Google has incorporated some changes to its Google Trusted Stores Certification program that will make it easier for merchants to earn the badge and help them earn trust of people who shop from Google.
Google first launched its Trusted Stores in 2011. At that point, merchants were required to share data about shipments with Google to participate in the program and they got a badge to display.
According to the survey conducted by the 2015 Edelman Trust Barometer, Google (search engine) has taken over traditional media as the most trusted source of news on global level. Last year they were behind, but now they have stooped ahead of traditional media. This “trust gap” is most evident among Millennials, according to early release data seen by Quartz.
Google announced to its audience in Lisbon that it will limit right to be forgotten requests to Europe for now, as they would like to keep it as local as possible. Google offered right to be forgotten ever since the European Court of Justice ruled that it should. Google has done this with obvious reluctance and has regularly thrown up the system for debate.
Google is dispatching mass scale warnings to non-mobile friendly websites, indicating that new mobile algorithm may be coming soon. As revealed by Search Engine Roundtable, the notifications are sent through email and webmaster tools warning sites that their incompatibility with mobiles will cause ranking issues for them.
About 25% of all searches done on Google may display a knowledge graph related answer or box, according to Steven Levy, an American journalist who has been researching Googleâ€™s organic search. He eked out the information from the interviews he conducted with the the key players and decision makers on the Google search team.
Google appears comfortable with a ballpark estimate of about 25 percent evoking a Knowledge Graph answer, but wonâ€™t say it officially.
The new lane guidance feature on Google Maps for Android and iOS is sure to make life easier for drivers on the road.They need not switch lanes at the last minute to make exit.
Following the footsteps of last year, where Google launched a new way for musical artists to list their upcoming events on Google: schema.org markup on their official websites, this year Google is expanding this program in 4 ways.
Google has started to display social media accounts other than G+ for the businesses and brands in the knowledge graph box, as reported by Search Engine Land.
Right now, Google is pulling profiles from Google+, Instagram, Facebook, Twitter, YouTube, LinkedIn, and MySpace & displaying only the most relevant ones while responding to the user's search query.
Structured data markup helps in better discovery of content in search results and across Google properties. Google has announced several updates that will help webmasters author & publish markup on website.
New Structured Data Testing Tool
It will better reflect how Google interprets structured data markup of a web page.
Here are the features of the tool:
Google is asking webmasters for suggestions, feedback, and ideas to make Webmaster Tools and Google Web Search better. In a Google+ post, the Google Webmaster team asked:
"What would you like to see from Google Websearch & Webmaster Tools in 2015".
Webmasters can submit their feedback via Google Moderator as well as vote for ideas submitted by others.
Visit this link, to submit or vote for feedback.