In November 2010 Google announced the release of its Call Metrics service.
After 8 long months of waiting for the full release of the service, Surojit Chatterjee,AdWords Product Manager, finally announced yesterday that, “Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all advertisers in the US and Canada."
Yahoo! has announced they are going to pull the plug on one of our favorite SEO tools, Yahoo Site Explorer by the end of this year. The tool saw the light of the day on September 29, 2005.
No! they didn't have one before. If you notice, all those news you've been receiving (along with the ones regarding search as well) have been either posted the Official Google Blog or the Webmaster Central Blog or other help centers or forums. However, this new Search blog is dedicated to search. You can get updates on search algorithms and features along with other news and stories.
Google conducted a study titled, “The Mobile Movement: Understanding Smartphone Users” with Ipsos OTX late last year, 2010. The study observed 5,013 adult smartphone Internet users in the US. The study has some interesting findings, according to which a mobile movement seem to be in process. Here's a summation of the research:
General Smartphone Usage
Google releases its Google Offers, after Groupon turned down their $6 billion buyout. The product is a deal platform for local businesses via which they can advertise offers and deals on their products and services, attracting more customers every day. Deals and discounts (with specific validity) will be created by the product and sent out to local customers on a daily basis.
Google had been running tests on its Instant Previews for Ads, the company's latest instant preview option, now it is available for all users. An AdWords blog reports that Google users running a search can now preview an ad’s landing page by clicking on the icon next to the ad in the returned search results.
Spread the love …before that the data please! Respecting one of the oldest rules in the online world, we bring you the findings from the latest State of Search Marketing Report 2011. Here is the grub (The good news first – the SEM industry is projected to grow by 16% this year to a value of $19.3B, the corresponding figures for 2010 were 14% and $16.6B):
Google has released a brand new way of advertising for hotels. It is not yet named officially by the company but he media has labeled it as “hotel ads” and users have one more reason to be delighted. This new advertisement tool is the latest in Google Maps listing for hotels. You can find this “hotel ads” feature if you are searching for hotels using Google Maps, Google Places and Gmail.
At the alltheWeb.com page, you can see a message that says, “Yahoo! will be closing AlltheWeb on April 4, 2011, as we focus on other features to improve your search experience. Starting on April 4, 2011, http://www.alltheweb.com will redirect to Yahoo! Search at http://search.yahoo.com. Thanks for your understanding.”
As part of their effort in “delivering a more intuitive and visual image search experience” to its users, Bing introduces a brand new landing page for image search. The new page indeed appears attractively intuitive with features like filter by size, layout, color, style and so on. Another feature is the highlight of the most popular image searches of the day.
@pagetraffic
