Industry News

Digital Analytics India Symposium to Be Held in Bangalore on 8th June!

May 11, 2012 | 1,830 views | by Navneet Kaushal
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It is finally happening! The event that all digital analytics and research professionals were looking forward to- the DAA India Symposium. Participants get to meet, listen to and interact with industry leaders and world class speakers.

DAA Digital Analytics India Symposium to Be Held in Bangalore on 8th June!

Bing Search Result Pages Gets A New Look!

May 3, 2012 | 2,026 views | by Navneet Kaushal
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The Bing search results page has a whole new design. Bing’s new design goes for a de-cluttered clear look so that users can scan results easily without being distracted. The design is a result of Bing’s experiments on the same post user feedback. The clean new look aims for better search experience.

Removing an Image from Google Image Search – Video!

May 2, 2012 | 1,660 views | by Navneet Kaushal
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Now you can easily remove an undesirable image from Google Images search results. You have the option to report an image that you want to have taken off, as explained in this video by Jeff LaFlam, Google Consumer Experience Specialist.

Did you find the video helpful? Do share your views.

Google Launches the Google+ Share Button!

Apr 30, 2012 | 1,420 views | by Navneet Kaushal
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Google has introduced the Google+ Share button and now webmasters have the chance to get their content shared easily on Google+. Webmasters can very easily embed the Google+ share button on their websites and people using the site, sifting through the contents can share what they like on their Google+ page. The Google+ Share button comes long after the feature update of the +1 button.

Inboundwriter Introduces New Twitter Analysis Feature To Provide Key Social Insights For Content Producers!

Apr 27, 2012 | 2,780 views | by Navneet Kaushal
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Company’s Topic Buzz module is first of many social features for marketers, digital journalists and PR professionals that uncover social media activity expressly related to their writing topics

SAN FRANCISCO – April 26, 2012 – InboundWriter, the first content optimization system designed specifically for writers, today announced the immediate availability of its new Topic Buzz module. This feature, powered by InboundWriter’s proprietary information mining and data processing engine, enables content marketers to discover social media activity related to the topics on which they typically write.

Google AdWords for Video 'Officially' Rolls Out on YouTube!

Apr 24, 2012 | 2,045 views | by Navneet Kaushal
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Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses. 

2000 Yahoo! Employees to be Laid Off!

Apr 5, 2012 | 1,277 views | by Navneet Kaushal
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In the largest layoff in Yahoo’s 17 year history, the Sunnyvale Company will slash 2,000 jobs which is 14% of its workforce soon. On April 17, during the firm’s first-quarter earnings call, it will offer a blueprint of its "future direction" too, apart from the job cuts. This job slash is the company’s fifth biggest layoff in the past five years. These cuts will add $375 million annually to Yahoo’s kitty as the company tries to get advertisers as well as better its stock prices.

Yahoo! Search Scientists’ New Search Platform for Better Results!

Mar 20, 2012 | 1,729 views | by Navneet Kaushal
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Yahoo! Search scientists have built a new search platform with machine learning technology which allows the search engine to better anticipate the queries of the individual user. This technique has enhances Yahoo!’s vertical intent triggering system leading to better assessment of search needs.

Google Plus Pages & Profiles Replace PPC Ads for Chosen Queries!

Mar 17, 2012 | 2,345 views | by Navneet Kaushal
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Google search results are now showing “Latest Posts” from Google+ pages/profiles where one usually saw the PPC ads. The top half of the search page has Google+ pages and profiles alongside its regular results.

As per Google, this change is an experiment to merge search with social. Google has been quoted all over the web as: “We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”

SEMPO Board of Directors 2012 Announced!

Feb 29, 2012 | 3,542 views | by Navneet Kaushal
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Search Engine Marketing Profession Organization, SEMPO, has announced the names of members selected to represent the Board of Directors for the 2012-2014 Board. There were 37 search industry titans in the race for the prestigious board position, and of these 13 have been selected to fill the sears. This Board will take office on March 22.

Lindsay Blankenship
Director,
Search Marketing Razorfish