Industry News

2011 First Half Search Revenue Already Surpasses $7.3 Billion!

Sep 29, 2011 | 2,247 views | by Navneet Kaushal
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The latest Internet Advertising Revenue Report from IAB reveals that search advertising leads online advertising, with its revenue touching $7.3 billion in the first half of 2011.

 image 1 e1317305572225 2011 First Half Search Revenue Already Surpasses $7.3 Billion!

The period has also witnessed online advertising script a signal growth, generating a record revenue of $14.9 billion. This amount of $14.9 billion that US Internet advertisers spent during the first six months of 2011 reflects a year-over-year increase by 23.2%. This outreaches 2010's first-half record of $12.1 billion in revenue.

 

Bing Deals – The New Initiative From Bing To Facilitate Your Daily Deals Searching!

Sep 27, 2011 | 1,961 views | by Navneet Kaushal
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Bing has announced the launch of a new deals site. However, bing.com/deals is a partnered venture between Bing and other deals sites, such as Groupon, LivingSocial, Nordstrom and Target.

Image14 Bing Deals   The New Initiative From Bing To Facilitate Your Daily Deals Searching!

But why did Bing decide to set up a deals site?

Well, Bing has said that a comScore data reveals a 24% growth in the deals audience last year, while a recent Bing/Impulse survey shows 61% of people to have become more dependent on daily deals in the last six months. But an overabundance of deals is getting these people exposed to irrelevant deals, thus finding a proper deal a painful experience. Nevertheless, 87% of people have told Bing, as per the latter's claim, that they will be more dependent on deals provided they can find a one-stop source of all relevant deals.

Google Offers Is Set For A Revenue Boom!

Sep 24, 2011 | 1,451 views | by Navneet Kaushal
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Google Offers is set for a revenue boom, courtesy a growth in voucher sales (which has increased five fold) and revenue per deal (which is up by 160%). The search engine firm has already managed to cross its August revenue, and is likely to double the same by the end of September. It is also bringing down the gap it has with key rivals Groupon and LivingSocial, in the markets where it has competition with these two.

In August Google Offers suffered a 23% fall in its revenue. However, it has reversed its performance in September, witnessing an 84% rise as of September 21. If it manages to retain this pace, then it is expected to take that $385,000 to $488,000 by the time this month ends, Yipit reports.

Image12 e1316868830564 Google Offers Is Set For A Revenue Boom!

Twitter Takes Over Julpan, Owned By Former Google Engineer Ori Allon!

Sep 24, 2011 | 1,970 views | by Navneet Kaushal
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Twitter has acquired the one year old, New York-based social information analysis start up Julpan.

Founded in 2010 by former Google engineer Ori Allon, Julpan works on the real-time determination of what users are sharing through social networking platforms. Its acquisition is likely to help Twitter in coming up with better stream organization.

  Twitter Takes Over Julpan, Owned By Former Google Engineer Ori Allon!

Julpan's technology helps an user to find out the most relevant Web content, even when he does not have any knowledge about the most relevant keyword. Julpan manages to do the same by analyzing the web activity of more than 100 million users. Julpan also claims its algorithms to be able to automatically identify and filter away spams, while categorizing stories by topics.

Google Buys DailyDeal, Further Strengthens Its Position In The Daily Deal Market!

Sep 20, 2011 | 1,670 views | by Navneet Kaushal
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In a bid to further strengthen its daily deal service arm Google Offers, Google has bought Berlin (Germany) based website DailyDeal. The deal, which entailed a value of something between $150 million and $200 million, is the third such acquisition within a short time span of just two months.

Google Wallet- Your New Age Payment System!

Sep 20, 2011 | 2,239 views | by Navneet Kaushal
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Google Wallet, the revolutionary  new age mobile payment system offered by Google, is expected to be there soon. The search engine player has announced the release of the first version of this cutting edge technology to all Sprint Nexus S 4G phones.

As of now Sprint Nexus S 4G is the only NFC compatible handset. However,  there are indications that the future Android handsets will also go for the NFC chip, while the other handsets will get them tuned with Google Wallet through NFC-enabled stickers.

Microsoft, Yahoo! And AOL Join Hands To Counter Google On Display Ad!

Sep 19, 2011 | 1,703 views | by Navneet Kaushal
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Yahoo! seems to be determined to get back its display advertising crown, the one that it lost to Google in the first quarter of this year. It has joined hands with Microsoft and AOL for display ad yard sale , in a move that is envisaged to pose a strong market challenge to Google.

 

Google Shihui Deal Search Service Launched In China!

Sep 15, 2011 | 1,512 views | by Navneet Kaushal
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Google is marking its footprint on China's booming group-buying market through Google Shihui, a deal search service that it has launched with Shihui.

Image13 e1316097465672 Google Shihui Deal Search Service Launched In China!

This tie up with Google enables Shihui to allow its users to browse information gathered from the vast number of China's deal sites.

Market Share Drops For Google – August 2011 Search Engine Statistics!

Sep 14, 2011 | 2,127 views | by Navneet Kaushal
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The comScore and Hitwise findings of the search engine market share present an interesting data. As per comScore, Google has experienced a below 65% drop in its US market share, for the first time since September 2009. However, Hitwise findings still project Google's market share to be over that 65% mark, though by a very minor margin.

Bing Goes For A Makeover!

Sep 13, 2011 | 1,831 views | by Navneet Kaushal
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Bing has gone for a homepage makeover, with the prime focus seemingly being how to get more user/visitor friendly.

Image1 bing Bing Goes For A Makeover!

The change includes some decluttering of the home page, which has given a smart and sleek look to it. Besides, Bing has installed some mobile friendly elements on the page, thus boosting its user friendly appeal.