Google

Google Delivers Universal Search Results for 81% of All Search Results, Confirms SearchMetrics Study!

Jun 21, 2014 | 1,193 views | by Ritu Sharma
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A recent study by SearchMetrics, shows how Google is integrating Universal Search results in its web search listings. Universal Search refers to the enhancement of organic search results with additional media from Google Images, Google Videos, Google Maps or Google News. The study reveals, in 2013 Google served Universal Search results for 81% of all searches.

Universal Search Infographic Google Delivers Universal Search Results for 81% of All Search Results, Confirms SearchMetrics Study!
Source: SearchMetrics

Here are some key takeaways from the study:

Search for Music and Ask Google to Play it on Your Android App. It Will.

Jun 21, 2014 | 1,171 views | by Ritu Sharma
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Looking for an easy and quick way to listen to your favorite artist or band? Google has updated the mobile search feature for musical artists, groups and bands with direct links to music apps. Now, when users search for a particular musician or band, they will be able to play the music in any app of their choice by just clicking on a link in the search results. The new feature is only available on android devices in the U.S.

Google Updates Google Shopping Feed Specifications With Several New Attributes!

Jun 20, 2014 | 1,514 views | by Ritu Sharma
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Google has updated the Google Shopping Products Feed Specification to make the organizing of product data more flexible and allow merchants to engage with more customers. The overhauled feed specification will be rolled out globally on September 30, but merchants can submit the new attributes immediately. The updates include:

  • Mobile landing page URLs can be submitted separately through the mobile link attribute to ensure mobile users are directed to mobile landing pages.

Google Invites Indian Webmasters and Advertisers to the “Learn with Google- Search & Ads” Conference in July!

Jun 19, 2014 | 1,498 views | by Ritu Sharma
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Remember the Google SearchMasters Conference, the first ever conference organized by the search engine giant for webmasters? Indian advertisers and webmasters who are looking for more such tips and tricks from Google should now pack their bags for Bangalore or Mumbai. Google has announced in the Google India blog, it is going to organize Learn with Google- Search & Ads conference for Indian businesses this July.

Do Search Ads Lift Brand Awareness? Google Says Yes by 6.6% Points!

Jun 19, 2014 | 1,434 views | by Ritu Sharma
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A recent study conducted by Google, in partnership with Ipsos MediaCT, to measure the impact of search ads on brand awareness, revealed branding-focused ads increase awareness by an average of 6.6 percentage points. The study shows search positively affects top-of-mind awareness and unaided brand awareness, even when the consumer does not click on the ad.

Google Revamps Flight Search Feature to offer a Rich Travel Experience to the Globetrotters!

Jun 13, 2014 | 1,374 views | by Ritu Sharma
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For those who love traveling, Google has some good news. The search engine giant has updated the Flight Search feature with a new “I’m Feeling Lucky” button to give users an enhanced and interactive flight search experience. The addition of the new button is one among the many changes made to the feature.

Upadted Flight Search Feature Google Revamps Flight Search Feature to offer a Rich Travel Experience to the Globetrotters!

Yes, PayDay Loan Algorithm 3.0 is on the Roll, Reconfirms Google’s Matt Cutts!

Jun 13, 2014 | 1,550 views | by Ritu Sharma
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Yesterday we reported, Google is launching the version 3.0 of PayDay Loan algorithm. Google’s head of Search Spam, Matt Cutts, made the announcement at the SMX Advanced 2014 Search Marketing Expo and now Cutts has reconfirmed the same news on Twitter. Matt tweeted “It’s rolling out now!”

Here’s a snapshot of the tweet:

Matt Cutts Tweet Yes, PayDay Loan Algorithm 3.0 is on the Roll, Reconfirms Google’s Matt Cutts!

Google to Launch Version 3.0 of PayDay Loan Algorithm This Week, Confirms Matt Cutts!

Jun 12, 2014 | 1,417 views | by Ritu Sharma
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Google will be launching the third version of PayDay Loan algorithm this week, announced Google’s head of Search Spam, Matt Cutts, at the SMX Advanced 2014 Search Marketing Expo. The algorithm is designed to target “very spammy queries” and will be launched as early as today said Cutts. The version 3.0 of the algorithm has nothing to do with the Panda or Penguin update.

Google Gets More Specific on Reconsideration Request Rejection Notices with Additional Information!

Jun 12, 2014 | 1,068 views | by Ritu Sharma
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Google’s head of Search Spam, Matt Cutts, announced at the SMX Advanced 2014 Search Marketing Expo, the search engine giant is updating the way it handles reconsideration rejection requests from webmasters.

Google Launches “Google My Business” to Help Businesses Connect With Customers and Get Found Online!

Jun 12, 2014 | 1,406 views | by Ritu Sharma
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Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place.

Google My Business Google Launches “Google My Business” to Help Businesses Connect With Customers and Get Found Online!

How to Get Started: