How To’s

301 redirect is the answer to the frantic prayers sent by webmasters, when they were faced with the task of redirecting traffic from an old web page to a new one. 301 redirect is the not only the easiest, most efficient method for web page redirection, but it also preserves your search engine rankings for the page in question. The engines interpret the code "301" as "moved permanently". According to Google, "If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect instead."

Bing's Webmaster Tools can be the most effective tool in a Webmaster's kit. You must submit your site to the Bing Webmaster Control Panel and get access to detailed reports about Bing search engine Robots, Crawl status, Error links, indexed pages, Back links and much more. Everything you wanted to know about your site in reference to the Bing crawlers, is in that report.

Lets begin with a few statistics to tell you how writing and distributing SEO friendly press releases, helps your presence online. More than half of internet users visit news sites everyday. That means close to 3 billion people read news online everyday! So, if you have your release online, then imagine the exposure your business can get.

Keywords are probably the basis of search engine optimization, and you can increase your visibility by switching to longer keywords. Longer keywords are simple variations of the keyword with similar meaning. And if you tap into long tail keyword zone, then you attain a huge potential of improving your visibility-as you have lesser competition and get targeted audience.

Why long tail?

You have seen them quite prominently in search results- videos are right there in the top 5 places. It is evident now that the search engines are incorporating video, images and news into standard search results. So, as an internet marketing pro, it is up to you to use this to promote your site. You can now have increased visibility by implementing basic video SEO principles.

External Links are one of the major contributors towards getting a better placement in the search engine results. Link Building with major industry associations will go a long way to improve search engine rankings. But more often than not, a simple link exchange program with a leading website of your niche will not work. They are already the industry leader, hence, they really don't need a link from you. So what can you do in this case? It is to understand and then implement these steps.

Submitting your site to the directories helps building the links and also leads to an increase in your search engine rankings. Moreover, you also build credibility for your site, by having them listed in directories, as a site is checked before being accepted by the directories. The directory editors are the ones who you are aiming to please with your submission.