Google officially rolled out the red carpet for US merchants wanting to get on board the free Trusted Stores seal program. This program was announced in October 2011 and was being tested, and has now opened its doors for US based businesses. Interested merchants can head here to sign up for the program. The program will allow the participating business to get a Trusted Store badge and clicking on it will give the customers all they want to know about the store’s shipping and customer service record. This badge will appear beside the store’s AdWords ads.
Google has simplified the domain verification process required in Webmaster Tools and Google Apps. The search engine announced that together with eNom and Go Daddy webmasters will have a faster way of verifying their sites in certain Google services. As per the new service offer, customers of Go Daddy and eNom can go through a simple sign-on process and verify their ownership of a domain without much fuss.
Google's CEO, Larry Page gave a presentation titled "Beyond Today" at Zeitgeist 2012 in the UK. He spoke of search, priorities, Google glasses and Google’s self-driving cars. He threw light on the direction Google is going to take ahead and where the priorities of the company lay. Page discussed a lot about the year he’s spent as CEO of the company after Eric Schmidt stepped down from the post. Page revealed details of Google’s evolution in the past year and how the company’s focus has altered towards other better things to come.
Google has formally introduced its “Knowledge Graph” with the tagline- “things not strings”. This means get ready to get real answers and not just links. Google will share its knowledge with users on many things including: places, people, things, technology, entertainment, fine arts, sports, geography, weather and much more. All these things will be revealed by the ‘knowledge graph’ apart from usual search results. This is a step forward in the direction of people getting answers about concepts/meaning of the search term; and not just getting to see pages with the search query in them. As Google says, “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”
The Bing search results page has a whole new design. Bing’s new design goes for a de-cluttered clear look so that users can scan results easily without being distracted. The design is a result of Bing’s experiments on the same post user feedback. The clean new look aims for better search experience.
Now you can easily remove an undesirable image from Google Images search results. You have the option to report an ï»¿image that you want to have taken off, as explained in this video by Jeff LaFlam, Google Consumer Experience Specialist.
Did you find the video helpful? Do share your views.
Google has introduced the Google+ Share button and now webmasters have the chance to get their content shared easily on Google+. Webmasters can very easily embed the Google+ share button on their websites and people using the site, sifting through the contents can share what they like on their Google+ page. The Google+ Share button comes long after the feature update of the +1 button.
Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses.