Google

Test robots.txt Files with the Updated robots.txt testing tool!

Jul 17, 2014 | 1,204 views | by Ritu Sharma
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Google has updated its robots.txt tool in Webmaster Tools to make it easier to maintain and make robots.txt files.

robots.txt file Test robots.txt Files with the Updated robots.txt testing tool!

Now Webmasters can see the robots.txt file and even test new URLs to check whether they're disallowed for crawling. The new tool will also highlight a specific directive that led to the final decision to guide your way through complicated directives. Webmasters can now test and make changes in the file by simply uploading the new version of the file to their server to make the changes take effect before making the file live.

Google Now Notifying Searchers when a Page Uses Adobe Flash and May Not Work on their Device!

Jul 16, 2014 | 1,249 views | by Ritu Sharma
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Google announced in the Webmaster Central Blog, it will now indicate users when pages which may not be supported by their devices are detected. For example, Adobe Flash is not supported on Android versions 4.1 and higher and on iOS devices, from now onward a page with mostly Flash content will appear like this in the search engine result page:

Example Website Google Now Notifying Searchers when a Page Uses Adobe Flash and May Not Work on their Device!

Google’s Latest Search Quality Evaluation Guide Leaked: What is Quality in Google’s Eyes and What Expertise Means?

Jul 16, 2014 | 1,361 views | by Ritu Sharma
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The updated version of Google’s Search Quality Evaluation Guide has leaked once again, giving more details on how Google determines quality. The latest version (version 5.0) includes updated information on expertise, authority, trust and reputation and how Google analyzes them while rating websites and pages.

Google Invites Users to Submit Feedback on European Union Mandate of Right to be forgotten!

Jul 15, 2014 | 1,263 views | by Ritu Sharma
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Google has created a new form for the public through which they can give their feedback on the implementation of the Right to be Forgotten law in Europe.

After the ruling of the Court of Justice of the European Union, allowing people to request the removal of their personal information from search results, Google has been receiving removal requests everyday on content including serious criminal records, embarrassing photos, negative press stories etc.

Google Introduces Language Targeting in Webmaster Tools to Troubleshoot Problems with hreflang Annotation Implementation!

Jul 15, 2014 | 1,141 views | by Ritu Sharma
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Google announced in the Webmaster Central Blog, it is introducing the Language Targeting feature in International Targeting section of the Webmaster Tools to make debugging rel-alternate-hreflang annotations easier. The new feature identifies two common problems with hreflang annotations:

Why Do Some Tweets Get Indexed by Google and Others Don’t, Explains New Study!

Jul 10, 2014 | 1,373 views | by Ritu Sharma
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In a recent study, Stone Temple Consulting made an attempt to crack the way Google indexes tweets. The main reason to conduct this study was to ascertain the likelihood of Google using signals from Twitter for ranking purposes, however, in the process a lot of other information were revealed:

  1. A significant percentage of tweets is not indexed by Google.

Google Updates Google Maps with Manual Distance Measuring Tool: Measure Distance by Charting a Path on Map!

Jul 10, 2014 | 1,238 views | by Ritu Sharma
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Google has updated the Google Maps desktop version with a new feature, allowing you to measure the distance between two or more points by charting a path and adding points.

Measure Distance Between Points Google Updates Google Maps with Manual Distance Measuring Tool: Measure Distance by Charting a Path on Map!

How to Measure the Distance between Points in Google Maps:

  • Right click on the starting destination.
  • Select “Measure Distance.”

Google Suggests Websites with Serious Penalties Should Start Afresh and Create a New Website!

Jul 8, 2014 | 1,163 views | by Ritu Sharma
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Google has suggested in a Google Webmaster Help thread, it is better to start a new website if your current website has been charged with a severe penalty. Google's Webmaster Trends Analyst, John Mueller mentioned it again this week in a Help thread.

John Mueller Google Suggests Websites with Serious Penalties Should Start Afresh and Create a New Website!

Study Reveals Facebook and Google to Own a Combined Share of 15% of the Overall Digital Ad Market by 2016!

Jul 5, 2014 | 1,397 views | by Ritu Sharma
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According to a report from market researcher eMarketer, both Facebook and Google combined will represent a 15% share out of the total media advertising of $200 billion in the year 2016.

The report mentioned in 2014 68% of Facebook's U.S. ad revenues will come from mobile ads, which was 47% in the last year. For Google, the revenue will be 36.8% in 2014, and will increase to 65.8% in 2016.

Google Shows a Thumbs Down to Porn Ads Business, Embargoes Porn Adverts from its Ad Network!

Jul 4, 2014 | 1,310 views | by Ritu Sharma
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In March this year Google posted on the AdWords Policies Help section, it will be updating the policy on sexually explicit content by late June. It clarified, under this policy sexually explicit content will be prohibited and guidelines will be provided regarding promotion of other adult content. Now, CNBC reports, Google is prohibiting porn from appearing in its ad network.