Industry News

Post Complaints, Google Brings On Board Verbatim Search!

Nov 16, 2011 | 3,328 views | by Navneet Kaushal
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In the last week of October, Google stealthily removed the “+” search operator from its set of search tools. By adding a “+” before a search term, made it mandatory that the specific words showed up in your search results. But, this tool was removed by Google as it considered the double quotes a better way of searching specifically.

At Last Google+ Rolls Out Pages For Businesses And Brands!

Nov 9, 2011 | 2,986 views | by Navneet Kaushal
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The wait is finally over! Since its launch and going public, now, Google+ has now finally opened its doors and is ready to welcome businesses on board. Businesses can now have their own commercial pages, on Google+ now, and use the platform to connect to fans.

Google To Offer Free Websites To Indian SMBs!

Nov 3, 2011 | 1,347 views | by Navneet Kaushal
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This is big news for Indian small and medium enterprises, Google India is launching a nation wide initiative that offers them a chance to get online with a free website, personalized domain and hosting.

What Is The Offer All About?

Two Ex-Groupon Employees Working For Google Sued By Groupon!

Oct 29, 2011 | 2,921 views | by Navneet Kaushal
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In a fresh development in the Google-Groupon feud, Groupon has sued two of its ex-managers (that work for Google now) in an Illinois court on 24th October. The company has accused the former sales managers of doing the forbidden, that is taking trades secrets with them when they quit the company. These two managers- Michael Nolan and Brian Hanna work for Google now, since September 2011. Michael had worked with Groupon for two years while Brian since January of this year.

While Google has not been named in the suit, they have been mentioned as the new employers of the errant ex employees. As Groupon stated: "In their new positions with Google Offers and/or Google, Hanna and Nolan will provide the same or similar services as they provided at Groupon," requiring them "to employ confidential and proprietary information that they learned while employed at Groupon," according to the complaint.

Bing Falls Short From Google In Page One CTR – Recent Study Reveals!

Oct 22, 2011 | 2,042 views | by Navneet Kaushal
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There is no big fight over who wins when it comes to Google and Bing searches. But a new study from Slingshot digs a bit deeper and studies the click through rates for the top 10 searched on Bing and Google. Also the study brings out a comparison of user behaviors on these two search engines.

The Purpose Of The Study

This study was designed to help SEOs make the right choices when optimizing and get better return on investment from the search campaigns. The study focused on the CTR curve for organic U.S. results for the top 10 positions in Google and Bing results. What followed once the data was collected was to compare the two curves and the amount of long-tail click-through can a key word have, while enjoying a stable search ranking.

When it came to user behavior, it was studied what impact do images, videos, news, places, and shopping results have.

The Results- Bing Lags Behind:

Now +1 The Display Ads You Like!

Oct 13, 2011 | 2,206 views | by Navneet Kaushal
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From search results to websites, webpages, articles and products and now display ads. The +1 button is everywhere. According to Google, the +1 buttons are now available for display ads too. This means that if you are one of those, that have running ads in the Google Display Network, then your ads will now have +1 buttons and annotations. So, by +1ing your ad, people can recommend your ads’ landing pages to others.

How The +1 Will Go Viral:

Google has arranged for the +1 to work simultaneously all over the web. This means that if you +1 a Google Display Network ad anywhere on the web, then it shows up on your website, as in the number of +1s of your site also goes up at the same time. Similarly, if some one has a banner ad, then the amount of times a website is +1ed, the number would go up in the banner too.

+1 on Ads Now +1 The Display Ads You Like!

Ads And The Social Impact Of The +1 Button:

Now Shop At Google Trusted Stores!

Oct 5, 2011 | 1,790 views | by Navneet Kaushal
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The name Google inspires trust among internet users, and this trust is what Google has planned to extend to ecommerce sites too. Google has launched Google Trusted Stores, a program that will award verified ecommerce sites with a Google badge, to assure people that the online store can be trusted to put their money in.

Google Trusted Stores Now Shop At Google Trusted Stores!

The main driving force of the program is to reduce the risks that are often associated with online shopping. Shoppers are skeptical whether they are purchasing from a reliable supplier of not. This program is sort of an online guide for consumers to locate online stores that have been verified as providing excellent customer service.

2011 First Half Search Revenue Already Surpasses $7.3 Billion!

Sep 29, 2011 | 2,286 views | by Navneet Kaushal
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The latest Internet Advertising Revenue Report from IAB reveals that search advertising leads online advertising, with its revenue touching $7.3 billion in the first half of 2011.

 image 1 e1317305572225 2011 First Half Search Revenue Already Surpasses $7.3 Billion!

The period has also witnessed online advertising script a signal growth, generating a record revenue of $14.9 billion. This amount of $14.9 billion that US Internet advertisers spent during the first six months of 2011 reflects a year-over-year increase by 23.2%. This outreaches 2010's first-half record of $12.1 billion in revenue.

 

Bing Deals – The New Initiative From Bing To Facilitate Your Daily Deals Searching!

Sep 27, 2011 | 1,991 views | by Navneet Kaushal
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Bing has announced the launch of a new deals site. However, bing.com/deals is a partnered venture between Bing and other deals sites, such as Groupon, LivingSocial, Nordstrom and Target.

Image14 Bing Deals   The New Initiative From Bing To Facilitate Your Daily Deals Searching!

But why did Bing decide to set up a deals site?

Well, Bing has said that a comScore data reveals a 24% growth in the deals audience last year, while a recent Bing/Impulse survey shows 61% of people to have become more dependent on daily deals in the last six months. But an overabundance of deals is getting these people exposed to irrelevant deals, thus finding a proper deal a painful experience. Nevertheless, 87% of people have told Bing, as per the latter's claim, that they will be more dependent on deals provided they can find a one-stop source of all relevant deals.

Google Offers Is Set For A Revenue Boom!

Sep 24, 2011 | 1,472 views | by Navneet Kaushal
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Google Offers is set for a revenue boom, courtesy a growth in voucher sales (which has increased five fold) and revenue per deal (which is up by 160%). The search engine firm has already managed to cross its August revenue, and is likely to double the same by the end of September. It is also bringing down the gap it has with key rivals Groupon and LivingSocial, in the markets where it has competition with these two.

In August Google Offers suffered a 23% fall in its revenue. However, it has reversed its performance in September, witnessing an 84% rise as of September 21. If it manages to retain this pace, then it is expected to take that $385,000 to $488,000 by the time this month ends, Yipit reports.

Image12 e1316868830564 Google Offers Is Set For A Revenue Boom!