How To’s

Google Adwords Keyword Planner Tool – How to Guide!

Aug 1, 2013 | 2,384 views | by Navneet Kaushal
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AdWords Keyword Planner, also recognized as one of the biggest overhauls of the Google Keyword Tool is still a puzzle for marketers. Intended to be used by paid search marketers, the new Keyword Planner is the merger of AdWords Keyword Tool and AdWords Traffic Estimator.

1 Google Adwords Keyword Planner Tool   How to Guide!

What is a Keyword Planner Tool?

How to Implement Google Rel=Author Markup!

May 11, 2012 | 3,555 views | by Navneet Kaushal
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It is really beneficial for you to claim the authorship of your online content. When your author information appears next to your content, it stands way too prominently and looks much more credible in search listings. And this results in you getting higher click through rates, for free! Google rolled out rel=author markup last year. If the author was popular, credible and had his content +1ed by influential peers, then his content would be ranked high by Google.

How To Use A 301 Redirect!

Sep 19, 2011 | 3,310 views | by Navneet Kaushal
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301 redirect is the answer to the frantic prayers sent by webmasters, when they were faced with the task of redirecting traffic from an old web page to a new one. 301 redirect is the not only the easiest, most efficient method for web page redirection, but it also preserves your search engine rankings for the page in question. The engines interpret the code "301" as "moved permanently". According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

How To Use Bing Webmaster Tools Guide!

Sep 8, 2011 | 6,150 views | by Navneet Kaushal
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Bing's Webmaster Tools can be the most effective tool in a Webmaster's kit. You must submit your site to the Bing Webmaster Control Panel and get access to detailed reports about Bing search engine Robots, Crawl status, Error links, indexed pages, Back links and much more. Everything you wanted to know about your site in reference to the Bing crawlers, is in that report.

How To Write SEO Friendly Press Releases!

Sep 7, 2011 | 5,411 views | by Navneet Kaushal
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Lets begin with a few statistics to tell you how writing and distributing SEO friendly press releases, helps your presence online. More than half of internet users visit news sites everyday. That means close to 3 billion people read news online everyday! So, if you have your release online, then imagine the exposure your business can get.

How To Increase Visibility With Longer Keywords!

Sep 1, 2011 | 3,237 views | by Navneet Kaushal
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Keywords are probably the basis of search engine optimization, and you can increase your visibility by switching to longer keywords. Longer keywords are simple variations of the keyword with similar meaning. And if you tap into long tail keyword zone, then you attain a huge potential of improving your visibility-as you have lesser competition and get targeted audience.

Why long tail?

How to do Video SEO!

Aug 30, 2011 | 3,198 views | by Navneet Kaushal
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You have seen them quite prominently in search results- videos are right there in the top 5 places. It is evident now that the search engines are incorporating video, images and news into standard search results. So, as an internet marketing pro, it is up to you to use this to promote your site. You can now have increased visibility by implementing basic video SEO principles.

How To Get Links From Authority Sites?

Aug 25, 2011 | 16,445 views | by Navneet Kaushal
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External Links are one of the major contributors towards getting a better placement in the search engine results. Link Building with major industry associations will go a long way to improve search engine rankings. But more often than not, a simple link exchange program with a leading website of your niche will not work. They are already the industry leader, hence, they really don't need a link from you. So what can you do in this case? It is to understand and then implement these steps.

How to do directory submissions!

Aug 24, 2011 | 3,197 views | by Navneet Kaushal
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Submitting your site to the directories helps building the links and also leads to an increase in your search engine rankings. Moreover, you also build credibility for your site, by having them listed in directories, as a site is checked before being accepted by the directories. The directory editors are the ones who you are aiming to please with your submission.

How To Set Up Google Webmaster Tools

Aug 16, 2011 | 3,026 views | by Navneet Kaushal
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Google Webmaster tools is a web service by the search engine to aid webmasters to check indexing status and optimize their sites. The tools lets you view which of your pages are included in Google's index You can check and set the crawl rate, and view statistics about how robots see your site.