A recent study by SearchMetrics, shows how Google is integrating Universal Search results in its web search listings. Universal Search refers to the enhancement of organic search results with additional media from Google Images, Google Videos, Google Maps or Google News. The study reveals, in 2013 Google served Universal Search results for 81% of all searches.
Here are some key takeaways from the study:
Looking for an easy and quick way to listen to your favorite artist or band? Google has updated the mobile search feature for musical artists, groups and bands with direct links to music apps. Now, when users search for a particular musician or band, they will be able to play the music in any app of their choice by just clicking on a link in the search results. The new feature is only available on android devices in the U.S.
Google has updated the Google Shopping Products Feed Specification to make the organizing of product data more flexible and allow merchants to engage with more customers. The overhauled feed specification will be rolled out globally on September 30, but merchants can submit the new attributes immediately. The updates include:
- Mobile landing page URLs can be submitted separately through the mobile link attribute to ensure mobile users are directed to mobile landing pages.
Remember the Google SearchMasters Conference, the first ever conference organized by the search engine giant for webmasters? Indian advertisers and webmasters who are looking for more such tips and tricks from Google should now pack their bags for Bangalore or Mumbai. Google has announced in the Google India blog, it is going to organize Learn with Google- Search & Ads conference for Indian businesses this July.
A recent study conducted by Google, in partnership with Ipsos MediaCT, to measure the impact of search ads on brand awareness, revealed branding-focused ads increase awareness by an average of 6.6 percentage points. The study shows search positively affects top-of-mind awareness and unaided brand awareness, even when the consumer does not click on the ad.
For those who love traveling, Google has some good news. The search engine giant has updated the Flight Search feature with a new “I’m Feeling Lucky” button to give users an enhanced and interactive flight search experience. The addition of the new button is one among the many changes made to the feature.
Yesterday we reported, Google is launching the version 3.0 of PayDay Loan algorithm. Google’s head of Search Spam, Matt Cutts, made the announcement at the SMX Advanced 2014 Search Marketing Expo and now Cutts has reconfirmed the same news on Twitter. Matt tweeted “It’s rolling out now!”
Here’s a snapshot of the tweet:
Google will be launching the third version of PayDay Loan algorithm this week, announced Google’s head of Search Spam, Matt Cutts, at the SMX Advanced 2014 Search Marketing Expo. The algorithm is designed to target “very spammy queries” and will be launched as early as today said Cutts. The version 3.0 of the algorithm has nothing to do with the Panda or Penguin update.
Google’s head of Search Spam, Matt Cutts, announced at the SMX Advanced 2014 Search Marketing Expo, the search engine giant is updating the way it handles reconsideration rejection requests from webmasters.
Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place.
How to Get Started: