Industry News

2000 Yahoo! Employees to be Laid Off!

Apr 5, 2012 | 1,242 views | by Navneet Kaushal
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In the largest layoff in Yahoo’s 17 year history, the Sunnyvale Company will slash 2,000 jobs which is 14% of its workforce soon. On April 17, during the firm’s first-quarter earnings call, it will offer a blueprint of its "future direction" too, apart from the job cuts. This job slash is the company’s fifth biggest layoff in the past five years. These cuts will add $375 million annually to Yahoo’s kitty as the company tries to get advertisers as well as better its stock prices.

Yahoo! Search Scientists’ New Search Platform for Better Results!

Mar 20, 2012 | 1,669 views | by Navneet Kaushal
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Yahoo! Search scientists have built a new search platform with machine learning technology which allows the search engine to better anticipate the queries of the individual user. This technique has enhances Yahoo!’s vertical intent triggering system leading to better assessment of search needs.

Google Plus Pages & Profiles Replace PPC Ads for Chosen Queries!

Mar 17, 2012 | 2,238 views | by Navneet Kaushal
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Google search results are now showing “Latest Posts” from Google+ pages/profiles where one usually saw the PPC ads. The top half of the search page has Google+ pages and profiles alongside its regular results.

As per Google, this change is an experiment to merge search with social. Google has been quoted all over the web as: “We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”

SEMPO Board of Directors 2012 Announced!

Feb 29, 2012 | 3,491 views | by Navneet Kaushal
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Search Engine Marketing Profession Organization, SEMPO, has announced the names of members selected to represent the Board of Directors for the 2012-2014 Board. There were 37 search industry titans in the race for the prestigious board position, and of these 13 have been selected to fill the sears. This Board will take office on March 22.

Lindsay Blankenship
Director,
Search Marketing Razorfish

AdSense for Domains Being Closed Down By Google!

Feb 23, 2012 | 1,948 views | by Navneet Kaushal
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Google is shutting down the direct AdSense For Domains program. The closing down process is divided into stages with the final curtains will fall on April 18, 2012. Google has said that this move will not affect the entire program, only the "direct AdSense for Domains" program.

52% of US Mobile Search Clicks Lead to Calls – Q4-2011 Report!

Feb 20, 2012 | 2,483 views | by Navneet Kaushal
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A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account.

Google Offers To Pay Users To Share Their Browsing History!

Feb 13, 2012 | 1,869 views | by Navneet Kaushal
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A full $5 gift card awaits you if you sign up for Google’s new project called ‘Screenwise‘. This project has the purpose to collect information on internet usage by regular people around the world. So to know every day browsing history, Google is planning to pay users who share their Search History.

SEMPO Board of Directors 2012 Nominees Announced!

Feb 8, 2012 | 1,712 views | by Ritu Sharma
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Search Engine Marketing Profession Organization, SEMPO, has announced its nominees for the Board of Directors for the 2012-2014 Board. Of the 38 highly respectable nominees, 13 will fill the seats of SEMPO Board of Directors. 

sempo SEMPO Board of Directors 2012 Nominees Announced!

The nominees are chosen on the basis of their standing, achievements and influence in the search industry. The top 13 Directors forming the 2012-2014 Board will be selected via electronic voting to be held from February 14 to February 22, 2012. The submission of votes is to be completed by February 22 at 5pm EDT.

Madonna Tops The Super Bowl Search Trends – Infographic!

Feb 7, 2012 | 1,861 views | by Navneet Kaushal
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Madonna's Super Bowl Halftime show has come on top in top trending searches on Google during the game. One day after the Giants defeated the Patriots in Super Bowl 46, Google has revealed what the Americans were searching for on their computers, tablets and mobile phones. Madonna has topped the list of top trending searches leaving behind Patriots or Giants.

Jerry Yang Exits Yahoo!

Jan 19, 2012 | 1,964 views | by Navneet Kaushal
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Yahoo’s! co-founder and former CEO Jerry Yang has stepped down from the company’s board. He announced his exit on Tuesday as he also gave up his posts on the boards of Yahoo Japan Corp. and Alibaba Group Holding Ltd.