Index Status feature on Google Webmaster Tools will now show indexed URLs for sections of a website that uses HTTPS. The feature will also include indexed URLs for verified subdirectories. Previously, the feature did not display the index status data for STTPS webpages independently. Rather, all information was included in the HTTP site report.
Matt Cutts, Google Head of Search Spam Matt Cutts, has explained how Google evaluates which new search algorithms to use and which to refine in his latest Webmaster Help video.
He was replying to a question posed by James Foster of Sydney, Australia –
“What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another?”
Google is known for encouraging fun activities on April 1 all these years. Their teams across the world have come up with so many hoaxes this year that it is just not possible to list all of them here.
Here is a look on some of the antics.
Although Google tries its best to construe the location and language of users and return them the best version of a website based on that information, linking pages together helps Google do its job more effectively. In the recent Webmaster Help Video, Google's Head of Search Spam, Matt Cutts, answers a question about linking domains together.
A user writes in to ask:
Don’t delete your old disavow file if you upload a new one because it “confuses folks”. Google's Head of Search Spam, Matt Cutts announced on Twitter early Tuesday morning that you do not need to remove your old disavow links file before uploading a new one. This means that the next time you are going to upload a new disavow file, remember not to click on the Delete option and just upload the new file.
As India is gearing up for the 2014 Lok Sabha elections with around 800 million people entitled to vote in the coming April, Google India has brought some significant overhauls to the Google Elections Hub. The search engine announced in a blog post that the Elections Hub “Politics and Elections” has been supplemented with several new features to keep the voters in pace with the recent updates in the election news.
Google has improved the Rich Snippets- Organizations page to update webmasters that it now supports all the sub types of organizational schema. By adding a line to the Rich Snippets- Organizational Help document, the search engine announced that now it backs up any of the schema.org subtypes markup such as the schema.org/Attorney.
The new line added to the document reads:
If you are curious why your website's page ranking has tumbled down, first check your Webmaster Tools for a penalty notification or crawl errors. In the recent Webmaster Help video, Google's head of Search Spam, Matt Cutts elucidates how you can determine whether your site ranking is a result of an algorithm penalty or poor content.
Early in this year, Matt Cutts, Google's Head of Search Spam warned webmasters in his personal blog that if you are using guest blogging to gain links in 2014, then you should stop because over the time it is becoming more and more of a spammy practice. As a follow-up to the warning bell, Cutts, announced Wednesday morning on twitter that Google has taken action on a “large guest blog network” to remind people about the risks of guest blogging.
In the recent Webmaster Help video, Matt Cutts, Google's head of Search Spam, explains how Google sees and understands multiple breadcrumb trails on an e-commence page. Matt says that even if you have multiple breadcrumbs, Google only picks up the first one on the page.