Industry News

Inboundwriter Introduces New Twitter Analysis Feature To Provide Key Social Insights For Content Producers!

Apr 27, 2012 | 2,729 views | by Navneet Kaushal
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Company’s Topic Buzz module is first of many social features for marketers, digital journalists and PR professionals that uncover social media activity expressly related to their writing topics

SAN FRANCISCO – April 26, 2012 – InboundWriter, the first content optimization system designed specifically for writers, today announced the immediate availability of its new Topic Buzz module. This feature, powered by InboundWriter’s proprietary information mining and data processing engine, enables content marketers to discover social media activity related to the topics on which they typically write.

Google AdWords for Video 'Officially' Rolls Out on YouTube!

Apr 24, 2012 | 2,011 views | by Navneet Kaushal
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Google Adwords for Video program is out of the group testing phase and has been ‘officially’ launched. As the blog post on the YouTube blog said, now the paid search advertising model has been integrated with video content. Advertisers can now promote their businesses with new ad formats and bidding models. Advertising is expected to go to the next level by being targeted, affordable as well as measurable for businesses. 

2000 Yahoo! Employees to be Laid Off!

Apr 5, 2012 | 1,272 views | by Navneet Kaushal
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In the largest layoff in Yahoo’s 17 year history, the Sunnyvale Company will slash 2,000 jobs which is 14% of its workforce soon. On April 17, during the firm’s first-quarter earnings call, it will offer a blueprint of its "future direction" too, apart from the job cuts. This job slash is the company’s fifth biggest layoff in the past five years. These cuts will add $375 million annually to Yahoo’s kitty as the company tries to get advertisers as well as better its stock prices.

Yahoo! Search Scientists’ New Search Platform for Better Results!

Mar 20, 2012 | 1,714 views | by Navneet Kaushal
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Yahoo! Search scientists have built a new search platform with machine learning technology which allows the search engine to better anticipate the queries of the individual user. This technique has enhances Yahoo!’s vertical intent triggering system leading to better assessment of search needs.

Google Plus Pages & Profiles Replace PPC Ads for Chosen Queries!

Mar 17, 2012 | 2,323 views | by Navneet Kaushal
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Google search results are now showing “Latest Posts” from Google+ pages/profiles where one usually saw the PPC ads. The top half of the search page has Google+ pages and profiles alongside its regular results.

As per Google, this change is an experiment to merge search with social. Google has been quoted all over the web as: “We’re continuing to experiment with the ways we can help you find and interact with the people you’re looking for or who may be related to the topic you’re searching for.”

SEMPO Board of Directors 2012 Announced!

Feb 29, 2012 | 3,533 views | by Navneet Kaushal
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Search Engine Marketing Profession Organization, SEMPO, has announced the names of members selected to represent the Board of Directors for the 2012-2014 Board. There were 37 search industry titans in the race for the prestigious board position, and of these 13 have been selected to fill the sears. This Board will take office on March 22.

Lindsay Blankenship
Director,
Search Marketing Razorfish

AdSense for Domains Being Closed Down By Google!

Feb 23, 2012 | 1,985 views | by Navneet Kaushal
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Google is shutting down the direct AdSense For Domains program. The closing down process is divided into stages with the final curtains will fall on April 18, 2012. Google has said that this move will not affect the entire program, only the "direct AdSense for Domains" program.

52% of US Mobile Search Clicks Lead to Calls – Q4-2011 Report!

Feb 20, 2012 | 2,569 views | by Navneet Kaushal
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A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account.

Google Offers To Pay Users To Share Their Browsing History!

Feb 13, 2012 | 1,928 views | by Navneet Kaushal
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A full $5 gift card awaits you if you sign up for Google’s new project called ‘Screenwise‘. This project has the purpose to collect information on internet usage by regular people around the world. So to know every day browsing history, Google is planning to pay users who share their Search History.

SEMPO Board of Directors 2012 Nominees Announced!

Feb 8, 2012 | 1,752 views | by Ritu Sharma
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Search Engine Marketing Profession Organization, SEMPO, has announced its nominees for the Board of Directors for the 2012-2014 Board. Of the 38 highly respectable nominees, 13 will fill the seats of SEMPO Board of Directors. 

sempo SEMPO Board of Directors 2012 Nominees Announced!

The nominees are chosen on the basis of their standing, achievements and influence in the search industry. The top 13 Directors forming the 2012-2014 Board will be selected via electronic voting to be held from February 14 to February 22, 2012. The submission of votes is to be completed by February 22 at 5pm EDT.