a new form of schema called Actions. They referred to the new vocabulary as the “next chapter” of schema.org and structured data on the web. The new Actions vocabulary allows websites to describe the actions they enable and how these actions can be invoked.
Google announced yesterday in a blog post that it has added email notifications to its Google Trends services. You can now subscribe to any search topic, hot searches or any U.S. monthly top chart and Google will deliver the updates right to your inbox.
In the latest Webmaster Help video, Matt Cutts, Google's head of Search Spam disapproves some of the common myths related to search engine optimization. The question posed was:
“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”
Last December Google announced the launch of +Post ads to a restricted number of advertisers, allowing them to turn their Google+ posts into ads and distribute them on the Google Display Network. This Wednesday, Google confirmed in AdWords blog post that the +Post ads will now be available to all the Google+ pages with a minimum of 1000 followers.
In the recent Webmaster Help video released yesterday, Matt Cutts, Google's Head of Search Spam, explains the difference in how Google treats 404 and 410 error status codes. The question posed was:
“Does Google do anything different when encountering a 404 versus a 410?”
As an effort to keep search secure for clicks on paid search ads, Google announced in a blog post that it is removing the query from the referer on ad clicks originating from SSL searches on Google.com. This means, just like the clicks on organic search results, Google will stop passing search query data on paid search clicks as well.
Google is using information from the “location pages” of businesses to collect specific data about local businesses and return this information directly in the search results page. Google announced in a blog post, that it is now supporting improved schema markup, rich snippets for location pages.
Webmasters can include and mark up the address, opening hours, phone numbers and departments within a store so that Google can identify and surface this information.
Not even a month after introducing the preview feature for importing a spreadsheet to the bulk upload tool, Google confirmed in the Products Forum that it is once again rolling out a set of new features to the bulk location management tool in the coming weeks. The process is in a staged development and it might take a little time before all the accounts are upgraded and the new features are at your disposal.
schema.org has updated its official website to a new version in which it has included examples from RDFa and JSON-LD. In addition to the microdata examples provided previously, schema.org now supports code examples in RDFa and JSON-LD format, and are displayed in tabs below the details for each item type. The update was first reported by Dan Brickley.
There is a lot that goes on in the Google office, before the search engine giant gives the thumbs up to a particular algorithmic change. In the recent Webmaster Help video, Google's head of Search Spam, Matt Cutts talks about how Google analyzes the quality of an algorithm change before deciding whether or not to launch it.
The question posed was: